BR Ranch Magazine 2013

Page 7

Gensler is a global architecture, design,

Survey each year that casts new light on

more than 3,500 professionals in 43 locations

of spaces they want to work in. Based on

planning and consulting firm that employs

worldwide, including its headquarters in San Francisco and an office in San Ramon. The

firm works on more than 3,000 projects every

year, ranging in size and market segment from building out a retail store to planning a new

“ Space

corporate life: how people work and the kinds

“Gensler has been researching how space

are not only creative and productive, but also

discovered that knowledge work is composed

designing a workplace for employees who healthy and happy.

Genslerʼs Matin Zargari, Principal and

the headquarters for AAA near Pleasant Hill

and Design Director, and Tana Hall, Senior

Managing Director, Doug Wittnebel, Principal

is more important than ever. It is the place where all of a companyʼs most valuable resources— its people—come together to create the future.

BART, and for Riverbed Technology in San

Associate and Regional Marketing Director,

center, as well as ongoing design solutions for

century office:

Francisco, AT&Tʼs Foundry innovation

Chevron. For those of you who are frequent

Collaboration has become a buzzword

nal design reinvented the experience of travel,

companies across the board made more

bringing back hospitality and local authenticity.

sultants at Gensler probably know as much about whatʼs happening in the workplace

as any group of people on the planet. Since 2005, Gensler has conducted a Workplace

GENSLER: COLLABORATION IN THE WORKPLACE

in office planning and design. Have provisions for collaborative work?

“We are in the midst of a global obsession

about how space can support collaboration.

Caption here...

The top tier designers, architects and con-

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offer fresh insight into the emerging 21st

travelers, you may have experienced Genslerʼs design of Terminal 2 at SFO. The new termi-

and productivity?ʼ

this research, Gensler guides companies in

urban district. When it comes to office design,

just a few of Genslerʼs recent projects include

this trend on the individualʼs health, happiness

We saw it take shape in the dotcom era and

supports work since the mid-2000s. Weʼve of four modes: focus, collaboration,

learning and socializing. The world has been preoccupied with collaboration, but weʼre

now seeing the pendulum swing back in the other direction. Our clients are recognizing

conversation and group learning. But it

address the spectrum of individual work

looking for a place to think and concentrate.

solutions that organizations can manage from

has been tough on the individual who is

We need spaces that support all temperaments, whether introvert, extrovert or

somewhere in between. Weʼre finding this balance by creating solutions that allow

relief from noise and disturbances. Solutions that allow individuals to control their own work environments.”

that focus work has been neglected—

Clearly, workplace design has multiple

art of concentration.”

behavior, cultural norms and the

and they are looking to bring back the lost

How are designers responding to the

perceived need to support more group work and collaboration?

“It may seem like a paradox, but we are

responding to the perceived need for more

collaboration with less collaboration! Over the

past five years, weʼve surveyed 90,000 people from 155 companies about how workplace

environments do—and donʼt—support them. New distractions such as social media,

less space, less privacy and longer workdays are creating frustration and stress among

employees that inhibit them from collaborating, socializing and learning. By focusing on

dimensions. Taking into account human continuing evolution of technology, how can a company find the right balance for its employees and their work?

“Businesses change continually in order to

stay competitive, and that means they need

sense. The wide-open collaborative office may not put up physical barriers to inhibit

interaction. There may be no private offices with solid walls and firmly closed doors.

At the same time, in an active, noisy open

space with workers sitting elbow-to-elbow along workbenches, people may put up psychological barriers and send signals that say ʻprivacy pleaseʼ—like wearing

headphones and keeping oneʼs head down.

rate, socialize and learn. This hybrid could

unlock as yet untapped value through a balance of concentration and collaboration in

the workplace; an approach that could yield a new level of success for organizations.”

look at the private office? Even given the private office has remained a consistent

in an office environment? Given the

ability to communicate, confer and share information via cell phones, tablets,

laptops and other technologies, what purpose does the office serve?

“This is a hot topic since Yahoo called back

its mobile workforce. That action has sparked

a global conversation about the importance of proximity and in-person collaboration.

the way people behave in the workplace.

were in the office, with a few telecommuting via video-conference. Now, due to a huge number of virtual meeting tools and a

mobile workforce, employees stay at their

desk longer on calls, becoming a distraction to those around them, and creating a

sedentary, unhealthy work life for themselves. Office design must respond to these

technology-driven changes, encouraging healthy, creative behavior."

Ultimately, the Gensler team acknowledges

Even the tech industry, which led the charge

Itʼs the place where all of a companyʼs most

“Private offices are making a resurgence.

toward an open workspace, no longer feels

that the closed door is a barrier to innovation. Quite the opposite. There is a place for the

that “Space is more important than ever. valuable resources—its people—come together to create the future.”

private office, for the focus room, the think

From a design point of view, what is most

these types of spaces every day. Moveable

and psychological work environment?

room, the idea room. Clients are asking us for screens are coming back. Can you imagine

having a moveable wall that can be positioned to absorb sound? You could create your own ʻinstant privacy.ʼ”

“Open plan,” says the Gensler team, “has

How will office interiors continue to evolve

selves and our clients: ʻWhat is the impact of

allowing transparency, serendipitous

“The future is about creating settings that

been a successful home for group work,

Why should individuals come to work

feature of the workplace.

spread around the world as companies

globalized. As designers, weʼre asking our-

Productivity will follow naturally.”

Five years ago, most knowledge workers

workspaces supported by places to collabo-

advent of the open plan in the 1960s, the

Genslerʼs research results make perfect

support their health, wellness and creativity.

individual choice with a spectrum of primary

collaboration and engagement.”

day thinking about how other people work,

advice to clients is: design for individuals,

"Weʼve seen how technology has changed

time. We envision an office that provides for

Do you find that clients are taking another

Even to those of us who donʼt spend our

a cost and operational standpoint. Our

flexible solutions to keep the balance over

focus spaces, we give people the quiet time

they need to think, which leads to increased

setting requirements with scalable, efficient

in the near future?

essential in creating a positive physical “We designed our office at Bishop Ranch as a laboratory for creating positive work

environments, testing concepts like access to natural air and light, incorporating views

of the canyons beyond our windows. We have alternated focused and open workspace,

designing a place that supports both work and community.

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