Matchbook, February 2012 by Matchbook Magazine

matchbook turns one!

Jonathan Adler on

Issue No. 13 February 2012

why happiness is chic!

LILLY PULITZER SPRING 2012 COLLECTION SHOP IN STORE OR ONLINE AT LILLYPULITZER.COM

the matchbook girl... is a year older and a year wiser.

rereads her favorite novel every year. considers sugar cookies her specialty. daydreams about living at Downton Abbey. plans to reinstate the ritual of afternoon tea. has painted her rental three times. crafts homemade valentines for her friends. prefers her latte with a heart design. thinks this celebration calls for cake!

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ISSUE NO. 13

february 2012

STAPLES 8 DATE BOOK 10 NOTE FROM KATE & JANE 16 EDITOR’S WISH LISTS

Beat Generation Pretty in Pink Mixed Greens Gifts for Gents

24 Dear matchbook 116 DIRECTORY 117 WHAT’S IN YOUR BAG?

Brigette Bardot

118 JUST MARRIED

COVER jonathan adler

at his SoHo Headquarters (Photography by Rima Campbell)

120 odds and ends matchbook

contents

HISTORY LESSON 26 PORTRAIT OF A LADY

Jane Austen

28 10 THINGS YOU DIDNâ&#x20AC;&#x2122;T KNOW ABOUT...

Ryan Gosling

38 THE ICON

Little Black Dress

GET THE MOST OUT OF YOUR CLOSET

organize your clothes, save outfits and plan what to wear with your iPhone or iPod Touch

stylebook

www.stylebookapp.com

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CONTENT S

CULTURE & LIVING 30 MAY WE SUGGEST

Book, Film and Music Reviews

32 50 CLASSICS

Matchbook Girl Novels

40 KINDRED SPIRIT

Audrey Hepburn

46 Beauty counter

Erin Gates of Elements of Style

48 MATCHBOOK ASKS...

How should we take our tea?

50 gadget girl

Erin Newkirk of Red Stamp

56 how to...

Stock Your Bar Cart

120

FEATURES 64 Here's the stitch

Behind the needlepoint goodness of Smathers & Branson

74 welcome to the greenbrier

Inside Dorothy Draperâ&#x20AC;&#x2122;s iconic interiors at West Virginia's The Greenbrier Resort

84 now or never

At home with fashion designer Jules Reid

100 the headquarters of happy chic

We sit down with Jonathan Adler in the colorful lacquer and needlepoint world of his SoHo headquarters

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February monday

tuesday

Levi Strauss is born in Buttenheim, Germany

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1867

8 Laura Ingalls Wilder is born in Mansfield, Missouri

James Dean is born in Marion, Indiana

Presidentsâ&#x20AC;&#x2122; Day

27 Elizabeth Taylor is born in London, England

Valentineâ&#x20AC;&#x2122;s Day

1947

1913

A prize is included in a Cracker Jack box for the first time

26 1829

The board game Monopoly is first sold by Parker Brothers

Judy Blume is born in Elizabeth, New Jersey

Clark Gable is born in Cadiz, Ohio

1932

1938

1935

1901

date book

wednesday

1931

sunday

Edwin Land first introduces the Polaroid Land Camera

29 Leap Day

date book

friday

Gertrude Stein is born in Pittsburgh, Pennsylvania

saturday

National Thank a Mailman Day

The Beatles first appear on The Ed Sullivan Show

1923

16 The tomb of King Tutankhamen is opened by excavators in Egypt

1896

1981

1964

Groundhog Day

1874

thursday

Joseph Gordon-Levitt is born in Los Angeles, California

Tootsie Rolls are first sold in American candy shops

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note from katie + jane

ne year ago we were two starry-eyed twenty-four-year-olds consumed with the task of planning our upcoming weddings. Katie had just moved her life crosscountry to California in a compact sedan and Jane was drowning in boxes for an upcoming move to Pennsylvania. At some point amid the chaos in one fateful phone call between dear college friends, the idea for Matchbook was born. Women like ourselves needed an online lifestyle magazine and, naturally, we could create it. After all, how hard could it be? Well, bless our naive little hearts. Ladies, the chaos had only just begun.

Photograph by Cooper Carras

We cried exhausted on our kitchen floor (it was a low point...) and felt on top of the world every time an issue was pushed live. We embraced the fact that we are women in a maledominated business world and determinedly learned the ropes.

Call it dumb luck, call it fate, but the Matchbook In the last year we have girls are still standing. And learned more about not only are we standing, ourselves, our brand, and we are more empowered, our readers than we ever more inspired, and a hell thought imaginable. We of a lot more determined pinched ourselves while than ever before. With toasting our launch at each issue our ambitions the glamourous Coach for this publication--this flagship. We interviewed community--grow tenfold. our heroes and tried our And we have you to thank. best not to be starstruck. You remind us daily that We were giddy from we aren’t alone in caring glowing press and humbled about cute clothes and by the less than favorable. classic literature. You 10

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remind us that women are ready for a magazine that is aspirational rather than elitist. That optimism is contagious, and together we can accomplish incredible things. So, let us just close with this: if you have a dream for yourself, take the leap. Dive in headfirst. Nothing is perfect and you’ll learn as you go. If we can build something as wonderful as this community here, there’s no telling what each of you can do. My goodness are we excited to see it unfold. And so begins round two. Watch out, world, the Matchbook girls intend to take you by storm . katie + jane

delighted to meet you

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Happy One Year Anniversary to Matchbook Magazine from bloomspot! To help celebrate, Matchbook girls will have the chance to truly dazzle. bloomspot has partnered with Rent the Runway for an exclusive offer that will turn heads; spice up your LBDs with dramatic accessories, or go head-to-toe glam with looks right off the design room floor. bloomspot helps members live life better by discovering the best of their city, giving instant access to exclusive discounts on local restaurants, spas, lounges, fitness studios, and other indulgences. Enter now to win a year of designer looks and receive a promo code for 15% off any Rent the Runway purchase (Expires 3/31/12).

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delighted to meet you

The MATCHBOOK Team Katie Armour

Jane Lilly Warren

co-founder editorial director

co-founder creative director

Jamie Ericson

Katie Evans

Amelia Moye

sarah Tolzmann

rowen hahn

Meredith Bucher

copy editor

editorial intern editorial intern

illustrator

associate designer design intern

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contributors

matchbook's february contributors Della Bass

Photographer New York, NY

Luke Eshleman

Natalie Grasso

Photographer Baltimore, MD

Writer Washington, D.C.

Meg Kaplan

Kara Kurth

Writer Minneapolis, MN 14

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rima campbell

Photographer Minneapolis, MN

contributors

thank you

Cooper Carras

Shannon Darrough

Photographer San Francisco, CA

Writer Wilmington, NC

Mackenzie Horan

Kristina Hultkrantz

Writer Darien, CT

Illustrator Stockholm, Sweden

Kaylen Ralph

Scott Wade

Writer Columbia, MO

Writer Philadelphia, PA matchbook

editor's wish list

Tom Ford Campbell Sunglasses Shopbop, $360

Luggage Tag Dream Stripe Tee Sweater

Quirk Gallery, $11

J.Crew, $70

Beat Generation katie armour, editorial director

for the modern-day beatnik beauty

LP Album Clock Urban Outfitters, $49

Albert Vase

Horne, $196

Mustache Corkscrew Everett Chair West Elm, $499

Quirk Gallery, $14

Michael Kors Erin Flats Zappos Couture, $150

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editor's wish list

Arrow Sign Terrain, $34 Rebecca Minkoff XOXO Pouch

Framed Hugo Guinness Print John Derian Company, $480

Shopbop, $55

Lipstick in Funny Face NARS, $24

Yves Saint Laurent iPad Sleeve Net-A-

Porter, $450

Idiom Bangle

Kate Spade, $88

Bodum French Press

Ink Domino Glass Paperweight Stripe & Field, $40

Bloomingdaleâ&#x20AC;&#x2122;s, $50

Stretch Leggings

Old Navy, $10

All Eyes iPhone 4 Case

Kate Spade, $40

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editor's wish list

Nine West Taker Zappos, $69

Raffia Tweed Bracelet amanda pearl, $44

Lulu Guinness Superslim Rose Print Umbrella asos, $18

pretty in pink jane lilly warren, creative director R atta n Elepha n t Hamper Home

a rosy forecast for spring

Decorators Collection, $79

Long Sleeve Rose Print Blouse

topshop, $76

Balm of English Rose topshop, $10

Alice and Olivia Cady Cuff Shorts saks, $165

City Bike C.

