Mango Metro – Volume 7, Issue 9 – August 2013

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A Weekend in Hanoi

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Volume 7, Issue No. 9

August 2013

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A Weekend in

HANOI S

ome visitors describe Hanoi as sheer chaos. I prefer to call it poetry in motion. One of Asia’s most bustling and vibrant cities, Hanoi does tend to always seem to be going at full speed sensory overload, but for colorful street life, it certainly is Southeast Asia’s most photogenic poster child. While many tourists want to tick off the city’s sightseeing checklists, such as the austere Ho Chi Minh Mausoleum or peaceful Temple of Literature, I prefer Hanoi’s street-side wonders. Row upon row of small cafés where one can sit and linger over a cup of the strongest and sweetest coffee in the world (which takes 15 minutes to drip-filter) while watching the vendors in their conical bamboo hats balance their baguettes and flowers on weighted poles as they meander the streets looking for buyers. Or perhaps quaffing down a few cold glasses of bia hoi (fresh beer, a northern specialty, also found on virtually every street corner) on a hot day, sitting on a tiny stool in the shade and watching the sea of thousands of motorcycles go by. Despite the frantic pace, Hanoi feels dreamy and surreal. Old colonial buildings

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and orange-painted crumbling walls provide a backdrop to the teeming street life. Bicycle rickshaws languidly roll by in the heat. The colonial reminders are everywhere, whether they be the stately Opera House and its columned faรงade, or 1920s French mansions found tucked away off the busy streets. Hoan Kiem Lake, the centerpiece of the Old Quarter, seems to always be bathed in perpetual mist and is full of elderly folks practicing ballroom dancing and Tai Chi or of lovers lingering on benches, arms entwined. Just like the thousands of coffee drinkers who appear to sit forever, slowly sipping cups of coffee made from beans that have been digested and shat out by a civet cat (which they say enhances the flavor), they all are finding a way to slow down in a city that on its surface appears so speeded up. Other than people watching, the greatest treat in Hanoi is its food. From the ubiquitous pho noodle stalls on every corner to the banh cuon stuffed rice pancakes or famed cha ca fried fish with turmeric, chilies, and noodles that have been raved about by food critics in the international press. More upscale spots like the Green Tangerine, housed in a lovely 1928 home, dishes out fine nouvelle French-Vietnamese haute cuisine, and the nearby Highway 4 serves up excellent hard-to-find varieties from all over Vietnam in a trendy and happening spot, accompanied by shots of fine crafted local rice wine.

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If the traffic and noise do get to be too much – or even if they don’t – the one ‘must’ in Hanoi actually involves getting out of town. Halong Bay, a UNESCO World Heritage Site is three hours from Hanoi and is famed for its thousands of limestone karst peaks that rise dramatically from the bay. The best way to see Halong Bay is by cruising on a traditional Chinese junk and spending an evening or two aboard the boat, taking in the various cave complexes, floating villages, kayaking opportunities, and beaches on sleepy Cat Ba Island, all out in the bay. All guaranteed to get you back to Hanoi rested and recuperated, and perhaps seeing northern Vietnam’s capital with a bit more of an unhurried attitude. Believe me, the café-, bia hoi-, and rice wine-paced lifestyle is actually quite addicting.


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By The Way Do. Visiting Halong Bay while in Hanoi is an absolute must. It is barely possible to do as a day trip but highly recommended to do 2 or 3 days, spending the night on a traditional junk in the bay. Best to book in advance and do your research, as there are some dicey operators amongst the many. Paradise Cruises – www.paradisecruises.vn – run some of the most personal and luxurious trips taking you to lesser trafficked areas of Halong Bay. Tel: +84 4 3939 2929. Street Tours: With the language barrier, finding the best street food or hidden gems can be tough. Street tours by local kids have been the latest fad hitting the Hanoi tourist scene. Hanoi Kids – hanoikids.org – is recommended, and the guides are all enthusiastic volunteers.

