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NextD REALITY CHECK 2003-2011

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Copyright 2002-20011, NextDesign Leadership Institute, New York.

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NextDesign Leadership Institute 6 West 18th Street, 9th Floor. New York, New York, 10011

Research by NextD Journal Visual SenseMaking by Humantific, UnderstandingLab All Contents Copyright 2002-2011 NextD. All Rights Reserved. Inquiries: research@nextd.org

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Copyright 2002-20011, NextDesign Leadership Institute, New York.

NextD Reality Check was first presented in 2003 to senior leaders at Art Center College of Design in California.

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Since 2003 NextD Reality Check has been shared at many conferences around the world. Diagrams within have been widely reproduced to help explain the change underway.

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Design (in the real world)

is changing!!! NextD

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How big is the change? NextD

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BIG! NextD

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HUGE NextD

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Challenges Grow More Complex What skills & tools are needed to do this work?

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Timeframes are Compressed

What skills & tools are needed to do this work?

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How Designer’s Work is Changing! Today Yesterday

What skills & tools are needed to do this work?

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What does this mean? NextD

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BIG Question!

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Who will lead design in the 21st Century? NextD

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[ Hint: ]

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What’s the problem? What’s the opportunity?

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Other disciplines are learning new leadership skills ‌designers are not!!!!! NextD

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Design leadership?

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How might we equip designers with the skills to lead design in the 21st Century? NextD

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NextDesign Leadership Institute

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The Architecture of HOW

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Increasing Design’s Relevance

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NextD Mindscape A comparison [10 attributes]

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Purpose

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Focus

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Culture Orientation

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Skills Focus

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Process

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Thinking Focus

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Communication

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Skill Focus

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Process Focus

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Outcomes Next D Focus

Traditional Design Focus

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The synchronization of methods and tools to the scale and complexity that we now face as humans is a process that is underway around the world.

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Who will lead design in the 21st Century? NextD

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Get Ready! NextD

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Get Ready! Ready! Get NextD

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Get Ready! Ready! Get NextD

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Get Ready! NextD

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Get Ready! NextD

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NextD DEFUZZ THE FUTURE!

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NextDesign Leadership Institute

NextD Academy NextD Journal were founded in 2002 by Elizabeth Pastor & GK VanPatter

Inquiries: kickitup@nextd.org

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[ end ]

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NextD Reality Check