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COMMUNICATION
Digital Media Minor:
Choose One Track: Strategic Communication COMM 230 Principles of Public Relations COMM 390 Strategic Communication I COMM 391 Strategic Communication II COMM 392 Communication Campaigns MKTG 162 Principles of Integrated Marketing MKTG 347 Advertising & Branding Strategies Credits 18 New Media COMM 183 COMM 184 COMM 350 COMM 445 COMM 450 COMM 392
Electronic Media Production Newswriting Visual Editing (or) approved elective Multimedia Storytelling Convergence Management Communication Campaigns (or) approved elective
Credits 18 Visual Communication ART 221 Digital Imagery ART 320 Type and Publication Design ART 321 Introduction to Website Design ART 322 Corporate Identity and Branding or COMM 392 Communication Campaigns COMM 430 Magazine Editing and Design ART or COMM approved elective Credits 18 (see Art Department page in catalog for ART course descriptions)
TOTAL CREDITS FOR MAJOR
Core Requirements 33 Track Requirements 18
Total Credits 51
COMMUNICATION MINOR (21 credits)
A Communication minor complements a variety of majors and allows a student to further refine their professional and creative skills. (For non-majors only) COMM 180 Business and Professional Communication COMM 185 Communication in Society (or) approved COM elective COMM 269 Communication Theory and Research COMM 489 Professional Development (or) COM 475 Internship Choose three COMM courses from one concentration (9 credits)
Program Director: Jodi Staniunas Hopper The Digital Media minor couples with a student’s chosen major to harness the power of convergence in a network of related coursework and skills by training students in the professional use of emerging technologies and web-based communication. Combined with their major field of study, the Digital Media Minor prepares students to be skilled practitioners in the new media landscape. The courses enable students to participate in the virtual forum— cyberspace—using proper protocols informed by communication theory and to adapt as protocols change. The minor has a foundation of digital design, programming science and communication theory and practice. No minor course can be taken on a pass/fail basis. Students who fail to earn a grade of C or better in a required course must repeat the course. Foundation Courses: Comm 185 Communication in Society Mis 126 Introduction to Computational Media (Programming 1) Art 220 Intro to Graphic Design 3 Lower division courses: One course from each department should be taken. Only one course can duplicate a major requirement. Art 221 Digital Imagery Art 321 Intro to Web Design Mis 250 Web Mapping Mis 280 Internet Programming Comm 190 New Media Comm 183 Electronic Media Production Comm 350 Visual Editing 3 Upper and Lower level courses electives: This provides students with a focused area of “expertise” Art ___ 3-D Computer Illustration* Art 225 Computer Illustration Techniques (2-D) Art 325 Information Architecture and Interactive Design Art 326 Flash: Action Script Art 305 Digital Photography Mis 380 Internet Programming II Mis120 3D Programming and Animation Comm 445 Multimedia Storytelling Comm 450 Convergence Management ID 405 Technical Graphics III MUS___ Sound Editing* Or special topics as advised and approved by program director * New Course Approval in Process.
COMMUNICATION
COURSE DESCRIPTIONS COMM 174. FILM APPRECIATION An analysis of the aesthetic nature of film and how film has influenced society. 3 credits COMM 180. BUSINESS & PROFESSIONAL COMMUNICATION Students learn basic presentation skills including techniques for informative and persuasive speaking. The course focuses on audience analysis, research skills, organizational principles, writing, delivery, and critical analysis of presentations. 3 credits. COMM 183. ELECTRONIC MEDIA PRODUCTION Students are given basic instruction in producing video in and outside of the television station. Instruction combines theoretical concepts with practical field experience. 3 credits. COMM 184. NEWSWRITING A fundamental course in journalistic writing that focuses on reporting, writing, producing and presenting news stories in varied formats. Research strategies, interviewing, data collection, critique and history of journalism are also covered. Prerequisite: COMM 259 or Instructor Permission 3 credits. COMM 185. COMMUNICATION IN SOCIETY An overview of communication in the US and around the world including legal, ethical and social issues, this course examines the relationship between media and society, history of mass media, and development of communication industry. This survey class examines print journalism, movie industry, media research, magazines, advertising, public relations, new technologies and more. 3 credits. COMM 190. NEW MEDIA This course introduces students to technologies which have changed the role of communication professionals. Topics include implementation of the Internet to reach audiences, copyright issues and impact on media, discussion of new technologies such as animation, streaming media, and new digital technologies and formats. 3 credits. COMM 230. PRINCIPLES OF PUBLIC RELATIONS This course explores how and why organizations communicate with various public to help create, maintain, enhance and change organizational reputations. 3 credits. COMM 240. COPYEDITING AND GRAPHICS Practice in the skill of editing copy to ensure proper grammar, style and clarity. Students will learn design, typography, makeup and layout of print and web materials. Prerequisite: COMM 184 COMM 259. FUNDAMENTALS OF WRITING Students receive an intensive drill in grammar, punctuation, syntax, and word usage in contexts designed especially for future professional
2011-2012 Mercyhurst College Course Catalog • www.mercyhurst.edu