Wonder, $249

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editor's wish list

Inverted Thistle Rose Tumbler 8 oz Ikat Elephant Plate

Westside Kate Cards sugar

fishs eddy, $16

C.Wonder, $38

paper, $28 for 10

Face Paint by Sally Benedict

sally benedict, price upon request

Punch Wall Paint

serena and lily, $45 for one gallon

Pink Apple Pillow jonathan

Robert adler, $110 Abbey Delta Schiaparelli Pink 22 1/2" High Table Lamp lamps plus, $150

Cast Iron Rosey the Poodle Bookends lamps plus, $70

Drop Cloth Chair by Suzan Fellman vivre, $3,000

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editor's wish list

Repetto Patent Leather Ballet Flats Net-A-Porter, $270

Emerald Susie Earrings Max & Chloe, $50

Mixed Greens natalie grasso, Writer

products sure to satisfy the Matchbook girl appetite

Stretch Skinny Belt Loft, $30

Cutler and Gross Round Frame Acetate Glasses Net-A-Porter, $440

Greenroom Recycled Binder Target, $6

Fluorescent Cambridge Satchel J.Crew, $170 20

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CafĂŠ Capri J.Crew, $90

editor's wish list

And the Pursuit of Happiness by Maira Kalman

Amazon, $20

Heart Shaped Boxwood Wreath

Koyal Wholesale, $64

Downton Abbey Season 2 DVD

Bottle Green Chesterfield

PBS, $30

Anthropologie, $5,998

Vibrant Snowball Viburnum Diane James Home, $330

Tanqueray The Dud Avocado by Elaine Dundy

Wally's, $24

Amazon, $10

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editor's wish list

“Tortoise shell sunglasses so he can feel like Cary Grant in North by Northwest.” - Shannon Darrough, Writer Ray-Ban Folding Wayfarer, Zappos, $154

“I'm smitten with these gingham ties from The Belle & The Beau. The fact that they're only $24 is just the icing on the cake!” Mackenzie Horan, Writer Gifts for Gents

Gingham Bow Tie, Etsy, $24

Gifts for Gents happy valentine's day

from the Matchbook girls with love... “For capturing all the special Valentine’s moments...” Rowen Hahn, Editorial Intern Instax

Mini 7s Instant Camera, Urban Outfitters, $130

"These festive J.Crew boxers would surely make him smile." - Amelia Moye, Editorial Intern Candy Hearts Boxers, J.Crew, $19

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“This box would be perfect for storing tie clips and cufflinks.” -Katie Armour, Editorial Director

Turtle Box, West Elm, $19

editor's wish list

“A perfect gift for any guy, not just the music buff, they provide superb sound quality and come in lots of bright colors so he can listen to music in style!” - Meredith Bucher, Design Intern Plattan Headphones, Urbanears, $60

IT'S ALWAYS FUN TO DO A STAYCATION! -Katie Evans, Illustrator

“This print is masculine yet romantic–and of course, I love the nod to Matchbook.” - Jane Lilly Warren, Creative Director Matchbox Mon Amour by Hugo Guinness, John Derian, $275

An Evening at the Standard Hotel, Standard Hotel, from $385

“Imagine your guy's face as he watches his favorite players jump-start the season up close. Plus, who isn't game for a little weekend getaway to a spot in the sun? He won't know what hit him!” - Sarah Tolzmann, Associate Designer Spring Training Tickets, Major League Baseball, from $15

“My husband loves kitchen gadgets and anything Star Wars-related...may the pancakes be with you!” -Jamie Ericson, Copy Editor Star Wars Pancake Molds, Williams-Sonoma, $20

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Dear Matchbook, I’m recently married and took my husband’s name. Now I’m confused by when to use Ms. versus Mrs.? Help!

This is a great question as the titles are easily confused these days. In your case you would either be Ms. Sarah Smith or Mrs. John Smith. Traditionally, Mrs. Sarah Smith would suggest one is widowed. Miss is reserved for young women under the age of eighteen. If you had elected to keep your maiden name, you would always use the title Ms.

etiquet te

I want to build a wardrobe full of timeless classics, but don’t know where to start... What specific pieces would you suggest I invest in? I’m willing to save my pennies!

This is music to our ears! We are big believers in saving up for iconic pieces that will stand the test of time and elevate any outfit. The Matchbook girl loves mixing big ticket items with basics from The Gap. Some classic pieces in our wardrobes and on our wish lists include: Silk Twill Scarf, Hermes, $410: Wear it around your

Mr. and Mrs. Cocktail Set, Furbish, $18 for pair

neck, tied to your handbag, or, if you’re Grace Kelly, as a Noé, Louis Vuitton, $1,210: This fun piece from Vuitton sling for your broken arm! was created in 1932 to carry champagne bottles and we just adore it today, especially its drawstring bow! Burberry Trench Coat, Net-A-Porter, $1,095: Rain

or shine, every Matchbook girl looks sharp in a classic Burberry trench. 24

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etiquette

Sometimes when I receive snail mail on correspondence cards the engraved or printed name of sender has been crossed out with a pen. Why is this? Should I be striking through my formal name on my own social stationery?

Once upon a time, striking through one’s name was considered to be more personal. For example, when writing to a close friend or family member one might cross out “Elizabeth Saunders” and just sign “Lizzie” at the bottom. In the olden days this meant that it was indeed your friend Lizzie that has written, not her social secretary. Today the practice is increasingly rare, but it's still a fun touch. Current strikethrough users? Tom Ford and Donatella Versace.

INTRODUCING

RESORT 2012 COLLECTION

Crane & Co. Geranium Cards, FineStationery. com, $89 for 25

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A Lady Indeed Written by

Kaylen Ralph

"It is a truth universally acknowledged, that a single man in possession of a good fortune must be in want of a wife.” In one sentence, Jane Austen effectively set the tone for all six of the iconic novels she wrote. Pride and Prejudice wasn’t Austen’s first novel, but with its release in 1813, she brought her adoring readers permanently into the glamorous lifestyle of the English landed gentry. Austen’s belle, Elizabeth Bennet, charted the changing waters of what it meant to be a woman as the world settled into the nineteenth century. Anyone who has read the novel or watched one of the many screen adaptations can attest to the captivating otherworld Elizabeth and Mr. Darcy establish for Austen’s audiences. 26

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portrait of a l ady

Austen was born in Steventon, Hampshire in 1775. Her parents valued education and closeness among their children. After a few years at boarding school, Austen’s father and brothers took responsibility for her formal education, and Austen filled in the gaps herself by reading early and often. She started her first apprenticeship as a teenager and continued into her early thirties. Her apprenticeship was obviously successful; by the time she was done, she had material accumulated for her first two novels. Despite its world-renown status today, it took almost twenty years for Austen to get Pride and Prejudice published. Initial queries to publishers were fruitless until 1811 when the novel, originally titled First Impressions, underwent significant

portrait of a lady

redrafting at Austen’s hand. In the meantime, Austen wrote and published her first novel, Sense and Sensibility. The novel was released under the ambiguous byline of “A Lady.” And a lady Austen was indeed. But the prim and seemingly perfect worlds of propriety she created in her novels served as the ultimate juxtaposition to the subject matter Austen chose to tackle during her literary career. She ushered the era of the “sensible novel” out with the stamp of impracticality and stuffy antiquity. Though her characters often found true love and happy marriages at the end of her stories, Austen herself refused to marry based on familial or societal expectations. The one marriage proposal she received went unaccepted. She lived a happy adulthood with her mother and sister, Cassandra, in her brother’s homely cottage in Chawton village. She spent her days writing. Austen’s niece is recorded as describing the Chawton lifestyle as a comfortable, scholarly existence. “It was a very quiet life, according to our ideas, but they were great readers, and besides the housekeeping our aunts occupied themselves in working with the poor and in teaching some girl or boy to read or write,” the niece said. Austen died in 1817 after taking ill in 1816. Posthumously, she published two more books: Persuasion and Northanger Abbey. Though she spent her entire life in England, her books have appealed to all lovers of literature around the globe.

