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A UNIVERSITY IN BUSINESS n

issue 2 n march 2012 n

inside:

A Brief New World:

London 2012 in less than 140 characters

It’s All in the Mind:

Converting aspiration to perspiration

The Olympic Interview:

World of Work in action

“There is likely to be a ‘tipping point’ in the viewers’ ability to control what they see...”

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“mental readiness is absolutely as important as physical readiness”

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“I suppose I can’t do my top button up on my shirts, but no-one does anymore anyway!”

“students benefit from a real life scenario”

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An introduction from the Vice Chancellor, Professor Nigel Weatherill Welcome to the second edition of think magazine.

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MAIN FEATURES

a brief new world

it’s all in the mind FEATURES split second science

hitler’s olympics playing it safe

the olympic interview citius altius fortius

completely drained after the party

Much of this issue of think concerns aspects of this summer’s Olympic and Paralympic Games, and illustrates some of the myriad ways that this University is contributing – directly and indirectly - to the spectacle.

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SNAPSHOTS

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100% me

beth tweddle

hannah whelan

sport scholar gold medal BBC elite athlete tests arts thread

success at international trade awards

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BT big voice project

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real-time monitoring of athlete water and blood constituents

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winning support

PROTECT the networks evolution of kit creates a revolution in performance

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The watchwords of the London 2012 Games are inspiration and engagement, sustainability and impact. These are also the core elements of Liverpool John Moores University’s approach to its scholarship, research, business, societal and cultural contributions.

Whilst it is difficult to capture in a simple printed magazine, the whole range of activities we undertake at this University, I hope that this gives you a flavour, or a brief insight into some of our work. Each article serves to provide an introduction so please do contact us directly if you would like to know more about the individual projects highlighted in this magazine or more widely about the University.

I do hope you enjoy this edition and if you would like to give us any feedback on this issue, if you would like more copies or would like a copy of the first edition please contact Helen McCormack on 0151 231 3531 (h.mccormack @ljmu.ac.uk) Alternatively, each of these articles, and previous articles, appear as a blog on our website, where you can leave comments and feedback.

Thank you for your continued interest in LJMU.

split second science

FEATURE SPLIT SECOND SCIENCE

When the difference between an Olympic Gold or Silver medal can come down to less than 0.01%, every performance improvement an athlete can make counts. Through research and practice in the disciplines of physiology, nutrition, psychology and biomechanics, sports scientists are assisting athletes to break performance barriers and edge ahead of their competition.

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In 1975, LJMU became the first university to recognise sport as a science and is now leading the field with a £25.5 million facility, which was opened by Liverpool Football Club captain and LJMU Honorary Fellow Steven Gerrard. The facility is named after the late Tom Reilly, known as the ‘Father of the Science of Football’ and the UK’s first Professor of Sports Science. This state-ofthe-art building, offers some of the best facilities in the world, including appetite, psychology testing and neuroscience labs, an indoor 70-metre running track, physiology suites, a DEXA scanner for measuring body fat, muscles and bone density, a driving simulator and a chronobiology lab. Tim Cable, Director at the School of Sport and Exercise Sciences describes Tom as a man who was ‘profoundly interested in the development of others before himself with a motivation and dedication to acquire and disseminate knowledge.’ LJMU Professor of Sports Science and former Olympian modern pentathlete, Greg Whyte, adds: ‘’I had the honor, and pleasure, of working with Tom Reilly as an athlete and a colleague. Tom was, and remains, a legendary figure of Sports Science nationally and internationally. Tom’s charm and wit was only surpassed by his encyclopedic knowledge of human

performance. Rarely do we have opportunity to tread in the footsteps of giants and yet I was privileged to do just that for over a decade.’’ Tom Reilly’s legacy also lives on in the work of current academics who are delivering projects bringing the benefits of the London 2012 Olympic and Paralympic Games to the North West. The University’s Research Institute of Sport and Exercise Sciences (RISES) has received a People Award from the Wellcome Trust and a Royal Society Partnership Grant to hold a series of events in museums and schools leading up to and during the Olympics, capitalising on heightened interest in sport this year. This Face to Face project, which has been awarded the London 2012 Inspire Mark, is aimed specifically at raising awareness of sports science. LJMU will host interactive exhibits at National Museums Liverpool and the Museum of Science and Industry, and also conduct workshops with Merseyside, Cheshire and Greater Manchester schools. This incorporates the sub-disciplines of sports science - physiology, nutrition motor control, biomechanics, performance analysis and psychology. These disciplines are presented through a range of practical tasks demonstrating the link between the practices of elite athletes and the general public. think page 2

LJMU's Dr John Dickinson, who is leading the project said: “The purpose of Face to Face with Sports Science is to expose students to key scientific and technological developments in Sport and Exercise Science in a hands-on and accessible manner. We can’t all be professional footballers or Olympic athletes but we can all have an interest in our own personal best, health and nutrition. Not only will visitors be able to compare themselves against elite athletes but they will also receive feedback as to how they can improve their own exercise regime and incorporate more physical activity into their day."

The Tom Reilly Memorial Fund The University has established a Memorial Fund in Tom’s name. In recognition of Tom’s support for young researchers, this Fund aims to raise £150,000 over the next two years to support PhD studentships in Tom’s areas of research interest. For more information please contact Colette Glanvill, C.Glanvill@ljmu.ac.uk, 0151 231 3292. For further information on Face to Face with Sports Science please visit www.ljmu.ac.uk/f2fss

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MAIN FEATURE A BRIEF NEW WORLD

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A BRIEF NEW WORLD

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ondon 2012 will be the first social media Olympic and Paralympic Games. Academics from the Liverpool Screen School have long been considering this changing face of broadcasting and what this means for students and the general public in their research and teaching. But how do we get our news, lives and research into less than 140 characters? And what impact will this have on future global events and on sectors like Higher Education? Twitter's website alone records 100,000,000 + active users. As user numbers continually increase, the social networking site is considered one of the best ways to follow major sporting events.

Professor Andy Miah, Director at the Creative Futures Research Centre, University of the West of Scotland and Fellow at FACT Liverpool, leads #media2012, a project designed to get people in the UK and internationally involved through social media. Having tracked the rise of citizen journalists at six Olympic Games, his project aims to unite Olympic citizen journalists and create space for otherwise untold stories of the Games to be heard. "We can expect social media to dramatically change the experience of many people at London 2012. In addition to the 20,000 journalists who are accredited to cover the Games, there will be at least as many nonaccredited journalists and countless social media journalists - or citizen journalists - who will be tweeting, youtubing and facebooking content throughout. I think the 2012 Games will be the first to be experienced primarily via a mobile device for many people and this will change the community of people who experience the Games.”

MAIN FEATURE A BRIEF NEW WORLD

Research by LJMU Senior Lecturer in Journalism Richard Rudin, also considers the effect of citizen journalism.

