T H E T R U E G O A L O F E F F E C T I V E M A R K E T I N G A N D A D V E R T I S I N G S H O U L D B E T O E D U C AT E , C L A R I F Y A N D S I M P L I F Y
Radically Increase the Results of Your Advertising Smart dealers understand they are in control of their own destiny, growth, success and profitability this year and every year. The answer to the burning question about increasing sales and profits is better marketing, better response. What you really need to do is to dramatically increase your car advertising results. How? Good question. You must create marketing that grabs people’s attention, delivers value and causes them to be attracted to you, so you can start a relationship with them. We have found the best way to do that is to deliver information. You see, we live in the information age and to get people’s attention and get them to respond, marketers have to create marketing messages that look, feel, and sound like objective, unbiased, useful
information that helps consumers solve a problem, fulfill a want or desire, make their lives easier or streamline their decision-making process. So why does information-focused marketing work radically better than traditional marketing? Because traditional automotive marketing is all about the dealership, the vehicles and the features, and nobody really cares about those things. Gravitational Marketing, the kind of marketing that uses information to attract customers, is built around education and solutions. The true goal of effective marketing and advertising should be to educate, to clarify and simplify, to help aid the decision-making process. Gravitational Marketing is about captivating, invigorating and motivating.
All of those are accomplished through deliberately constructed content, not flashy images, misleading promotions, pink gorillas, window paint or clever slogans. Good marketing provides solutions. Solutions to problems your customers face right now and want to alleviate. A well planned and executed Gravitational Marketing strategy delivers a muchneeded cure to the pain your prospect is suffering. If you can give your prospects the information they need to eliminate their problem and ultimately provide them with a clearly defined set of steps to take, you will win their business and create a customer you can keep for life. You will become the expert in their eyes and they will flock to you. Price concerns will be secondary to the solution they seek,
OKLAHOMA’S NEWEST AND ONLY COMPLETELY ENCLOSED AUTO AUCTION.
· Stay protected from the
“IF WE DON’T SERVE YOU WE DON’T, DESERVE YOU”
elements in our 125,000 square feet of indoor auction space
· Offering an 18 acre facility with a six bay detail and reconditioning shop
· Enjoy free catered breakfast and lunch in our 2500 square foot Dealers’ lounge
· Friendly and knowledgeable staff committed to serving you!
WWW.OKAEX.COM
WEDNESDAYS AT 9:00 AM
2728 South West 25th•Oklahoma City, Oklahoma 73108•405-680-8660
WITH A WARM MEAL AND COMFORTABLE ENVIRONMENT, YOU’LL ENJOY A BUYING EXPERIENCE THAT WILL BRING YOU BACK WEEK AFTER WEEK!
Stars GPS
We are pleased to include Stars GPS as an OIADA Branded Provider of vehicle tracking and recovery solutions for our industry. Stars GPS specializes in providing the best technology with personal service, training and support for the independent and franchise dealership. For more information, go to www.stars-gps.com, email info@stat-gps.com or call 877-828-4770.
David L. Nunn, Esq.
David L. Nunn heads the Edmond, Okla., law office of David L. Nunn, P.C., which serves the greater metro Oklahoma City area. We are pleased to include Mr. Nunn as an OIADA Select Provider of legal services to the industry. David L. Nunn, P.C. is located at 17 East First Street, Edmond, OK 73034. He can be reached at 405-330-4053 or by fax at 405-330-8470. Mr. Nunn is included as a Select Provider not because he asked to be, but because we know the quality of service that he provides to dealers.
B & C Auto Transport, Inc.
B & C Auto Transport takes pride in providing fast, dependable transport service to auto dealers nationwide. We are pleased to include B & C Auto Transport, Inc. as an OIADA Select Provider of transport services for auto dealers nationwide because of its record of providing outstanding service at reasonable rates. Call 405-381-0114 or 405-641- 6057 (cell), or email BCAutoTransportInc@gmail.com.
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