Illuminea June 2011
June 2011 issue of Illuminea, Oxford University Press's academic librarian magazine
June 2011 News and Features from OUP for the Academic Library and Information Community Discoverability-Driven Business Models: The Way Ahead? Chris Bennett, Head of Library Sales at Oxford University Press, looks at the global impact of discoverability inside: The Future of Sharing University Press Content Interview with Sarah Pearson, E-Resources and Serials Co-Ordinator, University of Birmingham & GROUP Chair, KBART Working Group Behind the Scenes at the North Carolina Serials Conference illuminea | EDITORIAL contents 3 The Future of Sharing University Press Content Lenny Allen, Director of Sales, Wholesale & Online, OUP USA 4&5 Discoverability-Driven Business Models: The Way Ahead? Chris Bennett, Head of Library Sales, OUP 6&7 Interview with Sarah Pearson, ‘Search and discovery tools offer libraries the potential to reach every patron, and, for publishers, access to a truly global audience for the first time,’ says Chris Bennett, Head of Library Sales, OUP, about the potential of discoverability in today’s libraries. E-Resources and Serials Co-ordinator, University of Birmingham & Group Chair, KBART Working Group 8&9 Behind the Scenes at the North Carolina Serials Conference Tricia Hudson, Senior Marketing Manager, Journals, OUP USA 10&11 Directory Conferences and contacts T his issue of Illuminea focuses on discoverability, looking at the increased flexibility it offers both libraries and publishers. We look at some of the initiatives Oxford University Press is working on to enhance routes to our content and improve the research journey, as well as some of the challenges this presents. In his article, Lenny Allen, Director of Sales, Wholesale & Online, OUP USA, looks at a new initiative to make other University Press content available alongside OUP’s content, while Chris Bennett, Head of Library Sales, OUP, surveys business models developing around increased discoverability. A report into the 20 th Anniversary of the North Carolina Serials Conference ref lects the broad range of topics covered at the event, ranging from author attitudes to open access journals to investigations into cost-per-use data analysis. And, finally, we talk to Sarah Pearson, E-Resources and Serials Co-Ordinator at the University of Birmingham and Group Chair of the KBART Working Group, who gives the librarian’s perspective on developing discoverability initiatives. 12 News Editor: Claire Dowbekin Editorial Team: Damian Bird, Alison Bowker, Amanda Hirko, Patricia Hudson, Margaret Love, Colin Meddings, Cath Mundell, Caite Panzer, Lizzie Shannon-Little, and Aviva Weinstein. Design: Sequel Group Ltd (www.sequelgroup.co.uk) We value your feedback and would like to know what you think of Illuminea. If you have any suggestions for future issues, or would like to contribute, please email firstname.lastname@example.org www.oup.com/illuminea The Future of Sharing University Press Content Lenny Allen, Director of Sales, Wholesale & Online, OUP USA T he title of the classic Philip K. Dick story asks whether androids dream of electric sheep. I don’t know the answer to that particular question, but I do know that we’re all, at this very moment, asleep or awake, dreaming of a digital monograph platform that is financially viable, sustainable from the perspective of a rapidly shifting market environment, intuitive, and adaptable enough to be able to meet both the short and long-term needs of scholarly research at all levels, as well as the development of new library acquisition models. And as we dream, scholarly publishing is at this same moment facing a phalanx of critical issues, and our responses to these issues in the short-term (time is no longer a luxury we can afford) will determine not only our success or failure, but the breadth, depth, and quality of information available to future generations of scholars. Declining print runs, increasing production costs, library study after library study demonstrating the lack of use of print monographs, budget cuts, etc. I could go on but you’re likely already intimately acquainted with this litany. Mission and methodology In spite of all the rapid technological developments and 2 the ensuing seismic shifts in the market, one thing has remained constant, and that’s the nature and methodology of scholarly research. This concept is often lost in the clamour of our current discussion, so it’s worth reminding ourselves from time to time that this is at the very heart of what we do and why we do it. The missions of an academic press, such as Oxford, and academic libraries are inextricably linked together. But how best fulfil these missions and meet the ongoing needs of academic research? Simply In the newlydawning era of Demand-Driven Acquisition (A.K.A. Patron-Driven Acquisition) the discoverability of content has become of paramount importance comment | publishing scholarly content and making it available in electronic format isn’t enough. How we publish it will determine everything from where that content turns up in an initial search result to the quality of linking and cross-searchability once a researcher has hit upon material relevant to their particular line of inquiry. The ‘how’ thus includes key decisions about file format, platform, and accessibility, and must always bear in mind the needs of scholarly research. ‘How’ we publish: OSO and XML Oxford Scholarship Online (OSO), launched nearly a decade ago and conceived of when e-books were perhaps not even in their infancy, has blazed a trail that