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“The increasingly sophisticated and ubiquitous Smartphones in particular, are blurring the line between the professional journalist and the citizen. However, the crucial distinction between the two is that a journalist is usually expected to put stories into context, to provide a number of different views, and to mould the material into a coherent narrative.” Social media is a major part of teaching and practice in the Liverpool Screen School’s Journalism Department. Aside from the use of Twitter and Blogs for the ‘public face’ which is at www.jmu-journalism.org.uk , students are encouraged to integrate social media into their daily practical work. Richard, who has a background in broadcasting as a producer, presenter and manager, comments on the position for students within the media industry:

“Increasingly, entrants to the industry are expected to be multi-platform and be competent in a number of different media; accordingly we require students to produce stories in a number of different ways. In turn, students need the judgement to both utilise and assess content from the ‘citizen’. Additionally news organisations have taken to employing Twitter correspondents. It is routinely scanned as a source of news, and media professionals value it as an instant networking tool. We want our students to be ready for this.” think page 6

Twitter: stopping a student slump? Students must be prepared to present news in shorter formats. On Twitter, tweets may link to longer stories, but the attention grabbing information must be in 140 characters or less. LJMU is preparing students for this ‘brief new world’ by linking in research and teaching. Steve Harrison, LJMU Senior Lecturer in Journalism, explains:

Find LJMU on Twitter www.twitter.com/ljmu and Facebook www.facebook.com/ liverpooljohnmooresuniversity

The #media2012 network is at www.media2012.org.uk

“We introduced a compulsory module to include social networking for journalism students in 2009. In first year, students learn how to write for a Twitter audience and in second year they summarise content like a book chapter or lecture in a Tweet. Third years take this to a more academic level by analysing research papers and attending seminars on social media. We encourage them to use Twitter as their virtual community. This has fed into research into student engagement and the ‘sophomore slump.’” The sophomore slump is a term commonly used to refer to the apathy of students in their second year of college or university. It therefore becomes a crucial time for engagement and retention. Steve talks about the engagement potential of the research: “The issue of student engagement is one of the most crucial in Higher Education, as it is intimately linked to both retention and learning. The research aims to answer the question of how social media can be used to foster retention and learning for journalism students.

Richard Rudin’s new book ‘Broadcasting in the 21st Century’ (Palgrave Macmillan) is available now, www.palgrave.com

For further information about the Liverpool Screen School please contact Mary Taylor, (External Relations Manager) m: 07968 422568 e: m.taylor@ljmu.ac.uk

“During the pilot research project we found that in addition to specific tasks they were instructed to do, students were using Twitter to talk amongst themselves about the module, topics relevant to the overall journalism programme, and journalism in general. “Without prompting, they were researching, collating and sharing links and information which extended or supplemented the course material. It became apparent that the observed behaviour of the students on Twitter was exactly that of deep learners who were aware that they were part of a community and hence sought to share ideas with each other, contributing to their engagement with the module.”

The Tipping Point? It is evident that London 2012 will have a social media legacy that will touch all sectors. Richard Rudin concludes: “There is likely to be a ‘tipping point’ in the viewers’ ability to control what they see: not only to choose between many different events at one time, but even specific camera angles and commentaries. All of this has the capacity to change the ‘consumer’ from a passive absorber of media to an active participant. How much this will influence the news agenda or the overall ‘power’ relationship between media organisations and the public, as well as with the political, economic and other forces in society, is something that will be the subject of intense academic interest over the next few years!”

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100% me

porting performance enhancement can be traced back to the Ancient Olympics, but remains a serious issue. Athletes deserve to know that they are competing on a level playing field. That said, sportspeople are as entitled as anyone to treatment for an injury or medical condition, but failure to keep up-to-date with substances banned in sport can have serious consequences for both athlete and doctor. One man who has a clear view of the issue is Professor David Mottram, Emeritus Professor of Pharmacy Practice in the School of Pharmacy and Biomolecular Sciences.

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“The extent of drug misuse in sport is difficult to ascertain accurately, with official statistical data and media speculation differing widely”, Professor Mottram explains. “There are many reasons why athletes use drugs. In addition to therapeutic use, they are taken recreationally and as ergogenic supplements. The manufacture and supply of some supplements is poorly regulated, and certain products have been shown to contain unlabelled prohibited substances.

Professor Mottram is a member of the London Organising Committee for the London 2012 Olympic and Paralympic Games’ Clinical Pharmacy Services Group (CPSG), which has organised comprehensive pharmacy services for athletes and other accredited personnel attending the London 2012 Games and emergency services for spectators. Pharmacy services will accommodate 26 Olympic sports with 11,200 athletes from 205 countries, competing in 34 venues, followed by 20 Paralympic sports with 4,200 athletes from 147 countries competing at 21 venues and an estimated 9.2 million spectators. Over the last three years, CPSG has been involved in establishing pharmacies in three polyclinics at Stratford (Olympic Park), Weymouth (sailing) and Eton Dorney (rowing); developing the Olympic Formulary; recruiting over 100 volunteer pharmacists to man the pharmacies for the duration of the Games; and developing an online e-learning resource (in conjunction with the Centre for Pharmacy Postgraduate Education) for pharmacy and other medical volunteers at the Games. As a legacy, post-Games, this e-learning package will

THINK 100% me

“The World Anti-Doping Agency (WADA) Prohibited List includes a wide spectrum of pharmacological agents ranging from potent

androgenic anabolic steroids through to mild stimulants that can be purchased over-thecounter for the treatment of the common cold.”

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be available to any healthcare professional with an interest in sport and exercise, worldwide.

In the months leading up to the Games, the CPSG will be undertaking comprehensive faceto-face training for their volunteers. As an accredited tutor to UK Anti-Doping’s ‘100%me’ campaign, Professor Mottram hopes that the comprehensive pharmacy services that will be in place for the London Games will result in a memorable Games for all the right reasons.

“the manufacture

and supply of some supplements is poorly regulated, and certain products have been shown to contain unlabelled prohibited substances.”

Former LJMU Sports Scholar and ‘100% me’ Ambassador, Beth Tweddle. Reproduced with permission © UK Anti-Doping

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ugely popular with audiences all over the world, Gymnastics looks set to draw huge crowds to North Greenwich Arena during the Olympics. Two of the gymnasts representing Great Britain are linked to LJMU.

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Beth Tweddle

Hannah Whelan

is arguably Great Britain's most successful gymnast of all time. Her global record now places her in the 'greatest of all time' category within her sport. Beth graduated from LJMU in 2007 with a 2:1 in Sports Science. Her attitude and approach to both her studies and sport make her a prodigious role model to young individuals.

has achieved national and international success and selection for the Beijing Olympics in 2008. While studying a Sports Development degree at LJMU, she also trains over 30 hours a week alongside Beth. She praises the staff at the Faculty of Education, Community and Leisure for helping her to effectively combine training and studying.

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Sport scholar gold medal

LJMU Sport Scholarship student Laura Malcolm, helped England achieve their first Gold Medal in the World Netball Series. England Netball triumphed as World Netball Series Champions with a phenomenal win over New Zealand in the final at the Liverpool Echo Arena.