•

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10 things

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Gosling with his Blue Valentine co-star, Faith Wladyka.

10 things

10 things you didn't know about...

Hey Girl, we’ve got the dish on the handsome fellow behind your favorite internet meme. Canadian actor

Ryan Gosling (b. 1980) was raised in a strict

Mormon household in London, Ontario. His father worked at the local paper mill and his mother, after their divorce, raised Ryan and his older sister, Mandi. With his good looks and appetite for challenging roles, the Best Actor nominee has earned top marks in our book. Let the swooning begin...

As a child Gosling performed alongside Justin Timberlake, Britney Spears, and Christina Aguilera on Disney’s Mickey Mouse Club. He and his mother relocated to Orlando for the role and lived in a nearby trailer park.

prepare for his role in the film.

5. He has said his dream project is to remake Roman Holiday with Natalie Portman playing Audrey Hepburn’s role.

He has several tattoos, including the cover of the He bought a Moroccan children’s book The Giving eatery, Tagine, in Los Angeles on a whim and still Tree. His mother often read the story to her children. co-owns it today. He spent every last penny to buy the place and then spent a year He worked on his completing most of the role in the film Blue renovations himself. Valentine for four years. The director eventually decided to throw out the He can play the jazz script and had Gosling and guitar and piano. He also costar Michelle Williams sings in a band called improvise all their scenes. Dead Man’s Bones.

4. The Adirondack

chairs you see on the front porch in The Notebook were built by Gosling. He apprenticed with a cabinet maker to

An avid supporter of various social causes, the actor has travelled to Chad, Uganda, and eastern Congo to raise awareness about conflicts in the region.

When he was younger he studied ballet. He still practices from time to time at a Los Angeles ballet studio.

10. In October 2007

Gosling confirmed the end of his relationship with The Notebook costar Rachel McAdams for the first time. He recalled, "The only thing I remember is we both went down swingin' and we called it a draw."

Our Favorite

Ryan Gosling Memes Is Ryan Gosling Cuter Than a Puppy? Silicon Valley Ryan Gosling Typographer Ryan Gosling

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culture club matchbook reviews

May We Suggest... on our shelf

Charlotte Au Chocolat: Memoirs of a Restaurant Girlhood by Charlotte Silver (Riverhead) Charlotte Silver grew up in the strange luxury of her family’s iconic Boston restaurant, Upstairs at the Pudding. Charlotte’s childhood comes off at times like a real-life Eloise with delicious entrees, glorious chandeliers and a strange cast of characters as her backdrop. The heart of the story is Charlotte’s often impetuous mother, who after the death of her husband, works end30

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lessly to keep the family business afloat while raising one curious kid. Silver's story is told with a dash of difficult honesty and a healthy portion of love. Available February 16th Girl Land by Caitlin Flanagan (Reagan Arthur Books) Caitlin Flanagan, famous for her provocative work, To Hell With All That: Loving and Loathing Our Inner Housewife, is back with another collection of essays to anger her enemies and please her fans. In Girl Land, Flanagan tackles the difficult transition from

childhood to adolescence. In today’s internet-driven world of openness, Flanagan argues that there are a whole new set of challenges for girls today. Flanagan takes on everything from new rites of passages to diaries and dating, showing that there is no more treacherous time than the present for growing up. Available now The World We Found by Thrity Umrigar (Harper Collins) Written with true love and compassion, Thrity Umrigar tells the story of four

culture club

Indian women and their powerful connection. The women’s friendship, forged during the Bombay protests of the 1970s, has frayed with time. On her deathbed, Armaiti asks to see her old companions one last time. The women must confront their past lives and come to accept the differences brought on by generations. Umrigar weaves a tale of friendship while providing a wonderful portrait of traditional India in a changing world. Available now

whole world. In a style owing much to Virginia Woolf, Smith paints a portrait of the Alaskan-raised Isabel and her present life far away from the glaciers in Portland, Oregon. The novel shifts from her childhood and obsessions with Amsterdam (a place she’s never been) to her unreGlaciers quited affections towards by Alexis M. Smith her war veteran co-worker. (Tin House Books) Smith reminds us all that On the surface, Alexis while a character may seem Smith’s debut novel is about banal on the outside, there one day in the life of a just might be a vivid and lonely librarian. But, some- brilliant inner life. times a day can contain a Available now

on the stereo

Ben Kweller, Go Fly A Kite After three long years on hiatus, Texas native Ben Kweller is bound to make a comeback with the upcoming release of his fifth album, Go Fly a Kite. We love its piano-riffs-meets'70s-rock vibe and have been tapping our ballet flatclad feet to the upbeat single “Time Will Save the Day.” Album available February 7th

Tennis, Young and Old Husband-and-wife team Alaina Moore and Patrick Riley have hit the sweet spot with their upcoming sophomore album, Young and Old. Produced by Patrick Carney of The Black Keys, the groove-filled album is their usual surf rock mixed with a dash of Motown. Album available February 14th matchbook

50 classics

A Girl of the Limberlost by Gene Stratton-Porter (1909) Barnes & Noble, $9

A Passage to India by E. M. Forster (1924)

Barnes & Noble, $9

Classic Matchbook Girl Novels

A Tree Grows in Brooklyn by Betty Smith (1943) Barnes & Noble, $11

Aliceâ&#x20AC;&#x2122;s Adventures in Wonderland by Lewis Carroll (1865) Barnes &

Noble, $5

Anna Karenina by Leo Tolstoy (1877)

Barnes & Noble, $19

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Anne of Green Gables by L. M. Montgomery (1908) Barnes &

Noble, $6

Black Beauty by Anna Sewell (1877) Barnes & Noble, $11

50 classics

Breakfast at Tiffanyâ&#x20AC;&#x2122;s by Truman Capote (1958)

Barnes & Noble, $8

11.

Cranford by Elizabeth Gaskell (1853) Barnes &

Noble, $9

14.

Emma by Jane Austen (1815)

Barnes & Noble, $9

Brideshead Revisited by Evelyn Waugh (1945)

Barnes & Noble, $11

10.

The Catcher in the Rye by J. D. Salinger (1951) Barnes

& Noble, $7

12.

13.

Noble, $14

Barnes & Noble, $11

Doctor Zhivago by Boris Pasternak (1957) Barnes &

Gone with the Wind by Margaret Mitchell (1936)

15.

16.

Barnes & Noble, $7

Franny and Zooey by J. D. Salinger (1961)

Great Expectations by Charles Dickens (1861)

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50 classics

17.

Heidi by Johanna Spyri (1880) Barnes & Noble, $13

20.

Lady Chatterley’s Lover by D. H. Lawrence (1928)

Barnes & Noble, $6

18.

In Search of Lost Time by Marcel Proust (1913-1927)

Barnes & Noble, $50

21.

19.

Jane Eyre by Charlotte Brontë (1847)

Barnes & Noble, $5

22.

Little House on the Prairie Little Women by Louisa by Laura Ingalls Wilder May Alcott (1868) Barnes (1932) Barnes & Noble, $9 & Noble, $8

24.

Madame Bovary by Gustave Flaubert (1857)

Barnes & Noble, $11

23.

Lolita by Vladimir Nabokov (1955) Barnes & Noble, $13

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25.

Middlemarch by George Eliot (1874)

Barnes & Noble, $9

50 classics

26.

Mrs. Dalloway by Virigina Woolf (1925)

Barnes & Noble, $11

29.

