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All About Lassen County
All About Lassen County An informative and complete guide to Lassen County
Rates and Information
Previously known as Lassen County Visitors Guide, this comprehensive, full color gloss publication, produced with the cooperation of the Lassen County Chamber of Commerce, Westwood Area Chamber of Commerce and the Historic Uptown Susanville Association, is the area's guide to what to see and do in Lassen County. 50,000 copies are printed annually and distributed to hundreds of locations throughout the region.
Advertising Rates & Sizes for All About Lassen County Entire magazine is printed in beautiful full color on glossy paper.
Black and White Ad Prices* Size Full Page w/bleed see below* Full Page 1/2 Page Horz. 1/2 Page Vertical 1/4 Page Horz. 1/4 Page Regular 1/8 Page Regular 1/8 Page Vertical 1/16 Page
Price $1,000 $980 $525 $525 $290 $290 $185 $185 $105
W X H 8.25” x 10.5” 7.25” x 9.5” 7.25” x 4.6” 3.5” x 9.5” 7.25” x 2.2” 3.5” x 4.6” 3.5” x 2.2” 1.7” x 4.6” 1.7” x 2.2”
Ad Code (FPB) (FP) (HPH) (HPV) (QPH) (QPR) (EPR) (EPV) (SP)
One Spot Color $100 • Full Process Color $300
Special placement ads (price includes full color)* Price $1,390 $1,390 $1,650 $2,265
W X H 8.25” x 10.5”* 8.25” x 10.5”* 8.25” x 10.5”* 16” x 10.5”
To Place an Ad in All About Lassen County If you would also like to advertise in our Plumas Visitors Guide, See Plumas County Rate Card
CONTACT THE NEWSPAPER OFFICE IN YOUR LOCAL TOWN: LASSEN COUNTY TIMES - Susanville & Honey Lake Valley: 100 Grand Avenue, Susanville, CA 96130-4405. Call (530) 257-5321 or E-mail: jatkinson@lassennews.com FEATHER RIVER BULLETIN - Quincy & American Valley: 287 Lawrence St. (P.O. Box B), Quincy CA 95971. Call (530) 283-0800 or E-mail: smcconnell@plumasnews.com CHESTER PROGRESSIVE - Chester & Lake Almanor: 135 Main St., Unit C, Chester CA 96020, Call (530) 258-3115. E-mail: cmcintire@plumasnews.com WESTWOOD PINEPRESS - Westwood & Clear Creek: 135 Main St., Unit C, Chester CA 96020. Call (530) 258-3115 or E-mail: chesterads@plumasnews.com PORTOLA REPORTER - Mohawk & Sierra Valley: 133 W. Sierra Ave., Portola CA 96122. Call (530) 832-4646. E-mail: portolaads@plumasnews.com INDIAN VALLEY RECORD - Greenville & Indian Valley: P.O. Box 469, Greenville CA 95947. Call (530) 258-3115 or the Quincy office at (530) 283-0800. E-mail: chesterads@plumasnews.com
Published by: Lassen County Times • 100 Grand Ave, Susanville, CA 96130 • (530) 257-5321 • Fax (530) 257-0408 e-mail: lctimes@lassennews.com • Web site: lassennews.com
Technical Specifications for Camera Ready Art FILE PREFERENCES: # 1 High Resolution Adobe Acrobat pdf file with all fonts embedded. # 2 QuarkXpress 4.1 - 7.0 document with all fonts and graphics collected. or Adobe InDesign/Adobe Illustrator documents with fonts outlined. or Adobe Photoshop document with fonts included.
Color Charges*
Size Inside Front Cover Inside Back Cover Back Cover Double Truck 2 page center
Lodging & Camping • Restaurant Guide Calendar of Events • Eagle Lake • Lakes and Streams Hiking • Golf Courses • Motorcross • Lassen County Fair • Bizz Johnson Trail Horseback Riding • Murals • City Parks Skiing • Kayaking • Lassen National Forest • Off Road Adventures Snowmobiling • Rodeo • Vistors Centers • Wildlife • Real Estate
Ad Code (IFC) (IBC) (BC) (DT)
(bleed DT background photo or color to 16.5” x 11” and center all text within 15” x 9.5”) *(Bleed Full Page background photo or color to 8.75” x 11” and center text within 7.5” x 9.5”)
For technical ad questions see bottom of back page or call Bob Mahenski at (530) 257-5321 * BONUS: As an added value, this publication is posted in it’s entirety on lassennews.com.
*Ads created in other programs like Microsoft Word are not considered electronically ready and need to be provided with graphics, i.e. eps, jpg, tiff files and fonts separately. Sorry, we do not accept Microsoft Publisher files. PREFERRED DELIVERY OF ELECTRONIC FILES: # 1 Email - Put All About Lassen County and your company name on the subject line. And email your files to visitorsguide@lassennews.com. Up to 15 mb. # 2 FTP. Large files may be submitted to our FTP site at ftp.plumasnews.com, user name - feather, password Feather_1. After posting to ftp site please follow up with an email to visitorsguide@lassennews.com to let us know it is there. # 3 CD or USB thumb drive or pen drive or bring in your USB or Firewire drive.