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FINDING 16 Most process models in this study do not visually show the tools and or techniques that require mastery within each step. This means it is difficult to know what’s deep and what’s shallow by looking at graphic depictions of process. Beneath some innovation process models, deep codified knowledge exists as well as numerous tools and techniques. Other models contain little codified knowledge and few tools or techniques. The fact that deep and shallow models might look graphically similar can be misleading. Humantific for OPEN Innovation Consortium 53 Innovation Methods Mapping

Innovation Methods Mapping

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