MediaTrainer handbook

Page 126

The internet main page of the biggest German private radio provider also shows its focus. Pictures and text are secondary. What counts most is the label and a navigation aid which uses radio language, e.g. “on air” or “off air”.

B Lesson 2

In contrast this shows the internet presence of the biggest US American radio station, Clear Channel. Also here pictures and text are secondary with the focus on the main medium, radio.

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