UCLA - NUS EMBA Brochure 2010

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Applied Learning Management Practicum The Management Practicum, a doublecredit course spanning two quarters, is an extensive and integrated consulting project designed to allow participants an opportunity to “test-drive” their management and leadership skills, and apply the analytical tools and frameworks acquired in the program to real-life business and organizational dilemmas across a broad range of organizations.

Each team works on a specific problem or topic that is related to the strategic direction of the organization and is cross-functional in nature, in that it requires each team to research and analyze issues from the perspective of more than one business function. Students work to define and solve strategic problems, explore business opportunities, enhance organizational competitiveness, and improve organizational and managerial effectiveness. The Management Practicum also focuses on strategic issues that are international or multinational in scope and that bridge key Pacific Rim countries. UCLA – NUS EMBA participants and client organization representatives agree jointly on a scope of work that will result in a complete, in-depth, strategic business plan at the behest of an organization’s management. The plans can include an analysis of the organization’s value proposition in relation to the competitive environment and generally incorporate financial, marketing, operational and strategic recommendations based on extensive primary and secondary research that the teams conduct.

“Trying to manage the complexities of managing a 24/7 global news operation, we are constantly having to adapt the way we are doing business. The team from the UCLA - NUS Executive MBA program provided not only new insights, but also recommendations that we could actually implement. Working with such a diverse team of talented professionals was a real privilege.” Simon Sproule Director, Communications Renault-Nissan Alliance, France Management Practicum Client

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