1970-1971

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Marketing 685 685-152

Salesmanship

3 Cr.

Fundamentals of retail, wholesale, outside and service selling. Customer impact, merchandise and sales presentation. Closing and post-sale service. Principles of self-management, practice on sales preparation and demonstration. Lecture 3 hours. Laboratory o hours. Prerequisite: 460-108 Introduction to Business recommended.

685-154

Sales Promotion

3 Cr.

Fundamentals of sales promotion. Coordination of sales promotion campaigns. Sales literature, manuals, and visual aids. Displays, trade shows, and other dealer aids. Lecture 3 hours. Laboratory 0 hours. Prerequisite: 685-152 Salesmanship.

685-180

Cooperative Field Experience

1 Cr.

Part-time employm,ent of a minimum of 160 hours in an approved business or distributive training center under College supervision. Lecture 0 hours. Laboratory 16 hours. Prerequisite: Departmental approval.

685-181

Cooperative Field Experience

1 Cr.

Part-time employment of a minimum of 160 hours in an approved business or distributive training center under College supervision. Lecture 0 hours. Laboratory 16 hours. Prerequisite: Departmental approval.

685-182

Cooperative Field Experience

1 Cr.

Part-time employment of a minimum of 160 hours in an approved business or distributive training center under College supervision. Lecture 0 hours. Laboratory 16 hours. Prerequisite: Departmental approval.

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