BBC elite athlete tests

The School of Sport and Exercise Sciences has been working closely with the BBC on a variety of programmes bringing sports science to the public ahead of the Olympics. Lindsey Prosser, Producer BBC TV, commented: "In the run up to the Olympics all of the athletes we’ve spoken to have stressed how important sports science is to their performance. So we wanted to look at how sports scientists support our elite athletes and what difference their work makes to an athlete’s performance. Filming at LJMU was fascinating and I know our viewers will be impressed by the work that goes on there.”

FEATURE HITLER’S OLYMPICS

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Hitler’s Olym pics

rofessor of History, Frank McDonough, of LJMU’s School of Humanities and Social Science, explains the instant impact that the 1936 Berlin Olympic Games had on the world – and outlines some of the lasting effects it has had on today’s society. The most controversial Olympiad the world has seen took place in Berlin in 1936, while Germany was under Nazi control. Hitler’s regime thought the event was an ideal place to showcase Nazi ideals of ‘racial superiority’ which thankfully have no place in today’s society, but in several ways the 1936 Games became the blueprint for the modern Olympics, with a new purpose-built stadium, an athletes’ village and the first ever Olympic flame highlighting the opening ceremony. Hitler actually disliked the idea of the Olympic Games as it emphasised international co-operation and the idea of young people mixing together from a wide variety of backgrounds. It was Joseph Goebbels, the Nazi Minister of Propaganda, who convinced him that the Games could be exploited to showcase the efficiency of the Nazi regime and the supposed superiority of his ‘Master Race.’ This was the moment sport entered politics.

Hitler viewed sport as central to his drive to strengthen the ‘Aryan Race,’ and to prepare German youth for war. The Hitler Youth laid enormous emphasis on sport and games. Adults were encouraged to attain high levels of fitness through a programme called ‘Strength through Joy’ and hundreds of fitness clubs at workplaces were built. Goebbels said in 1933: “German sport has only one task; to strengthen the character of the German people, imbuing it with the fighting spirit and steadfast camaraderie necessary in the struggle for its existence.” In the run up to the 1936 Games many people, especially in the Western democratic nations, questioned the morality of participating. Many felt by going they would offer an endorsement of the Nazi regime. Avery Brundage, the President of the US Olympic Committee, warned that the modern Olympic revival would be ruined if the Nazis restricted participation by any athlete, including Germans, by reason of “class, creed, or race.” Only after receiving an assurance from the Nazi regime that no-one, Jewish people included, would be prevented from participating, did the International Olympic Committee decide to allow the Berlin Games to go ahead. In the end, there was no boycott of the Nazi Olympics. The US Olympic Committee allowed individual Jewish and Black athletes to make their own decisions about attending. One of the start athletes on the US team, Milton Green, who took first place in the 110-metre high hurdles in the Olympic trials, decided he could not attend due to the anti-Semitism of the regime. Other Jewish athletes from a number of European countries also boycotted the Berlin Olympics. In the USA, AfricanAmerican athletes discussed non-attendance. Jesse Owens, the star of the US team, felt victories by Black athletes would undermine the Nazi racial views of Aryan supremacy and encourage a new

sense of Black pride in the USA and so they agreed to go.

The Nazis promoted the Olympics with striking poster and magazine spreads which compared Nazi Germany with Ancient Greece. This propaganda used the image of ‘the body beautiful’ to promote the myth of Aryan racial superiority and physical power. The stereotypes pushed were of tall men, with blonde hair, blue eyes and chiselled features and blonde, slender, beautiful women.These images reflected the high importance the Nazi regime placed on physical fitness and the message was clear - Nazi Germany was the rightful heir of an Aryan culture. In a cynical move, designed to appease international opinion, Hitler ordered that all antiSemitic propaganda posters be removed from Berlin for the duration of the Games.

In a lavish opening ceremony on 1 August 1936 Adolf Hitler opened the 11th Olympic Games of the modern era. A total of 49 teams competed - a higher total than at any previous Olympics.The two largest teams were Nazi Germany, with 348 athletes, and the USA with 312. The Soviet Union did not participate at the Berlin Games or at any other Olympiad until the 1952 Helsinki Games. The Nazis inaugurated a new Olympic ritual at the opening ceremony. A lone runner arrived bearing a torch carried by relay from the site of the ancient Games in Olympia, Greece. This Nazi innovation has been followed ever since. Hundreds of athletes marched into the stadium, team by team, in alphabetical order.The most tense moments came when athletes from the USA, Britain and France marched passed Hitler.The British and US athletes refused to give Hitler the Nazi salute but the French team gave the salute in one of the most shameful acts of appeasement in the run up to the Second World War. The Nazi idea of racial superiority also suffered a massive psychological blow.The undoubted star of the Berlin Olympics was not a blonde, blue-eyed German, but Jesse Owens, the US athlete who won four gold medals in the 100 and 200 metres sprint, the long jump and the 4x100 metres relay.

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The Nazis inaugurated a new Olympic ritual at the opening ceremony. A lone runner arrived bearing a torch carried by relay from the site of the ancient Games in Olympia, Greece. This Nazi innovation has been followed ever since.

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Yet in most other respects Hitler’s regime did make huge propaganda capital from the 1936 Olympic Games. German athletes topped the medal table and the Western press heaped lavish praise on the organisation of the Games. The New York Times claimed the Games had “put Germany back in the fold of nations,” and some even thought the Games heralded a German desire for peace. The US correspondent William Shirer wrote: “I'm afraid the Nazis have succeeded with their propaganda. First, the Nazis have run the Games on a lavish scale never before experienced, and this has appealed to the athletes. Second, the Nazis have put up a very good front for the general visitors, especially the big businessmen.” Another of Hitler’s lasting legacies from the 1936 Olympics is the prevailing concept of the ‘body beautiful’ and the myth that the body is more important than the mind, two themes which continue to permeate today’s media and society. think page 11

Professor Frank McDonough is responsible for organising LJMU’s National Identity Lecture Series. For more information, please contact f.x.mcdonough@ljmu.ac.uk

playing it safe

groups like the Real IRA which has recently been reported to have experienced an increase in membership. Despite the number of potential threats, it is unlikely that these groups would ever work together and one of the reasons Al Qaeda have been quiet recently could be due to their weakened status. The UK is also geared to protecting all resources and is not just focusing on security in London. This wider outlook is essential in the plans to keep the country safe. There are counter terrorism units on a regional basis, set up after 9/11 which allow for more effective intelligence and responses.

he security plan for the London 2012 Olympics was reported as having full UK confidence by the Home Office. LJMU Honorary Fellow and Commissioner of the Metropolitan Police Bernard Hogan-Howe, explains how we are delivering a safe and secure Games event across the UK.

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“The London 2012 Olympic and Paralympic Games are without doubt the greatest sporting show on earth. The associated cultural and celebratory events will make the capital a national and international magnet for visitors and I want everyone to be able to come and enjoy themselves safely. I am proud to be leading the Met as we prepare to deliver the biggest safety and security operation ever conducted in peacetime.

FEATURE PLAYING IT SAFE

“It will not be without challenges, from the simple logistics of briefing and transporting the 9,000 officers who will police the Games in London on peak days, (with 12,000 nationally) to keeping our City protected against those terrorists who may seek to do us harm. As we deliver this massive undertaking we will also make sure that we are there for Londoners, patrolling the streets and tackling criminals in the same way we are today.

