NosalCentral Internet Marketing Solutions
J.R. Atkins
Lori Barber
Jeff Brady
Kate Buck
Lissa Duty
Elysa Ellis
Patty Farmer
Renee Groskreutz
Chris Forbes
Editor-in-Chief: Lissa Duty
June 29-30, 2013 Vol 2 Issue 2 Page 2
Production: Nikki Bassham
DFW Social Media News 2013 Letter from the Editor Welcome to the 2nd edition of the DFW Social Media News 2013! This newspaper-style magazine is distributed in print to DFW Rocks Social Media Conference attendees, and online for you. With each edition of this magazine I focus on providing important information to move your business forward and achieve online success, but also to introduce you to businesses and people providing services that may benefit you. At the beginning of this year I started examining the speaker selection and topics, I turned to the social media platforms – to you, my online community. After I had outlined the presentation topics, I contacted a venue (one with more space than 2012 – lesson learned!) and got a contract in place for a hotel that would comfortably handle many more people than the 100 attendees of 2012. As soon as the venue was selected, I was ready to start contacting speakers. Believe it or not, I initially reached out to most of them through a Facebook Message. I wonder what Kate Buck (who traveled from Austin to speak on Social Media Day) thought when she received a message out of the blue from me that said, “Hey, I’m planning a conference in Dallas. I realize you live in Austin, but noticed you went to college here. Perhaps a road trip is in order to visit old friends and BTW … are you available to present at DFW Rocks on June 30th?” That’s the short version, but you get my point. (BTW, Kate graciously accepted and I have had countless people ask me how on earth did I get Kate Buck. I responded, “I asked”.) I have a motto that I follow: Ask for What YOU Want, All They Can Do is Say NO! I have used this strategy to take my business to where it is today. People want to help you, but you have to give them the idea. Of course, you have to ask kindly and be within reason, but people do want to contribute to your success. Your success is also their success.
NosalCentral Internet Marketing Solutions
John Nosal of NosalCentral was instrumental in creating the DFW Rocks Social Media Website. His company donated their services to design the conference website and finessed everything so it looked perfect. Thank you John, for your many long hours of hearing me say, “ I have just one more idea. Can we …?”
Robin Moss, who couldn’t attend this weekend was quite helpful in the initial planning and speaker selection. Make sure and follow her on Twitter @RobinatRibit. Thank you, Robin! I know you’re glad you won’t have to hear me talk about #DFWRocks2014 until January. Patty Farmer was also quite involved in listening to my ideas to make this year’s conference a success! We had marketing strategy sessions many times and she definitely received several, “Hey, I just got an idea to do this at DFW Rocks” phone calls and texts. Thank you, David Leonnig. David is not only speaking on a very important topic, “Social Media Impact,” but is also introducing speakers and videoing two of the Break-Out Session rooms, so that Channel Three Productions, the video sponsor, can have clips to integrate into the conference video reel. This list could go and on with people who have contributed to the conference success in some way! Every single speaker, Twitter Follower, Facebook Friend, Pinterest Follower, and Google+ user made a difference for this conference! I want to thank each speaker individually, but since the conference has 19 speakers (including me) this would quickly turn into a small book. Here is the list of the awesome people who volunteered (yes, I said volunteered) two days of their lives to come to Richardson, Texas and share their knowledge with us. J.R. Atkins @JRAtkins | Lori Barber @MissLoriBarber | Jeff Brady @BradyMediaGroup | Kate Buck Jr. @KateBuckJr | Elysa Ellis @Elysa | Chris Forbes @CForbesOklahoma | Patty Farmer @PattyFarmer | Renee Groskreutz @RalphsDesign | David Leonnig @Jazzpot | Nico Martini @DrNicoMartini | Elizabeth McCormick @Elizabeth_Helo | Rani Monson @RaniMonson | Debbie Mrazek @DebbieMrazek | John J. Nosal @JNosal | Eddie Reeves @EddieReeves | Cynthia Sanchez @OhSoPinteresting | Johnny Tan @FMMKTalkRadio | A.J. Wood @AJ Wood I removed my mention from the list above, but if you would like my Twitter ID, it is @LissaDuty! I do highly recommend that you follow each one of these awesome speakers and give them a testimonial about their presentations. Thank you to Jimi Bratt for assisting and keeping me organized. In addition Jay Calhoun is helping with setup, audio, and technology issues at the event. John Nosal is speaking on Sunday and is also managing technology on-site Sunday. John has done a ton of pre-work meeting with the hotel to ensure we have the right setup, that lapel microphones work, etc., for the big two days. (I did recruit John’s daughter Rachel for several tasks. She helped with feedback on printed literature and is coming out Sunday to participate and assist as needed. Thank you, honey! ) Thank You Brad