is only now being followed in the marketplace. In 2003, digital platforms geared toward scholarly needs were primarily focused on STM content or were major database products like EBSCO Host and ProQuest. Print monographs still formed the core of our publishing output as well as library purchases, and their broader adoption in electronic format was several years away. OSO has been enormously successful, and the key to that success can be boiled down to the ‘how’ I referred to earlier: how we publish monographs in digital format. First and foremost is the XML format. Rather than being a mere replication of the print book usage experience, XML tagging instead offers accurate search and discoverability tools by identifying each piece of data and allowing it to be found in the context of the search being made. In the newly-dawning era of Demand-Driven Acquisition (a.k.a. Patron-Driven Acquisition), the discoverability of content has become of paramount importance. The higher the quality of the XML tagging, the easier it becomes to illuminea discover the content users are looking for amid the endless onslaught of online information that is, at best, lacking in the authority guaranteed by the peer-review process, and, at worst, utter dross. UPSO and the future of scholarly research As OSO now evolves into University Press Scholarship Online (UPSO), and we begin the process of including other university press content on our platform, (see our pilot partner Fordham Scholarship Online at www.fordhamscholarship.com) we’re more focused than ever on the viability of the monograph as a key medium of scholarly communication and meeting the needs of scholarly research. Again, how we publish is critical, as the ability to search across multiple presses within the same platform is a development that promises to do much in the way of advancing scholarly research. UPSO streamlines the research process by making disparately published monographs accessible, discoverable, and fully crosssearchable via a single platform. And at the same time it provides highly intuitive tools to deepsearch across all the content on the platform. Research that previously would have required users to jump between a variety of books and disconnected websites can now be concentrated through a single search engine. Looking forward, it’s easy to imagine the further development of University Press Scholarship Online in ways that are mapped to the future needs of scholarship: the addition of press partners, the inclusion of non-monographic scholarly content, links to relevant reference sources, and, more than likely, functional enhancements of which we haven’t yet begun to dream. 3 illuminea | feature Discoverabilitydriven business models: the way ahead? ‘We need to think creatively and act quickly to provide the business models and functional tools to ensure maximum discoverability and freedom of customer choice across the content we provide.’ iscoverability’ has become a fashionable and correspondingly overused word in the academic publishing industry over the last two years, as both libraries and publishers grapple with the challenge of giving their content the highest possible profile online in the information-overload age. For the end-user, finding information has never been so easy, yet finding the right information has become increasingly difficult. Dead is the card index and gone the predominance of the library OPAC, replaced for the Google generation with thousands, if not millions, of hits from free web searches, with notoriously unreliable results from a scholarly perspective. Quality may be a concern, but apparent breadth and ease of access is not lacking, making this a model which the established disseminators of research material should adopt and improve on, rather than resist. Print titles ought to be considerably more difficult to promote, find, and use for research than electronic ones, but this is often not the case; the supply chain has reacted to a technically conservative but information-hungry academic consumer base by emphasizing quantity over usability, interoperability, and discoverability, as exemplified by the longevity of the static (and comparatively cheap) PDF. This ‘D Chris Bennett Head of Library Sales, OUP 4 proprietary format offers little more than a digital replica of the user experience in print, whilst far more flexible, XML-based formats have existed for some years. Even in its latest incarnation, PDF cannot replicate the advantages given by XML tagging, which identifies each piece of data and allows it to be found in the context of the search being made. A new generation of end-users is emerging with more sophisticated demands on consumption models, making the PDF’s survival (through familiarity and inertia) increasingly paradoxical. ‘An overwhelmed marketplace’ The search and discovery tools, now commonly available in the There is too much information, too few routes to and through it to the most relevant content, and too little library purchasing power in mature markets to prolong its acquisition in large collections online environment, offer libraries the potential to reach every patron, and, for publishers, access to a truly global audience for the first time. This is the greatest opportunity our industry has seen, but, ironically, it is threatened by its own previous success: there is too much information, too few routes to and through it to the most relevant content, and too little library purchasing power in mature markets to prolong its acquisition in large collections. We need to think creatively and act quickly