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A LAUNCH PARTY FOR THE INWHITE WEDDING COLLECTIVE BRINGS TOGETHER COUPLES AND INDUSTRY SPECIALISTS IN THE BRAND’S SIGNATURE PALE HUES. Photographed by Julie Morawski for Carla Ten Eyck Photography
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A group of like-minded wedding professionals who often collaborate formed inWHITE to be able to provide couples with a seamless wedding experience by offering luxury products and exceptional service in one organization. To announce the creation of the inWHITE Collective to engaged couples and also to showcase the talents of individual Collective members, a launch party was planned. “Everything from the décor, to the food, to the guests’ attire were in shades of white,” shared Beth Chapman, owner of The White Dress by the Shore “My associates and I all wore white dresses from designers we carry in the boutique.” Coral Pheasant Stationery + Design owner Nichole Michel visually developed the tone of inWHITE by designing the logo for the collaborative and brought that aesthetic to a variety of other elements paired with her signature bits of cheeky language including printing on edible crackers by A Thyme to Cook, drink flags, pashmina tags, tote bags, and more. “We infused pieces of who we are into the soiree making it chic, elegant and fun,” exclaimed Diana Chouinard of Jubilee Events who helped design the party. Ryan Designs brought the white palette to life by using unique textures and patterns in the lounge, lighting, and décor.