Pride and Prejudice by Jane Austen (1813) Barnes

& Noble, $10

27.

My Antonia by Willa Cather (1918)

Barnes & Noble, $10

30.

Sense and Sensibility by Jane Austen (1811) Barnes

& Noble, $12

28.

Play It as It Lays by Joan Didion (1970) Barnes &

Noble, $11

31.

Tender is the Night by F. Scott Fitzgerald (1934)

Barnes & Noble, $13

34.

The Bell Jar by Sylvia Plath (1963)

Barnes & Noble, $8

32.

33.

Barnes & Noble, $9

Barnes & Noble, $5

Tess of the dâ&#x20AC;&#x2122;Urbervilles by Thomas Hardy (1891)

The Age of Innocence by Edith Wharton (1920)

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50 classics

36.

The House of Mirth by Edith Wharton (1905) Barnes & Noble, $10

37.

A Little Princess by Frances Hodgson Burnett (1905)

35.

Barnes & Noble, $4

The Great Gatsby by F. Scott Fitzgerald (1925)

Barnes & Noble, $13

38.

The Portrait of a Lady by Henry James (1881) Barnes & Noble, $9

40.

The Pursuit of Love by Nancy Mitford (1945)

39.

Barnes & Noble, $13

The Sun Also Rises by Ernest Hemingway (1926)

Barnes & Noble, $13

41.

The Secret Garden by Frances Hodgson Burnett (1911)

Barnes & Noble, $9 36

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42.

The Unbearable Lightness of Being by Milan Kundera (1984)

Barnes & Noble, $8

50 classics

45.

The World According to Garp by John Irving (1978) Barnes

43.

The Wings of the Dove by Henry James (1902) Barnes

& Noble, $9

& Noble, $11

44.

47.

The Wonderful Wizard of Oz by L. Frank Baum (1900) Barnes & Noble, $5

Vanity Fair by William Makepeace Thackeray (1847) Amazon,

46.

To Kill a Mockingbird by Harper Lee (1960)

Barnes & Noble, $8

49. 48.

War and Peace by Leo Tolstoy (1869) Barnes & Noble, $9

To the Lighthouse by Virginia Woolf (1927)

Barnes & Noble, $11

50.

Wuthering Heights by Emily BrontĂŤ (1847)

Books-A-Million, $3

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the icon

Little Black dress

"You can wear black at any hour of the day or night, at any age and for any occasion. A little black dress is the most essential thing in any woman's wardrobe," wrote Christian Dior in 1954.

written By

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Natalie Grasso

the icon

My first little black dress came very last minute, and almost not at all. It was my freshman year of high school a few hours before the Christmas dance, and I had "nothing to wear." My mom (unamused) and I (pouting) ran to the mall, and I saw something I liked on a sale rack. Heartened, I tried it on–a little black velvet sheath. It hit in that perfect spot right above my knee, and it had these barely perceptible gold sparkles that, as it would turn out, looked fabulous under the dimmed lights in the school cafeteria. Night fell and off I went to the dance. As I stood among a group of other freshman girls and the opening chords of K-Ci & JoJo's chart topper "All My Life" blared from the speakers, the cutest guy in the senior class asked me to dance. I remember blushing and thinking, "It must be my little black dress!" It was nothing if not essential. Then the other day, while poring over the pages of that book about Diana Vreeland, The Eye Has To

Travel, I lingered upon this quotation: "A new dress doesn't get you anywhere.” Oh? “It is the life you are leading in the dress, and the sort of life that you have lived before and what you did later." She's not nullifying the effect of the dress entirely–you're still wearing the dress, you're still in the game. But it's not the dress that's essential to you. Rather, you are essential to the dress. Think about it: Kim Kardashian in an LBD (or a white one, for that matter) just doesn't evoke the same allure as, say, Catherine, Duchess of Cambridge. And if I'm going to use names, the history of the little black dress can be summed up in three: Coco Chanel, Audrey Hepburn, Jacqueline Kennedy. They're the ones we ought to thank for presenting us with the answer to an all-too-common question, “What should I wear?" It's the right answer at age fourteen–recall Christian Dior saying you can wear black at any age–and it's the right answer now, when we dress up for the

"what you did later part" of D.V.'s quote. And while much has changed since the ninth grade (among other things, one's taste in music), the idea that it is the life you are leading in the dress that's important sticks. This month marks the one year anniversary of Matchbook, and we imagine that our fictional Matchbook girl would show up in a little black dress to celebrate the occasion. (We also imagine she'd look as chic in something fresh off the runway by Oscar de la Renta as she would in something off the sale rack at Macy's). Which takes me right back to my first black dress found just in the nick of time at the mall. Would Mr. Varsity Letter Winner have noticed me that night if I had dressed all of my many charms up in something that hadn't been so sleek and black and simple? Maybe, but that's beside the point. Any dress can raise the volume, Matchbook girl– little black ones raise the tone. matchbook

R Na g e U B w

P ne E H a

Y o RE d f

D ine U A ag r

m ei

2 7 4 6

Her Dressing Room staples for your closet

1. Miu Miu Princess Coat, Net-A-Porter, $1,795 2. Michael Kors Bradley Watch, Shopbop, $180 3. Maritime Dress, J.Crew, $88 4. Kate Spade Lipstick Palette Scarf, Zappos Couture, $125 5. Ivanka Trump Magnoli, Zappos, $78 6. Champagne Pearl Studs, Shopbop, $20 7. Pink Chain Lead, Wag.com, $12 8. Portola Valley Quinn, Kate Spade, $395

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kindred spirit

Her Medicine Cabinet your best face forward

1. Bobbi Brown Blush in Nude Pink, Nordstrom, $24 2. Butter Lacquer in Teddy Girl, Zappos, $14 3. Bonjour Nail Trio, Forever 21, $2 4. Shiseido Cream Eye Color, Nordstrom, $25 $8 5. Benefit Lash Lovelies, Ulta Beauty, $15 6. Bobby Pins, Forever 21, $1 for 18 7. EstĂŠe Lauder Eye Crayon, Nordstrom, $22 8. Creed Spring Flower, Bergdorf Goodman, $240 9. DiorShow Iconic Mascara, Sephora, $28 10. Anya Hindmarch Girlie Stuff Bag, Net-A-Porter, $135 11. NARS Blush, Sephora, $27

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N ge R U a

AUm a g i

d ne

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Her Apartment

modern classics for your abode

1. Thomas Hammer Print, Saatchi Online, $20 2. Tufted Pink Headboard, Windsor Smith Home, $2,050 3. Fieldcrest Luxury Hotel Sheet Set, Target, $50 4. Suzanne Kasler Sunburst Mirror, Ballard Designs, $79 5. Tenda Pharmacy Floor Lamp, Room & Board, $210 6. London Chair, Mitchell Gold + Bob Williams, $1,425 7. Pink Junior Letter Pillow, Jonathan Adler, $98 8. Stone Herringbone Throw, Serena & Lily, $250 9. Leather Pouf, Target, $50 10. Tiered Metal Stand, Wisteria, $179

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On Her Shelf

odds and ends to spruce up any space

1. Lacoste Sunglasses, Zappos, $138 2. Dannijo Monaco Earrings, Shopbop, $172 3. Pink Heart China Tea Set, Nina Campbell, from ÂŁ14 4. Quicksilver Votive, Anthropologie, $8 5. Ostrich Feather Pen, Net-A-Porter, $60 6. Smythson Address Book, Barneys, $80 7. Monogram Coasters, Sugar Paper, $24 for 15 8. D. Porthault Boudoir Pillow, Sue Fisher King, $185 9. Cat Bookends, Barneys, $265

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kindred spirit

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Erin’s Go-To Beauty Supplies The only illuminator that a) actually illuminates and b) doesn't have any glitter in it! 1. 2.

beaut y counter

How’s a girl on the go to stay flawless? We caught up with Boston interior designer Erin Gates for the inside scoop. We’ve long admired her blog, Elements of Style, and figured the lovely style-setter could offer her fellow Matchbook girls some pointers. Read on for the dish on Erin’s beauty regimen.