Ruekberg. Channel Three Productions (@ChannelThree) is providing video production services for this year’s 2013 conference. I can’t wait to see the videoed sessions (which will be provided to each speaker) and the commercial he is going to make for the 2014 marketing material. I have two guest bloggers this year who will be LIVE blogging the speaker sessions and presentations. Thank you Andi Reis of Ralph’s Design and Deli and Edgar for sharing your awesome writing skills with us. Thank You Aida Rojas (@AidaDRojas) for guest tweeting on the @DFWRocksSMDay Twitter ID both days of the conference. Wow! That is a lot of “Thank You” mentions. These people are awesome! I must thank two more people who did a ton of work behind the scenes: Nikki Bassham, the graphic artist who designed the DFW Social Media News, the conference logo, and assisted at the conference. Shelley Fleming, who put her copy editing services to use for this print piece and the conference website. Thank You! I can’t end this letter without thanking you, the reader, who most likely Shared, Commented, Liked, Tweeted, Retweeted, Pinned, Repinned, 1+, etc. Without YOU, social media would not be where it is today! One more thing: I think DFW rocked Social Media Day 2013! What about you? Send out a tweet or post on Facebook and use our hashtag #DFWRocks2013. Conference Organizer, Lissa Duty
Editor-in-Chief: Lissa Duty
June 29-30, 2013 Vol 2 Issue 2 Page 3
Production: Nikki Bassham
Editor-in-Chief: Lissa Duty
June 29-30, 2013 Vol 2 Issue 2 Page 4
Production: Nikki Bassham
Break-Out Sessions Saturday, June 29, 2013 | 9:00 am Sessions Defining a Marketing Strategy for Success | Patty Farmer
Room: Elm Fork
In the 21st century many businesses start marketing their business without a real plan. You must know your message, know who your potential client is, and determine the best platforms and social sites to connect with this client. In this presentation, Patty will walk you through exercises to identify the answers to these questions and get you moving toward success in your marketing. Patty Farmer, “The Networking CEO™”, is a multi-award winning and highly sought after Business Growth Strategist, marketing professional, public speaker, radio show host and co-author of Making Your Connections Count and Success in High Heels. PattyFarmer.com
The Power of Pictures: Effective Journalism & Video Broadcasting | Jeff Brady
Room: Spring Creek
You must tell a story with your content, whether you are writing a blog post, a status update, or recording a video. The bottom line: People will watch video more (and longer) than they will read. If your web presence does not include video, it can be considered inadequate (especially by 20-somethings). The price of entry is lower than ever and bandwidth / capacity is higher than ever. Jeff Brady, author of Brand Echonomics, founder of Brady Media Group and host of The Texas Daily, knows the modern media landscape inside-out. He’s seen it evolve from his days as a beat reporter to becoming a news anchor in Dallas. BradyMediaGroup.com
The World Has Gone Mobile: Why You Need to Join Them | J.R. Atkins
Room: White Rock
We hear and see “Mobile Apps” on the street, in our office, in our home, on TV … there seems to be an app for everything. What about Mobile Apps for your Business? J.R. will explore the difference between a Mobile Website and a Mobile App, Why the hype, Where is the value, Where might I use apps: CRM, Accounting, Customer Service, Human Resources; Where do I get these apps and how much do they cost? J.R. will inform, entertain and inspire you to grow and use technology. J.R. Atkins, author of Social Media 2.0 and Roadmap to Success is a recognized speaker and consultant, specializing in Social Media, Mobile Apps & Marketing. SomethingDifferentCompanies.com
10:00 am Sessions Key Messages: Your Brand’s Stiletto Heel. Do the Platform Walk | Rani Monson
Room: Elm Fork
Key Messages are the stiletto heel of your brand – it’s the showcase. Understand how to create your own platform. Then, walk-the-talk! We’ll look at each platform to understand how to consistently communicate your key messages from platform to platform. Rani will have you covered from head to toe. Rani Monson, a seasoned interactive strategist and marketing technologist, helps clients create profitable opportunities. She works with companies on product development and marketing, including content strategy and execution. RainMakingMarketing.com
Social Media Unplugged: Using your Social Media Skills Offline | Chris Forbes
Room: Spring Creek
The original Facebook was not a digital network, it was a book published by Harvard University which students used to network socially. Years before people were clicking “like,” sharing interests, posting photos, adding friends & followers, etc., social networking was taking place. This session unplugs the technology of social media and discusses how four basic interactions found in every social network are useful everywhere. If social media skills help you online, imagine what they can do for you offline! Chris Forbes is a frustrated ex-comic, indie film marketer, and co-author of Guerrilla Marketing for Nonprofits. Lately Chris has focused on representing and marketing independent film productions, Heart of a Rebel and The Savior. ChrisForbes.org
