Competing
Speaking
Venture Harbour’s Marcus Taylor won the Speak At Midem competition. His talk, A Roadmap To Navigate Music Marketing, is today at 12.20
John Hayes, chief marketing officer, American Express, is speaking at 16.30 today about partnerships between music and brands as part of Visionary Monday
Picture of the day
David Wagnières © Concours de Genève
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Playing Lorenzo Soules plays in the Midem Classical Embassy, part of a day dedicated to piano in partnership with Steinway & Sons
The stat
DJs travel light these days
22% more
#midem-hashtagged tweets than this time last year (for Midem day 1, 2013 vs day 1, 2012) Watch Midem d 2013 full ce videos vid conference here:
bit.ly/midem13confs de
Tweet of the day Julia Nunes
DJ Spooky
D
J SPOOKY, aka Paul Miller, is well known for pushing the boundaries of both music and the art of deejaying. At his Artists Speak To Artists seminar yesterday, Miller discussed the effect of technology on the 21st century DJ. “I come from the era when DJs all carried huge amounts of music with them for each show, and when I was a kid my heroes were
@JuliaNunes Afrika Bambaataa and Grandmaster Flash,” he said. “But I have no nostalgia for the sheer weight we had to deal with. There are some people who think that the spectacle of a DJ is less now, but what is really happening is that apps are changing deejaying fundamentally, making it into a utility. Basically the tools are changing and consequently deejaying styles will have to change as well.”
Miller’s own app, DJ Spooky by Musicsoft Arts, has been downloaded 12 million times, with a new generic version called simply DJ Mixer and a version featuring DJ legend Carl Cox. “Next we’ll be adding video capability,” Miller said. “Eventually people will be able to control the music and lighting from their tablet PC or their smartphone, with all their music stored in the cloud.”
In the #midem news paper from the photo call yesterday. Dudes work fast. pic.twitter.com/cCtAOb9H 27 Jan 13
Success story
Tara finds Comfort at the Pitch Sessions
O
GILVY Advertising’s Global Brand Planner, Tara Austin, is back at Midem for the Music Pitch Sessions, where musicians get the chance to play tracks in front of influential music supervisors from worldwide advertising agencies, video-game publishers and television networks that are looking for music to place in their projects. Last year’s Sessions threw up a surprise for Austin. She was looking for music for Ogilvy’s Dove Women campaign and found nothing suitable. But she was impressed by one of the people who was pitching — Chris Read, who has a company called The Composers. “He didn’t have anything that was right for that campaign but I liked him and knew we would be able to work together,” Austin said. “He eventually came up with something for the Comfort
Midem news in 1995
fabric conditioner campaign. And we have continued to work with him on other projects.” This year Ogilvy and Dove are looking for “authentic, masculine music” for the Dove Men+Care campaign. But Austin stressed that she’s not just looking for a one-off piece of music. “We want to meet people who we can work with in partnership. This isn’t really a competition that you can win, as such. Everyone will leave with a much greater understanding of how we work with music.” And unlike last year, Austin said that yesterday’s session definitely has delivered: “We’ve heard a number of tracks and artists this year that we know we want to work with.” Ogilvy Advertising’s global brand planner Tara Austin
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