Stay. The Movenpick Hotel – www.moevenpick-hotels.com – is one of Hanoi’s most superb sleeps, featuring beautiful French colonial architecture, stately rooms, and very conveniently located near the railway station, old quarter, Temple of Literature, and Hoan Kiem Lake. They serve up a sumptuous breakfast buffet, offer first class service, and a serene haven away from the busy streets. 83A Ly Thuong Kiet. Tel: +84 4 3822 2800.

Taste. Street food is fantastic in Hanoi, if you can figure out what it is and how to order it. For something a bit more refined, try: Highway 4 – www.highway4.com – This fabulous bar and restaurant is named after the road running through the spine of Vietnam’s mountains, where the country’s best rice wine is king. Highway 4 brews up its own award winning Son Tinh liqueur and has an amazing array of dishes from all over the mountainous regions on the menu, plus a great happening bar-restaurant vibe. 5 Hàng Tre. Tel: +84 4 3926 4200. Green Tangerine – greentangerinehanoi.com – What do you get when you fuse fine French cuisine with a Vietnamese twist, served in a beautiful old home in the Old Quarter? Voila, perfection! For a real romantic night out and some truly fine dining. 48 Hang Be. Tel: +84 4 3825 1286.

Go. AirAsia – www.airasia.com – services between Bangkok (Don Mueang International Airport) and Hanoi with two daily flights with low fares. And with AirAsia’s very easy Internet check-in, you can check in at www.airasia.com and print out your boarding pass from home! FLIGHT FD 2782 FD 2783

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TRULY OFF THE BEATEN PATH By Voicu Mihnea Simandan

C

hiang Mai is a favorite destination for those who enjoy escaping the mad rush of the capital to explore the natural beauties and temples of the north. And in the past several years, Chiang Mai has also emerged as a province catering not only for those looking for a relaxed holiday, but also to the more adventurous kind who find zip lining, bungee jumping, hot air balloon flying, and off-road driving more to their liking. One such off-road activity perfectly suited for these adrenaline junkies is driving a buggy in the jungle-covered hills and mountains. X-Center is one company specialized in extreme entertainment activities that include, among others, exactly that: off-road buggy treks. X-Center is run by Ian has passed a driver’s license test and can last anywhere between an hour Rauner, a businessman from New Zealand who has been involved in devel- and an hour and a half, depending on the driver’s speed and the number oping and running tourist attractions in Thailand since 1992. of breaks. In comparison, the second trek takes at least two hours and goes over more demanding terrain and is suitable for advanced drivers. Now in his early 50s, Ian grew up on a farm in New Zealand. It was there where, as a young lad, he first sat at the wheel of an off-road vehicle, and There is also an advanced off-road tour that takes the drivers through jungle years later, he brought his love for outdoor driving to Thailand. After spend- trails leading to the villages of Chiang Mai’s hill tribe people. The trek takes ing several years in Phuket, he moved to Chiang Mai where he has been a good two hours and requires the driver to show some nerve and skill, organizing off-road activities since 2006. He believes that Chiang Mai is the as the terrain can be quite challenging with steep inclines, water crossing best place to raise a family and is also proud that X-Center has become one spots, and narrow hillside tracks. But don’t worry, if you get stuck, accompaof the area’s most popular stops for adventure travelers. nying guides will be there to lend you a helping hand. Since all driving and no play makes the driving part boring, there are plenty of stops along the For those who aren’t afraid of a bit of mud and dust on their clothes, then way, where drivers and their passengers can enjoy breathtaking panoramic the off-road buggy treks organized by Ian’s company can be great fun. The scenery from some of the highest points in the area. riding takes place in the mountains surrounding Mae Rim and through the jungle and old logging trails of the Mae Sa Valley in Chiang Mai. You can If rugged adventure driving is not for you but you still want to give off-road imagine how much fun it can be driving a buggy with the wind blowing in buggy driving a try, then you can choose the shorter tours that will take your face and being surrounded by some of the most beautiful countryside you through banana plantations and the lower parts of the forested hills vistas northern Thailand has to offer. of Chiang Mai. These tours are one to one and a half hours long and can easily accommodate non-drivers in the two-seater buggies. Thus, the tours There are two tour options, one for first-timers and the other for more con- offered by X-Center can be a great family adventure, with everyone taking fident drivers. The first option takes a route that is suitable for anyone who part and enjoying the surrounding nature at the same time.


