NASC Playbook - December 2013

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2013 Fall CSEE Module and Market Segment Meetings Recap The NASC Market Segment Meetings in Colorado Springs brought members from around the country together to share best practices and discuss trends in their communities. Here’s reaction to the session: “It never ceases to amaze me how much knowledge is present in the room during Market Segment Meetings. One thing is a constant-we all have the same, or nearly the same, problems, questions or concerns. With the varied experience we have at the Market Segment Meetings there is almost always someone who has solved the problems, answered the questions and satisfied the concerns we have.” -Jim Dietz, CSEE, director of sports tourism, Columbus, Indiana Visitors Center

For the first time in its history, the fall CSEE module was held in conjunction with the Market Segment Meetings.

Attending the 2013 Fall CSEE module was one of the most enlightening forums NASC has shared. Trying to have the Sports Commissions/CVB’s working in tandem with their hotel partners is instrumental in being successful bringing events into their markets. – Mike Hill, Senior Director of Sports Sales, Hilton Worldwide “It is imperative that in the eyes of the event organizers that the city brings forward their most compelling offer to the table. I can cite many instances where a city has won a bid against a competitor all due to the fact that the event organizer felt that the comfort level was in place that the whole community was working together for the same cause. “ --Mike Hill, Senior Director of Sports Sales, Hilton Worldwide

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