Intro to Blogging & Why It Matters | Renee Groskreutz
Room: White Rock
Renee will take you thru a three-step process in this session. Step 1: Decide the purpose of your blog, Categories, Titles and Curation vs. Original Creation, Blog Length and Blog Timing. Step 2: Individual exercises to gain focus for the blog, Platform and Legalities, Do you have the right set-up for you, Top plugins to get you started, Images, Are they legal, and Branding basics. Step 3: Getting it Social and process, The Social Process, The Blogging Calendar and Tools. Renee Groskreutz, author of 15 Twitter Tips for Authors & Other Grownups (who don’t know what the h?ll to do) and Chief of Creative at Ralph’s Design & Deli. She is a blogging evangelist and supports client design needs for social media, blogs and creative strategy. RalphsDesignandDeli.com
11:00 am On-Your-Own Lunch
NosalCentral Internet Marketing Solutions
BizLinkNetworking.com
NosalCentral.com DFWWP.org
DFWSocialMediaMarketing.org
BradyMediaGroup.com
Editor-in-Chief: Lissa Duty
June 29-30, 2013 Vol 2 Issue 2 Page 5
Production: Nikki Bassham
Break-Out Sessions Continued Saturday, June 29, 2013 | 1:00 pm Sessions From Content Strategy to Content Production | AJ Wood
Room: Elm Fork
Content Strategy is not enough. You can talk about creating content; frequently releasing it, channels of distribution, socializing, adding SEO, and more, but a blank page is still empty at the end of the day. Learn how to quickly move from strategy to production; Jump-start your content production using features in existing technology; Improve the reach of your stories with tips and tricks from SEO experts; Determine how to develop a production calendar. Content Strategy is only half the equation. Content Production is what your customers want, need, and desire. AJ Wood is a Solutions Consultant for Adobe where he engages enterprise customers on the benefits of Adobe software. He has been ranked the #1 Adobe Instructor WORLDWIDE more than once and is best known for his educational YouTube series, “I Create Content.” AJWood.com
How to Effectively Manage the Social Media Time Suck | Lissa Duty
Room: Spring Creek & White Rock
Using social media to market your business is important. Having time to manage your clients and actually do work is equally important. Business owners get online to post updates and participate in conversations; the next thing they know two or three hours have passed and they haven’t accomplished their initial goal. Learn how to divide your time, use social media with a purpose, what tools to use to post where, and how to get maximum impact, while saving your time for your real work. Lissa Duty, author of 20 Tips to Twitter Success: Learn How to Market Yourself, Your Brand or Your Business Online is a social media coach, strategist and consultant. Known as “Online Social Coach”, she founded OnlineSocialCoach.com, a social media membership site dedicated to supporting business owners globally. LissaDuty.com
2:30 pm Sessions It’s Not Stalking, It’s Follow Up | Elizabeth McCormick
Room: Elm Fork
Featured in the business book, Women Entrepreneur Extraordinaire, this sales strategy is for sales teams, network marketers, and entrepreneurs. You will learn how to: Immediately build rapport with a potential client at a networking event, Implement a proven system for dramatically increasing revenue and Integrate Social Media Follow Up into a step by step plan that can be put into ACTION that very day! Elizabeth McCormick, author of Succeeding in Spite of Everything has empowered audiences all over America with her action-packed speaking. Former Army Black Hawk Helicopter Pilot, she has flown over 700 hours in missions. YourInspirationalSpeaker.com
Pinterest As a Power Tool for Your Business | Cynthia Sanchez
Room: Spring Creek & White Rock
Pinterest has quickly become one of the largest social networks. It has been proven to drive traffic and generate sales. In this presentation, Cynthia will teach you techniques to optimize your site, and Pinterest account to maximize your pinning efforts. Learn about SEO benefits and ways to use Pinterest for targeted marketing, and to build trust and loyalty with your clients or customers. Cynthia Sanchez writes and podcasts about all things Pinterest. She explores ways to utilize Pinterest for marketing, increasing brand awareness, and traffic generation. She reveals tips and techniques to leverage the power of Pinterest. OhSoPinteresting.com
4:00 pm Book Signing Special thanks to the DFW Rocks Volunteers bringing the IRL action Online! Aida Rojas’s mission is to flatten the world by helping local businesses compete nationally by leveraging the power of Internet Marketing. Guest Tweeting #DFWRocks2013
Andi Reis is an editor, copywriter and brand activator serving as Content Barista at Ralph’s Design & Deli. Guest Blogger #DFWRocks2013
The-Sales-Company.com
RainMakingMarketing.com
PattyFarmer.com
Special thanks to EVERYONE that contributed with a tweet, Facebook “Share” or post. Your efforts have not went unnoticed.