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All tours start in the car park where drivers are briefed on their itinerary and are fitted with the necessary safety accessories, such as jumpsuits, safety glasses, and crash helmets. You’ll be driving on roads less travelled, as parts of the treks are inaccessible by public transportation. Of course, such a journey requires extra safety measures and the company makes everything possible to avoid accidents. As such, the buggies have full roll cages, racing seats, and full four-point harness seat belts – even with the possibility that a driver rolls the buggy over, there should be no major human harm. These safety precautions are possible because the buggies at X-Center are built to order and have Daihatsu and Toyota engines with powers from 250cc to 1,500cc for the ‘super-buggies.’ The costs involved are quite high, but keeping in mind the high safety measures set in place and the high cost of spare parts, they are worth it. A one-hour trip in a two-seater buggy costs 4,500 baht, an option preferred by most beginners or people on holiday who just want to go for a leisure drive. Experienced drivers would most likely enjoy a two-hour trip on a 1,000cc or 1,500cc super-buggy. This would cost them 7,000 baht with the possibility of having a ‘co-driver’ in the passenger seat. The super-buggies are reserved for licensed drivers and a 5,000 baht deposit is required before the start of the trek (which will be refunded, as long as no damaged is incurred to the buggies). X-Center has a big fleet of buggies, so it can accommodate large groups, which will be taken on their off-road adventure with a guide in the lead car and another one in a trailing car. Their clients are 60% foreigners and 40% Thai, most of them on vacation, but there are a few local aficionados who have become regular customers. “Anyone who can drive can enjoy our trips, as they are not a race,” emphasizes Ian.“Although quite challenging, you can drive at your own pace, and it is pretty easy. You can stop at anytime and ask to be assisted by our guides if required.”

X-Center – www.chiangmai-xcentre.com – is located just off the main road in Mae Rim on the Maerim-Samoeng Road, a 25-minute drive from the center of Chiang Mai city. To take advantage of their free pick-up service, contact them in advance via email at sales@chiangmai-xcentre.com or by phone to 087-833-6655. While booking isn’t essential, visit their website to find out more information and make an initial contact.


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Networking

Photography by Eak: www.facebook.com/eak.watsamon

Y T R A P W E I V RE Head over to www.facebook.com/bangkoktrader to check out all the pix from the great time we ‘ve had at all of our parties.

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‘Coder,’ ‘H’ for all-around ‘Hustler,’ and so on – and it opens the door for the sort of conversations you come to have with fellow entrepreneurs. Bangkok is one of Asia’s hottest start-up scenes, and there are plenty of reasons why. Thailand is a cheap place to get an idea out there, and there’s a number of places to get your start-up, well, started up. Forget trying to hunch over a laptop at a coffee shop while hoping the free wi-fi is working and secure. For the price of two pretentious coffees, you get a day with a desk, a high-speed internet connection, and the limitless mindset that comes from being around other entrepreneurs. The culture in each place is different, naturally, but anyone hanging around the common areas is most likely up for conversation. Just like at the gym, anyone with headphones is hanging a virtual ‘do not disturb’ sign on their back.

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found myself surrounded by brilliant people, dozens of folks sitting in adult-sized beanbag chairs or ultra-comfy foam chairs, all thinking about or working on a new business idea. They may be at different levels of development, but they’re all hungry. Some have full-time office jobs and work on their ideas on evenings and weekends, while others draw on savings to dedicate more time

and energy to their idea. Whatever they do during the day, they’ve all come together for a meeting that could change their lives. This gathering of minds is called ‘Get a Partner,’ and its mission is to match up people with projects to people looking to join projects. What you are is abbreviated on your name tag – ‘D’ for ‘Designer,’‘C’ for

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It should be noted, of course, that this scene changes by the millisecond. New places open, familiar and comfortable places close, and groups come and go as the founders start other projects. Prices and hours can also change without warning. Whether you call them start-up incubators, launch pads, or the newfangled garage, these sorts of places offer a getaway from home and the day job – in short, what an art studio is to a painter or sculptor, along with a place to socialize with like-minded people. Most places have day rates, along with some good discounts on longer rentals.


