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What would you like to see change in the pet world in the next five to 10 years?
The way rescue happens. I would like to see a complete unwinding and reworking of the entire rescue situation. I would like to see laws or licences put into place for you to obtain a dog to make sure you’re trained to be a parent to that dog. I would like to see licensing that at least covers basic training and commands. Think about it, if all shelters taught the dogs basic training, such as ‘sit, stay, lay down and come’ and took potential pet parents through that process, there would be a basic respect formed. It should require so many sessions to connect before taking that animal home. I would also like to see animal-related advertising and visual media really really step out of their comfort zone and show some avant-garde work as the norm rather than ‘dumbing-down’ the process of it. There are people in advertising agencies working for dog related companies who don’t even like dogs! They are just going through the motions of slapping a ‘cute’ picture on a product. If we really tried to once again understand connection and our dogs, we could produce some really educational and inspired stuff.
To see more of Michael’s work, visit www.michaelbrianphoto.com.
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| Culture for pets |
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