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Border crossing WEEKEND | 16 AUGUST 9, 2013 VOLUME 21, NO. 28 650.964.6300 MOVIES | 19 High rent: Challenge for some, cakewalk for others MICHELLE LE MICHELLE LE The Madera apartment complex modeled its rental office after an Apple Store. The development’s “I am home” motto appears throughout the complex. Huge demand for pricey new apartments By Daniel DeBolt A cross the street from the downtown train station Mountain View’s first new apartment complex in more than 10 years is luxurious and very popular. “We’re 100-percent occupied, which is really crazy,” said Jon Moss, vice president of Prometheus Real Estate Group, of the 209-unit complex which opened in January at 455 West Evelyn Ave. “That’s usually not the case.” What’s more surprising is what tenants here have been willing to pay for rent. A tenant on the second floor is paying $4,300 a month for a twobedroom, two-bathroom apartment with hardwood floors No place like home Our series on the high cost of housing in Mountain View continues this week with a look at two very different apartment complexes. overlooking a courtyard. But the rents here are rising and now you can expect to pay $4,600 a month or more for a similar apartment in the comSee PRICEY LIVING, page 8 MOUNTAIN VIEW MAN TWEETS FROM ‘ALTERNATE REALITY’ MVPD A Mountain View humorist inadvertently duped a local news outlet into posting a real story about a INSIDE made-up incident. It only took him 120 characters. The story reported that a man — preoccupied with a YouTube video, which he was watching on his Google Glass headset — had Struggling tenants face uncertain future By Daniel DeBolt Mock-police Twitter account fools press By Nick Veronin Sisters Cynthia, 15, and Briseyda, 11, share a room with their parents in a one-bedroom apartment. They worry that rent increases could force their family to move. walked into and broken a window in downtown Mountain View. That tweet was not pushed out by the official Mountain View Police Department Twitter account, @ MountainViewPD. It was pub- A s rents in their once-affordable neighborhood skyrocket, longtime apartment dwellers on Mountain View’s California Street say they have no good options. “They are my family, they are not just my neighbors,” said California Street resident Elena Pacheco, as she sat in her living lished on a satirical account run by a local computer programmer who tweets about an “alternatereality Mountain View.” The story is at once humorous and instructive, according to Matt Basta, who runs a fake police Twitter account under the handle @MVPoliceBlotter. Basta is a Mountain View VIEWPOINT 14 | GOINGS ON 20 | CLASS GUIDE 21 | MARKETPLACE 25 | REAL ESTATE 27 room surrounded by members of four other households in her building. “We are very concerned about this situation,” said Pacheca, a teacher and community organizer. The 1960s-era complex is like many on California Street, occupied by a mix of the working poor and young tech See STRUGGLING, page 9 transplant who moved here from Pennsylvania two years ago. He said the fact that his story was picked up says a lot about what people will believe and what people want to believe. “I think it’s pretty funny, but also sad that (a lot of) folks were See TWITTER, page 12

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