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Check us out at Event Technology Bootcamp: How can technology benefit you within the industry? By: Rob Wilson, President – Meeting Evolution There were over 30 attendees at the PCMA Technology Bootcamp on May 7th at the Holiday Inn Hotel Kansas City SE - Waterpark presented by Midori Connolly, CEO of Pulse Staging and Jessica Levin, President of Seven Degrees Communications. The bootcamp covered a broad range of topics including different lead retrieval technologies. One in particular, the Poken was introduced. The Poken is a powerful set of products and software for creating and implementing integrated online and offline marketing campaigns at events and tradeshows. The technology enables people to digitally exchange all their contact details with a touch, and to collect digital content in the real world from smart tags. ( There was also a feature on how to engage attendees with different web based applications. At the end, an exercise took place where each table talked about how to implement what was learned during the day to help the attendees become more successful at their next event. BOOTCAMP TAKE - AWAYS: • Be open to sharing your budget with your event production partner. They may able be to use the same amount of money in ways you never expected to create a memorable event for your attendees. • Take time to learn how technology can be leveraged to create a memorable experience. • There was a great idea used at the end where the attendees wrote down two or three things that they would like to implement at their next event on a postcard and then Midori and Jessica will send the post card out a week later as a gentle reminder. • Social Media can be a very effective tool to create awareness and engage attendees before and after an event SUMMER 2012 to keep your members engaged all year long. Be sure to engage someone that has experience is using Social Media to market your event. You want to make sure the right message is being sent consistently. EVENT TECHNOLOGY BOOTCAMP IS CONTINUED ON PAGE 3 CALLING ALL VOLUNTEERS!!! Are you interested in becoming more involved in your chapter? The Heartland Chapter is in search of our future leaders. We are looking to fill our 2013 Board of Directors and Chapter Committee positions.     Please contact Mary Ryan for more information.  

PCMA Heartland Newsletter - Summer 2012

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