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Dark circles are my biggest issue and nothing lights up this area of the face like this. I've been using it for years! Since they discontinued my favorite formulation (Teint Innocence Liquid), I've been trying out various other brands and Chanel is still the best. 3.

Since I finally bit the bullet and bought this little device I've had far fewer breakouts. 4.

BEAUTY COUNTER

Erin’s Foolproof Beauty Tips I have been using this on my face for only two weeks and keep getting compliments on my skin. Not one blemish! I love it.

De-Stress Stress is the biggest

beauty buster. The more stressed I am, the worse I look. If you are happy and feeling good about yourself, you look your most beautiful.

This stuff really does what it says. Ever since a colorist fried my hair, I've been using it to add moisture and it's lovely. 6.

My dream case? A monogrammed Louis Vuitton or Goyard train case would suit me just fine.

Stay Active The more yoga I do,

the better I look and feel. Breathing deep, stretching the muscles, and sweating all help combat stress. Pamper Your Skin Use your skin

care regimen morning and night. I always think when I get a new cleanser and cream that it's the reason for my new-found glow, but it's probably just because I'm using it so often and not sleeping with my makeup on anymore! 1. Bobbi Brown Shimmer Brick, Sephora, $39 2. YSL Touche Éclat, Sephora, $40 3. Perfection Lumière Foundation, Chanel, $55 4. Clarisonic Mia, Beauty Bar, $119 5. Josie Maran Argan Oil, Sephora, $48 6. Moroccan Oil, Cosme-de.com, $14 7. Vintage Louis Vuitton Train Case, 1stdibs, $2,200 8. Yoga Mat, lululemon, $28

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matchbook asks...

“Always Earl Gray with Milano cookies!”

@lawinski

TWITTER QUESTION OF THE MONTH

“Trying to drink less coffee and more tea! Any recommendations, Matchbook girls?” —@MatchbookMag “My British father-in-law swears by PG Tips! I drink 2 cups a day (while pretending to be Kate Middleton, of course)” @werejustdandy

“I love Yogi teas- there are many choices & each bag has an affirmation on the label that never fail to make me smile.”

@SillyMessyChic

“Good Earth’s Sweet & Spicy tea is the best— I drink it for dessert!”

@AKnNYer

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“French Earl Grey if you can find it. It’s early grey with a pinch of peach and it’s so, so delicious!”

@PhoebeTully

“For a good black tea, try PG Tips. It’s been the most popular tea in the UK for 75 years, plus it’s delicious!”

@itsSierraFv

matchbook asks...

“Girls with a sophisticated sweet-tooth must try Numi’s Chocolate Pu-erh tea!”

“Harney and Sons ‘Paris’ blend - smooth, fragrant, phenomenal...”

@beeziecheri

@tmcremo

“Pretty much love all the Steven Smith teas.”

@frolicblog

“@stashtea’s peppermint with a teaspoon of sugar. Sweet + strong, just like #matchbookgirls”

@jenniewry

“Anything by Harney & Sons... between packaging and taste you’ll be swooning and steeping in no time!”

@ElvaFields

“Make Indian chai by boiling water + any black tea with cardamom, ginger, and cinnamon! Add milk and sugar :)”

@soniachopra

“Double Bergamot Earl Grey by Stash Tea packs a flavorful heady punch! Great to start the day!”

@MrsAlakk

“You should try the Buckingham Palace Garden Party blend from the St. James Tea Room in ABQ. Order online! Soooo good.”

@ManDee4

“Vanilla cinnamon black tea from Trader Joe’s is my favorite!”

@nikkirap

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tech smart

She’s Got Mail GADGET GIRL

BY MEGAN KAPLAN PHOTOGRAPHY BY Kara Kurth

ing. You’ve got… text! For Erin Newkirk, founder and CEO of Red Stamp, that’s the sweet sound of her company making its mark on modern correspondence. Over the holidays, a ding rang out every fifteen seconds as digital cards were sent from the company’s app, which launched last year.

Erin’s favorite Valentines By Red Stamp (available on iTunes)

It’s an invention made for a Matchbook girl. With a few swipes on your mobile phone, you can design personalized notes using your favorite Instagram photos and chic patterns and deliver them via text, email, and even snail mail. No stamp required.

The dynamo working mom behind the app is well-versed in the art of the friendly greeting. “Hello!” Erin calls out from the entry of her cozy Dutch colonial in southwest Minneapolis, a new home she shares with her husband Chris, their seven-year-old son, Will, and cat, Chief. It’s also now the headquarters for her close-knit clan of five staffers who gather around the dining room table for Monday morning meetings. She swoops me in from the cold and sits us down in front of two steaming mugs of coffee and a plate of cupcakes. Between sips we talk about bringing etiquette up to speed, her plans for Valentine’s Day, and why she’s proud to be called a nerd . . . matchbook

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them manage their correspondence, but we didn’t have the technology to deliver everything we wanted. Originally, ninety percent of our business was customers ordering paper cards and sending them the old-fashioned way. But over the years we evolved as the technology did— and as Facebook, Twitter, and text messaging became the social norm. Was there a moment when you realized you needed to develop an app? The first time I held an iPhone in my hand I knew that this was what we needed to be doing. It encapsulated everything—the calendar, the camera, the virtual experience, the primary mode of communication. There’s something about the immediacy of a text that captures the moment. Yes, these days we all want feedback right away. I just came back from a girls’ weekend in Chicago, and literally within seconds we were texting each other notes How do you like working open for impromptu meetings. from the app about how much from home? Last summer Red Stamp fun we had—it feels more special I love it. We all work from was still operating out of than a regular text. our respective homes but a warehouse and stockYou’re sort of rewriting the utilize online office enviing paper cards. What rules of etiquette. ronments like Campfire to prompted you to pare Well, the rules just need to be uppost our photos, questions, down? dated. The community I grew up or comments for everyone In 2005, when we started to see. And most of us are Red Stamp (this was before in—Grosse Pointe, Michigan—is neighbors, which, as you social media), people weren’t steeped in tradition, and I was always intrigued by the engraved can imagine, is really conve- really on smart phones yet invitations and the specialness nient—so my door is always and we were trying to help matchbook

Erin’s favorite gadgets

IPAD 2 APPLE, FROM $499 My iPad is the personal assistant I never had. From looking up recipes in the kitchen, to keeping up on Pinterest by the fire, to catching up on the latest episode of Modern Family...it’s my command central. DROPBOX.COM, FREE No matter where I am or what I need, if it’s a digital file, I can save it, access it and share it thanks to Dropbox. It’s also great for backing up important documents. PLAY:3 WIRELESS MUSIC SYSTEM, SONOS, $299 When we moved into our new (old) 1923 home we inherited good bones, but needed fresh updates so we splurged on a white Sonos system. We entertain a lot so we love that we can stream music from Pandora, Spotify and iTunes inside and out. FUJITSU SCANSNAP S1500M, B&H PHOTO, $419 This scanner has changed my life. From going paperless in the office, to sharing bills with our accountant, to storing every piece of schoolwork that walks in our front door... FISHER + PAYKEL DOUBLE DISH DRAWER, LEIBERTS, $1,259 We can go from a 3 person household to a 13 person household in a snap. I love to have friends, family, coworkers over daily and feel much more eco-friendly with this system. IPHONE 4S, APPLE, FROM $199 Even Annie Leibowitz is on board. The camera and photo editing is amazing. Not to mention Siri as my personal DJ. Plus, there’s this great app called Red Stamp... APPLE TV, APPLE, $99 Now that iTunes Match is here along with home sharing, I really feel like the system has come full circle. A movie that was purchased for a long flight is now already in my queue at home.