to provide the business models and functional tools to ensure maximum discoverability and freedom of customer choice across the content we provide, rather than perpetuating the delivery of an amorphous mass to an overwhelmed marketplace. Patron-Driven Acquisition Collection sales will endure (and offer best value) where there is no long tail of lesser-quality or less relevant content, particularly on highly functional platforms that drive usage through crosssearching and linking, and thus facilitate the researcher’s route to the most relevant information. This approach will also succeed where access is provided to all titles, but purchases made by customer choice. The PatronDriven Acquisition model, which is gaining market traction particularly in the US, is a good example: a pre-set number of full-text accesses buys the title for the library from a credit account set up with the supplier concerned. Variants include a period of access time to trigger a purchase, or short-term loan instead of outright sale. The model has evolved from static e-book acquisition methods, and does not encompass content that is updated regularly online rather than on a print-based edition cycle. If coupled with a highly functional platform, it could nevertheless present the first workable solution for usage-based acquisition without raising a barrier to discoverability, potentially for both book and journal content. It is the most granular example of a general market trend towards more choice in content acquisition under the duress of recession, including smaller, more focused or custom collections and greater library recognition of the value of subscriptions to regularly updated content, rather than ownership in perpetuity of something which will steadily decrease in value over time. The availability of subscription budget is still a common problem, though libraries are now questioning the real value of very large journal ‘big deals’ that absorb so much of it, often with restrictive ties to former print holdings no longer of relevance to the institution. Publishers able and willing to be more flexible and nimble with their models, where this is appropriate to their customers and collections, will benefit here. Facilitating discovery A number of options is available to publishers and libraries to facilitate discoverability. Good metadata management is crucial, from ‘simple’ solutions, such as standardized ISBNs, DOIs, and MARC records, through OpenURL support and citation linking to sophisticated data work. The creation of subject-based taxonomies offers the potential for embedded links between relevant areas of content, whilst text mining takes this principle further, to extracting metadata and creating deep links across content at the textual level. This is a costly and technically demanding undertaking, but offers the potential to render the delivery platform less important than the discovery routes across content that transcend its location. This adds significant value for both libraries and their patrons; the metadata created may be used to feed not only library federated search engines (such as Serials Solutions’ Summon) but also the major search engines of the open web. High rankings in these are vital to bringing users quickly to the most appropriate content, and addressing the problems of quantity over quality facing today’s researchers. With the Oxford Bibliographies Online programme, OUP has added a dedicated product with scholarly rigour to the field. Bibliographies are written for key titles (not limited to those published by OUP) in an expanding spectrum of subjects, by internationallyacclaimed scholars, which are then subject to peer-review. The value to the discovery process of this system of authoritative personal recommendation is self-evident. It has taken the catalyst of recession and the library budget crisis, added to the glut of research information online, to drive real innovation in the business models this industry uses, and to make us emphasize the importance of discoverability to these. If we prioritize quality and freedom of choice over piling high and selling cheap, we have the opportunity to work with our customers to fulfil the needs of the scholarly community, provide access to relevant information, and to sustain a vibrant business through the recession – and beyond. 5 illuminea | interview interview | Sarah Pearson is E-Resources and Serials Co-Ordinator at the University of Birmingham and Group Chair of the KBART Working Group. She caught up with Illuminea at the annual UKSG Conference in Harrogate, where she was leading two breakout sessions on Driving USAGE. HERE, SHE SHARES her views on discoverability and the challenges and opportunities it presents to libraries. interview Sarah Pearson F irstly, I wondered if you could bring us up to date on the progress of KBART; what are the most recent developments or most exciting future initiatives? This is a very big question so I will answer it as best as I can! Phase One was released in January 2010 under the stewardship of Peter McCracken and Charlie Rapple, who did an amazing job. I had joined the group at the end of 2009, just as we were coming up to launch. Charlie and Peter have since both left the project, and since then, I have been developing an endorsement framework for content providers and link resolvers around best practice. We have a document on the NISO and UKSG websites, but really it is 6 about what publishers need to do to engage with KBART and endorse it in their business practices. It is about informing publishers what they need to do