Bachelor of Arts degrees in Mass Communication
Learn about the Mass Communications degrees offered at Our Lady of the Lake University in San Antonio, Texas.
COLLEGE OF ARTS AND SCIENCES BACHELOR’S DEGREES IN MASS COMMUNICATION DEGREES OFFERED • Bachelor of Arts in Mass Communication – Digital Film and Multimedia Production Concentration • Bachelor of Arts in Mass Communication – Multimedia Journalism Concentration • Bachelor of Arts in Mass Communication – Public Relations Concentration • Minor in Mass Communication The Digital Film and Multimedia Production concentration focuses on directing and screenwriting with courses also offered in film and television history, producing and production, to provide a solid grounding in the theoretical, historical and technical aspects of the film and television business. The Multimedia Journalism concentration focuses on newsgathering across media platforms, with courses offered in law, ethics, journalism history and digital media production to provide solid grounding in the legal, ethical, historical and technical aspects of journalism. The Public Relations concentration focuses on event planning, marketing and promotions, with courses offered in communication theory, research media writing, desktop publishing and media publication design. This variety of courses provides a solid foundation in the theoretical and technical aspects of public relations. Our Lady of the Lake University’s (OLLU) Mass Communications Department prepares students for professions in film, television, journalism, and public relations, and for admission into graduate programs. While not forgetting the fundamentals of old media, the program focuses on new media usage, preparing students for the multi-media landscape they will face. The program provides students with a hands-on experience in writing, directing, producing, digital editing, print editing, web publishing, and more, preparing students for internships and jobs. The Mass Communications Department provides students with both on-campus training, through its practicum program, and off-campus training, through its internship program. Additionally, students with concentrations in Multi-Media Journalism and Public Relations have the opportunity to work for “The Lake Front,” OLLU’s student newspaper, and KLFN, the campus TV news station. Students with a concentration in Digital Film and Multimedia Production have the opportunity to showcase the films they write and direct in the annual spring 24th Street Film Festival. SAMPLE COURSEWORK As part of the Mass Communication curriculum, the following courses are offered: • Digital Film Production I, II • Newsgathering • Television Production I, II • Online Journalism • Screenwriting • Print Editing • Writing the Short Screenplay • History of Journalism • Writing for Television (Sitcoms, Dramas) • Public Relations • Producing for TV, Film and Theater • Public Relations Writing • Film Studies • Event Planning and Management • History of Television • Desktop Publishing • Digital News Production • Media Law and Ethics • Television News Production • Mass Communications Internship A complete list of requirements and course descriptions is available in the OLLU Undergraduate Catalog. OFFICE OF UNDERGRADUATE ADMISSIONS 411 S.W. 24th Street • San Antonio, Texas 78207-4689 210-431-3961 or 1-800-436-6558 email@example.com Apply online at www.ollusa.edu/apply LAMBDA PI ETA Mass Communication students have the opportunity to join Lambda Pi Eta (LPH), the National Communication Association’s official honor society at four-year colleges and universities. LPH represents the “three ingredients of persuasion” according to Aristotle: logos (logic), pathos (emotion) and ethos (ethics). The organization undertakes several roles including: • Recognize, foster and reward outstanding scholastic achievement in communication studies • Stimulate interest in the field of communication • Promote and encourage professional development among communication majors • Provide an opportunity to discuss and exchange ideas in the field of communication • Establish and maintain closer relationships between faculty and students • Explore options for graduate education in communication studies INTERNSHIPS As a part of the Mass Communications curriculum, students are required to complete an internship in their desired field. OLLU students have completed internships in the areas of print reporting, ad design, TV news, video production, online journalism, public relations and more. Some of the placements have included: 210SA, the San Antonio Express-News, the Current, La Prensa, mysanantonio.com, Gemini Ink, Institute of Texan Cultures, Association for the Advancement of Mexican Americans, Laredo Public Library, Witte Museum, KTSM Channel 9 (El Paso), Juice magazine, KLRN-TV, KSAT 12, WOAI, Cox Radio, GRE Creative Communications, SAY Si, Calliope Talent Management, Shootz Production Group, and the City of San Antonio Communications Department. THE UNIVERSITY Our Lady of the Lake University (OLLU), founded in 1895 by the Congregation of Divine Providence, is a coeducational liberal arts institution with an enrollment of approximately 3,000 students. A multicampus, regional university, OLLU has campuses in San Antonio, The Woodlands (Houston) and the Rio Grande Valley. The University offers more than 30 undergraduate majors and minors, more than 14 master’s degree programs and two doctoral degree programs. Academic degree programs are offered through the College of Arts and Sciences, the School of Business and Leadership, the School of Professional Studies and the Worden School of Social Service. OLLU incorporates a technology-rich curriculum in all areas of study, and provides access to a wide variety of high-tech resources. Our Lady of the Lake University is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to award bachelor’s, master’s and doctoral degrees. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033- 4097 or call 404-679-4500 for questions about the accreditation of Our Lady of the Lake University that fall under one of these areas: (1) to learn about the accreditation status of the institution, (2) to file a third-party comment at the time of the institution’s decennial review, or (3) to file a complaint against the institution for alleged non-compliance with a standard or requirement. Dec. 2013 FOR PROGRAM INFORMATION, PLEASE CONTACT: Antoinette Winstead, MFA Professor and Head of the Drama and Mass Communication Departments 210-434-6711, ext. 2257 firstname.lastname@example.org