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It’s not just that a few people are throwing some internet cables into a post-modern space and calling it a workspace. And there’s a lot more to a successful start-up scene than having a few places to write a business plan, or mind map, or to code the next hot app. Part of Bangkok’s success comes from having funds available to the most promising ideas, along with several high-profile entrepreneurial events. While the mainstream world isn’t likely to hear about them, Startup Weekends, Angelhack, SeedStarsWorld, and Geeks on a Plane are just a few of the organizations making stuff happen around Bangkok. Thailand is a natural expansion point for many of these groups, since they’re already established in other Asian countries.

Ekkamai, exit 1. Head up Ekkamai (Sukhumvit 63), first left, walk 100 meters, and look left. Open Mon.then turn right down Ekk. 4. When you get to the Sat., 9 a.m.-7 p.m. Tel. 02-105-6767. first four-way intersection, look left for the building and entrance. Open 9 a.m.-10 p.m. Tel. 02-714-3388. Launchpad – www.launchpad.co.th and www.facebook.com/launchpadhq – Chronologically second to open, but one of the best places to catch the bug or attend a meeting. Two floors of modern design and floor-to-ceiling windows let in plenty of light during the day. The meeting rooms are nicely named after comets, and the casualness of the place is comfier than any coffee shop. Get your caffeine fix at the cafe in the front – the most expensive drink tops out The Sync – www.thesync.org and www.facebook. at around 100 baht. com/thesyncbkk – Seemingly more focused on the Thai start-up scene, the space is intended for ‘social http://goo.gl/maps/5aMMK – Sethiwan Tower, 139 entrepreneurs.’. The first floor houses the ‘hot desks,’ Pan Road. BTS Surasak, exit 3. Make a u-turn, then while the second and third floors are quieter for the walk a couple hundred meters and turn left on Pan dedicated desks. The third floor has a play room, beRoad. Look for Launchpad on the right, just past the cause everyone needs a break from work. embassy of Myanmar. Open weekdays, 9:30 a.m.8 p.m., though they’re generally open for events as http://goo.gl/maps/tGma2 – 111/67 Soi 6, Ban Klang late as 10 p.m. Tel. 02-266-6222. Muang, Ladprao Rd. (between Ladprao 23 and 25). MRT Lat Phrao, exit 4. Walk across the bridge, then walk about 300 meters. Pass through a security gate and The leader in mobile apps head to the sixth side street. Open Mon.-Fri., 10 a.m.-9 p.m. Tel. 02-9382517.

Organization and networking goes hand-in-hand, and several groups have made good use of these spaces. For example, TechGrind.asia puts together a number of acronym-based events – GAP (Get a Partner), SLAP (Speak, Learn, and Pitch) – and networking events on a weekly basis. Meetup.com has a number of entrepreneurially-focused groups; a few worth checking out include WebMob Thailand, Bangkok Entrepreneurs, Bangkok TechMeetups, the slightly longer Internet Entrepreneurs Network (Thailand), the early-morning Technology Entrepreneur Open Coffee Bangkok and the positivelyWe create your App and Mobile Website for your business. mouthful BKK Web Design, UX Design & Web Development Meetup Group. • iPhone, Android, HTML5, & iPad As you might guess, each has their Apps. own focus, and you’ll likely find people • Instantly update your mobile apps go to multiple meet-ups that interest online. them. • Risk free-100%

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Finally, you’ll want to stay up-to-date on what’s going on in the startup scene. Bangkok Startup aims to keep Follow us on www.facebook.com/AuZapps or visit us on www.auzapps.com their proverbial finger on the scene’s pulse. Their online calendar is the most complete I’ve seen so far and aims to promote the events worth checking out. There’s Third Place Bangkok – also TechinAsia.com – while not only about Bang- www.thirdplacebangkok.com – No, they’re not in kok, there’s plenty to read about new startups and line for the bronze medal. If your home is your new ideas throughout Asia. first place, and your job is your second place... well, you can see where this is going. There’s an art gallery around when you need a break, and workshops help people learn how to make better coffee.

