Los Feliz Ledger of enthusiasm. “Right now they don’t quite see it.” Quite right, says Paula Shapiro, who co-owns Echo Park-based Silverwood propBy Erik Derr, Ledger Real Estate Writer erties with husband Ken, also a certified EcoBroker. Green A budding generation of ing resource for the nonprofit indicate a majority of consumtech is “going to become more green-oriented real estate pros Association of Energy and ers agree with her. part of the public’s awareness,” is growing in our neighborEnvironmental Real Estate The survey showed 77% Paula said. “The more you hoods, looking to change the Professionals, which promotes of those interviewed felt greenand I hear about it, the more housing market much like energy and environmental tech homes were at least someeducation there is about green electric carmakers are redefineduc ation building ing the auto industry. for real esoptions, the With the rise in population seen in “There has to be a big tate profesmore and Los Angeles, as well as the state, nation and more people push, like going to the moon,” sionals and said Liz Brown, an agent for consumers will start to world, adopting more ecologically-minded Keller Williams Realty in Los across the understand Feliz. nation. The ways is “not an elective,” she added. “It’s what and inteWith the rise in populagreen eduwe need to do to have a quality of life.” grate green” tion seen in Los Angeles, as cation outinto their well as the state, nation and fit was also everyday lives. “But, we’re not world, adopting more ecologtapped last year to assist the what if not very important in there yet.” ically-minded ways is “not an U.S. Dept. of Energy in its eftheir lives because of the units’ At this point, said Shapelective,” she added. “It’s what forts to educate real estate pros positive impact on the natural iro, approximately one out of we need to do to have a quality on energy efficiency. environment, long-term finanevery 10 homebuyers Silverof life.” EcoBroker International cial savings and family health wood serves is interested in Brown is a certified Ecoclaims an estimated 5,000 cerbenefits. pursuing green tech options Broker, trained to guide buyers tified trainees worldwide, inBrown, who shifted to for their home. and sellers in energy efficiency cluding at least 50 in the Los green property marketing There are two main reaand environmentally-sensitive Angeles area—and 10 specifiabout two years ago and has sons market demand for green design approaches through cally based in Los Feliz. since established her Goliving options isn’t greater, she Colorado-based EcoBroker A recent survey by HabiGreenWithBrown.net website, said. First, the reach of green International. The company tat for Humanity and Whirlfinds eco-friendly strategies education is still limited. was established in 2002 and pool Corporation, the home “really interesting—basically “I think the public in genserves as the primary trainappliance company, seems to just common sense.” eral knows just enough about She admits, however, that environmental issues for all of not as many consumers as she it to still be a bit confusing,” [ SELECT HOME SALES FEBRUARY 2011 ] hoped seem to share her level she said. [real estate]
Real Estate “Eco-Green”— the Next “Gold Rush”
Then there’s the economy. Both Shapiro and Brown have seen genuine interest in green tech from all economic levels throughout the Los Feliz, Silver Lake, Echo Park and Hollywood Hills areas. But, for so many homeowners and buyers, their pocketbooks are the bottom line, said Brown. “It’s not yet their top priority,” she said, nor likely will it be until the economy takes a bigger turn upward. Brian Ades, an EcoBroker out of Southeby’s International on the Sunset Strip and founder of one of L.A.’s first green professional groups, confirms the down turn has even affected his business in the historic, upper-end homes of Los Feliz and Hollywood Hills. He’s also had to put his eco business dreams in slow gear as he waits for the financial turn-around. But, as one who’s had no qualms with taking his work home with him— dedicating his Laurel Canyon home to green and organic living— Ades feels it’s just a matter of timing before the green market takes off. The green industry, he said, is a prime candidate “for the next boom. It’s going to be a gold rush.”
90026 Condominiums 3023 BERKELEY AVE 5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $525,000 1874 N ALVARADO ST 20 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 376,500
90026 Single Family Homes 3124 1376 812 1151 2609
SWAN PL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $750,000 EDGECLIFFE DR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 675,000 N DILLON ST . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 596,000 LAVETA TER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 529,000 SCOTT AVE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 400,000
90027 Condominiums 3023 BERKELEY AVE 5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $525,000 4455 LOS FELIZ BLVD 805 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 300,000
90027 Single Family Homes 2588 4900 2612 4963 2442 2753 4426 3801 3826 1518
NOTTINGHAM AVE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8,181,818 LOS FELIZ BLVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5,965,000 GLENDOWER AVE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,243,000 LOS FELIZ BLVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,738,500 RONDA VISTA DR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 967,000 GLENDOWER AVE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 880,000 AMBROSE AVE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 760,000 ALOHA ST . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 740,000 CLAYTON AVE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 728,000 SANBORN AVE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 600,000
90039 Condominiums 2018 GRIFFITH PARK BLVD 316 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $395,000
90039 Single Family Homes 2219 2479 2413 2439 2428 3516 2933 2112 2841
90068 Single Family Homes 3220 3285 3300 1918 3481 2395 6477 3111 3028 2208 7251
MORENO DR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,475,500 LANTERMAN TER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,200,000 TESLA TER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 787,500 PANORAMA TER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 769,000 PANORAMA TER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 675,000 LARGA AVE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 450,000 FINCH ST . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 315,000 DUANE ST . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 250,000 KNOX AVE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 240,000
TAHOE PL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3,100,000 BENNETT DR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,551,500 WONDER VIEW DR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,545,000 TAFT AVE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,172,000 LA SOMBRA DR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,155,000 CANYON DR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,140,000 BRYN MAWR DR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 980,000 DERONDA DR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 972,000 LONGDALE LN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 915,000 WILLETTA ST . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 875,000 PACIFIC VIEW DR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 805,000
Sales are from the previous month. Source: Great American Real Estate Solutions
February 2011
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