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“Whilst over 70% of the sporting events will take place in London the Games will touch every city in the country as the Olympic flame makes its 70 day relay. Our officers will be there to protect the flame and the local Liverpool heroes nominated to bear this great symbol through Liverpool’s streets. To mobilise enough officers to deliver our Games time operation we will draw on the support of police officers from across the country. Merseyside officers may well be a part of that.

“the games will touch every city in the country”

Commissioner of the Metropolitan Police Bernard Hogan-Howe

“The experts within these units are aware that terrorists only have to be lucky once and the units know the nature of who they are dealing with. Terrorists don’t see themselves as criminals but freedom fighters or political warriors and consist of experienced operatives and young kids who’ve been influenced after hearing war stories, which is certainly the case with the Real IRA membership. The message that the terrorists want is that ‘your country can’t keep you safe’. With a nationwide approach to protection, we can secure the UK against this.”

“To keep the Games safe and secure will not be easy but I am confident that come London 2012 when the eyes of the world turn to London my officers will be there doing what they do best - keeping London safe. This is also a national event spreading out to Scotland and Manchester - with the Torch Run through Northern Ireland and the Republic of Ireland. 205 countries will each bring their own challenges and priorities to our operation. The operation will have succeeded if the people enjoy a great sporting event and do not notice the security arrangements.” Dr David Lowe, a Programme Leader at LJMU’s Law School, has 25 years experience as an officer with Merseyside Police which included work within the anti-terrorism unit. His academic research interests include Terrorism, Policing, Transnational Crime and Human Rights. He explains why a nation-wide approach is of particular benefit. “Of course there are a range of threats associated with the UK. The last Games at Beijing were different as China isn’t seen as a threat to jihadist groups and we also have think page 12

Dr David Lowe’s new book: ‘A Dirty Game: A David Hurst Story’ is available on Amazon now: www.amazon.co.uk

LJMU’s iTunes U website gives you access to download, watch and listen to premium educational content including lectures from Dr David Lowe www.ljmu.ac.uk/ljmutv think page 13

FEATURE THE OLYMPIC INTERVIEW

The Olympic interview

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ts commitment to instilling the employability factor in its students is what sets LJMU apart. The World of Work™programme is both developed and delivered in conjunction with national and local employers, and ensures that LJMU students possess both the work experience and the graduate skills – additional to their degree – that define them as being capable of hitting the ground running when they start work.

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As part of this programme, final year journalism students were given the opportunity to pen an article for this issue of think, the brief being an interview with a non-sporting figure associated with London 2012. Third year journalism student Roanna Price took up the challenge, and interviewed LJMU graduate and Channel 4 presenter Alex Brooker.

In less than 150 days the Olympic Games will arrive in London, spreading events across the capital and showcasing the finest in sporting ability. It will be the first time the Olympics have been held in Britain since 1948 and arriving with the Olympic Games are the Paralympics. For 12 days, more athletes and teams are due to compete than in any previous games, so 2012 is expected to be a momentous exhibition of Paralympic sport. LJMU graduate 27-year-old Alex Brooker is helping to lead TV coverage of the Paralympics as part of a team of Channel 4 presenters. Living with a disability himself, Alex admits he is very excited about the approaching display of Paralympic sport. “Having the Paralympics in London, means increased coverage, more money being put into disability sport and that can only be a good thing. The general public will see more disabled sportspeople and their understanding will increase. As a society, I think we are very accepting towards disability, but there is still that part which doesn't quite understand why someone has a disability or what it is.” think page 14

Always wanting to work in sports journalism, Alex completed a journalism degree at LJMU, graduating in 2006. He said: “I always wanted to write about football, so pretty much all through school I wanted to go into journalism.” LJMU holds fond memories for Alex as does his time living as a student in Liverpool. He said: “I enjoyed studying at LJMU. It was good fun. I love Liverpool and still want to move back. I loved my time training.” After graduation Alex worked one day a week for the Liverpool Echo and also at a call centre before getting fired for checking football scores. Alex then found himself trawling across the internet for jobs when he came across an advert for Channel 4 looking for presenters with disabilities to cover the Paralympics. Frustrated by a lack of opportunities and the lacklustre pay sometimes offered to young journalists, Alex was close to looking for job in other areas. Fortunately he decided to pursue this opportunity. He said: “I wrote a three-minute script for my audition video, my mate filmed it and from there I was picked for a five-day boot camp at the National Film and Television School. We did reading off autocue and other screen tests. I

LJMU graduate and Channel 4 presenter Alex Brooker

was then picked to go onto the next stage and it's gone from there really.” The world of Paralympic presenting is continuing to provide opportunities for Alex and his career is going from strength to strength. He has completed a three-month internship at ITV sport, appeared on ‘That Paralympic Show’ and also Channel 4’s coverage of the BT Paralympic World Cup in May 2011. He recently presented a highlights package for the IBSA European Judo Championships website. Alex describes his successes in TV presenting as a surprise, as he never originally aimed to work in that medium. Alex was born with a shortened arm and he has a below right knee prosthesis, but does not cite these as any obstacle to his work as a journalist. “I'm extremely lucky in the sense that my disability has little bearing on my everyday life. Only one of my arms is fairly short really, so it doesn't become an issue. I drive a completely un-adapted normal car and have complete ability to do everything I need to, so I'm extremely lucky. I suppose I can't do my top button up on my shirts, but no-one does anymore anyway!”

Channel 4 has impressed Alex with its approach to the Paralympic presenting – he praises their attitude to pushing boundaries and changing people’s perceptions, including the area of disabilities in the mainstream. He said: “I know there is a stigma towards disabled presenters, but anyone who meets me does not really notice my disability. That is something I hope to portray on-screen too.” There is a noticeable lack of disabled presenters working today, which is something Alex hopes will change, as he himself would not be working as he is if he did not think he could be a success. He said: “The last year has been ridiculous. Obviously I've not done this sort of work much, so I have a lot to improve on. I have a level I'd like to be at, whether I get to that is yet to be seen. Firstly, I'd like to be in Channel 4's coverage of next year's Paralympics, which is by no means a certainty yet. There is a lot of competition.” Covering Paralympic sport also means being able to witness some of his favorite games played live. He said: “The 5-a-side visually think page 15

impaired football is one of my favourites, because those players possess an unbelievable level of skill and awareness and I'm fascinated by it.” Typical Paralympic training is highly intensive, with some athletes averaging six days a week spent working out and training. Alex said: “These are top, top athletes who train and compete at the highest level. It just so happens they have a disability of some sort.” Transport For London are making improvements, Londoners are preparing to rent their houses and flights are being booked up. The UK and sports fans from all around the world are gearing up for London to host the next Paralympic and Olympic Games, which are easily the most outstanding international events of our time. The future is uncertain, yet promising for Alex, as he looks to developing his career as a sports journalist: “I'd like to do football obviously, but I am also attracted to the more light-hearted entertainment side of TV. My presenting style is quite fun, I mess about. So maybe comedy, who knows? I'm just looking to next year then whatever happens, happens.”

