What makes Ohio University…Ohio University? You’re an OHIO graduate who represents Bobcat pride, and we’d like to give you some insight about how OHIO’s University Communications and Marketing (UCM) team is working to elevate Ohio University’s national profile. Ohio University: it’s you
Commercials and More
OHIO’s new promotional campaign—“it’s you”— launched at the beginning of this academic year. The goal is to succinctly convey the shared connection everyone who has ever walked across the College Green has with Ohio University. In order to be authentic as possible, our creative process began by interviewing students. We set out to discover what the OHIO experience means to them. Why did they choose Ohio University? Why are they proud to be Bobcats?
As part of the campaign, new commercials, print and Web ads, and campus banners were created. We were joined in these efforts by over 45 students and a dozen alumni who contributed their professional expertise. The television commercials also can be seen online via Ohio University’s YouTube channel at www.youtube. com/ohiouniv. In addition, this year you can look forward to seeing a revamped “front door” for the University’s main website at www.ohio.edu, featuring larger images with an expanded focus on our picturesque campus. We also encourage you to bookmark Compass, the official source for Ohio University news, at www.ohio.edu/compass.
Supporting themes describe the OHIO experience The responses of our own students led us to the four supporting themes that work in conjunction with “it’s you” to promote OHIO as well as reflect the pride we all share in our University. These themes include Love at First Sight (focusing on the scenic beauty of our campus), Home Away from Home, Supportive Professors, and Bobcat Pride.
Thanks for all you do to help us promote OHIO— your continued support is essential to our success! — Submitted by University Communications and Marketing
Bobcat student involvement is woven into the details of OHIO’s new promotional campaign: even the typeface used in “it’s you” and the composition of the music in the tv commercials were created by recent graduates. Ads like the one below recently appeared in college guides published by USA Today and the Cincinnati Enquirer, as well as other major publications.