Brandbook Nike Football

Page 42

BRAND STANDARDS

NIKE FOOTBALL WC10 TYPEFACE PRIMARY

NIKE FOOTBALL WC10 TYPEFACE SECONDARY

THE TYPEFACE RHODE HAS BEEN CHOSEN TO BE THE LEAD WITH ALL BRAND MESSAGING FOR WC10. ALL HEADLINES, SIGN-OFFS AND URL’S ARE TO BE DESIGNED USING THIS TYPEFACE.

THE TYPEFACE FS CLERKENWELL HAS BEEN CHOSEN TO BE SECONDARY FONT. ALL BODY COPY OR PARAGRAPHS WHERE LOTS OF TEXT IS NEEDED WILL BE DONE IN THIS TYPEFACE.

RHODE BLACK CONDENSED

FS CLERKENWELL BOLD

ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789

ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789

RHODE BOLD CONDENSED

FS CLERKENWELL REGULAR

ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789

ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789

RHODE MEDIUM CONDENSED

FS CLERKENWELL LIGHT

ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789

ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789


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