STAMPP out underage drinking

ARTS THREAD

A prestigious new grant investigating the effects of alcohol education on school children was awarded to an LJMU researcher. The team led by LJMU’s Dr Harry Sumnall and Professor David Foxcroft (Oxford Brookes University) was awarded £1million by the NHS National Institute for Health Research Public Health Research Programme. The research project, STAMPP aims to find out whether classroom-based intervention can reduce harmful alcohol use in young people.*

JMU Fashion Fellowship student Alena Kudera Johnson was named as one of only ten graduates worldwide invited to show their collection at a prestigious fashion tradeshow in Paris. ARTS THREAD organised the competition in partnership with leading fashion tradeshow "Who's Next/Prêt-à-Porter" to help launch the careers of ten graduate designers. To see Alena's profile on the ARTS THREAD website, please visit: www.artsthread.com/p/alenakuderajohnson

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Success at International Trade Awards

THINK MARCH 2012

LJMU recently won a North West Insider International Trade Award in the Education category for its Summer Semester programme. The Awards were designed to acknowledge and celebrate the success of companies involved in both import and export activity and international businesses investing in the North West. The Summer Semester programme sees students from other institutions around the globe undertaking a 14-week academic programme at LJMU between June and September to top-up their current award to Honours Level.

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environments throughout their facilities. This considers making indoor and outdoor playing areas smoke free when children and young people are present before, during and after a match. This follows research which revealed that limiting children's exposure to seeing adults smoke reduces the risk of smoking uptake amongst young people in the long term.

SmokeFree Sports Club Policy launched

Dr Lawrence Foweather, from the Research Institute for Sport and Exercise Sciences (RISES), is leading a SmokeFree Sports Project asking voluntary sports clubs across Liverpool to sign up and introduce smoke free think page 16

Nutrition programme wins BUPA National Healthy Lives Prize The Liverpool Nursery Nutrition Programme was commissioned by Liverpool PCT as an educational package with supporting resources for nursery staff in early years nutrition. LJMU was part of the multidisciplinary nursery nutrition steering group which guided the content and was commissioned to develop and deliver the training course for the programme. The 'Food and Nutrition in Early Years' course was written by Hazel Cheung (nutrition coordinator for the Sportslinx research project), Dr Julie Abayomi, LJMU Senior Lecturer in Nutrition and Community Health and Dave Marsh, Senior Food Technician.

*PHR funding acknowledgement: 'This project was funded by the National Institute for Health Research Public Health Research (NIHR PHR) programme (project number 10/3002/09). Visit the PHR programme website for more information.' Department of Health disclaimer: 'The views and opinions expressed therein are those of the authors and do not necessarily reflect those of the PHR programme, NIHR, NHS or the Department of Health.'

winning support

“ We have also

seen a significant impact on recruitment and retention.”

fficial supporters of the London 2012 Olympic and Paralympic Games provide a vital source of funding, without which the UK would not be able to host the Games. The supporters have exclusive rights to associate their brands with the Games, but what are the other long-term benefits? Keith Thompson, Senior Lecturer in Public Relations at LJMU’s Liverpool Business School, offers his views:

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“Sponsorship is usually part of a branding strategy and not simply a philanthropic gesture. Enlightened companies realise that for every pound spent, it can be assured that their corporate identity is going to be perceived in a positive light every time it is exposed on TV or social media. Mainly the associations with ‘winning’ and ‘striving for success’ will reflect the company’s own mission. This has more of a subliminal effect than say advertising which is more about ‘buy me.’ Sponsorship is more concerned with associating particular brand values with a positive lifestyle.” Deloitte, which provides audit, consulting, corporate finance and tax services to its clients, was appointed official professional services provider to London 2012. The deal has seen Deloitte provide over 400,000 hours of support to the London Organising Committee of the Olympic and Paralympic Games. Annabel Pritchard, London 2012 Sponsorship Director at Deloitte comments: “Our sponsorship has helped us to further develop relationships with clients by giving us an opportunity to demonstrate our expertise through a large scale event of such universal appeal. We are not just sponsoring the event, but supporting the delivery of the Games making this the think page 17

ultimate ‘super credential’ for our firm. This gives us something different and in highly competitive and challenging markets, that is valuable to us. “We have also seen a significant impact on recruitment and retention. Our sponsorship has given over 500 of our people the opportunity to work on the Games and over 130 people have been seconded into a variety of roles with the organising committee. This has been a big attraction for existing staff, but our sponsorship has also been a key appeal for people looking to join the firm. I’ve heard so many examples of our sponsorship being cited as a reason to join the firm in job interviews.” Keith Thompson adds how students are being encouraged to monitor this: “Students on our Public Relations degree courses are encouraged to find case studies not just in sponsorship and branding but also a range of other PR functions such as Media Relations, Online PR and Strategy. While knowledge of communications theory is important, we place equal weighting to evidence of professional practice too. “By bringing in professionals from the World of Work to share their knowledge from ongoing campaigns, students benefit from a real life scenario, not simply ones extracted second hand from a text book. Local PR companies like Paver Smith and Kenyon Fraser have been very generous with their time, along with regional corporates such as Merseytravel and the US bank, MBNA.” For further information about the Liverpool Business School please contact Mary Taylor, (External Relations Manager) m: 07968 422568 e: m.taylor@ljmu.ac.uk

FEATURE CITIUS ALTIUS FORTIUS

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Citius Altius Fortius he Olympic motto (Swifter, Higher, Stronger) could well be applied to Liverpool John Moores University’s approach to knowledge transfer.

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As one of the UK’s leading research-active contemporary universities, the University seeks to align its research activities to achieve a positive benefit – be that economic, societal or cultural – and positive change. The Government’s Knowledge Transfer Partnerships (KTP) scheme has proved to be especially productive in this regard. Headed by the UK’s national innovation agency, the Technology Strategy Board (TSB), KTPs are self-explanatory. They involve the formation of a relationship between a UK company and academic institution to work on a project of strategic importance to the business, involving knowledge, technology and skills to which the company partner currently has no access.

risks to health, safety and the environment. In 2009, Risktec set up a training and education service. The KTP with LJMU helped the company to develop a Master of Science degree in Risk and Safety Management, validated by LJMU and delivered by Risktec’s team of risk management consultants at a company’s own premises. Risktec director Steve Lewis, who was also the Industrial Supervisor for the KTP explains how the project has exceeded their expectations: “The original partnership proposal was to develop five training courses for a single market sector and deliver one of them. By the

time the KTP was finished we had gone well beyond this initial aim. We now have 30 modules validated as an MSc programme in Safety and Risk Management, offered to five diverse market sectors. We firmly believe that what we can now offer is unique and well ahead of our competitors in the UK and internationally. The relationship with LJMU continues to flourish – we meet regularly to review current programmes and explore new opportunities together”. Professor Ian Jenkinson, Director of the LJMU School of Engineering, Technology and Maritime Operations underlines the potential for a well-executed KTP to make a discernible positive impact: “This recent KTP success adds to the School’s strong reputation for academic innovation and industrial collaboration of which we are justifiably proud. The programme has surpassed all initial expectations, resulting in a strong partnership for continuing collaboration. The School has a long pedigree of delivering quality KTPs. Since 2005 the academic team here have been involved in over 30 successful KTPs, four of which have received national awards recognition.”

