291305.P064-099.CRX:Excellence
9/3/09
10:58 AM
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TRADITION AND FLIGHTS FORWARD
“A
cqua di Parma’s success is inextricably linked to the preservation of tradition.” says Paola Paganini, Group Program Manager for Acqua di Parma. “But in today’s complex global market, this objective can only be obtained by using avant-garde methods and technology.” This successful Italian company has been recognized for its leadership in the luxury sector for decades. Acquired in 2001 by the LVMH Group, the company has always kept the recipe for its cologne a secret, handing it down from generation to generation. The fragrance is chosen by VIPs around the world including numerous movie stars, including Harrison Ford, Kevin Costner, Kate Moss and Cameron Diaz. Today, however, the systems the company uses to produce that same cologne and its other products, which are sold by 1,700 select retailers worldwide, have substantially changed. The selection of essences, for example, is carried out in partnership with some of the greatest specialist multinationals in the sector. Tradition and modernity go side by side for Acqua di Parma, with a line of products that both respect the history of the brand and threads to new territories
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NATURE The essences used by Acqua di Parma are, and will always be, rigorously natural, but today’s technology allows the use of more sophisticated raw materials. “Today we can make use of a bergamot that is much purer and more highly prized than we could in the past,” explains Paola Paganini, “At the same time, we can still guarantee the same level of cleanness and hygiene demanded by our clients.” Established in 1916, the Acqua di Parma brand has expanded over the years with the Home Fragrances Collection of perfumed candles for the home, the Home Collection of linen and terrycloth bath sets, Travel Collection leather accessories, Collezione Barbiere products and accessories for shaving, and the Blu Mediterraneo and Blu Mediterraneo Italian Resort lines of fragrances and cosmetics inspired by the most exclusive natural scenery of the Mediterranean. Acqua di Parma has always remained faithful to its roots and to the alchemy of an ancient wisdom. Fragrances are still distilled by hand, just as the packaging is also designed by hand. They are produced by artisans who use the same methods as those used in the past.