ASIA OUTLOOK ISSUE 6

Page 23

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BlackBerry Launched the Z3 Smartphone

BlackBerry announced new enterprise solutions, partnerships and Smartphone models, to enable enterprises and individuals to maximise their productivity, communication and collaboration. The launch of these solutions is seen as the company’s efforts to deliver technologies across the entire mobile spectrum-from the enterprise to the end user.

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“We have engineered a new strategy to stabilise the company and restore our customers’ confidence in BlackBerry.” - John Chen, the Executive Chairman and CEO at BlackBerry. The Z3 handset is an all-touch Smartphone designed for customers in Indonesia and is the first product to come from the company’s strategic partnership with Foxconn. This 5” mobile comes with the new BlackBerry 10 OS version 10.2.1. “The Z3 embodies all that BlackBerry 10 offers, with its exceptional productivity features and reliable communications.” BlackBerry also announced the Q10, which will combine the classic ‘QWERTY’ keyboard with the new OS and a 3.5” touch screen. “This is only the beginning of what we know will be a long and fruitful partnership between Foxconn and BlackBerry.” -Terry Gou, Founder and Chairman of Foxconn

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Nokia announced BlackBerry Messenger, Nokia X and Nokia X+

As expected, the Nokia X and Nokia X + were made known as their first line of Android phones. Coming with a host of MS services, the phones are built on the AOSP platform, meaning the phones are open source with their own Nokia and Microsoft services on top. Additionally, the Nokia XL was revealed; a much bigger device that comes with a 2 megapixel front facing camera. “The Nokia X is about the people who look for budget-for growth markets like India.” -Stephen Elop, Ex-CEO for Nokia. The Nokia X is $122, the X + is $135 and the XL comes in at an affordable $149. With affordability seeming to be the name of the game, the Nokia Asha 230a was also announced, costing just $61.

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