Glowfish Offices – glowfishoffices. com – Brand-new private office spaces in the heart of central Bangkok. Two floors hold dozens of closed-door offices, while a co-working space is under construction (look for that starting in September or October). Conference rooms and meeting rooms come in several shapes and sizes, and there’s a three-day free trial to get you started – request that through their website. http://goo.gl/maps/Aqjkv – Asoke Towers, 2nd & 3rd floors, 219 Sukhumvit 21. MRT Phetchaburi, exit 2 or Asok BTS, exit 3 or exit 6. Open Mon.-Fri., 8:30 a.m.-5:30 p.m., but you can access the rented offices 24/7.

PUN Space – www.punspace.com and on www. facebook.com/PunSpace – The first place in Chiang Mai offering desk space on a daily or monthly basis. As with most other places, the best benefits are http://goo.gl/maps/2YCEt – 137 Sukhumvit 63 saved for the longer-term workers – here, the vast (Thong Lo 10). BTS Thong Lo, exit 3. Head up Thong majority of them start at the monthly level. Lo (Sukhumvit 55), turn right on Thong Lo 10, and look for it quickly on the left. Open 9 a.m.-10 p.m. http://goo.gl/maps/IB7YE – 14 Sirimangkalajarn Tel. 02-714-7929. Lane 11. Open Mon. to Sat., 9 a.m.-6 p.m.

Hubba Thailand – www.hubbathailand.com and www.facebook.com/hubbathailand – Take a large house and convert it into a common area-like space for people to hang out. The second floor is where a lot of work gets done, while the first floor is great for the social and networking events. Hubba’s discount gets to be as much as 63% off the day rate. In a scene that measures existence in months, Hubba is the granddaddy of the startup scene. A fridge offers up a small selection of sodas and beer, with an honor-system payment box on top.

Kliquedesk – www.kliquedesk.com and www.facebook.com/kliquedesk – In the same area of central Bangkok as Glow nightclub, you have 24/7 access to the building… night owls rejoice. Hot desks enable the day-worker in you to come out, and the yellow-themed offices offer energy even at the end of the day.

Merge Space – www.mergespace.co – Located in Pai; far up a mountain north of Chiang Mai seems a weird place to start an incubation center, but it’s a reminder that you don’t need a big city to start a business. It’s tiny, however – only about 10 people can use the space at any given time. A cafe next door provides your caffeine fix, and comes with a beautiful garden to boot.

http://goo.gl/maps/dEXhR – 94 Sukhumvit 23. BTS Asok, exit 3 or 6 or MRT Sukhumvit, exit 2. Turn north http://goo.gl/maps/5sEKf – 627 Moo 8. They also up Sukhumvit 23, then take the first right to con- claim 24/7 access for monthly members; daily payhttp://goo.gl/maps/tHjnL – 19 Soi Ekkamai 4. BTS tinue on another section of Sukhumvit 23. Take the ers have normal business hours (10 a.m.-5 p.m.).


mango metro AUGUST 2013 17

THE NEVER LONELY PLANET

to keep a personal record of the experiences the author has had in this or that location. But after a few pages have turned into a few thousand words and then reach the length of a full-fledged book, the writer-traveler then becomes an author.

