Promotions and Partnerships Promotions are a great short-term way to attract new and existing customers to your store. Running a promotion can build excitement around the new store and can begin a relationship with customers who will return again and again in the future. For PANDORA store openings, several options for promotional opportunities are available. Local-Themed Bracelet Showcase the regionally-themed bracelet used in your advertising materials during the grand opening weekend. Or, consider creating your own special PANDORA bracelet that is themed with charms tied to area landmarks, things your city or region is known for, or colors that are significant to the area. As guests visit your store, allow them to enter to win the themed bracelet. These sign up sheets can also help you build a customer mailing list for the new store. Gift With Purchase Gift with purchase options are available outside of the regular PANDORA monthly promotions, exclusively for the opening of a new PANDORA store. One option would be to offer a free sterling silver lobster clasp bracelet with the purchase of $100 or more in PANDORA jewelry. A special item – the PANDORA business card holder – is also available only to PANDORA stores during grand opening events. Work with your sales representative to coordinate a promotion with PANDORA. All promotions must be registered with the PANDORA sales office prior to the event. Partnerships Another way to raise awareness of the opening of the new store and encourage attendance at your grand opening event is to partner with a relevant women’s civic or social group, such as the Junior League or a local chapter of Susan G. Komen for the Cure. This is a great way to build relationships within the community. Many times, these groups are willing to provide access to their members and mailing lists in exchange for distributing their materials or making a contribution to the organization. For example, you might donate a portion of the proceeds from the sale of a specific charm to the organization, or you might provide them with a starter bracelet to auction off at a future event. Note that if there is a charitable tie-in, it can be applied to co-op.
PANDORA Store Grand Opening Program
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