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Oct. 30 - Nov. 2 Kentucky Exposition Center Louisville, Ky. 速

National FFA Convention & Expo

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www.FFA.org/Expo

More than 56,167 attend the annual National FFA Convention & Expo, including students, teachers, school administrators, former FFA members and guests from throughout the country. The event is the nation’s largest annual gathering of students. These individuals are your future consumers, employees, leaders and decision makers.

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National FFA Convention & Expo

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“As an exhibitor at our Expo, you are an important part of the process that transforms FFA members into productive, goal-oriented and industry-dedicated individuals. Today’s FFA members are the future of agriculture. You will help them on their journey through your presence, experience and engagement at the Expo.”

Dwight Armstrong CEO, National FFA Organization

www.FFA.org/Expo

The exhibit portion of the 2013 National FFA Convention & Expo will span more than 290,000 square feet of space inside Kentucky Exposition Center in Louisville. More than 400 exhibitors will have countless opportunities to engage FFA members, teachers, administrators and guests throughout the three-day Expo.

National FFA Convention & Expo

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www.FFA.org/Expo

Showcase your brand at the country’s largest annual student gathering. At the Expo, your company can establish itself as a solid supporter of FFA. Your representatives will have thousands of opportunities throughout the three-day event to meet future consumers, employees and leaders. As an exhibitor, you’ll have direct contact and interaction with a growing youth market.

Our audience is important to you. FFA members are trained in leadership, goal setting, consensus building and problem solving. Members represent family farms, small business, urban agriculture and corporate enterprise. They are students who are not afraid to work and who know what it means to make a profit. Members represent an audience vital to your company’s future success. Collectively, FFA members earn $4 billion annually through their hands-on work experience.

"FFA is an extremely valuable organization. Its youth are so very impressive and I encourage other businesses to be a part of this exciting Expo."

LeAnne LeBlanc TransCanada

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National FFA Convention & Expo

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www.FFA.org/Expo

Exhibit and engage thousands of future consumers and employees. As an exhibitor at the Expo, your company or organization will have countless opportunities to build awareness of your brand, showcase your latest products and services, interact with attendees who have a vested interest in your operations and recruit future employees and loyal consumers of your brand.

“The main reason we attend the Expo is to raise awareness for our box-top redemption program. This year, we awarded $44,000 to FFA chapters across the country."

A glance at Expo attendees • 49,280 National FFA Convention & Expo attendees are students between the ages of 12 to 21 • 4,480 attendees are former FFA members and agriculture and science teachers • 2,240 are school administrators and guests • 21,840 live in small-town areas • 19,040 live in urban and suburban areas • 15,120 live in rural farm areas

Vaughn Hobbs District Sales Manager, WIX Filters

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National FFA Convention & Expo

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www.FFA.org/Expo

Find talent your company seeks at the Expo's Career Fair.

“I'm amazed by the knowledge these FFA Members retain in their specialty areas. Our sponsorship and exhibiting at the Expo allows Stihl to share its brand passion with America’s future leaders."

The Career Fair provides a venue in which the organization can deliver a key element – career success – to FFA members. The intent is to bring collegiate and alumni members with potential employers together to interact in an informal setting with the opportunity for recruitment and networking. The Career Fair will be located on the Expo floor in the Kentucky Expo Center next to the Collegiate Connection and Alumni Nation areas.

A glance at Expo attendees Ethnicity and Gender Statistics 15% Hispanic 42% Female

4% African American 2% Native American 79% Caucasian

Roger Phelps Stihl

58% Male

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National FFA Convention & Expo

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“We're excited to be able to get in front of our future customers on a national scale. The Expo is a wonderful opportunity for us to create brand awareness."

Julie Reynolds Executive Assistant, Brandt

www.FFA.org/Expo

Maximize your Expo exposure with advertising and sponsorship packages. • • • • • •

Sponsor the National FFA Convention & Expo attendee registration Advertise in the National FFA Convention & Expo Guide Book Advertise on the National FFA Convention & Expo website Promote your booth on the National FFA Convention website and mobile app Stand out on the exhibit floor as a leader in your industry by sponsoring one of the areas of the show Be seen by thousands more as part of our virtual National FFA Convention & Expo

Customized sponsorship opportunities are available. We’re happy to work with your company to find a customized sponsorship opportunity tailored to your marketing needs and budget. We look forward to working with you to develop a rewarding program for your company and our members.

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National FFA Convention & Expo

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www.FFA.org/Expo

Our goal is to maximize student experiences and exhibitors' brand exposure. The Expo’s primary goal is to introduce attendees to hundreds of businesses and organizations that offer industry-leading products, services and career opportunities while maximizing each exhibitor’s brand exposure and ability to individually and meaningfully engage visitors to their displays.

As an Expo exhibitor, you will receive: • 8’ back drape and two side drapes for all linear booths • One black and white exhibit identification sign • Unlimited name badges granting complimentary admission to workshops, general sessions and convention and alumni activities • Heightened presence within a new, interactive Expo floor plan accessible by all attendees • A company listing on the National FFA Organization’s website • An online exhibitor, company and product listing on the new National FFA Convention & Expo website • A company listing on the National FFA Convention & Expo mobile app • A company listing in the official National FFA Convention & Expo Guide Book • Access granting exhibit staff to attend receptions, breaks and special events inside the exhibit hall

"FFA members will be conducting the research and business of agriculture in the future. There’s a lot of talent here at the Expo.”

