Funding Recreation Projects: Trends and Tips
Oregon Parks and Recreation Department
Rocky Houston Oregon Parks and Recreation Department ORPA Conference, September 2014
Who is this guy?
Rocky Houston
Private sector – 5 years Finance & Sales Commercial Consulting
Public sector -14 years Community Improvement 10 years Recreation Focus
Oregon Parks and Recreation Department
Recreation Planning and Design Recreation Project Management Grant Program Administrator Grant Writer $8 million in successful grants since 2005
Agenda Parks… the solution for everything Developing a Plan Community Donations Grants New(er) Ideas
Oregon Parks and Recreation Department
Not here, the other side ‌
How do I get there?
Oregon Parks and Recreation Department
Your search for funding
Path to the money‌
Oregon Parks and Recreation Department
How we all really do it‌
Oregon Parks and Recreation Department
Traditional funding tips‌
Oregon Parks and Recreation Department
Can we do it better?
Oregon Parks and Recreation Department
Putting it together… One source of funding rarely happens Need to build a funding portfolio for projects
Oregon Parks and Recreation Department
Parks are the Solution Community Revitalization Promotion of Tourism
Arts and Cultural Promotion
Oregon Parks and Recreation Department
Community Engagement
Economic Development
Parks
Improvements in Public Health
Safer Neighborhoods
Learning Improvements for Children
Green Infrastructure
Parks Create…
Community Revitalization Parks that serve as central walking, resting, and meeting places can revive failing or threatened commercial areas. Revitalization tends to attract ever more investment. Community residents working together on a neighborhood park project, can turn around a distressed residential area.
Oregon Parks and Recreation Department
https://www.planning.org/cityparks/briefingpapers.htm
Parks Create…
Community Engagement Parks are one of the quickest and most effective ways to build a sense of community and improve quality of life. Parks provide places for people to connect and interact in a shared environment. Parks channel positive community participation by getting diverse people to work together toward a shared vision.
Oregon Parks and Recreation Department
https://www.planning.org/cityparks/briefingpapers.htm
Parks Create…
Economic Development Real property values are positively affected. Municipal revenues are increased Affluent retirees are attracted and retained Knowledge workers and talent are attracted to live and work Homebuyers are attracted to purchase homes
Oregon Parks and Recreation Department
https://www.planning.org/cityparks/briefingpapers.htm
Parks Create…
Safer Neighborhoods
Oregon Parks and Recreation Department
Time spent in nature immediately adjacent to home helps people to relieve mental fatigue, reducing aggression. Green residential spaces are gathering places where neighbors form social ties that produce stronger, safer neighborhoods. Barren spaces are more frightening and crime prone than parks landscaped with greenery and open vistas.
https://www.planning.org/cityparks/briefingpapers.htm
Parks Create…
Green Infrastructure
Oregon Parks and Recreation Department
Creating an interconnected system of parks and open space is manifestly more beneficial than creating parks in isolation. Cities can use parks to help preserve essential ecological functions and to protect biodiversity. Cities can use parks to reduce public costs for stormwater management, flood control, transportation, and other forms of built infrastructure.
https://www.planning.org/cityparks/briefingpapers.htm
Parks Create…
Learning Improvements for Children
Oregon Parks and Recreation Department
City parks offer children the daily benefits of direct experience with nature — the motivation to explore, discover, and learn about their world and to engage in health-promoting, physical activity. City parks offer children a sense of place, self-identity, and belonging as an antidote to social alienation, vandalism, and violence. City parks engage children in informal, experiential learning through play and shared experiences with peers, laying the foundation for effective formal education. City parks provide a valuable resource for closing the educational achievement gap in communities. City parks offer a vehicle for children's participation in community development, citizenship, and democratic processes.
https://www.planning.org/cityparks/briefingpapers.htm
Parks Create…
Improvements in Public Health
Oregon Parks and Recreation Department
Parks provide people with contact with nature, known to confer certain health benefits and enhance well-being. Physical activity opportunities in parks help to increase fitness and reduce obesity. Parks resources can mitigate climate, air, and water pollution impacts on public health. Cities need to provide all types of parks, to provide their various citizen groups with a range of health benefits.
https://www.planning.org/cityparks/briefingpapers.htm
Parks Create…
Arts and Cultural Programs
Oregon Parks and Recreation Department
Cities today use parks for a wide range of artistic events and activities. Parks can provide a setting for in-depth and longterm partnerships between communities and artists. Arts activity can play an integral role in the revitalization of a park. Arts and cultural programs in parks can help arts organizations develop new audiences and can provide suitable rehearsal and performance space.