to make their content more visible, how they should allow link resolvers to extract content, and really provide endorsement opportunities so we can publicize their involvement. That has been really important. But we are getting good feedback and starting to get endorsers, which is great. All of this has taken a lot of time, and we are now focusing on Phase Two requirements. Phase One was about focusing on the core metadata, and you wouldn’t believe how difficult it was even to provide that basic level of metadata, but we are now looking at the next steps we Knowledge Base and Related Tools (KBART) is an initiative that explores data problems within the OpenURL supply chain and looks at how these problems relate to the data supplied to knowledge bases. The KBART Working Group was publicly launched in January 2008 by the National Information Standards Organization (NISO) and the United Kingdom Serials Group (UKSG). should be taking. Our main focus is looking at what KBART can do to deliver more efficiency in two strands; consortial metadata, which is a real issue for the library supply chain, and open access metadata which is a much bigger challenge because it needs to be able to cope with much greater granularity, since data needs to be available at the article rather than the title It is all about the best way for users to access the content level. We are also looking at ways to embed more specific data relating to conference proceedings and e-books because we feel there are some gaps in current provision for that type of material. What do you think are the main challenges facing academic libraries at the moment? There is a really easy answer to that and it’s one you might expect. The UK higher education funding situation affects libraries. The budget reductions are having an effect on staffing and resources. Libraries are reviewing their resources budgets, and evidence-based decision making and usage analysis are very important to be able to do this. The truth is, we are still unsure how universities at an individual level will be affected. KBART is working to prepare information for the decision makers, but at this stage we are not sure what they will need. Libraries may still be in an existing three-year budget cycle, so at this stage it is not clear what the impact of any budget cuts may be. I am keenly aware of the importance of funding KBART. It can make library operations more efficient by reducing staff time on link-resolver knowledge base administration, as well as helping to increase resource discoverability, which will lead to increased content usage. This is important for providing an accurate picture of the most valued content, and therefore should be protected from cuts. Today, as the need for the KBART project proves, accessing information couldn’t be simpler, and the amount of information available to students and researchers is increasing all the time. What do you think are the skills that librarianship now needs to focus on? I think, as the UKSG Conference has shown, there is an emphasis on collection building and preserving, which is seen as the traditional role of a research university library, such as the University of Birmingham. But we also need to adapt to the changing needs of users. The electronic environment is changing and we need to change with it by advancing technologies so we are able to interface with the modern user and provide better ways of interacting through our library resource discovery services. But we also need to think about changing mindsets in the way we support users. That is really quite key at the moment. Birmingham is at a time of change, like any other library, and we want to provide the tools and technical infrastructure to support users without restricting the discoverability of content. So, it is really about interacting more with external services and web 2.0 technologies and being more collaborative, rather than forcing users down a particular route with resource discovery. It is revolutionizing the role of the library, and for e-resources librarians, such as myself, it is a very exciting time. Google Scholar and A&I databases so that, actually, the user is not starting their research in our e-library, but elsewhere, and doesn’t know they are accessing library content that the library pays for. The librarian’s job is a mixture of enabling discovery and marketing the library’s In a world where discoverability is key, what does the future of the library look like? That is a really difficult question to answer at the moment, as we are in a period of massive change, and I think there has been an attempt to build collections and tie people to the library site instead of directing them through to other platforms. Something I have discussed at my breakout session at UKSG, for instance, is that we are trying to adapt to the way users want to discover content. We are looking at how users are directed to content through our new resource discovery services by analyzing current offerings to determine where we need to invest and change our practices. I think it is about embracing new technologies and services, and marketing ourselves more effectively. The library has always had a problem branding itself, and in the age of electronic content, that is becoming more of an issue. We embed our libraries’ services in external services like role in funding that content. I think publishers have the same reservations. We are trying to be more inclusive in the services we offer and not restrict resource discovery. It is a difficult balance to meet. Usage is the key factor at the