My Beautiful Journey

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system, type and color usage, new package and possible brand extensions.

my ideas. The execution was a brand book that contains a new logo, stationary

I built a new marketing strategy for the old brand. The second step was to visualize

through rebranding. After analyzing its target audience, advantages and competitors ,

project, my goal is to revive Pierre CardĂ?n as a leader in the fashion industry

can be only found in retail discount stores such as Ross and Marshall's. In this

industry. Unfortunately, because of inappropriate marketing strategies, now it

Pierre CardĂ?n is a French clothing company. It used to be a member of the fashion


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