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THE HEALTHY HAIR & LIFESTYLE ON-LINE MAGAZINE & BLOG

NATURA 2014-2015 MEDIA KIT

2014-2015

media kit

Who We Are? Natura Magazine is a quarterly online publication and blog that caters to women of color with interests in: natural hair, entertainment, fashion, beauty, health & fitness, and wellness. Our magazine represents the evolving culture of women who are unique, daring, and driven to redefine the ideals of beauty among women of color. Breaking down barriers and silencing stereotypes, Natura prides itself on creating a platform for women to express themselves, and embrace their natural hair, skin, and beauty. Natura is more than just a natural hair magazine; it’s a lifestyle. With up close and personal interviews from today’s hottest celebrities, multi-faceted articles, and amazing visuals, Natura creates an experience for our readers to indulge in. While our magazine is rather new, we have had a lot of success, and we plan to continue to grow and expand our efforts globally. Natura was strategically handcrafted to offer advertisers and potential talent, a diverse demographic of readers between the ages of 18-50. Natura provides a platform to positively influence the masses, and promote expansion of businesses.

www.naturamagazineusa.com

2014-2015

media kit

Lifestyle

(the experience) As an online publication that caters to the specific needs of revolutionary, and self-sufficient women of color, it is our job to create an impressionable experience with every new issue that we release to our audience. As a team, we create a lifestyle for our readers that encompass a theme of self- improvement and self-acceptance. Every page, and section of each magazine is very relatable and true to the stories of our consumers.

www.naturamagazineusa.com

2014-2015

media kit

Upcoming Calendar April/May 2014 Spring/ Romance Issue August/ September 2014 Fall Issue August/ September 2014 Natural Salons Issue December/January 2014-2015 Winter/ New products Issue

www.naturamagazineusa.com

2014-2015

media kit

“

Natura Magazine is a place for women to come and be inspired. Here we are the innovators and visionaries of our time, and we have the platform to redefine the ideals of beauty among women of color -Malia Brown Editor In Chief

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www.naturamagazineusa.com

2014-2015

media kit

What is a Naturalista? Natura readers are independent, intelligent, self-confident, and beautiful women of color. These daring individuals aren’t trying to fit into the world, but are standing out in an effort to redefine the standards of beauty. Our readers are knowledgeable and brand-centric consumers , that place an emphasis on individual style, and are willing to experiment and pay more for what they want.

www.naturamagazineusa.com

2014-2015

media kit

Natura Online (digital world)

Being apart of the digital era allows us to be easily accessible to our readers. The page turning, interactive publication gives readers the opportunity to be able to access the magazine at any location, and on any technological device. Our viewership increases with every publication that is released, and we are now the # 1 online magazine in our genre, on Google search engines. Our blog allows us to be interactive with our viewers, and also produce a constant feed of current information in hair, entertainment, fashion, and health & fitness during the time span awaiting the next issue. Please take the time to view our previous publications and our blog at: www.naturamagazineusa.com

www.naturamagazineusa.com

2014-2015

media kit

She’s young, trendy and loves to shop online

NATURA READER DEMOGRAPHICS FEMALE MEDIAN AGE MEDIAN HHI COLLEGE EMPLOYED HOMEOWNER

90% 30 $80,000 75% 65% 45%

THE NATURA READER’S PURCHASING POWER 75% of NaturaMagazineusa.com readers shopped online in the last 30 days 91% of NaturaMagazineusa.com readers are online 5+ times a week NaturaMagazineusa.com users are influential online Shoppers. 68% have made an online purchase in the last 30 days.

www.naturamagazineusa.com

2014-2015

media kit

NATURAMAGAZINEUSA.COM READERS: Look to online sources for beauty tips and purchase online beauty products Seek frequent fashion advice on clothes, shoes and accessories, and have spent largely online for apparel purchases Seek and purchase from online travel sites Look to online sites for upcoming events, sales and special promotions.

www.naturamagazineusa.com

2014-2015

media kit

As an online publication, Natura is in a league of its own. Each magazine that we Healthy   release is unique, and handcrafted to serve as one of the primary Hair 50 Fashion 10 consumers. Every issue features popular celebrities, and the resources for our Beauty 10 &  Fitness 10 information in healthy hair, beauty, fashion, health & fitness, bestHealth   advice and Mind,  Body  &  Soul 5 Entertainment and entertainment. 15 wellness, The illustration below represents the breakdown of Natura. The majority of the magazine focuses on healthy-hair, and the other sections coordinate to fulfill the lifestyle aspect of the magazine. The fact that Natura is a free online publication, we receive a lot of traffic that is directly beneficial to advertisers. Chart  Title Mind,  Body  &  Soul 5%

Entertainment 15%

Health  &  Fitness 10%

Healthy  Hair 50%

Beauty 10% Fashion 10%

over 100,000 impressions

www.naturamagazineusa.com

2014-2015

media kit

NATURA AD RATES

New Client Rates: rate per issue

2 page spread (16”x 11”) ad $1000.00 Full page (8.5” X 11”) ad $600.00 Strip ad (2.5” X 11”) ad $250.00

Ad Submission Deadline Dates: April 14, 2014 (Summer/ International issue) July 5,2014(Fall issue) Nov 1,2014 (Winter/ New you issue) Jan 13, 2015 (Romance/ Spring issue)

Outside back cover (8.5” X 11”) ad $1000.00 Inside back cover (8.5” X 11”) ad $900.00 Inside front cover (8.5 X 11”) ad $1200.00 Magazine Issue Buyout available *All advertisers will receive additional placement within our blog site www.naturamagazineusa.com Through our online portal we guarantee 25,000+ impressions for advertisements with a minimum of 20% generating income.

We also offer Sponsorship/Giveaway Programs A unique way to promote your brand Contact Information: Andre Fuller (704)202-8822 andre@naturamagazineusa.com

www.naturamagazineusa.com

®

2013 FULLREAL ENTERTAINMENT GROUP ™


Natura Magazine 2014 media kit