moment, and we are trying to reach decisions based on usage. Branding is very much supplementary to that. Publishers also recognize that usage is important in securing renewals, and that branding is less crucial. It is all about the best way for users to access the content. illuminea making sure publishers are aware of the value of these services by directing their content to these sites and also being involved in sending users through this route. We are all after the same thing: increasing usage and discoverability of our content, whether we licence it or We are all after the same thing: increasing usage and discoverability of our content What is the most effective discoverability initiative you have seen or would like to see? It is difficult because I see so many libraries that have access to next-generation resource discovery services. We are seeing from these libraries that such services are really working wonders for user satisfaction and resource discovery. Overall, content usage is going up, which seems to be great for the entire supply chain. It is about purchase it. There are other initiatives that are important to the future of libraries, but this is probably the most important initiative in the library sector. How do you keep abreast of the changes taking place within the library community? It is difficult because you have got a very big job to constantly deliver to library-users and also find time to learn about new developments on the horizon. It is also important to future-watch to make sure you are providing services that are going to be working in 10 years’ time. I am fortunate that Birmingham allows me to attend conferences, such as the UKSG Conference, in order to expand my knowledge and implement initiatives based on practitioner feedback. This is absolutely key to me. I look at some of the topics and best practice highlighted in the UKSG plenaries and breakout sessions and I think it would be great if Birmingham could implement these as well. Being involved with the wider community is absolutely essential in my profession. 7 illuminea | feature insight | office, the conference is also centrally located near a number of large research universities and their libraries, including Duke University, North Carolina State University, University of North Carolina at Greensboro, and Wake Forest University. In an area more known for corporate technology campuses and basketball rivalries, a large serials community has grown and made the conference its annual home. The Conference was founded in 1990 by NCCU Dean Benjamin Speller, a strong advocate for continuing education for library and information professionals. Dean Speller appointed a statewide committee composed of librarians, library science faculty, publishers, and vendors to plan and offer programmes as a continuing education component of the NCCU School of Library and Information Sciences. The atrium of the William and Ida Friday Center for Continuing Education at the University of North Carolina at Chapel Hill, where the conference was held (photo credit: Jim Sink). Tricia Hudson, Senior Marketing Manager, Journals, OUP USA Behind the scenes at the North Carolina Serials Conference ON 10 March 2011, Oxford University Press was proud to be one of the sponsors of the 20th North Carolina Serials Conference. This unique regional meeting has become an anticipated annual gathering for the many serials professionals throughout the SOUTHEASTERN US. 8 The Future of Serialists he agenda for the meeting is similar to larger and longer, national meetings such as the North American Serials Interest Group (NASIG) and the United Kingdom Serials Group (UKSG). The North Carolina Serials Conference brings to the local serials community some of the nation’s top serialists to discuss the major challenges facing libraries today. In times of huge change and tight budgets, the conference has offered a continuing educational opportunity to the entire community of librarians, publishers, library and information sciences students, and other serials professionals. In recent years, the conference has brought registration fees down to an eyebrow-raisingly low $35, to create virtually no budget barrier for local attendees (and record attendance). The conference is annually presented by the North Carolina Central University (NCCU) School of Library & Information Sciences, and held on the campus of the University of North Carolina at Chapel Hill (pictured), home to one of the nation’s top-ranked Library and Information Science programmes. Located near three university presses, including OUP’s Cary, North Carolina T This year’s conference, titled ‘Time Flies…Exploring the Future of Serialists’ looked forward with a key note address by Rick Anderson, Associate Director for Scholarly Resources and Collections at the University of Utah, titled ‘The Future (Or Not) of Library Collections: A Serials Perspective’. In her introduction, Nancy Gibbs, Head of Acquisitions at Duke University Libraries, described Rick as someone who ‘makes library headlines, sometimes stirring the pot.’ His talk, inviting a fresh and hard look at the technological future and financial realities facing libraries today, did not disappoint. Anderson set the stage with an overview of how libraries have We wish the North Carolina Serials Conference a very Happy 20th Anniversary and hope it will continue to educate and inspire new serials professionals for years to come. changed over the past centuries, with an explosion in the 20th century of the amount of scholarly content, as libraries had more money and the unit price of a scholarly document dropped dramatically. Meanwhile, in the 21st century, students no longer think about online resources as library resources. Documents are acquired almost by accident, and smaller colleges have access to materials that they never thought possible. Anderson went on to note that, as collection budgets are shrinking and purchasing becoming more risky, the concept of out of print is obsolete, thanks to ‘print on demand’. Also, the online environment makes Patron-Driven Acquisitions feasible for the first time. Anderson challenged librarians to ‘question some of our most cherished core activities’ and include patrons in the acquisitions process. He also speculated that, in the future, unique and special collections are going to be more important to libraries than general materials. Collections that might be local in nature are now the library’s duty to digitize and share with a potentially global audience that may have no other way to access these materials. illuminea Thought-provoking sessions The conference continued with sessions including ‘Repurposing: New Activities for Established Staff’, ‘A Collaborative Approach to Electronic Resource Maintenance,’ and ‘The Future of the Library Catalogue’. Bryna Coonin of the Joyner Library at East Carolina University presented an overview of recent US and international research on author attitudes towards open access, supporting the idea that open access, with its many definitions and models, is confusing to researchers in many disciplines. She then led a balanced panel discussion on the role libraries and universities play in open access education and advocacy. The afternoon sessions included ‘Enhanced E-Resources’ and ‘Assessing Return on Investment for E-Resources: A Cross-Institutional Analysis of Cost-Per-Use Data’. In the last session, Patrick Carr, Head of Electronic and Continuing Resource Acquisitions at East Carolina University, researched the cost-per-use of serials deals across four North Carolina universities and questioned how universities might all benefit from sharing cost-per-use data and analysis. Evelyn Council, Associate Director for Collection Development, Chesnutt Library, Fayetteville State University and Carol Avery Nicholson, Associate Director for Technical Services, Kathrine R. Everett Law Library, University of North Carolina at Chapel Hill, both took a funny and heartwarming look at the previous 19 serials meetings. Through the years, representatives from OUP have always been pleased to attend, speak, and help sponsor this great regional event. We wish the North Carolina Serials Conference a very Happy 20th Anniversary and hope it will continue to educate and inspire new serials professionals for years to come. Librarians discuss the conference. Pictured (left to right): Christie Degener, University of North Carolina-Chapel Hill Health Sciences Library; Carol Avery Nicholson, Kathrine R. Everett Law Library, University of North Carolina-Chapel Hill, and Conference Co-Chair; Evelyn P. Council, Chesnutt Library, Fayetteville State University; Virginia Purefoy Jones (from behind), School of Library and Information Sencices, North Carolina Central University; Takiyah Jemison, Chesnutt Library, Fayetteville State University. A brief history of serials publishing To see a history of the last 20 years of serials publishing, one need look no further than each annual conference’s agenda. Many of the archived presentations can be found on the conference website at www.nccuslis.org/conted/conted.php. The agenda for the 1st North Carolina Serials Conference, ‘Serials: Getting Our Fair Share’, is a virtual time capsule of serials as it began a monumental paradigm shift. Amid sessions on ‘Claims Processing and Binding’, familiar issues echo. ‘Statistics: What Statistics to Keep and Why, how to Evaluate and Improve the Management of your Serials Collection’ is the title of the lead session. Sessions focus on using ‘microcomputers’ to manage serials, the challenges of bibliographic data, and ‘Serials in Automated Catalogues’. Most intriguingly is a session from Rebecca Lenzini from the Colorado Alliance of Research Libraries (CARL), discussing its then groundbreaking Uncover automation project, offering full-text files to over 10,000 periodicals. By 1992, the 3rd Conference tackled ‘Electronic Journals - Libraries in the Ethereal Age’ and CD-Rom products. In 2000 at the 9th Conference, ‘Catalytic Conversions - Pinpointing Impetus for Change’, the keynote address by Mary Page of Rutgers University asked ‘Where the Rubber Meets the Road: Meeting the Needs of Your Customer Base’, while other sessions addressed ‘Road Rage: Deselection Revisited’ and ‘Disaster Preparedness: Is Your Pit Crew Ready?’ By 2003, Beth Bernhardt from University of North Carolina at Greensboro shared her library’s experiments with usage-based serials pricing, while a panel of serials vendors and publishers responded to statewide library budget cuts. In 2007, sessions invited ‘Got chopsticks? Get SUSHI’, while Regina Romano Reynolds from the Library of Congress encouraged librarians ‘To Boldly Go: Transforming Cataloging and Catalogs to Meet User Needs’. Image: Exterior of the William and Ida Friday Center for Continuing Education (photo credit: Jim Sink). 