MMR December 2012

Page 42

Fifty Dealer / Fifty State in the store – it’s all special orders and having the ability to make those sales in the store and having the install guy. It’s a cool piece.

Kentucky Guitar Emporium Louisville Jimmy Brown, Owner Multi-item_Ad_Mar11

4/1/11

2012 vs. 2011 Sales were up from 2011, although sales were also up in 2011 from 2010. We continue to see an increase, albeit a gradual one, but credit that to continuing to take on new product lines as well as offering competitive values on trade-in instruments and accessories.

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WE’VE BUILT OUR BUSINESS ON OUR BRANDS. SO CAN YOU.

Highlights/Lowlights Traveling to multiple Guitar Shows has been a highlight. There is still strong interest in vintage guitars, amplifiers, and new effects pedals...and we musicians always find a way to buy new toys, no matter what the economy. Have you been affected by the recent changes to and enforcement of the Lacey Act? We do not believe we have been directly affected. Although, it is difficult to say absolutely whether or not we have missed any sales due to the Lacey Act. New steps toward developing an e-commerce presence Yes, we re-vamped our website and added a Shopping Cart system. We have always had a strong eBay presence, and a loyal web-customer base, so getting the website up to more modern specs was a big priority and focus for us this year. Product of the year Tough to pick just one. The Martin Performing Artist Series has been strong, as have Taylor guitars, Suhr Guitars, Rickenbacker Basses, Wampler Pedals, MusicMan Albert Lee models, and Fender Select Series guitars.

Louisiana Zeagler’s Music

Cremona

Baton Rouge Fred Zeagler, Owner and President

Blueridge Gitane Blueridge

J.Navarro

Gladiator

Gold Star

Cremona

Kentucky

SAGA MUSICAL INSTRUMENTS • South San Francisco, California • www.sagamusic.com Dealer inquiries invited! 40 MMR

2012 vs. 2011 2012 is shaping up to be slightly better than 2011. Sales are up about 3 percent but we held costs down to improve our overall position. Highlights/Lowlights MAP has basically become our retail and manufacturers seem to continue to lower the margins so we are forced to cut payroll and other costs. In specific areas, electric guitars, print music, and digital pianos were all down in sales. Acoustic guitars, school band, and accessories were up slightly. Without an improvement in both MAP pricing and government attitude toward business, I do not expect a return to acceptable profits anytime in the near future. DECEMBER 2012


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