The 21st Century Adman: Surviving the volatile jungle of advertising in the digital age
Where is advertising going as an industry in the 21st century? Gary Leih, Chairman of Ogilvy Group UK, once said, “Ever since I joined the industry almost 30 years ago, I’ve been hearing predictions that agencies are going out of business. First it was the dotcom revolution … then it was the rise of the Internet. It wasn’t true then, and it isn’t true now.” (Tylee, 2009). So who will survive in this industry where the only constant is a constant state of flux? We discuss who, how, and what you need in order to stay abreast for the times ahead.