Resources
Your ‘Passport’ to Consumer Trends
Finding consumer trends has never been easier. With Passport you can find articles, videocasts and datagraphics of the latest population trends and lifestyles of consumers from around the world. Some examples of interesting topics you can find in Passport include: Consumers using fitness apps for smartphones and ‘wearable technologies’ to get fit Traditional cafes vs coffee shop chains Eating right - one of the top 10 global consumer trends for 2014 Celebrity power and its influence on global consumer behaviour Business students researching on consumer topics will find these data very handy. Even entrepreneurs thinking of setting up their own businesses can use these data to identify and create products or services.
Other useful data and reports on countries and industries include: Demographic and economic statistics for 210 countries worldwide (historic and forecast) Country profiles which provide an overview of a country’s operating environment as well as an analysis of the political structure, economic situation and future outlook Industry analysis across fast moving consumer goods and services, including market performance, market size, company and brand shares, and profiles of leading companies and brands Access Passport through the Library homepage http://www.ntu.edu.sg/library
Alan Choy Business Librarian (Marketing & International Business) alanchoy@ntu.edu.sg
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