Dossier - English - April 2010

Page 37

Microsoft Dynamics: Microsoft Dynamics offers integrated, adaptable business applications for small and medium-sized organisations and divisions of large enterprises. These integrated solutions delivered through a worldwide network of experienced Microsoft Certified Partners — work like and with familiar Microsoft software, and help automate and improve financial, customer relationship, and supply chain management. MSN and Windows Live: MSN is the world’s most popular internet destination, comprising world-class services such as MSN Hotmail®, Windows Live Messenger, MSN Search, Communities, Chat, Shopping and Personal Finance.

What are the challenges that you face in terms of fighting piracy, cheap substitutes available in terms of suppliers from Far East, recruitment of work force and in the overall business atmosphere? Software piracy is a serious and extremely damaging global problem that affects the software industry, global and local economies, and users of software. Software counterfeiting costs thousands of jobs around the world, results in countless hours of lost productivity, and can cost organizations using counterfeit software dearly. The trade in counterfeit software hurts our honest channel partners who are just trying to earn a living.

We have been Xbox 360: It is the most powerful video game and entertainment system, delivering great games, the next generation of the premier Xbox Live online gaming network, and unique digital entertainment experiences for gamers.

engaged in a test purchase programme since 1997, and we also have tools built into

Furthermore, wherever Microsoft does business, the economic and social benefits of its partner-driven business model are felt. Microsoft creates business opportunities for local technology companies and works with governments to support economic growth and spread the use of ICT in support of education, jobs and competitiveness in the global marketplace. Tell us more about the mode of operation of your business here. Is it only through authorized distributors or MS as a principal is also involved in institutional sales or project sales? Microsoft operates on a business model through a strong network of Partners. We are looking to expand our business by partnering with local and regional Internet Service Providers that can implement our various products. One of Microsoft’s success factors in Oman is that we have a strong connection with partners. Our partners contribute to our success as they are able to carry our services and products to a wide range of customers.

our software – such as Windows Genuine Advantage and Office

We have a number of methods that we employ to identify when dishonest partners or manufacturers are selling our software. We use an intelligent search tool to trawl the Internet 24 hours a day, seven days a week, for information that is publicly available on the internet, such as sites offering pirated Microsoft content. We participate in notice and takedown programs with other members of the Business Software Alliance (BSA) and the Entertainment Software Alliance (ESA). We have been engaged in a test purchase program since 1997, and we also have tools built into our software – such as Windows Genuine Advantage and Office Genuine Advantage – that enable customers to identify when their software is not genuine and report it to us. Finally, we also have a dedicated hotline and email address for customers to let us know when they have been victims of software piracy.

Genuine Advantage – that enable customers to identify when their software is not genuine and report it to us. Partners who must compete with pirates lose more than software revenue. They lose system sales and the opportunity to service those customers over the years. Microsoft will continue to work with government bodies and law enforcement agencies in order to protect its partners, resellers, and customers from criminals who persist in counterfeiting Microsoft software.

Our customers and software resellers play a major role in helping Microsoft identify and build cases against software pirates. Evidence they submit through a number of sources, including our piracy hotline and through Microsoft’s Windows Genuine Advantage technology, helps us build strong cases that put a stop to those counterfeiting our software. In fact, since the inception of the WGA validation tool, there have been more than 100,000 counterfeit reports submitted through WGA by those that feel they were victims of counterfeit. What product / package or system will be on priority for promotion at COMEX Event so that we can also talk about it more prominently? We have the launch of Office 2010, SharePoint 2010, Visio 2010, and Project 2010 at COMEX. OER Dossier COMEX 2010 Special 35


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