My Beautiful Journey
Weilin Chang's Portfolio
Consumers buy skin care products to pursue a younger look. However, because the laws for cosmetic products are not strict, most of the cosmetic companies provide either only incomplete information or fake information about products' ingredients. In addition, most consumers don't have the knowledge to understand the ingredients. The truth is, most of the skin care products contain chemicals which are harmful to human skin. As a result, my concept for this project is to provide a tool kit to help consumers make skin care products on their own. And to make sure all the ingredients are natural. When picking a brand for the tool kit, I chose Lush. Lush is an all-natural soap company, and for this reason, it goes well with my tool kit. DIY Skin Care Guid e Choose Ingredients On Your Own Pierre Card�n is a French clothing company. It used to be a member of the fashion industry. Unfortunately, because of inappropriate marketing strategies, now it can be only found in retail discount stores such as Ross and Marshall's. In this project, my goal is to revive Pierre Card�n as a leader in the fashion industry through rebranding. After analyzing its target audience, advantages and competitors , I built a new marketing strategy for the old brand. The second step was to visualize my ideas. The execution was a brand book that contains a new logo, stationary system, type and color usage, new package and possible brand extensions. TU RN TO G L O RY RE no 03 8 SE 0 P.0 6.20 Traditional coffee cultivation, also called shade grown coffee, is utilized to grow coffee bushes under the shade of rain forests. Shade grown coffee farm is a multilayered ecosystem with various plants and wildlife habitats. Nowadays, the shade grown method is replaced by sun cultivation, a method that requires chopping down all the trees. It destroys the natural balance in the rain forest : Animals disappear and erosion occurs. In this project, I transform Folgers, the largest coffee company in the U.S., to sell only shade grown coffee. It also starts to take the responsibility of promoting coffee sustainability by educating their consumers by providing a useful tool kit. DELIVERABLE CONCEPT The deliverables in this project contain reusable coffee jars and a tool kit. The labels of the coffee bottles show information about the habitats in the rainforest . There are graphics on the label to help consumers measure how many animals they have saved by drinking sustainable Folgers coffee. The purpose of the tool kit is to educate consumers how to reuse used coffee grounds. In this tool kit , there is a book with ten tips to reuse the used coffee grounds. The tool kit also contains several tools which consumers will need when they are following the tips . H2 O N NH N O O H2N O 1 2 Mix 1/4 cup warm, used coffee grounds and one ta blespoon of olive oil. Using sc rub for three minutes, then wrap with cotton towel for 5 mi nutes. 1 2 Put the dr ied coffee grounds in the sac het in y our refr igerator or hang the sa cket in the closet to eliminate the odo r. 1 2 After sc rubbing, wrap your skin with this cotton to wel for five minutes, your skin will be br ight and smooth. A thesis is an important and required project for all graduate students. In the graphic design department, the accomplishment of a thesis means a student not only develops a mature sense of aesthetic, but also has the ability to think independently. He can find a problem, distill and analyze the information, and then come up with a constructive idea to make some improvements. She can also visualize her ideas and present it to her audience. To finish a thesis project , a student at the Academy of Art University needs to take two to four directed studies to receive individual assistance from various instructors. A thesis can be the proof of difference between a graduate and an undergraduate student. TransBabel VISUAL COMMUNICATIONS ACROSS CULTURES tel (415)385 7511 fax (415)385 7512 www.transbabel.com firstname.lastname@example.org 500 sutter st, san francisco, ca, 94102 TransBabel VISUAL COMMUNICATIONS ACROSS CULTURES tel (415)385 7511 fax (415)385 7512 www.transbabel.com email@example.com 500 sutter st, san francisco, ca, 94102 TransBabel TransBabel VISUAL COMMUNICATIONS ACROSS CULTURES www.transbabel.com 50 sutter st, san francisco, ca, 94102 SARAH LIMPTON CEO 415-385-7526 firstname.lastname@example.org I would like to thank all of you. Without you, this portfolio couldn't be completed . Thank you to the instructors of Academy of Art University. You taught me so much about this professional field. Thank you to the ESL tutors. As an international student, without your patience and enthusiasm, I would not have been able to express myself clearly. Thank you to my friends. You always stand by me when I am in need of help, either in the academic or mental aspect. Most importantly to my family. Without you, the dream of learning design in the United States would never have come true. You are the people who care about me the most in the world. Thank you for flying to the U.S. and taking care of me when I had a surgery. There will never be enough words to express my appreciation. Thank you. I love you.