SomethingDifferentCompanies.com
ILiveInDallas.com
Editor-in-Chief: Lissa Duty
June 29-30, 2013 Vol 2 Issue 2 Page 6
SiteLab.com Hypeworthy.net
BuzzShift.com
Production: Nikki Bassham
ResponsibleWorks.com
Editor-in-Chief: Lissa Duty
Channel3.com
June 29-30, 2013 Vol 2 Issue 2 Page 7
Production: Nikki Bassham
ReevesStrategyGroup.com LissaDuty.com
AJWood.com
ISocialDesign.com
KBJOnline.com
Editor-in-Chief: Lissa Duty
June 29-30, 2013 Vol 2 Issue 2 Page 8
Production: Nikki Bassham
Editor-in-Chief: Lissa Duty
June 29-30, 2013 Vol 2 Issue 2 Page 9
Production: Nikki Bassham
5 Ways You Can Use Social Media to Get Rich Written by Lissa Duty of LissaDuty.com Now that I have your attention, I must confess that there is no magic bullet to getting rich using social media, and any social media person that tells you that is misleading you. However, there are many ways to use social media to get attention, drive traffic to your website, and brand yourself as an authority. These can certainly contribute to your goal of “getting rich,” but social media alone will not create this opportunity. Start with answering these questions below, which will help you to use social media to “get rich.”
Let’s start with the WHY • Why are you using social media? • Why do you feel social media is important in achieving these goals? • Why is this important to your potential customer?
It’s time for the WHAT • What do you want your potential customer to know about you or your brand? • What different kinds of content would you share to generate interest about this topic? • What makes your product or service different from the guy next door who charges less? You need to integrate blogs, videos, tips, and other people’s reputable content to get your message across. You have to reach your potential customers the way they learn, to best remember you and your product or service.
Last, but certainly not least is the WHERE • Where is your future customer visiting? • Where is the best platform to market your product or services? • Where is the close (the sale) going to take place? If the best platform to market your product or service doesn’t match where your ideal customer frequents, you will have to get creative and use different methods to drive them to the best platform to highlight your product or service. “Don’t put the cart before the horse” is something I refer to frequently when talking with small business owners about using social media. They have created and started posting on social media platforms with no real purpose or reason defined, other than “a friend told them they needed to,” and I love this one: “because everyone else is.” Even if you have been using social media for years, every now and again you need to review and evaluate the WHY, WHAT and WHERE. Don’t worry, I didn’t forget about Way #4: HOW to Get Rich Using Social Media http://bit.ly/5WayswSM. Head to this blog post where I share the concrete steps you can take to move toward getting exactly what you want.
Editor-in-Chief: Lissa Duty
June 29-30, 2013 Vol 2 Issue 2 Page 10
Production: Nikki Bassham
Editor-in-Chief: Lissa Duty
June 29-30, 2013 Vol 2 Issue 2 Page 11
Production: Nikki Bassham
Editor-n-Chief: Lissa Duty
June 29-30, 2013 Vol 2 Issue 2 Page 12
Production: Nikki Bassham