the official midem daily news – 21
Sunday 29 January 2012
Musicmetric Pro tracks socialnetwork activity for artists
A
lready with high-profile clients like pioneering music-TV network MTV UK, international digital-music aggregator The Orchard, and a multi-national major label, first-time exhibitor Musicmetric is at midem to introduce its flagship service Musicmetric Pro. The young London-based international social-media analytics company specialises in measuring social-network activity, especially at a time when it has become as crucial as record sales for establishing an artist’s popularity. The company recently enabled MTV UK to include unsigned acts, with a massive online following, in its Brand New For 2012 Musicmetric’s Gregory Mead
ranking of artists expected to be the stars in the coming year. Its analytics includes the measurement of artists’ page views, digital video and audio plays, fan comments on websites, mentions of tracks and albums in reviews and blogs, and even trends on the controversial BitTorrent file-sharing network at local or global levels. “We have created one trusted place to be able to see all key artist information,” CEO Gregory Mead said. “Our customers are able to integrate their own data, including Facebook Insights, Google Analytics and other data feeds such as digital sales, streams or airplay into their Musicmetric dashboard.”