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achieved by formalities. But that’s just not how we live anymore. So, I say that if you don’t have a stamp it’s okay—use your phone. Don’t get hung up on the details—the spirit of etiquette is the same. Were there early glimmers of an interest in technology? When I was a child, one of my favorite toys was the 2-XL robot. He ran on an eight-track and would crack jokes and play games with you. Does that count? This must be the origin of the “Nerd” nameplate that sits on your desk. [Laughter] Actually, my college friends always called me a nerd because I have

such passion for things that people may or may not confess they have passion for— like technology. And I think being a nerd is a good thing. It’s a descriptor for how into things you are—whether you’re a design nerd or a technology nerd. And you’re both? I do love looking at trends and styles and bringing them to the correspondence format—design elevates an everyday note. This is why we’ve created collections with Instagram and Pierrepont Hicks, two companies that inspire us with their designs. We also look at a lot of runway and interior trends. Right now I’m kind of obsessed with Kelly Wearstler and the whole

beach-y glam look. What’s your ultimate fantasy invite? A cocktail party thrown by Kelly, with Jamie Oliver cooking so I can talk to him about his app, and a guest list including Sheryl Sandberg, the COO of Facebook, and Simon Doonan… How about the ultimate reality invite? My husband, Chris, just sent me one from the app, inviting me on a Valentine’s Day date to dine at The Capital Grille, where we had an amazing dinner when we first moved to Minneapolis. I thought that was pretty sweet.

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how to...

How To... Stock Your Bar Cart The Matchbook girl knows a well-stocked bar is a must for every hostess. Read on for tips, tricks, and trivia sure to lift your spirits and leave you feeling extra bubbly! 56

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how to...

Hostessing tips When throwing a cocktail party it’s important to have plenty of water on hand. Add fresh berries to sparkling water for a fun twist.

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Certain items run out fast— be sure to stock up on napkins, ice, and glassware (a good rule of thumb is twice as many glasses as you have guests).

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To keep things manageable consider serving only a signature cocktail or two. In addition to wine and champagne there’s still bound to be something for everyone.

“Why don’t you use a gigantic shell instead of a bucket to ice your champagne?” DIANA VREELAND

Did you know? Our modern notion of the cocktail party wasn’t invented until the 1920s.

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Prior to World War I most home entertaining consisted of very formal teas, dinners, and balls.

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The term “cocktail dress” was coined during the late 1940s by French courtier Christian Dior.

What’s your poison? Icons and their drinks of choice Dorothy Parker William Faulkner Audrey Hepburn Truman Capote Marilyn Monroe F. Scott Fitzgerald Ernest Hemingway Queen Elizabeth II

• • • • • • • •

Martini Mint Julep Scotch Justerini & Brooks Champagne Gin Rickey Mojito Gin & Tonic

ITEMS: Ikat Cocktail Napkins, Shop Furbish, $12 for forty • Isabella Champagne Saucer, Juliska, $88 • Giant Clam Shell Bowl, Plantation, $250 • Ernest White Bar Cart, CB2, $149 matchbook

how to...

“I don’t think I’ve ever drunk champagne before breakfast before. With breakfast on several occasions, but never before, before.” HOLLY GOLIGHTLY, BREAKFAST AT TIFFANY’S

Poison of Choice: French75 1½ oz gin • 2 tsp superfine sugar 1½ oz lemon juice • 4 oz chilled Champagne

for the city slicker 58

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ITEMS: Mod Bar Cart in Pink, The Well Appointed House, $962 • Hollywood Coasters, Jonathan Adler, $68 for four • Library Stripe Flute, Kate Spade, $40 • Faux Python Tray, Shop Furbish, $55 • Medium Ice Bucket with Handles, Tiffany & Co., $150 • Pink Greek Key Cocktail Napkins, Shop Furbish, $12 for forty

how to...

“Candy is dandy, but liquor is quicker.” OGDEN NASH

for the handsome fellow

Poison of Choice: The Old Fashioned 2 oz bourbon whiskey 2 dashes Angostura bitters 1 splash water 1 tsp sugar 1 maraschino cherry 1 orange wedge ITEMS: Fish Corkscrew, Urban Outfitters, $16 • Whisky Stones, Teroforma, $20 • Stainless Steel Shiny Cocktail Shaker, CB2, $15 • Villeroy & Bosch Whisky Carafe, Bloomingdales, $100 • Wool Check Coasters, Jack Spade, $38 for four • Tortoise Double Old Fashioned, C Wonder, $10 • Faux Crock Bar Table, Z Gallerie, $160 matchbook

how to...

for the southern belle

“One mint julep was the cause of it all...” RAY CHARLES

Poison of Choice: Mint Julep 24 fresh mint sprigs 2½ oz bourbon whiskey 1 tsp powdered sugar 2 tsp water

ITEMS: Skipper Blue Cocktail Napkin, Sue Fisher King, $7 • Country Estate Large Pitcher, Juliska, $165 • Maltese Coasters, The Well Appointed House, $120 for four • Skeleton Key Bottle Opener, Urban Outfitters, $12 • Mint Julep Cups, Amazon, $74 for four • Wicker Tray with Stand, Wisteria, $119 60

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how to... ITEMS: Tavern Bar Cart, Pottery Barn, $699 • Rainbow Cocktail Napkins, MOMA Store, $20 • Blue and White Bowl, Wisteria, $19 • Red Wine Red House Wine, Swanson Vineyards, $25 • Stag Horn Corkscrew, Jack Spade, $110 • Amalia Stemless Red Wine Glass, Juliska, $50 • Soapstone Wine Cooler, Terrain, $78

Poison of Choice

“I cook with wine; sometimes I even add it to the food.” W.C. FIELDS

for the country mouse matchbook

The Matchbook Girl’s Bar Cart Essentials

GRACE KELLY, TO CATCH A THIEF

Tools

Glassware

Odds & Ends

Bottle opener Coasters Cocktail napkins Cocktail shaker Corkscrew Cutting board Drink stirrers Ice bucket Jigger Strainer Paring knife

Champagne coupes Old-fashioned glasses Highball glasses Martini glasses Red wine glasses White wine glasses

Carafe Cocktail recipe book Cocktail umbrellas Decanter Stripey Straws Tray Toothpicks Vase with fresh blooms Vintage swizzle sticks Small Candle Matchbooks

Alcohol Beer Bourbon Brandy Champagne Gin Liqueurs Rum Scotch Sherry Tequila Vermouth Vodka Whiskey Wine (red) Wine (white)

“My nerves could use a drink.”

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Mixers Club soda Fruit juice Soft drinks Tomato juice Tonic water Water (sparkling) Water (still)

Flavors & Garnishes Bitters Ice Lemons Limes Maraschino cherries Olives Simple syrup Sugar

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Written by Shannon Darrough • Photography by Luke Eshleman

Meet Peter Smathers Carter and Austin Branson,

honorary Matchbook gents and the entrepreneurs behind all the needlepoint goodness of Smathers & Branson. Eight years ago, the two received needlepoint belts from girls they were courting. After endless compliments around their college campus, Carter and Branson knew they’d found a niche. Now, S&B proffers twenty different types of handcrafted needlepoint products—monogrammed cummerbund, anyone?—made classic with initials or motifs from hunting, fishing, and flags to college alma maters. Lucky for us these heirlooms aren’t just for the lads anymore. A leopard print headband and pink flamingo key fob just stole our hearts. Online or in a local haberdashery, just look for the colorful stitching.

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What propelled you into the business of hand stitched needlepoint accessories? A: We both received needlepoint belts from college girlfriends and thought that they were an awesome, but largely unavailable product. When we started, if you wanted a needlepoint belt but didn’t have a nice person in your life to make you one, you were out of luck. In 2004, we started Smathers & Branson with the idea to make needlepoint belts more affordable, attractive, and available. We believed that we could build a brand around this unique accessory and that is what we have been working on for the past seven years. Why is hand stitching so crucial to the art of needlepoint? A: There is no machine that can actually make needlepoint. We’ve seen some that can come close to imitating it, but the finished quality is still far from the real deal. We have stuck to the idea of making our products the way they are intended to be, even though it’s often more costly and time intensive. What other materials do you use? 66

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editor’s wishlist

“From an SEC football tailgate to a sophisticated summer cocktail party on Nantucket or a round of golf on your favorite course, our belts have a versatile use and an equally varied customer base.”

