K. SUTHERLAND PR
CAMPO
201 W. LIBERTY STREET, SUITE 207, RENO NV 89501 (775) 391-0118
50 N. SIERRA STREET, RENO NV 89501 (775) 737-9555
Interview with Kerry Sutherland, Founder
Interview with Mark Estee, owner
When and how did you get started in this business? I opened my agency, K. Sutherland Public Relations in February of 2012. After working in the Reno PR industry for years, an opportunity came for me to provide my own vision of PR and marketing to businesses and individuals, and I felt that it was the time for me to explore my creativity and potential. I couldn’t be more pleased with the amount of success we’ve achieved in a relatively short amount of time, and am excited to continue working hard with my staff and our clients to succeed. After all, their success is our success.
What inspires you to go to work every day? I know that starting a new business, especially in these economic times, is definitely a gamble, but knowing that I had unique and insightful ideas and a team of people full of potential to do amazing work, I could not have imagined not taking this risk. I know the harder I work, the better off I’ll be and feel, and I’m so fortunate that I’ve found a career I really enjoy and that allows me to do many different things each dayŠ it definitely never gets monotonous or boring.
Why do you think RN&R readers voted you the best? I can only hope that I was voted “best” because I have made some sort of impact on the people that I have met in our community, from Our Lady of the Snows elementary through the Reynolds School of Journalism, to the work I have done with our medical
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community and local non profits. PLACE I think people who know me (and who voted) know that I love what I do; I do everything “all out” and that I am extremely proud to work in such a supportive place with great people!
What makes your business different than your competition? We pride ourselves on being a boutique public relations firm, which means every person is invested in every account, and I intend on keeping it that way. We’re young and energetic and not afraid to think of new and different ways to ensure our client’s messages are being heard.
Any advice for people who want to make their business “The Best”? Hire a PR firm. :)
When and How Did You Get Started In This Business? I started cooking in 1991 after 3 years of flailing around college playing football, Nintendo and partying! I had some prior experience as a dishwasher and busser, but this time I knew I was in love with my job and career. In 2002 I became owner and chef of Moody’s in Truckee, was a great almost 10 year run. When I met my wife who is from Reno, we zeroed in on downtown Reno as a place that we could do Campo.
What Inspires You To Go To Work Everyday? I am inspired to come to work every day with passion and energy for many reasons, but none more than the fact that I LOVE the people I work with: Arturo D Moscoso, Giancarlo Pellegrino, Nikki Shirokow, Nick Meyer, Debbie Reetz, Justin Jensick and Kimmon Attaashian.....this group of managers has the same passion and energy that we preach here. They are just as committed to creating a culture of learning, caring and respect as I am. We are blessed with so many amazing employees to work with!
What Makes Your Business Different Than Your Competitors?
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I think there are amazing restaurants here in Reno and it is getting better all the time. The better we all do, the more diners will come all our ways! I am a big proponent of promoting Reno and all the great things we have here in the community, not just Campo. We engage the community, we participate in all we can and I think that goes a long way. I am fond of saying “all our boats rise on the same tide” I am a believer that the tide is rising in Reno.
Any Advice For People Who Want To Make Their Business “The Best”? Advice? I am not one to give advice, but I do think as an owner I am never satisfied with what we have done yesterday. I thank all that have been a part of successes and failures, but we need to keep working hard and not rest. We are driven to stay on top of our game. We fail sometimes and that is part of the deal, but it is how we pick ourselves back up that makes us “the best” or not.
Why Do You Think RN&R Readers Voted You The Best? All along all we said we were going to do was work hard, listen to our customers, buy great products, give the best service we can and in the end whatever happens, happens. So we feel very very lucky that people chose us for the awards they did. It was humbling!
a speci a l a dver ti si ng su pplement to the r eno news & r evi ew
october 18, 2012
rN&r beSt oF NortHerN NeVADA WINNerS GUIDe
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