Competitive Analysis -‐ Golf Courses in Jamaica “There are around a dozen golf courses altogether, but the highest concentration and the best are centered on Montego Bay in the North West, where you will find six within easy driving distance. Some of the others courses are around the other main resort towns -‐ Negril, Rio Bueno, Runaway Bay, Ocho Rios and Port Antonio (nine holes) -‐ but many Jamaicans like to play golf too and so there are also a couple of courses around Kingston and one near Mandeville (nine holes). If you want a golfing holiday, then your best bet is really to go to Montego Bay, because of the concentration of courses there, as well as the levels of comfort. There are courses attached to the following hotels -‐ Half Moon, the Ritz-‐Carlton, Rose Hall Resort & Country Club (all to the east of the town) and Tryall (twenty minutes to the west) and of course if you are staying there you will be offered preferential tee-‐off times (though they do allow outsiders). These courses are mostly set inland and so they are all fairly hilly, but they are all close enough to the sea to get views of the coast and for them to be affected by sea breezes. They also have pros attached that can offer instruction of course.”16 Since there are very few golf courses in Jamaica, most of which are centered in and around Montego Bay and the North coast (See Figure 6) this provides a great opportunity for our company. Other benefits to this location is that, not only is it located along the gently sloping Buddles Mountain range (as well as the base) but it is a short drive (10 Km) from on of Jamaica’s larger Sandals’ locations, Sandals Whitehouse Resort. This Sandal’s resort currently does not have a golf course to cater to its thousands of visitors annually, and this location could service the needs of those visitors. 16 Definitivecaribbean.com -‐ Real Estate
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