A very good example of an instructive, descriptive, evocative autobiography with a personal story to tell is The Never Lonely Planet (Book Publishing By Voicu Mihnea Simandan Guild, 2012) by Dubai-based British travel writer Martin R. Oliver. Actually, even the title of the book, & photos by Regin Reyno a play on words on the highly respected Lonely Planet brand, suggest the kind of reading experience Martin’s book hopes to give to its readers: a ravel writing is quite easy to classify. If personal cross-cultural journey around the world. it’s instructive and descriptive, then you have guidebooks, and it can be easily ar- Born in the English city of Coventry, Martin entered gued that there’s no better-known series the workforce just before his fifteenth birthday. of established guidebooks than Lonely Planet, the Since Coventry was the ‘Detroit of England’ and world’s most successful travel guidebook pub- was at its zenith in the mid-sixties when the author lisher. If the book is descriptive and evocative, then started learning his trade from his seniors, there you have travel books, such as Colin Thubron’s To were very high chances that every lad born there a Mountain in Tibet, which deals with the writer’s journey to Mount Kailas, one of Tibet’s sacred would end up working in a car factory. But young mountains. Martin Oliver seemed to want nothing of that, so he immigrated to Brazil, where “beautiful women, If the writing is both evocative and enchanting, exotic beaches, tropical weather and a carnival atbut also has a story too, then you’ve reached the mosphere” enticed his adventurous spirit. realms of travel literature, and Pico Iyer’s recent The Man Within My Head or most of Paul Theroux’s The Never Lonely Planet dedicates one chapter nonfiction work make perfect examples. If it is into each city or country Martin has visited or has structive and there’s a narrator detailing personal worked in.Therefore, we follow the ups-and-downs views, then you’ve got the travel journal, of which of his Brazilian life in Sao Paulo, Rio de Janeiro, Aranumerous examples can be found online. People caju, and Salvador where he started working in the with a love for traveling have succeeded in financoil industry, eventually becoming a skilled marine ing their wanderlust by keeping an online travel engineer. If one would have to guess the location journal, building a large audience along the way where Martin solidified his life philosophy, which via their blogs and social media platforms. he declares in the foreword to his book – “every exit leads to an entry” – then Brazil would be a However, it has to be noted that not all travel writvery good guess. Even the cover of the book, with ing is a clear-cut affair, and these days, beginning the statue of Christ the Redeemer welcoming sea writers tend to mix everything up in their presentravelers on top of Corcovado Mountain in Rio de tation style. This kind of book usually starts as a Janeiro, is a good indicator of how much Brazil mini-autobiography, and as the writer-traveler exmeans to the author. periences new things, the text changes focus and it eventually reads as a mixture of guidebook, travel From meeting his future wife and mother of his book, and journal. It is obvious that what drives the children to learning a new trade that would make authors to write such books is their love for travelhim a successful person, Brazil offered Martin the ing and a certain affinity with words. On most ocpromise land he had hoped for when he left Engcasions, such works were at first merely intended land in the late ’70s. However, like everyone who’s

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caught the travel bug, Martin started ‘touring’ the Middle East where the need for skilled engineers in a booming oil industry secured the author lucrative contracts in the UAE and Saudi Arabia. Now, based in Dubai, Martin has the financial security to keep on living his childhood dream, jumping from one plane to another, visiting the world at large. Half of The Never Lonely Planet is dedicated to the author’s travels in Asia, especially Southeast Asia, where in the late ’90s, nature was still largely unspoiled by tourist developments. His travels to Cambodia, Thailand, Myanmar, Laos, and Vietnam have left on him a profound love for that part of the world and a deep feeling of respect for its inhabitants. Although at times the book reads similar to a social studies textbook, with far more details than necessary about the geography and the history of each locale Martin has visited, the bits and pieces of personal reflections definitely make the reading very worthwhile. The writer-traveler discovers and experiences new cultures like any “good traveler” who “has no fixed plans and does not care when he arrives.” Touring Southeast Asia, the golden stupas and Buddhist statues of Burma impressed Martin the most, while his trip to Cambodia was a grim reminder of Pol Pot’s brutal regime in the Khmer Rouge during the mid-to-late 1970s. Thailand was mostly enjoyed through the Thai beaches, bars, good food, and golf, and once he had crossed the Mekong River, Martin experienced the laidback lifestyle of the local Laotian population. The journey to Vietnam involved dodging enormous rats and making sure no dog-as-food was served at his table, whilst a short business trip to China resulted in an unfortunate communication nightmare.

return from his travels, so the book doesn’t have a central theme for the readers to follow and, at several points, it even loses its rhythm with offtopic details. It has been decades since some of the journal entries were written, and although things have changed in the meantime, Martin chose not to alter his text and update it to the current state of affairs. Instead, he added short, news-like pieces at the end of some chapters, further fragmenting the reading experience, but bringing the book in line with the latest historical, political, and economical developments of his former destinations.