9 illuminea | directory directory | Conferences Your contacts at Oxford University Press These are the major conferences we have recently attended or will be attending in the near future. Hereâ€™s our HANDY list of contacts to help you gain access to the vast information resources available at Oxford University Press. Europe Journals contacts EBSCO Open Day - Paris 20 May, Paris, France Victoria Lopez, Journals email@example.com EBSCO Open Day - Rome 23-26 May, Rome, Italy Victoria Lopez, Journals firstname.lastname@example.org INFORUM 2011 24-26 May, Prague, Czech Republic Adina Teusan, Online & Journals email@example.com FESABID 25-27 May, Malaga, Spain Victoria Lopez, Journals firstname.lastname@example.org IATUL-International Association of Scientific and Technological University Libraries 29 May-2 June, Warsaw, Poland Adina Teusan, Online & Journals email@example.com Medical Libraries Conference 7- 9 June, Szczecin, Poland Adina Teusan, Online & Journals firstname.lastname@example.org Julita Madzio, Online Journals email@example.com Deutscher Bibliothekartag 2011 7-10 June, Berlin, Germany Wolfgang Steinmetz, Journals firstname.lastname@example.org Katharina Baier, Academic Online email@example.com Umbrella 2011 12-13 June, Hatfield, UK Hannah Clark, Medical firstname.lastname@example.org EIFL General Assembly 26-28 June, Minsk, Belarus Adina Teusan, Online & Journals email@example.com 6th International Evidence Based Library & Information Practice Conference 27-30 June, Salford, UK Mary Robson, Online firstname.lastname@example.org American Association of Law Libraries Annual Conference 23-26 July, Philadelphia, PA, USA Chloe Hennin, Journals email@example.com Middle East & Africa Asia Info 2010 16-18 May, Tel Aviv, Israel Matthew Howells firstname.lastname@example.org CALIS Annual Meeting 17-20 May, Zhengzhou, China Liu Liping, Online Journals email@example.com North America Medical Library Association Annual Conference 13-18 May, Minneapolis, MN, USA Chloe Hennin, Journals firstname.lastname@example.org Canadian Library Association Annual Conference 25-28 May, Halifax, Nova Scotia, Canada Greg Goss, Journals email@example.com Canadian Health Libraries Association Annual Conference 26-30 May, Calgary, Alberta, Canada Chloe Hennin, Journals firstname.lastname@example.org JANUL Annual Meeting 16 June, Osaka, Japan Kazunori Oike, Online Journals email@example.com Sunmedia Seminar - Osaka 21 June, Osaka, Japan Kazunori Oike, Online Journals firstname.lastname@example.org Sunmedia Seminar - Tokyo 30 June, Tokyo, Japan Kazunori Oike, Online Journals email@example.com 28th Meeting of Medical Information Service 23-24 July, Shiga, Japan Kazunori Oike, Online Journals firstname.lastname@example.org NASIG Annual Conference 2-5 June, St. Louis, MO, USA Jenifer Maloney, Journals email@example.com Special Libraries Association Annual Conference 12-15 June, Philadelphia, PA, USA Chloe Hennin, Journals firstname.lastname@example.org American Library Association Annual Conference 23-29 June, New Orleans, LA, USA Jenifer Maloney, Journals email@example.com We publish over 250 academic journals, available to libraries (single and multi-site) and consortia as an entire package (the Oxford Journals Collection). We also offer a subject subsets or bespoke selections tailored to the needs of library users. Journal backfiles are further available via our Oxford Journals Archive. Other regions Consortia customers firstname.lastname@example.org +44 (0)1865 354949 Non-consortia customers email@example.com +44 (0)1865 353907 Sales enquiries Online products contacts For product information, requests for trials, and quotations, please email firstname.lastname@example.org. To contact an individual member of our sales team, visit www.oxfordjournals.org/for_librarians/ quote.html. We also publish a number of acclaimed online products, including the Oxford English Dictionary, Oxford Dictionary of National Biography, Oxford Reference Online, Oxford Bibliographies Online, and Oxford Scholarship Online. Marketing enquiries Sales enquiries For promotional materials and advice on marketing your collection to library users, please email email@example.com. For product information, requests for trials, and quotations, please contact our sales teams: Customer service enquiries Americas firstname.lastname@example.org +1 800 624 0153 For customer service enquiries, including enquiries relating to online access, technical assistance, print issue claims, payment or invoice enquiries, please contact our support team: Other regions email@example.com +44 (0)1865 353705 Americas firstname.lastname@example.org +1 800 852 7323 (toll-free in USA/Canada) Japan and South Korea email@example.com +81 3 5444 5858 illuminea Online support enquiries For customer service enquiries, including enquiries relating to online access, technical assistance, payment or invoice enquiries, customers should contact our knowledgeable and friendly online support team: Americas firstname.lastname@example.org +1 800 334 4249 (ext 6484) Other regions email@example.com +44 (0)1865 353705 Training requests For training on how to use any of our online products, please contact our online product specialists: Americas Jessica Chesnutt firstname.lastname@example.org Other regions Mark Turner email@example.com Marketing enquiries We provide a range of material to help you promote our resources to your users. For more information, please contact our marketing team: Americas firstname.lastname@example.org Other regions email@example.com To schedule a meeting or to request any other information, please email the relevant contact. 