LJMU has participated in over 115 partnership projects since 1995, which have resulted in four Business Leader of Tomorrow Awards, and Best Engineering and Physical Sciences Research Council Funded Partnership. Most recently, the School of Engineering’s partnership with Risktec Solutions Limited has been judged ‘outstanding’ by TSB assessors and selected as the Best KTP in the North West in the 2011 KTP Regional Partnership Awards.

To find out more about KTPs at LJMU, please contact Susan Suttle (KTP Manager)

Headquartered in Warrington with offices in the UK, Middle East and North America, Risktec Solutions Limited is a specialist risk management consultancy. Working with major hazard industries, such as oil and gas, nuclear and defence, it helps clients manage

t: 0151 231 8056 m: 07968 422518 e: s.e.suttle@ljmu.ac.uk

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MAIN FEATURE IT’S ALL IN THE MIND

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IT’S ALL IN THE

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Jamie Burdekin

The physical and mental benefits of being physically active at all ages are widely understood. The benefit of sport for people with an impairment is less well-documented. Whether you’re an elite athlete preparing for Paralympic competition, or just starting PE and sport in school, LJMU researchers are showing the importance of mind-set when it comes to converting aspiration to perspiration. think page 21

hartered sports and exercise psychologist and BASES Fellow Dr Zoe Knowles and Conditioning Coach Dr. Peter Angell from the LJMU Research Institute of Sport and Exercise Sciences are playing a major role in the preparations of local wheelchair tennis player Jamie Burdekin’s preparations for London 2012.

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One of the fastest-growing Paralympic sports, wheelchair tennis is fast, tough and demanding, where the only concession is that the ball may bounce twice before return. At this level, where the competitors are elite athletes first and foremost, they rarely need the second bounce. Jamie took up the sport seven years ago, following serious injury in a car accident. A former Marine, he has both the discipline and work ethic necessary for success. Following a bronze medal in the quad doubles event at the Beijing Paralympics, he is currently number 6 in the World rankings and has just returned from straight sets victory in the final of the men’s quad singles event at the Melbourne Open. Jamie emphasises the importance of mindset to him: “The psychological side of things in wheelchair tennis is especially

important, as it’s an individual sport. It's all down to you what happens on court, there are no team mates or coaches that can help you out once play has started. You should have some kind of game plan for each match, as the pattern of play and shot selection is vital. You've got to be 100% mentally on it because playing at a world class professional level means every game is difficult, so mental preparation could make all the difference”. Effective sports coaching involves much more than identifying and rectifying areas of sports performance that need improving. The myriad personal, financial, economic, environmental and even political factors that can combine to affect an athlete’s focus and mental wellbeing from day-to-day must also be factored in and managed. A sport psychologist for more than 15 years, Zoe’s research specialism is reflective practice, a mechanism to make sense of, and learn from experiences – in both the sporting and personal arenas. She was asked to work with Jamie last summer, as most of the wheelchair tennis players are clustered around London and Aldershot and it was felt that Jamie was missing out on sports psychology support because he is based in the North West. Jamie explains: “Zoe understands what I need to help me achieve more, and pushes

Mandip Sehmi (left) and Andy Barrow by Finlay Mackay, 8 March 2011, Stoke Mandeville, Buckinghamshire

MAIN FEATURE IT’S ALL IN THE MIND

© Finlay Mackay - National Portrait Gallery/BT Road to 2012 Project

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Jamie’s tips:

“There are so many Paralympians that the British public should look out for over the summer. Here’s just a few that I think will be stand-out names”: Athletes David Weir and Shelly Woods. David is Britain’s top wheelchair racer and the current British record holder for all track distances up to 5000m and road distances at 10K, half-and full marathon. London will be his fourth Paralympics. Blackpool-born Shelly is a rising star in the middle and long distance track events. She’s the current world record holder in the 1500m, and was a silver and bronze medallist in Beijing. Wigan lad Jon Pollock has been playing wheelchair basketball for over 20 years now and currently plays professional basketball in Spain. Hugely experienced, he’s an inspirational captain who has led the British team to a bronze medal in Beijing and World Cup success in 2010. London will be his fourth Paralympics. The GB wheelchair rugby team are the reigning European champions, and looking to take on the ‘big guns’ of the sport – reigning world champions the USA, Australia and Canada.The London Games will be captain Andy Barrow’s third Paralympics and Mandip Sehmi’s second. Both are great characters and ambassadors for the sport. International wheelchair tennis champions Esther Vergeer and Shingo Kunieda. Dutch-born Esther is a legend on the circuit, having been the world number one since 1999, and (at the time of writing) unbeaten in singles competition since January 2003. Japanese number one Shingo has twelve Grand Slam wins to his name since 2007, and will be one to watch in London.

To find out more about the work of the Research Institute of Sport and Exercise Sciences, please contact: David Rutt (Business Development Manager – Science) m: 07968 422498 e: d.m.rutt@ljmu.ac.uk To find out more about the work of the Faculty of Education, Community and Leisure, please contact: Gill Smylie (Business Development Manager Education, Community and Leisure) m: 07968 422588 e: g.k.smylie@ljmu.ac.uk

me to the next level. She's a great listener and also says the right things at the right times, which is important. Zoe has been giving me habits and routines to help me out during play, and turned negative parts of my game into positives. She has helped me with pre- and post-match visualisation techniques that help get my mind straight. Since she’s been part of my team my performances have gone up to another level, and the results speak for themselves.” “The pressure on athletes at this level, and at this time in the Olympic/Paralympic cycle is immense” adds Zoe.” Apart from achieving on the court, Jamie must also manage all the other aspects of his life. I support the entire ‘Team Burdekin’, including his family. He is a father and partner, as well as everything that comes with being an elite athlete. He is often away, travelling all over the world to compete, and needs to be organised and feel in control. This is particularly crucial during Olympic year, when there are going to be many demands on his time, from all quarters, so I will be working with him all the way through. Mental readiness is absolutely as important as physical readiness.” It is fitting that the roots of the present-day Paralympics can be traced back to Stoke Mandeville Hospital in Buckinghamshire and the last time that London hosted an Olympic Games in 1948. The pioneering neurologist Sir Ludwig Guttmann had recognised the rehabilitative power of sport for spinal-injured World War II veterans and wanted to build

on this experience. The potential for wellorganised PE and sport in schools to boost self-esteem and a sense of well-being in children with special educational needs is of great interest to Professor Phil Vickerman, Professor of Inclusive Education and Learning in the Faculty of Education, Community and Leisure. Professor Vickerman works nationally and internationally in the areas of Physical Education, Sport, Special Educational Needs (SEN) and Disability. “Research has shown that pre-planned, inclusive and integrated PE lessons can enhance significantly the physical, social, emotional and intellectual development of children with a disability. However, it’s definitely a case of a ‘game of two halves’.” “On the one hand, these children are very aware of what their needs are, and want to have the opportunity to voice these. If they have a trained, experienced teacher who can translate this feedback into a personalised regime that makes the children feel like they are making a valuable contribution to lessons, the result is social, learning and physical benefits, as well as huge enjoyment.” “If however, teachers make assumptions about their SEN pupils without any direct consultation, and don’t encourage tolerance and a genuinely inclusive attitude among the wider school body, the result is disempowerment, leading to negative selfimage and emotional distress.” think page 23