In The Never Lonely Planet, Martin R. Oliver doesn’t waste any chance at slamming down on America’s ‘habit’ to police the world. From the ruthless bombings of Laos and Vietnam during the Vietnam War in the ’60s to the USA’s intervention in Iraq during the 1990s and early 2000s, Martin has very strong words for any outsider’s intervention The various chapters making up The Never Lonely that infringes on the human rights of the local Planet were most likely written soon after Martin’s population.

However, it is also important to note that his stance against the oppression of the weak is more than just words on paper. The author plans to donate all the proceeds from sales of his book to ECPAT (End Child Prostitution and Trafficking), an NGO headquartered in Thailand that works towards ending child prostitution, child pornography, and child trafficking for sexual purposes. So, by purchasing The Never Lonely Planet by Martin R. Oliver, not only will you enjoy the author’s autobiographical travel journal, but you will also make a personal contribution to the betterment of unfortunate children exploited for sexual reasons. “Go check out the world,” Martin encourages his readers in the last paragraph of the book. “You may find that it really is the never lonely planet.” The book is available as a paperback here in Thailand at Kinokuniya and Asia Books locations, by mail order via Amazon.co.uk, and through various third party booksellers on Amazon.com.


mango metro AUGUST 2013 19

Blue Sky Group

holds foundation stone ceremony for 2-billion baht Grande Caribbean Condo Resort Pattaya

Harrison Real Estate’s Property Expo in China and the Bangkok Post Luxury Living event at Central World. Mr. Thavatchai Sachdev, Director of Blue Sky Group commented, “Pre-sale results have been far beyond our expectations and we really appreciate the great feedback our clients have given us. This also proves that Pattaya continues to be one of Thailand’s premier tourism destinations and there is still wide-spread optimism in the growth opportunity of the city’s real estate market. With sales and marketing efforts proceeding at a better than expected pace, our main concern now turns to the environment of Pattaya and ensuring that all environmental issues are taken into consideration during construction of the building. Our priority is to follow all processes in line with approved Environmental Impact Assessment (EIA) standards to make sure there is no detrimental effect to the nature and environment of Pattaya, whilst at the same delivering the best quality product possible to our clients.” Determined in its continuing mission to be a provider of high quality real estate, Blue Sky Group has contracted Vorakit Construction Co., Ltd., the foremost Pattaya-based construction company with a solid background in building many of the luxurious condominiums and hotels dotting the city’s skyline. With construction having begun at Grande Caribbean Condo Resort Pattaya, the coming months will see a steady realization of Blue Sky Group’s concept taking shape by redefining the meaning of luxurious resort living: “Where holidays become homes” means that no matter how long your stay, everyday feels like a holiday.

For more information please call 0800 958 Blue Sky Group Co., Ltd. recently held a foundation stone ceremony for the 854 (English line), 0901 360 750 (Thai line), 0818 656 428 (Russian Line), or “Grande Caribbean Condo Resort Pattaya”, a project it is developing valued visit www.grandecaribbeanpattaya.com. The Cruz Grande Caribbean sales at over 2 billion Baht that recently gained Environmental Impact Assess- office on Thapphaya Road, Pattaya is open every day from 9 am to 8 pm. ment (EIA) approval. Mr. Thavatchai Sachdev, Director of Blue Sky Group, also took the opportunity to state his environmental concerns and revealed the extensive, positive response the project has garnered from both Thai and overseas buyers. Grande Caribbean Condo Resort Pattaya is Blue Sky Group’s premium real estate project in the heart of Pattaya. Located on Thapphaya Road between South Pattaya and Jomtien Beach, the project takes the concept of a holiday home to the next level by offering a completely turnkey solution that provides everything you need to simply walk in and start living. Additionally, its desirable environment amidst lush, tropical rainforest gardens, multi-level pools and lagoons gives residents of the Grande Caribbean Condo Resort Pattaya a perfect haven for holiday experiences. Blue Sky Group introduced the initial low-rise phase of the Grande Caribbean project with four 8-storey buildings, followed shortly after sales closed of its first phase by a striking 30-storey tower named “The Cruz Grande Caribbean”. So far, both phases of the project have received a consistently positive response from local and overseas investors. The Cruz Grande Caribbean also recently participated in a number of real estate exhibitions, including