https://www.planning.org/cityparks/briefingpapers.htm
Parks Create…
Promotion of Tourism
Oregon Parks and Recreation Department
Parks provide sites for special events and festivals that attract tourists. Parks provide sites for sports tournaments, which can be major sources of tourism and economic benefits, especially for smaller cities. Large urban parks with zoos, memorials, museums, cultural and heritage artifacts, and historical sites can attract tourists. Parks with landscape planting and design that are recognized as "living works of art" can be tourist attractions.
https://www.planning.org/cityparks/briefingpapers.htm
Parks Create…
Reductions in Climate Change
Oregon Parks and Recreation Department
Parks moderate artificially higher temperatures from the urban heat island effect through shading and evapotranspiration. Parks enhance local wind patterns in cities through the park breeze (cooler air over parks replaces warmer air in adjacent city neighborhoods). Parks mitigate local precipitation anomalies amplified by the urban heat island effect. Parks sequester carbon and other pollutants trapped by the urban heat island that may otherwise alter local and global atmospheric composition.
https://www.planning.org/cityparks/briefingpapers.htm
Your Project is the Solution Community Revitalization Promotion of Tourism
Arts and Cultural Promotion
Oregon Parks and Recreation Department
Community Engagement
Economic Development
You
Improvements in Public Health
Safer Neighborhoods
Learning Improvements for Children
Green Infrastructure
Developing a Plan
Oregon Parks and Recreation Department
Developing a Plan Capital Campaign A set of fundraising and outreach activities focused on raising money for a specific defined need.
Oregon Parks and Recreation Department
Developing a Plan Common campaign characteristics
Oregon Parks and Recreation Department
•
A narrowly defined need or focus of campaign
• • • • •
A specific financial goal A timeframe for meeting the goal An identified group of volunteers A focus on raising major gifts & grants A plan for recognition of major gift donors
Assess the Environment
Organizational Capacity
SWOT Analysis
Environmental Scan Community Capacity Local successes Competing local initiatives
Oregon Parks and Recreation Department
Resource Scan Local Donor Pool Local Funding Opportunities
Build the Case
By the numbers Need Users
By meeting the plans Park Master Plan Comprehensive Plan SCORP Others Plans…
Oregon Parks and Recreation Department
Develop Message
Practice message
First with friends of project
Create Multiple Tools Print Materials PowerPoint Video Verbal Kung Fu Presentations
Oregon Parks and Recreation Department
1 minute, 2 minute, 5 minute, etc.
Choosing the Targets Fear
Oregon Parks and Recreation Department
• • • • •
Grants Donations Sponsorships Bonds Or ...
Hope
Reality
Community Donations
Oregon Parks and Recreation Department
Friend Building
East Bay Regional Park District (CA)
Oregon Parks and Recreation Department
Regional Parks Foundation has provided over $30 million in donations, grants and in-kind services for the district since 1969
OPRD receives over 500,000 hours every year in “sweat equity” from volunteers
Sweat Equity Gets projects completed Provides opportunities for creating community ownership Often can be match for grants **Volunteers do require work and effort
Oregon Parks and Recreation Department
But, sometimes a volunteer can serve that role as well
Donor Identification ID connections with community, project, issue or legacy ID personal relationships
Friend asking vs cold call Friendly shaming – “Betty gave X”
Develop core team for ask Consider challenge gifts
Oregon Parks and Recreation Department
Match amount raised during x period
Oregon Parks and Recreation Department
Standard Giving Pyramid
Oregon Parks and Recreation Department
In-Kind Donations
Technical Services & Contractors
Provide free or reduced labor, equipment
Suppliers
Provide free or reduced materials
National Guard Usually can be used as match for grants Oregon Parks and Recreation Department
Donor Table
Oregon Parks and Recreation Department
Number of Donors
Amount of Donation
Prospects Needed
1
$100,000
5
2
$50,000
10
5
$25,000
20
10
$10,000
40
25
$5,000
60
50
$1,000
150
200
$500
300
Total Donations
$700,000
Donor Pyramid –
Oregon Parks and Recreation Department
added value
Oregon Parks and Recreation Department
Making the match:
What grant program it is…
What your project is and is not
Oregon Parks and Recreation Department
Grant funds x,y & z only Watch out for the “magic project”
Grants
Making the match:
Grant program’s tone
Oregon Parks and Recreation Department
What to focus on in the application
Support
How to write the application
Grant program’s criteria
Grants
Who do they care supports it
Grant selection process
Who to send and where to spend your time and energy (application vs presentation vs networking)
Recreational Grants Recreational Trails Program (RTP) Land and Water Conservation Fund (LWCF) Grant Program Local Government Grant Program (LGGP) All-Terrain Vehicle (ATV) Grant Program Rivers and Trails Program (NPS)
Oregon Parks and Recreation Department
List of 50+ grant programs related to trails…
Online Grant Applications
Oregon Parks and Recreation Department
ď Ź
Cannot match federal LWCF funds with other federal funds.
