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FASHION MERCHANDISING Fash 410. HISTORY OF DRESS AND FASHION A survey of the development of dress in western cultures and of trends in the evolution of historic costume. The phenomenon of fashion and the elements through which it has been expressed will be examined from psychological, sociological, economic, and political perspectives. 3 credits. Fash 430. FASHION PROMOTION A study of the techniques and practices by which retailers, manufacturers, and producers utilize advertising and promotion. Planning of in-house promotional events and print media advertising. Store merchandising, video and voice promotions will be included. Prerequisite: Mktg 162. 3 credits.
Fash 475/495. FASHION MERCHANDISING INTERNSHIP/CO-OP This is an individual work/study experience. The student is provided training and on-the-job learning in the fashion field of study. The experience is coordinated and supervised by the career services department. Prerequisite: Junior standing or by permission of program director or department chairperson. 3 credits. FSAT international courses are offered every other year to fashion centers such as: London, Milan, Paris and Hong Kong. 3 credits
Fash 450. PRODUCT LINE DEVELOPMENT with ILLUSTRATOR This course delves into the merchandiser’s role as a product line developer. Students will research populations, synthesize data, formulate sample plans and source primary markets as necessary when implementing a ready-to-wear collection. CAD systems will be employed for development of a complete line of clothing for a niche market of the student’s choice. Assortment plans, budgets and promotional strategies will be explained. Prerequisites: Fash 120, 130, 330. 4 credits.
GENDER STUDIES This interdisciplinary minor, which is housed in the Departments of Anthropology, Psychology, and Sociology, provides students with the opportunity to learn about the complex and interesting subject of gender through a unique, multidisciplinary experience. The minor complements undergraduate degrees in the behavioral, natural, and social sciences, and humanities. Students must maintain a 2.75 overall GPA. To discuss this minor, contact Dr. Mary Ann Owoc (Anthropology), Dr. Marilyn Livosky (Psychology), or Dr. Laura Lewis (Sociology).
REQUIRED COURSES:
Anth/Soc 125 Introduction to Gender Studies Psyc 265 Psychology of Gender
ELECTIVE COURSES:
(Students must complete 5) Anth 346 Anthropology of Gender Crjs 295 Seminar: Women and Crime Engl 381 Women and Literature Engl 382 Contemporary Literature: Women of Color Hdfr 175 Human Sexuality and Gender Development Hist 254 Women in the Ancient and Medieval World Poli 210 Seminar: Power and Exploitation-Feminist Politics Psyc 232 Psychology of Prejudice Rlst 270 Women and Scripture Rlst 255 Religious Perspectives on Marriage and Family Rlst 176 Feminist Theologies Soc 225 Women: Images and Realities Span 305 Seminar in Culture Literature Women in Hispanic Civilization
2011-2012 Mercyhurst College Course Catalog • www.mercyhurst.edu
GENDER STUDIES