“TeamGB won five gold medals and ParalympicsGB won 40 gold medals at the 1992 Games in Barcelona. We all recall Linford Christie and Sally Gunnell, but how many of us can name any of the Paralympian champions from that year? The 2008 Beijing Games were a turning point, with Paralympian athletes such as Ellie Simmonds, emerging as household names. We need many more positive role models, like Ellie and Jamie, to inspire and encourage more children with SEN to take part in physical activity and sport.” Jamie agrees: “I definitely think it’s important that kids with or without disabilities should get involved in any type of sport. It’s hugely enjoyable, gives you a healthy lifestyle and brings people together from all walks of life. It’s healthy too having a competitive edge and something to aim for in life.” The final word goes to Honorary Fellow and International Paralympic Committee (IPC) President Sir Philip Craven, who believes that the 2012 Games will prove to be a tipping point for the Paralympic movement: “The London 2012 Paralympic Games will quite simply be ‘sport like never before’. Our elite athletes will captivate billions around the world, will inspire millions, and ultimately lead societal change and alter perceptions of what can be achieved by a person with an impairment.”

"‌we are pleased that the work we have carried out in partnership with Liverpool John Moores University has highlighted so effectively just how much water and energy our customers can save.�

FEATURE COMPLETELY DRAINED

Ben Nadel, United Utilities' Water Resources Strategy Manager.

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Completely

drained Collaboration between a multidisciplinary research team at LJMU and United Utilities plc results in a clean solution to a complex water conservation issue. As if the organisers of the London 2012 Games didn’t already have enough on their plates, in putting on the Games and managing the associated transport and security issues, the Department for Environment, Food and Rural Affairs (DEFRA) confirmed on the 20th February that much of eastern and southern England is officially in a state of drought. This is the earliest drought announcement since records began, and just four months before almost 15,000 athletes and their entourages converge on east London, all requiring copious showers and constant rehydration. As a consequence of two consecutive ‘dry’ winters in 2010 and 2011, and 2011 being the driest year in England and Wales for 90 years, the Environment Agency had forecast that rainfall of 20% above average would be needed between December 2011 and April 2012 to replenish aquifers and reservoirs. In reality, winter rainfall in the south and east has been a third below average and the Met Office is predicting only a 15% chance of an abnormally wet spring in these regions. Although we cannot influence the weather, we can influence our everyday ablutions. Water usage has doubled over the last 25 years, with the average Briton now using 150 litres of water every day. DEFRA is urging restraint in response to the most recent drought announcement, and estimates daily consumption could be cut by at least 20 litres, through simple actions like turning off the tap when cleaning teeth and taking shorter showers. Water management and conservation is a key research theme exercising both the Built Environment and Sustainable Technologies Research Institute (BEST) at LJMU and the North West’s water supplier United Utilities plc, who have worked collaboratively on this issue. United Utilities wanted to develop an environmentally-friendly alternative to ‘power showers’. A rapidly increasing number of customers own showers that provide high flowrate, and use them frequently, which has resulted in water and energy use by showers exceeding that of baths. Water use for showers is projected to double over the next 20 years. LJMU researchers combined focus groups to study the public’s shower habits and attitudes towards water-saving devices, with a technological think page 25

study of shower performance characteristics and a home trial of water saving devices. The research harnessed expertise from the Liverpool Business School, the School of Pharmacy and Biomolecular Sciences as well as the School of Built Environment. This interdisciplinary approach successfully determined that showers could be improved through an appropriate choice of shower head - to run more efficiently, yet save water and still give excellent customer satisfaction. Richard Critchley, United Utilities’ Water Resources Planning Manager, said: “LJMU was chosen as the academic partner for this piece of research because we were impressed by the fact that they were able to set up a single team that comprised of expertise from a number of different disciplines.” United Utilities estimated that 1.6 mega litres of water a year will be saved by the new low-flow showerheads installed as part of the study. In addition 18.9 tonnes of CO2 emissions can be avoided, and 96,222 kWh of energy can be saved. Importantly, it has also allowed metered customers to reduce their water bills by an average of £33 a year. The research results have also informed both local and national strategies, and influenced international developments in water saving. The research has been included in DEFRA’s Market Transformation Programme, which produces Government Standard Briefing Notes. These are public consultation documents that allow stakeholders to examine the data and assumptions behind the proposed Government Standards and related projections. The success of this project has also led BEST to file a patent combining these results with the advance use of microwave technologies, as an innovative and unique heating source for domestic showers. LJMU researchers have since tested a number of shower heads for water efficiency as part of United Utilities’ policy to provide metered customers with an aerated shower head. It is hoped that the results will help United Utilities achieve their goal of reducing the daily water consumption in the North West to 120 litres per head.

To find out more, please contact Kirsty Barr (Business Development Manager – Technology and Environment) t: 0151 231 8451 m: 07968 422451 e: k.barr@ljmu.ac.uk w: www.ljmu.ac.uk/blt/best/

FEATURE AFTER THE PARTY

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After the party

£9.35 billion. That’s a lot of money. To give some sense of scale of just how much money, one million seconds would equate to 11.5 days. A billion seconds would be around 32 years. £9.35 billion is the cost to the British public of London 2012. Legacy planning has been more central to London’s bid than any previous host city, but will the benefits of this significant injection of public sector funding ripple out beyond East London and the capital? Senior academics from across the University consider this question.

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A sporting legacy The Government had hoped to encourage one million more people into regular sport by 2012, but this has proved to be more difficult than envisaged. Sport England figures show that just 111,000 more people have become involved in sport since 2007. This reflects studies of the Atlanta, Sydney and Athens Games, which found that they encouraged only short-term increases in sports participation amongst the general public. In response, the Government’s Legacy Plan has been revised to focus on delivering a sporting legacy for young people, by inspiring a new generation to play sport and by reintroducing a culture of competitive sport in schools. Track Dinning of the Faculty for Education, Community and Leisure (ECL) thinks this is no bad thing: “The government’s new youth sports strategy has placed ‘creating a sporting habit for life’ at its very centre, which will hopefully capture the sporting imagination of young people and give them plenty of opportunities to continue sports beyond their school PE lessons. At a local level, our students can play a key role. ECL students are already involved with both the management and delivery side of many local projects with schools, the national governing body and local authority. This type of partnership working will be crucial if sports legacy plans are to succeed.”

