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BUSINESS addition to an understanding of the behavior of people. Students who graduate with a business management concentration are ideally suited for entry-level managerial careers in banking, retail, manufacturing, human resources, government agencies, and for enrollment in graduate school programs.
MANAGEMENT CONCENTRATION REQUIREMENTS
Badm 250 Badm 275 Badm 285 Econ 306 Math 235 Mgmt 206 Mgmt 226 -orMgmt 328 -orPsyc 233 Mgmt 405
Entrepreneurship Principles of Operations Management Global Operations & Supply Chain Management Intermediate Microeconomics Operations Research Human Resource Management Human Behavior in Organizations
International Organizational Behavior Cross-Cultural Psychology Quality Leadership
Business Management Concentration Recommended Electives: Badm 325 Business Law II Mis 170 Electronic Commerce Mgmt 290 Mergers & Acquisitions Mgmt 475/495 Management Internship/Co-op
MARKETING CONCENTRATION
The concentration in marketing deals with addressing issues such as the study of factors affecting the profitability of firms, improving management decision making, and the impact of consumer behavior. Some examples of the types of questions studied include: What is the optimal price to charge for a product? How does advertising affect sales? What is the most effective way to control the flow of products between the firm, its suppliers and its customers? How should a product be positioned in relation to its competitors? The study of marketing often uses economic theory to build models and also teaches students how to create new knowledge helpful to marketing managers. The marketing concentration program is designed for those who wish to pursue careers as marketing analysts and researchers, sales representatives and managers, organizational buyers, supply chain and logistics managers, or other highly specialized personnel.
MARKETING CONCENTRATION REQUIREMENTS
Badm 285 Global Operations & Supply Chain Management Mktg 200 International Marketing Management Mktg 301 Consumer Behavior Mktg 327 Retail Management Mktg 347 Advertising & Branding Strategies Mktg 357 Marketing Research Mktg 406 Marketing Management Mktg 475/495 Marketing Internship/Co-op Marketing Concentration Recommended Electives: Badm 250 Mis 170
Entrepreneurship Electronic Commerce
SPORT BUSINESS MANAGEMENT CONCENTRATION
This program is designed to prepare students for careers in the sport industry. It provides broad preparation in the functional business areas through completion of the business core and an emphasis on marketing and human resource management through upper-level coursework. Internships/Co-ops are recommended to enhance the educational background and to provide students with both industry experience and potential future employment opportunities. Career opportunities include positions as a marketing and management account executive for major and minor league sport organizations; high school and collegiate athletic program director; sports information director; media relations director; marketing director; event manager for local, national, and international Olympic style events; facilities manager for health and fitness clubs; and sales representative in the sporting goods industry.
SPORT BUSINESS MANAGEMENT CONCENTRATION REQUIREMENTS
Mgmt 206 Mktg 347 Smkt 102 Smkt 203 Smkt 205 Smkt 302 -orHmc 205 Smkt 303 Smkt 306 Smkt 390
Human Resource Management Advertising & Branding Strategies Introduction to the Sport Industry (Freshmen & Sophomores Only) Legal Aspects of Sport Facility Management (Junior Standing) Event Development and Management
Introduction to Event Management Sport Public Relations (Junior Standing) Contemporary & Gender Issues in Sport Sport Governance (Senior Standing, Juniors with permission)
BUSINESS
INTERNATIONAL BUSINESS MAJOR
This major is designed to prepare students for management positions in international trade, manufacturing, banking, financial, and governmental organizations, as well as for entry into graduate coursework. The International Business major offers a strong core business component, specialized international business courses for the upper level student, and language and culture courses leading to fluency in the target language (Spanish, French, Russian, Chinese or Japanese). The program, with its emphasis on business, language, and culture, provides the Mercyhurst College graduate with a unique degree which is challenging and rigorous in its requirements. Students who are enrolled in this major will have an academic advisor from the Walker School of Business and from the World Languages and Cultures department. Students must meet with their language advisor to determine placement. Sophomores must complete the portfolio requirements for Sophomore Review in languages.
International Business REQUIREMENTS
Acct 101 Acct 102 Badm 260 Badm 350 Badm 405 Badm 420 Econ 105 Econ 106 Econ 200 Econ 406 Fin 350 Fin 360 Mgmt 120 Mgmt 226 -or- Mgmt 328 -orPsyc 233 Mis 110 Mktg 162 Mktg 200 WL 316
Principles of Accounting I/ Financial Principles of Accounting II / Managerial International Law (Offered every other year) Business Ethics Business Policy & Strategy (Senior Standing Only) Seminar in Business Etiquette Macroeconomics Microeconomics International Economics Managerial Economics Financial Management International Finance Principles of Management Human Behavior in Organizations International Organizational Behavior
Cross-Cultural Psychology Advanced Computer Applications Principles of Integrated Marketing International Marketing Management Study Abroad (Recommended Summer or Semester Abroad)
Students must select six language classes, including one language related culture course and a language for business class. All language courses must have the same prefix.
Sport Business Management Concentration Recommended Electives: Comm 180 Business and Professional Communication Smkt 475/495 Sport Business Management Internship/Co-op
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