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editorâ&#x20AC;&#x2122;s wishlist

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P: We use only the best materials from around the world. The high quality of our needlepoint is the result of our skilled stitchers, but also the quality of the materials we use. The mesh and cotton thread that we stitch with were carefully sourced from Europe. In addition, in many of our other products we use Italian leather, Shantung silk, and solid brass buckles from the USA.

along the way.

What designs fly off the shelves first and most? A: We sell to so many different types of stores and customers in such distinct locations that it’s hard to identify the “hot sellers.” The easy answer is that some of the basics are the most consistent--hard to go wrong with things like American flags, fishing flies, or nautical flags.The funny What is “true prep” to you? one for me has always been that the skull and bones A: I think the “preppy” im- design is so popular. People age has been twisted and love it! skewed so much for such a long time that it’s hard What inspires your color to isolate it. We often talk choices and motifs? about “traditional,” which A: Again, it’s mostly the is easier for us to define as classics. We try to identify it’s more in keeping with our products that we intend things that guys love to do and have a little fun with to be as “in style” today as them, while also keeping they will years from now. I the majority of our patdon’t think either of us are attracted to the exaggerated terns subtle enough that look of intentionally “prep- they’ll get a lot of wear. But we don’t want our belts to py” clothing. Needlepoint blend in too much--needlebelts have been worn for point belts are unique accesgenerations. sories and they ought to be What does your typical noticed. workday look like? Which products do you P: Each day is different and carry? that is what keeps things P: I love the simplicity and so exciting. Our business color combinations of our has grown and changed so surcingle belts. I also carry much over the past seven years,and we have both had a center monogrammed to wear many different hats credit card wallet. I love the 70

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way the leather darkens and breaks in with use. It fits perfectly in my pocket (front or back) and is large enough to fit my cash and credit cards. A: My wallet is one of the first samples we made, and though it’s about five years old, its only wear and tear is a chewed corner from my dog, Moose. Now it’s got more character! What locations or events are we most likely to spot more than a few men in S&B gear?

and an equally varied customer base.

Where are S&B accessories sold?

What do you put in your flask?

P: We sell in nearly 1,000 locations—they range from haberdasheries, boutique stores, gift shops, and pro shops to department stores like Neiman Marcus and catalogues like Gump's. We also sell through our website smathersandbranson.com.

A: Maker's Mark. If I weren’t drinking out of a metal hip flask, I’d probably prefer Booker’s, but there’s a time and place for everything. What will you needlepoint next? Throw pillows perhaps?

P: We are very excited about 2012—this year will mark our largest product A: From an SEC football expansion since we started. tailgate to a sophisticated We are set to launch needlesummer cocktail party on point hats, ladies' wallets, Nantucket or a round of Christmas ornaments, cufgolf on your favorite course, flinks, tote bags, and yes, our belts have a versatile use pillows!

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What are you doing when you’re not working? P: I love doing things outside (I grew up in Maine and cherish the summers there)-traveling, golfing, skiing, playing tennis, and spending time with my family. A: Probably on a walk with my wife and Moose.

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The Matchbook Girlâ&#x20AC;&#x2122;s NEEDLEPOINT PICKS

Tennis Coin Purse, $30

LOVE! Fox and Hound Wallet, $150

Striped Headband, $49

Monogrammed Coaster Set, $110

Rainbow Fleet Belt, $165

Lobster Key Fob, $25 matchbook

editorâ&#x20AC;&#x2122;s wishlist

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WELCOME TO THE

PHOTOGRAPHY BY COOPER CARRAS

"There seems to be within all of us an innate yearning to be lifted momentarily out of our own lives into the realm of charm and make believe." - Dorothy Draper

Nestled in the quiet town of White Sulphur Springs, West Virginia, The Greenbrier Resort is legendary for its dramatic decor, classic architecture, and sprawling 6,500-acre landscape. Built in 1778, the original structure played host to everyone from Dolley Madison to Davy Crockett. After World War II the resort was in dire need of a makeover and astutely enlisted decorator Dorothy Draper to take on the task. The queen of the Baroque Modern style and a daughter of one of America’s wealthiest families, Draper infused the luxury hotel’s interiors with her trademark oversized floral prints, checkerboard floors, and sparkling chandeliers.

Today The Greenbrier is a National Historic Landmark and continues to serve as a holiday destination for America’s rich and famous. Draper’s iconic interiors are carefully maintained by her protégé, the equally exuberant Carleton Varney. An on-site upholsterer fixes slipcovers at a moment's notice and there are many of them--the hotel boasts over 700 rooms and ten lobbies. Rescued from bankruptcy in 2009 by a local billionaire, The Greenbrier, as the following images can attest, has once again been restored to its original grandeur, a reminder of bygone era luxury sheltered by the wild and wonderful Allegheny Mountains. matchbook

editorâ&#x20AC;&#x2122;s wishlist

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editorâ&#x20AC;&#x2122;s wishlist

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editorâ&#x20AC;&#x2122;s wishlist

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u o Y d i D Know

The Duke and Duchess of Windsor vacationed at The Greenbrier and danced in its iconic ballrooms. Dorothy Draper was a first cousin of another American decorating icon, Sister Parish. Parish was twenty years Draper’s junior. The Greenbrier has hosted twenty-six of America’s forty-four presidents. The hotel’s impressively wide hallways were preserved by Draper and were originally built to accommodate hoop skirts.

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4 1

touches of draper - inspired glamour for your home

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7 6 12 11

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Channeling the Greenbrier 1. Sherwood Forest Paint,Vermilion Paint, and Salmon Peach Paint, Benjamin Moore 2. Fantastic Fern, Diane James Home $540 3. Madeline Baroque Mirror, Neiman Marcus, $575 4. Ralph Lauren Chandelier, Circa Lighting, $3,780 5. Vintage Brass Eagle Door Knocker, High Street Market, $38 6. Antoinette Fainting Sofa in Gold, Urban Outfitters $579 7. Southampton Pillow, Jonathan Adler, $98 8. Delray Stool by Lilly Pulitzer, Vielle + Frances, $329 9. Garden Fern Rug, Burke Decor, from $563 10. Hutton Table by Lilly Pulitzer, Vielle + Frances, $2,600 11. Black Staffordshire Dogs, Furbish, $72 12. Floral Ladyâ&#x20AC;&#x2122;s Lamp, Furbish, $160

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editorâ&#x20AC;&#x2122;s wishlist

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now or never Jules Reid has worked as a stock broker and a self-taught interior designer, but she always knew her calling was in fashion. At age forty she chased her dreams to New York and launched an eponymous line filled with original prints and ageless silhouettes. We caught up with this mom of three to chat about decorating, self-discovery, and vintage shopping... WRITTEN BY Mackenzie PHOTOGRAPHY

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Horan BY Della Bass

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We were fascinated to learn that you started your career as a stock broker. Have you always been interested in fashion? I loved that job, but in the back of my mind fashion was always what Iâ&#x20AC;&#x2122;d been most into. I would spend my weekends going to retail stores and searching for vintage clothing and jewelry. I learned everything I could about designers from the past. I could recognize an old Yves Saint Laurent jacket or Oscar de la Renta from the 1970s. Fashion really became a hobby for me. I always knew if I could do anything thatâ&#x20AC;&#x2122;s what it would be. When did you know it was time to make that transition? I turned forty in 2008 and it was just this feeling of now or never. It was a total self-discovery thing. I started going to New York every week, literally f iguring it out all on my own. Luckily I met a few people who have become mentors, teaching me how to come up with a silhouette of a blouse or a dress, make a pattern, get a sample made...I was also designing all my own patterns and f iguring out how to get them printed.

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I turned forty in 2008 and it was just this feeling of now or never. It was a total selfdiscovery thing.