A cultural legacy The last time that London hosted the Olympics – in 1948 – was also the last time that Olympic medals were awarded to artists and writers, as well as athletes. Both the Greeks and the founder of the modern Games – Pierre de Coubertin – believed that both sport and the arts have the power to transform and enrich lives, and should be celebrated jointly, but it has been the sporting spectacle that has come to dominate the Games in living memory. As such, the Cultural Olympiad is a comparatively new concept. Launched in 2008, it has been a four-year period of diverse celebration of all that comprises UK culture, which will culminate in the summer-long London 2012 Festival. This is set to be a smorgasbord of extraordinary cultural events happening the length and breadth of the UK from June until September; but will it, as the organisers hope, inspire us and lift collective spirits? And can we expect more overseas visitors and a boost for our tourism industry as a result? “Not necessarily” and “yes, but not immediately”, says Dr Louise Platt, Senior

Lecturer in Tourism and Events Management and a social anthropologist, who researches cultural events and local identities:

capital and its hinterland has outperformed the rest in terms of economic output, overall employment, population, house prices and household financial stress.

“A mega event like the Olympic Games comes with an expectation that there will be a legacy. Previous research into host cities such as Barcelona tells us that for the legacy to be sustainable, local ownership needs to be created.

The Olympic Delivery Authority is the body responsible for building the venues and infrastructure, and has overseen £7.3bn of expenditure. Of the direct ‘Tier 1’ supply contracts, 99% are with UK-based groups, which is to be applauded. However, as the Financial Times study concludes, in these times of painful public spending cuts and with a widening north-south divide, it is important that the benefits of such a vast amount of public expenditure should be felt across the regions.

“There needs to be a sustained investment in cultural activity for there even to be ‘legacy’. More importantly, people need to truly understand the purpose of the event. When local communities see their libraries closing, the notion of the Cultural Olympiad needs to mean something to them. The key here is effective communication. People in communities up and down the country need to see the legacy on their doorstep beyond 2012. “Far simpler is the question of a tourism legacy. There is a confidence that the Games will showcase Britain to great effect, pique global interest and result in an increase in overseas visitors in the years ahead, even if the trend for Olympic host cities is that they do not feel the benefit during the Games themselves.”

An economic legacy Optimistic Ministers are hoping that London 2012 will have a stealth stimulus effect on the economy. A 2011 study by Visa Europe has estimated that the Olympics could inject £5.1bn into the UK economy by 2015 and could account for up to 3.5% of all expected growth in the economy between 2013 and 2015. As 2012 dawned, research by the Financial Times has shown that London has widened the gap with other regions of the UK since the economic crisis began – the think page 27

In reality, around 70% of these Tier 1 contracts have been awarded to companies in London and the South East. More distant regions have fared less well – the North West accounted for 1.68% of contract awards, which in turn is more than Scotland, Wales and Northern Ireland combined. Professor Michael Parkinson, Director of the European Institute for Urban Affairs at LJMU, is Special Adviser to the Communities and Local Government Select Committee. His view is that although the regeneration and transformation of the North has been one of the major success stories of the last fifteen years, there is still the sense of a job ‘half-done’. “The North needs a costed long-term strategic investment strategy that emphasises and builds on the North’s economic strengths, competitive advantages and unique selling points. This is in the interests of both the North and UK plc. The North has a huge amount to offer the national economy. “To this end, the geographical distribution of Olympics contracts – although expected – is disappointing. The Government is primarily concerned about economic growth, and that will go to the more privileged parts of the country.”

BT Big Voice Project

Media Professional Studies and Film Studies students at LJMU are supporting pupils at South Cheshire College in Crewe, by turning their BT Big Voice Project Competition winning entry into a film. This will be screened during the build up to the opening ceremony of the London 2012 Olympic and Paralympic Games.

Hush Hush Happenings

The Broadcast and Media Group within the School of Engineering, Technology and Maritime Operations was the hub for a recording of a secret drama ‘Romeo Echo Delta’. It was unleashed on the unsuspecting audience of BBC Radio Merseyside on Halloween, in much the same way that the celebrated Orson Welles version of ‘War of the Worlds’ was broadcast in 1938. The story of this broadcast was featured in the New Scientist.

Diabetes Research Symposium

Dr. Farath Arshad from the Centre for Health and Social Care Informatics (CHaSCI) was successful in being selected to participate in a British Council - Prime Minister's Initiative 2 (PMI2) award which led to the profiling of her research at the Diabetes Research Symposium in Kuwait City. Dr Arshad’s contribution introduced how technology could promote Patient Self Care in Diabetes.

The Liverpool School of Art and Design recently hosted one of the most prestigious art conferences in the world at the Art and Design Academy. The fourth International Conference on the histories of Media Art, Science and Technology was a collaborative project between LJMU, Liverpool’s FACT and the Universities of Sunderland, Lancaster, West of Scotland, Sussex and Amsterdam. Keynote speakers included Professor Andrew Pickering, internationally recognised as a leader in the field of science and technology.

REWIRE

PROTECT

the Networks he growing excitement surrounding the Olympic Games also brings security concerns for the many thousands of people attending. Putting in place processes for crisis management is therefore an essential part of organising such a major event. The PROTECT Centre, led by Professor Madjid Merabti of the School of Computing and Mathematical Sciences is developing methods to make the computers and networks used in such situations more secure and robust, creating ad-hoc networks, and combining real-world sensor data readings with modelled interactions to try to understand possible security weaknesses.

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LJMU academic presents at European Union

Tejendra Pherali, Senior Lecturer at the Centre for Education and Early Childhood Studies in the Faculty of Education, Community and Leisure, was recently invited by the European Union at Brussels to deliver a talk on the InterAgency Seminar on the Use of Political Economy Analysis for Education in Fragile Situations. Tejendra Pherali presented the country case study drawing on his recent DFID-EU funded research into 'A Political Economy Analysis of Education in Nepal'.

LJMU is top of the class in Northern Irish schools

LJMU's popularity across the Irish Sea keeps on growing, with enrolments from Northern Irish students considerably higher than at any other university in England, Scotland or Wales.

Evolution of kit creates a revolution in performance

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New research from Gillette and the School of Sport and Exercise Sciences has revealed the dramatic impact that the technological evolution of kit and equipment has had on modern rugby performance.

Real-time monitoring of athletes water and blood constituents The Built Environment and Sustainable Technologies Research Institute (BEST) have developed a device that allows for real-time monitoring of athlete water and blood constituents. The device uses adjustable electromagnetic wave frequency, and has a non-invasive sensor adapted to be placed in proximity to the body. A signal measures the properties in the water or blood and provides instantaneous test results. The key benefits are in the ability to detect a wide variety and the concentration levels of products in the athlete’s water or blood samples, including alcohol and illegal substances. It is also non-invasive, which eliminates the considerable costs of time and consumable accessories associated with taking invasive blood samples.

Our aim at Liverpool John Moores University is to assist and engage with our community, business and industry, but also to challenge, to stimulate debate and generate new thinking and ideas. To tell us what you think, contact: E: think@ljmu.ac.uk T: 0151 231 3531 Š

LJMU Corporate Communications March 2012


Think Mag - March 2012