Kathy Sehnert Monsanto

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National FFA Convention & Expo

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www.FFA.org/Expo

2013 National FFA Expo and Shopping Mall Kentucky Exposition Center Louisville, Ky.

National FFA Convention & Expo

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Take advantage of our unique approach to guide student experiences.

FFA study programs are broken out into eight distinct career pathways to help FFA members focus on their area of interest and increase their expertise. The Expo utilizes these career pathways to segment exhibitors and guide FFA members throughout their Expo experience to exhibitors focused on a member’s individual pathway of study. Animal Systems

Environmental Service Systems

Exhibitors in this area are involved in the study of animal, including life processes, health, nutrition, genetics, management and processing, through the study of small animals, aquaculture, livestock, dairy, horses and poultry.

Exhibitors in this area are involved in the study of systems, instruments and technology used in waste management and their influence on the environment.

Power, Structural and Technical Systems Agribusiness Systems Exhibitors in this area are involved in the study of business principles – management, marketing and finance – and their application to enterprises engaged in agriculture, food and natural resources.

Exhibitors in this area are involved in agricultural equipment, power systems, alternative fuel sources, precision technology, woodworking, metalworking, welding and project planning for agricultural structures.

Plant Systems Food Products and Processing Systems Exhibitors in this area are involved in product development, quality assurance, food safety, production, sales and service, regulation and compliance and food service within the food science industry.

Exhibitors in this area are involved in plant life cycles, classifications, functions, structures, reproduction, media and nutrients and growth and cultural practices through the study of crops, turf grass, trees and shrubs and ornamental plants.

Biotechnology Systems Natural Resource Systems Exhibitors in this area are involved in conservation of soil, water, wildlife, forestry, air and other natural resources management.

www.FFA.org/Expo

Exhibitors in this area are involved in data and techniques of applied science for the solution of living organisms’ problems.

Be sure to check out the following Expo destinations. Teachers’ World

Shopping Mall

Teachers’ World provides exhibitors the opportunity to connect with agriculture and science teachers who have direct contact to 557,318 FFA members. More than 4,000 secondary teachers attend the Expo and are buyers of your products and services – they’re also your link to future buyers and employees.

Shopping Mall is the Expo destination for great souvenirs, teaching tools, FFA chapter supplies, FFA merchandise and more. The mall also features merchandise from more than 20 companies, including John Deere, Cowpokes, Souvenir Shirts, Farm Boy, Wire Works Custom Jewelry and more.

Collegiate Connection

Alumni Nation

Collegiate Connection provides an opportunity to showcase your school or university to Expo attendees. Collegiate Connection features 100 schools and more than 20,000 square feet of exhibit space on the Expo floor.

Alumni Nation is an area of the Expo that hosts exhibitors specifically seeking connections with former FFA members. Nearly 5,000 square feet of prime exhibit space on the main entrance aisle of the Expo comprises Alumni Nation. More than 6,500 former FFA members visit Alumni Nation each year during Expo.

AutoWorld AutoWorld is a dedicated exhibit area of the Expo focused on the automotive, motorsports and racing industries. Exhibitors showcase their latest products and engage visitors, who are encouraged to participate in interactive displays and discuss industry specifics with exhibitors.

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National FFA Convention & Expo

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www.FFA.org/Expo

Exhibitor Pricing

Become an exhibitor today.

Corporate 10’ x 10’ booth

Showcase your brand. Help educate and inform FFA members about their future. Engage people committed to your industry, products and services. Talk face to face with your company’s future consumers and employees.

$1,500 each We offer discounted pricing for eight booths or more. Contact us for details.

Government 10’ x 10’ booth $1,100 each

Career Fair $1,500 each for corporations $610 each for government or nonprofit agencies

Non-profit and college/university 10’ x 10’ booth

“FFA members attending the Expo are so much fun and eager to learn about opportunities. Being part of FFA teaches students amazing qualities like work ethic, generosity and curiosity that we’re looking for in future employees."

$610 each

Retail Booth

Erin Jones Staffing Specialist, CSX

Contact us for pricing.

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National FFA Convention & Expo

Contact us today to reserve your space. Call us toll free at 888-332-2589 and choose Option 1 for Exhibit Sales. Visit us online at www.FFA.org/Expo.

Bryan Kelley

Nick Radivan

Senior Exhibit Manager Direct: 317-802-4455, Ext. 3 Toll free: 888-332-2589 Fax: 317-802-5455 BKelley@FFA.org

Exhibit Sales Manager Direct: 317-802-4370, Ext. 1 Toll free: 888-332-2589 Fax: 317-802-5455 NRadivan@FFA.org

More marketing and sponsorship opportunities are also available.

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National FFA Convention & Expo

www.FFA.org/Expo

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National FFA Convention & Expo

6060 FFA Drive P.O. Box 6060 Indianapolis, IN 46268-0960

Connect with us

The National FFA Organization is a national youth organization of 557,318 student members as part of 7,498 local FFA chapters in all 50 states, Puerto Rico and the Virgin Islands. The FFA mission is to make a positive difference in the lives of students by developing their potential for premier leadership, personal growth and career success through agricultural education.

FFA.org/Expo


2013 National FFA Convention & Expo Prospectus