ď Ź
Minimum grant request is $25,000 for a total project cost of $50,000.
www.oprdgrants.org
Heritage Grants Heritage Grant Program Museum Grants Program Historic Cemetery Grant Program Preserving Oregon Program Diamonds in the Rough Grant Program Veterans & War Memorial Grants CLG Grant Program Main Street Program
Oregon Parks and Recreation Department
Natural Resource Grants OWEBB Grant Program CREPS USDA Rural Development Programs Numerous Federal
Oregon Parks and Recreation Department
Transportation Grants
ODOT’s Enhance Grants
Linking your project to:
Livability, Active Transportation, etc.
Transportation Growth Management Federal Lands Access Program
Oregon Parks and Recreation Department
Tourism Grants Travel Oregon Travel Oregon Matching Grants Program Rural Tourism Studio Matching Grants Wine Country License Plate Grans Oregon Parks and Recreation Department
Private Foundations The top giving foundations in the state of OR
Oregon Parks and Recreation Department
Foundation Name The Oregon Community Foundation Intel Foundation The Ford Family Foundation Meyer Memorial Trust Nike Foundation The Lemelson Foundation The Collins Foundation Maybelle Clark MacDonald Fund Northwest Health Foundation The Harold and Arlene Schnitzer CARE Foundation Oregon Jewish Community Foundation The PacifiCorp Foundation for Learning Juan Young Trust JELD-Wen Foundation The Salem Foundation The Autzen Foundation The Herbert A. Templeton Foundation
Total Annual Giving $82,148,868 $40,481,300 $26,159,959 $22,175,767 $13,840,324 $11,940,587 $8,233,800 $4,350,829 $4,229,947 $3,075,306 $2,136,195 $1,575,500 $1,400,000 $1,375,960 $1,029,467 $979,473 $941,422
We are not alone‌
Oregon Parks and Recreation Department
New(er) Ideas
Land Trusts Provide partnership opportunities Have existing networks of friends and donors Acquire land, provide conservation easements Provide volunteers and other resources
Oregon Parks and Recreation Department
Oregon Parks and Recreation Department
SDC Fees
System Development Fees Many communities have fees that are charged to new development They are designed to offset the cost of their system (including parks). Source for new development
Oregon Parks and Recreation Department
Crowd Sourcing
Gateway Green raised $100k in less than a month https://www.indiegogo.com/projects/buildgateway-green https://vimeo.com/104057364
Oregon Parks and Recreation Department
Easy to start & manage
Sponsorships & Partnerships
Oregon Parks and Recreation Department
Sponsorship Examples
Oregon Parks and Recreation Department
Oregon Parks and Recreation Department
Sponsorship Resources
Oregon Parks and Recreation Department
Corporate Connection, by Phil Hayward, Parks and Recreation, 04/2011 A Corporate Sponsorship Toolbox, Canadian Heritage Partnering Framework, 2002 Name Your Price, by Phil Hayward, Parks and Recreation, 04/2011 State Parks Seek Corporate Donors to Stay Open, by Linda Baker, Governing, August 2011 - Alternate title on print copy: Paying for Parks What's in a Name? by Dianne Hoover, Parks and Recreation, 08/2006 Library Loan
Bonds
Focused funds primarily for capital improvements Metro Tualatin Hills Parks & Recreation Dept. Hillsboro Parks & Recreation Bend Metro Parks & Recreation
Oregon Parks and Recreation Department
Tourism Taxes
We all want others to help pay for it
Tillamook County 10% rate on transient lodging 70% of funds raised dedicated to fund tourism promotion, tourism-related facilities or administrative costs associated with tourism-related facilities
Oregon Parks and Recreation Department
If we are creating an attraction and they pay for it (tourists)…even better
In review Parks are the Solution (for everything) Understand Organization’s Capacity Have a Plan Have more than one funding solution Aim before you shoot It’s hard work And remember…
Oregon Parks and Recreation Department
Oregon Parks and Recreation Department
Oregon Parks and Recreation Department
Oregon Parks and Recreation Department