10 11 illuminea | NEWS The definitive, must-have online resources in cardiovascular medicine, echocardiography, and cardiac care In April 2011, OUP launched the last in a series of three ESC Textbooks of Cardiology Online: The EAE Textbook of Echocardiography. This resource, along with the established ESC Textbook of Cardiovascular Medicine and the recently launched ESC Textbook of Intensive and Acute Cardiac Care, is a key reference tool for specialists practicing in cardiology, and a must-have learning aid for those training in cardiology, as well as specialists seeking accreditation through Continuing Medical Education (CME). All three resources are published in collaboration with the European Society of Cardiology (ESC), and are written in line with their core curriculum, syllabus, and guidelines in current practice. OUP has a strong relationship with the ESC – publishing a total of seven journals that all appear on the dedicated ESC Journals Portal (http://escjnls.oxfordjournals.org/) – and the publication of these online resources further strengthens that relationship and enables OUP to offer customers a comprehensive package of online cardiology resources. OUP Receives Dartmouth Medal For the second year in a row, and for the fifth time since 2001, Oxford University Press was awarded the Dartmouth Medal for Outstanding Reference, announced during the American Library Association’s (ALA) Midwinter Meeting in San Diego, California, in January 2011. The ALA’s Reference and User Services Association (RUSA) Dartmouth committee reviews works from publishers each year, and the award is given to the reference work judged to be of most outstanding quality and significance. This year’s recipient of the Dartmouth Medal is for both a print and online resource. The 10-volume Encyclopedia of World Dress and Fashion is a co-publication between Oxford University Press USA and Berg Publishers. The Berg Fashion Library (www.bergfashionlibrary.com) is published by Berg Publishers but distributed worldwide by Oxford University Press. This award is considered perhaps the most prestigious award for this type of publishing in the US. Oxford is 12 proud to be involved yet again in the publication of a work that was deemed worthy of the Medal. The chair of the Dartmouth Committee this year was Barbara Bibel, from the Oakland Public Library in Oakland, California. On choosing the Encyclopedia and website, Barbara says this: ‘The Encyclopedia of World Dress and Fashion fills a gap in reference collections by examining the links between fashion and culture. The Berg Fashion Library adds beautiful colour illustrations and journal content to the Encyclopedia articles. Choosing the Dartmouth Medal winner was easy this year!’ The Dartmouth Medal itself will be awarded to OUP and Berg at a ceremony during the American Library Association’s Annual Conference in New Orleans, Louisiana, on Sunday, 26 June 2011. Free trials are available for all libraries. To set up a trial for your institution, please contact: Americas: firstname.lastname@example.org Other regions: email@example.com Each of the online resources is published in tandem with their print equivalents and features the full-text of each print edition, with full search and browse functionality. All of the images and figures are downloadable into PowerPoint, and references from the text are linked to primary sources on the web. However, the online version also contains materials not found in the print versions; exclusive videos demonstrate procedures and techniques to users, while the three sets of multiple-choice questions available can be used to Journal of Social History joins OUP The Journal of Social History: Societies & Cultures joined Oxford University Press in February, beginning with the September 2011 issue. This well-known quarterly journal was founded in 1967 by Peter Stearns, who continues to edit the journal out of George Mason University. As a topranked journal in the field of social history, it is widely recognized for its high-quality and innovative scholarship and has from its beginnings served as a catalyst for many of the most important developments in the history profession as a whole. The founder and editor, Peter Stearns, commented: ‘Joining up with OUP is an important and logical step for the journal and can only heighten its international profile and widen its availability to new readers. At a time when the publishing landscape is shifting quickly, I am delighted to have found a publishing sponsor with the sense of engaged interest, experience, and innovative drive that has been in evidence at Oxford since we began these test comprehension of the subject area, as well as gain EBAC (European Board of Accreditation in Cardiology) accredited continuing medical education (CME) points. conversations. I look forward to continuing to edit the journal in this new publishing partnership.’ Niko Pfund, President of Oxford University Press USA, expressed similar enthusiasm, ‘Peter is a legendary figure in academic history circles, and we’ve all been astonished at how much he and his colleagues, most especially Carol Sturz, have accomplished with the Journal. It’s a privilege to have been chosen to steward the JSH toward its bright future, and we look forward to drawing on the entrepreneurial spirit with which Peter has imbued it.’ Individual and institutional subscribers will receive renewal notices from OUP for subscriptions expiring at the end of June 2011 or later. All current online or combined subscriptions include electronic access to issues back to 1996. The Journal will also be included in the Oxford Journals Digital Archive from 2012, making all issues back to volume 1, issue 1, available to Archive customers. Any librarian queries can be directed to your local customer services office: http://www.oxfordjournals.org/ contact_us.html.