NICE Magazine 8

Page 111

“The approach to my work is simple. It’s about the power of a good idea and the ways you can drive creative execution to make it flourish. Whether large or small, I collaborate with a creative network of talented individuals to bring great ideas and brands to life.” Jimmy worked as the Global Art Director of a surf lifestyle brand for six years, where he participated in a number of branding projects from advertising campaigns to retail and event design. Since moving into freelance pursuits,

Jimmy has worked with a number of prestigious clients including Adidas, Country Road and Rusty. He is also creative director of Australian carry brand, Bellroy.


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