20 mango metro AUGUST 2013

Driving the Luxury Market By Dave Stamboulis

Looking around Bangkok, it is quite astounding to see the continued growth of the luxury lifestyle market by leaps and bounds. Ten years ago, nobody would have ever dreamed that the city would become a sea of never-ending high-end condominiums, swank luxury hotels, lavish five-star restaurants, and opulent shopping malls selling all of the most fashionable and expensive designer brands in the world. With all of the property and shops, along came the world’s most premium carmakers, of course. Mango Metro recently caught up with Herfried Hasenoehrl, the General Manager of Rolls-Royce’s Emerging Markets Asia, recently here to promote the Thailand launch of the new Rolls-Royce, the Wraith, and got his take on where luxury is headed here and just what it’s like to be head of the marketing and management in Asia of the most elite automobile in the world.

service and attention when it comes to doing business, and so we must be exceptional in what we are providing.

Austrian-born Hasenoehrl graduated from the Leopold-Franzens University in Innsbruck, receiving a master’s degree in Business Administration and Economics. He first became exposed to Asia serving as the head of BMW’s international sales and marketing operations here. He further worked as the senior manager for BMW’s product and brand management in Asia, settling down with his family in Singapore. It’s not often that one gets to sit down with someone who markets one of the world’s top brands here in Bangkok, and Hasenoehrl certainly has some interesting angles on it all.

MM: Is Thailand different in any way from some of the other emerging markets here?

MM: The market for luxury goods in Bangkok has been going up and up over the years, as more people find upward mobility, have better and more disposable income, and want more comfort and convenience. Do you think this will peak soon? What can we expect for the future here? HH: Emerging markets tend to go through these rapid rises that do level off a bit, but what it is really about in a market like Thailand is sustainable growth. You hear a lot of people today saying that the market isn’t good or that growth has stagnated, say if it has fallen from 20% to 5%, but they forget that 5% is still 5% and that growth always continues over time.

HH: Well, at least in the luxury automobile industry, we have to recognize the fact that in Thailand, it is a chauffeur-driven market, which you would think might affect sales, but actually many of the high-end auto owners here own more than one or two models of what they like, and while they might have a chauffeur drive them to meetings or elsewhere with one car, they prefer to get behind the wheel of something that is really special to them and take it out on the streets themselves. And with all the bespoke MM: Given that most companies are trying to sell the largest numbers of custom fittings that are done now, it is quite easy to drive on the roads of their products to the most buyers, it must be a bit odd and certainly dif- Thailand. ferent marketing such an elite brand where you are probably selling very small numbers? MM: How about yourself, what do you do when you are not being a spokesman for Rolls-Royce here in Asia? HH: That is true. While we do have target numbers, just like any other business, we are dealing with a niche market. Here in Thailand, this market is HH: Having a growing family means spending more and more time at made up of people from top-level management positions, entrepreneurs home, although I do tend to get out and play tennis, golf, and as many who have made bold moves, and those who have been fortunate enough sports as I can. I also love travelling but inevitably end up looking for new to have inherited family wealth. What makes this extremely challenging opportunities wherever I go. I have learned that there are always more is that all of these three groups have one thing in common, in that they opportunities out there than we think there are, and this keeps me chalare all extremely successful and have the utmost highest expectations of lenged, perhaps at the expense of just going out and relaxing.


mango metro AUGUST 2013 21

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