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78 COMMUNICATION Communication Department Chair Meghan Corbin, M.S. FACULTY Assistant Professor: Anne Zaphiris, Ph.D.; Dennis Lebec, M.A.; Meghan Corbin, M.S. Instructor: Brian R. Sheridan, M.A. understanding of how to listen to constituencies, define problems and develop, execute and evaluate complex integrated communication plans using research, analysis, critical thinking, creativity, new media and practical skills to refine strategies. Students gain a broad understanding of strategic communication through exposure to theories, practices and issues within their fields of interest. Consistent with the mission of Mercyhurst University, students engage in hands-on projects for nonprofit, service agencies in the Erie region. The program allows students to take advantage of the communication opportunities within the region to merge academic and professional interests. NEW MEDIA The New Media sequence prepares students to work in today’s converged media environment. The sequence provides students with an understanding of changing, modern media outlets. With convergence of print and electronic, as well as new developments such as podcasts, blogs and streaming video, students learn the creative and technical skills for new media, including INTRODUCTION design, writing, editing and operations. The program is Communication is interdisciplinary in nature as designed to develop technical aptitude with creative professionals are engaged in similar functions and critical thinking skills. The sequence emphasizes (gathering information, creating, disseminating and research, problem solving, editorial judgment and evaluating messages) and must be prepared with basic writing and production of integrated news or feature skills including writing, speaking and visual presentations for various media. Students learn to select, communication along with the ability to develop a plan, edit, write and format content for web-based and organize, evaluate and think strategically. The traditional media. The sequence focuses on communication program is designed to prepare understanding the theory and practice in reporting, students for entry to the communication industry in writing and editing in-depth news stories, including three distinct, but complementary areas – Strategic the use of computer-assisted reporting techniques, Communication, New Media and Visual Communication. professional development and theories of community Students are required to complete a core sequence, and public journalism. On-campus media outlets (The covering professional classes and contextual courses Merciad, Laker TV and WMCE­FM) allow students to learn focused on history, ethics, criticism, theoretical ‘hands-on’ reporting, analysis and interpretation, foundations, research methods and basic skills production, design and techniques of new media (performance, visual, writing, technology). The core using a journalistic approach. sequence cultivates an improved understanding of the role, practice and analysis of communication in media, VISUAL MEDIA social and economic systems. The curriculum also The Visual Communication sequence prepares students employs a “learn by doing” approach to expose students with a foundation in communication theory and process to the necessary knowledge and skills to enter a chosen along with the necessary creative and technical skills to career path and advance within their profession. The succeed in the design field within professional communication program blends discipline strengths communication. The capability to send a clear, in an interdisciplinary environment. Communication consistent and creative message has increased in majors are required to complete all communication core importance through the Internet and new technology. courses as well as choose a track of concentrated study: Concurrently, the need for people with communication Strategic Communication, New Media or Visual skills increases as organizations adapt to the converged Communication. All communication students culminate media environment. Courses include concept and their undergraduate academic career with a hands-on techniques in print and multimedia design. professional portfolio. Topics on the theory of design are offered along with project-based work that gives the student the STRATEGIC COMMUNICATION opportunity to create campaigns relevant to advertising, The Strategic Communication sequence prepares public relations, marketing, software industry and the students for careers in corporate, nonprofit and media. Students acquire skills in areas such as graphic governmental communication fields with a strong design principles, publication and web design, as well as emphasis on the tactical and strategic approach to emerging technologies. planning, production, dissemination and assessment. Students acquire skills to succeed in public relations, MAJOR REQUIREMENTS advertising, marketing, event planning, reputation  Communication majors and minors are required to management and other specialized areas in today’s maintain a 2.5 GPA in major course work, earn a C or increasingly integrated professional world. The higher in all required courses, successfully fulfill curriculum is designed to provide students with an sequence requirements (42 credits) and courses from Adjunct Faculty: William Welch, M.S. COMMUNICATION one concentration (15 credits), complete  Sophomore Review, practice skills at on-campus media outlets, complete an internship and submit a  professional portfolio of their work. SOPHOMORE REVIEW The following courses must be completed for Sophomore Review: COMM 102 Interpersonal Communication COMM 180 Business and Professional Communication COMM 185 Communication in Society COMM 220 Communication Theory COMM 259 Writing Fundamentals COMM Elective or course from concentration PRACTICUM Students are required to take a series of three, one-credit classes that will provide 45 hours (per credit) of handson experience with the on-campus communication resources (Merciad, Laker TV, WMCE and social media with the marketing and PR office). REQUIRED COMMUNICATION MAJOR CORE COURSES COMM 102 COMM 175 COMM 180 COMM 184 COMM 185 COMM 190 COMM 220 COMM 231 Art 220 OR Art 128 COMM 259 COMM 280-282 COMM 291 COMM 370 COMM 475 COMM 489 COMM 490 Interpersonal & Org. Communication Communication Seminar Business and Professional Communication Newswriting Communication in Society New Media Communication Theory Communication Research Introduction to Graphic Design** 3 credits 0 credits 3 credits 3 credits 3 credits 3 credits 3 credits 3 credits 3 credits Basic Graphic Design 3 credits Fundamentals of Writing 3 credits Practicum (3, 1 credit classes) Majoring in Communication 0 credits Law and Ethics 3 credits Internship 3 credits Professional Development 3 credit Communication Capstone 3 credits **ART 220 required for Visual Communication Concentration. CORE CREDITS – 42 credits CHOOSE ONE TRACK STRATEGIC COMMUNICATION COMM 230 COMM 315 COMM 339 COMM 390 MKTG 162 Credits (15) 2013-2014 Mercyhurst University Course Catalog • Principles of Public Relations 3 credits Communication Techniques 3 credit Persuasion Theories 3 credits Strategic Communication I 3 credits Principles of Integrated Marketing 3 credits


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