2012 LRCC Community Guide & Membership Directory

Page 14

SPONSORSHIP AND MARKETING SPONSORSHIP & MARKETING OPPORTUNITIES The Lansing Regional Chamber of Commerce has a variety of investment options to meet our member’s needs. From the Chamber’s Annual Dinner to the Lansing Open, from our new Business Education Series to Member Mixers, our members find promoting their organization at Chamber events as an effective means of communicating to the Greater Lansing business community and increasing profitability. Sponsorships are available for a variety of different programs and events and are structured to fit any size budget. From a $200 event sponsorship to a $15,000 exclusive sponsorship, the Chamber is focused on providing effective and efficient opportunities for all of our members. Advertising and marketing opportunities also exist for Chamber publications including FOCUS and E-Chamber onTarget. FREE MARKETING OPPORTUNITIES • Nominate someone deserving from your company for a Chamber award • Submit your company news (new hires, awards, etc.) for the Chamber’s FOCUS magazine • Volunteer to serve on a Chamber committee • Arrange to have your company’s experts be the guest speaker at a Chamber seminar • Send a letter to each of the new members listed in FOCUS every month to welcome them to the Chamber and invite them to learn more about your business • Utilize our ribbon cutting and open house expertise

COST-EFFECTIVE MARKETING & SPONSORSHIP • Attend as many Chamber events as possible for education and networking • Advertise in Chamber publications including FOCUS magazine and monthly Calendar of Events • E-Chamber onTarget is emailed monthly to more than 3,800 key business contacts • Advertise in the annual Membership Directory reaching eight Chambers in the tri-county region • Purchase an additional category listing in the annual Membership Directory • Showcase your business by hosting a Member Mixer • Sponsor a Chamber event that attracts your target audience • Purchase a Chamber membership list for your directmail marketing needs

SOCIAL MEDIA Social media continues to be an effective outlet to reach members and the Greater Lansing business community. @LansingChamber has more than 3,000 followers and the Lansing Regional Chamber of Commerce Facebook fan page has more than 900 ‘likes’. Follow us on Facebook, Twitter and our LinkedIn page. To check out Chamber photos from recent events visit our Flickr page.


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