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And four years later your line is in over fifty boutiques nationwide! What have been some of your proudest professional achievements? I think the neatest thing that’s happened so far was the Wall Street Journal approaching me to sponsor the fashion show for my third collection. It was totally out of the blue and allowed me to show at Lincoln Center to 1,200 people. It was a really special moment for me. That’s incredible. How would you describe the Jules Reid girl? She’s a savvy shopper who’s familiar with designers and has a bit of a bohemian f lair. There’s a wide age range because the line really spans from twenty-year-olds to women in their sixties. It’s def initely a lifestyle brand—people who f ind it become very loyal! We have customers who fall in love with one silhouette and buy it every season in every print.

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editor’s wishlist

That’s how you know you’ve designed a classic! What’s one piece from your spring collection that you can’t live without? The Annie Vest. It’s this leather number with fringe and it comes in white and emerald green. I actually wore it for the photo shoot! Speaking of the shoot, we’re enamored with your home! You have a real knack for interiors. I spent time as an interior designer before launching my line and I’m totally self-taught. Interior design is really how I learned to mix different fabrics and patterns, which is so much of what the Jules Reid brand is about. When you mix high quality with vintage f inds, your home becomes special and unique to you. Lots of my furniture comes in Jules Reid fabric and I did most of the needlepointing myself, save for three Jonathan Adler pillows.

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Deluxe new york

dixie highway west palm beach

Patina

new york

showplace new york

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When you mix high quality with vintage finds, your home becomes special and unique to you.

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Your three sons must love living here. What does a typical day with them look like? I travel back and forth between our home in Virginia and my off ice in New York. When I’m in Virginia, I wake up at 6:40 to get my oldest son off to school. The other two wake up later, but they have really big curly hair and it takes forever to get them ready! From the moment I drop them off, I’m working in my home off ice, corresponding with assistants and publicists in New York. When they come home, they want to be at the beach playing lacrosse and skateboarding. As a mom, I’m all about multi-tasking! And how is your schedule different when you’re in New York? In New York, it’s constant. I’m going to the workroom, meeting with magazines, running to the garment district. And there are always social events at night to promote the brand. Well, really, I am the brand. I’m always wearing Jules Reid!

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channeling jules reid One part glamour, two parts beach chic...

Spudnik Chandelier Y Lighting, $1,430

Zig Zag Throw Jonathan Adler, $295

Virginia Tunic Jules Reid, $295

Buddah Tassel Necklace Jules Reid, $195

Moth Orchid Diane James Home, $395

Monkey Coaster Iomoi, $108 for four

Pink Leather Pouf Overstock.com, $227

Peekaboo Clear Coffee Table CB2, $279

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Pucci Book

Ceramic Elephant

Taschen, $200

Z Gallerie, $50

Lacquer Box Jules Reid, $195

Madeleine Weinrib Silk Pillow

Bone Inlaid Table

H Groome, $450

Wisteria, $549

Fornasetti Decorative Plate Barneys, $185

Poodle Pouf CB2, $299

Agate Candles - Orchid z gallerie, $20

Colin Chair Mitchell Gold + Bob Williams, Price Upon Request

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THE HEADQUARTERS OF HAPPY CHIC BY MACKE NZIE H OR AN PHOTO GRA PHY BY RIMA CAMPBELL

o walk into Jonathan Adler’s SoHo headquarters is to be transported to an alternate reality. Colorful lacquer and needlepoint abound, employees’ dogs roam free, and a pottery wheel and kiln have a home across from Jonathan’s office. The word “playful” doesn’t do it justice. Halfway through our interview, the illustrious Mr. Adler became intent on balancing a brass devil on his shoulder. We sat him down to chat about his happy chic empire, his maximalist tendencies, and his talented hubby, Simon Doonan... 102

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Your happy chic empire includes sixteen retail stores, high-profile interior design projects, and a recent collaboration with Lacoste, but we hear you still make time for the pottery wheel in your office! What does a typical day look like for you? My days are ridiculously fun and diverse, which is how I think everyone’s job should be. I wake up, have a nice brekkie, read the Times, thePost, and Women’s Wear Daily. I go to the gym, come to the office, have a meeting, make a pot, bark out some orders, tell people to make things cuter... We love that your employees are encouraged to bring their dogs to work. How would you describe the company culture you’ve created at Jonathan Adler headquarters? It’s insanely fun and playful, but everyone has a serious sense of purpose. It’s a fun environment where people work really hard. I think Matchbook girls everywhere will identify with the part of your manifesto that says, “We believe minimalism is a bummer.” What are some of your favorite things to surround yourself with? When I’m designing objects, I’m kind of a minimalist. I think all my stuff has an econ104

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“I’M NEVER HAPPY UNLESS I’M IN A ROOM FULL OF STUFF THAT I LOVE.”

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omy of gesture and a purity of line. But I think that decorating should be maximalist. I’m never happy unless I’m in a room full of stuff that I love. I’m mad for brass--I do all these brass sculptures and I kind of can’t live without them.

“I COME TO THE OFFICE... MAKE A POT... TELL PEOPLE TO MAKE THINGS CUTER...” You have designed some truly striking commercial and residential interiors. Do you have a dream project you’d like to tackle one day? An airline! A Jonathan Adler airline would be amazing! Tell us how you stay creatively inspired. Travel, definitely. I’m about to leave for my husband Simon’s book tour. Travel is where I get all my ideas. My go-to places for inspiration are Capri, Big Sur, and Shelter Island...and a little bit of London, Paris, and Rome thrown in for good measure. Oh, and Palm Beach! Obviously. That’s not a bad list! Speaking of Simon, he recently released Gay Men Don’t Get Fat. Care to divulge any secrets within before we race out to buy our copies? matchbook

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“I NEVER THOUGHT I’D BE AMERICA’S NEXT TOP POTTER.”

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First of all, his book is hilarious. I just read it again for the seventeenth time. I keep trying to read another book but I’m like, “I’ll just reread Gay Men Don’t Get Fat.” I love the chapter about his attempt to be a prostitute. He turned a couple of tricks, but it didn’t work out as well as he had hoped, so that’s a good chapter. That’s one of my big regrets, that I never turned a trick. Turning tricks aside, you discovered pottery in summer camp at age twelve, not knowing it would jump-start your entire career. What advice would you offer your twelveyear-old self? I probably would have said “it gets better” in the spirit of gay issues--I’m a huge supporter of the It Gets Better campaign. I also would have told myself to continue with pottery, which I did...I did everything right. I was perfect! [Laughs] How about advice for an aspiring entrepreneur? I barely consider myself an entrepreneur; I really lucked into what I do. I never thought I’d be America’s Next Top Potter...All I did was work unbelievably hard with no plan whatsoever—and I’ve been at it a long time!

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Jonathan Adler’s MATCHBOOK QUESTIONNAIRE

TEA OR COFFEE?

Tea, tea, tea, and more tea. I’ve never even had a cup of coffee. And in summer I drink the Jonathan Adler: iced tea with milk. I collect...

Automobile pictures made from watch parts, Murano glass clowns (that was a moment), and art dedicated to iconic funksters like Sly Stone and Michael Jackson. Favorite city?

New York, hands down Spring or fall?

Obviously spring

Bloom of choice?

It’s a toss-up between ranunculus and peonies. Style icon?

David Hicks Linens?

Moi’s

Other than my adorable husband? My dog and a 1974 oil painting of Sly Stone that was from the Playboy Mansion. Girl crush?

Isabel Toledo Boy crush?

Antonio Sabato Jr. On weekends...

China pattern?

My dinnerware

I go to Shelter Island and am in paradise. I act like I’m at summer camp with my husband and spend all day paddleboarding.

I’m lusting after...

On Valentine’s Day...

My adorable husband

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Most prized possession?

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I’ll let my husband win at ping-pong.

The Matchbook Girl’s JONATHAN ADLER WISH LIST

Limited Editon Brass Croc $2,500

Universal Phone Dock $48

Gay Men Don’t Get Fat by Simon Doonan $25

LOVE!

St. Moritz Needlepoint Pillow $98

British Flag Needlepoint Stool $325

Navy Regent Arm Chair $1,295

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