marketing is the second. Regarding the budget spent on the different tools, it must be highlighted that the so called pulled (demand-driven) marketing is crucial: Search Engine Optimization (SEO) and Search Engine Marketing (pay per click advertisement in search engines) gave all together ca. 46% of the budget of the respondents, the second is website design (20% of the budget), E-mail campaigns seemed to be important (11%), while display as well as social media campaign got a relevancy of around 7-7%. All these tools assure cost-effective marketing possibilities for local small and medium size service suppliers, as well as for the destinations. It must be highlighted, that proper knowledge is vital, that is the there is a high importance of trainings.
Consultation Draft – Carpathian Tourism Strategy
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