bus i ness of ar t sizes of fonts. The readability of the information is NOT the place to express your creativity. What I mean by develop a look is to choose a creative cover. For example, if you will use red quite a bit in your artwork you might wish to use that color of paper to create your folder, 3-ring binder, or for the bound soft-cover. If you are a wire sculptor you might devise a way of binding a soft-cover portfolio that uses wire for the binding. These are some elements where your portfolio can reflect
YOU. In addition, you will want to affix an extra image of one of your artworks to the front cover of your portfolio, along with your name and contact information. Whatever you send, make sure it is a copy. NEVER send your originals. Keep your original portfolio pages separate. Either make a color copy from your master or print one from your computer to send to someone. If you have your entire portfolio on your computer make a backup disk and
also print it all out keeping a master copy on paper somewhere. Copy or print out your portfolio on the best quality paper that you can afford. What you want is a portfolio that is a workhorse for you, but - unlike a human – is not expensive to maintain. (You won’t have to split the profits with your portfolio either.) Your portfolio shows you at your best at all times. Especially when it is kept out there in circulation, and not a secret. Now that is a good agent! 19