Global Enduro
Life is short and most of us have it easy compared with the poorest people on the planet. A lot of people out there aren’t fulfilled in life and believe there must be something more to it than ‘work, eat, sleep and die’. Below is an interview with the fundraiser, adventurer, conservationist and founder of the socially active adventure company ‘Global Enduro’. Not getting enough out of life? Then why not change it, he did… meet Simon Smith. Until 10 years ago Simon was a self-confessed member of the living dead. Working in an office every day from 9-5 and recovering from 20 years partying he was far from happy in his work; out of this frustration came the
inspiration for ‘Global Enduro’, which is now more of a movement than a business. “I was fed up just lining my own pocket and needed to connect with the wonder of adventure and to help other people, I had an idea for a business that would enable me to do both.” Simon’s plan was for a unique organisation which would combine empathy with hardcore travel benefitting everyone involved in more ways than one. The aim was to deliver the adventure of a lifetime to participants while also raising money for projects that he believes in. Being an adventure biker, the first trip of Simon’s dreams was always going to involve motorcycles but it has now grown much bigger with husky adventures based