LIM College Continuing & Professional Studies Course Bulletin
LIM College has educated students in the business of fashion for nearly 75 years. Now the New York City community can benefit from our expert faculty by taking evening or weekend courses which focus on creative technology, business, career development and New York City. Join us this fall!
Continuing & Professional Studies COURSE BULLETIN FALL 2013 “A 2013 BEST COLLEGE IN THE NORTHEASTERN REGION” — Princeton Review Our World is Your Classroom For nearly 75 years, LIM College has been New York City’s premier college for students who want to launch business careers in fashion. Devoted exclusively to the business of fashion, LIM offers a unique combination of rigorous academics and extensive hands-on experience to prepare students for successful futures as business professionals in a dynamic fashion world. Now, LIM College offers its world-class faculty and industry partners, expertise, and facilities to the community through its Department of Continuing and Professional Studies. Whether you are a professional looking to refresh or expand your marketable skills, explore a new career opportunity, or want to participate in a new and innovative experience, we offer three exciting tracks to pursue your interests: Creative Technology and Business Skills, Career Development and Discovery, and “Happenings-Talks-Sights in the City.” Each track focuses on some element of fashion merchandising, marketing, styling, visual merchandising, or communications. 1 Registration and Policies To register by credit card for one or more courses, please go to www.limcollege/ continuinged.edu. LIM College reserves the right to cancel a course if there is low enrollment. In the event LIM College cancels a course, 100% of the tuition will be refunded. Course withdrawal and refund of course fee requests must be made via e-mail one week before the course date by contacting email@example.com. A 75% refund will be issued if the request meets our requirements. No refunds will be issued thereafter. All continuing education courses are non-credit. If you are interested in taking a credit-bearing course as a non-matriculated student, please contact the Office of Admissions at firstname.lastname@example.org. Personal attention is an LIM College hallmark, and we’ll be happy to answer your questions. To learn more, please contact us at email@example.com or 1-800-677-1322. Creative Technology and Business Skills Track INTRODUCTION TO ADOBE ILLUSTRATOR Adobe Illustrator is a powerful drawing and presentation software program used extensively in the fashion merchandising, interior design, visual display, and advertising industries. This course will introduce you to the interface, its tools and useful techniques, and you’ll create an online portfolio and style presentations. Instructor: Walter Atkinson, LIM College Fashion Merchandising Department Choose Session A or B: Session A: Monday 9/16, Wednesday 9/18, Monday 9/23, and Wednesday 9/25 Session B: Monday 11/4, Wednesday 11/6, Monday 11/11, and Wednesday 11/13 Time: 6:15 – 8:30 p.m. Location: Maxwell Hall Room 4512 Cost: $375 (Please bring a flash drive to class on which to save your work.) GOOGLE SKETCHUP PRO3D Learn to master Google Sketchup Pro, a user-friendly 3D modeling program. Sketchup Pro 3D is used in many fashion- related businesses, including interior design and visual display. This course will teach you how to create a floor plan and design a living space, incorporating objects and textures. Upon completion of this hands-on workshop-style course, you will be able to create, animate, and present a 3D environment. Instructor: Walter Atkinson, LIM College Fashion Merchandising Department Choose Session A or B: Session A: Monday 10/21, Wednesday 10/23 Monday 10/28, and Wednesday 10/30 Session B: Monday 12/9, Wednesday 12/11, Monday 12/16, and Wednesday 12/18 Time: 6:15 – 8:30 p.m. Location: Maxwell Hall Room 4512 Cost: $375 INTRODUCTION TO ADOBE PHOTOSHOP Adobe Photoshop is image editing software used extensively in many fields, including fashion merchandising, interior design, visual display, event planning, and advertising. In this course, you will learn how to use Photoshop and create an online portfolio connected to your LinkedIn profile. This portfolio will include collages, mood boards, texture boards, and business cards. Instructor Walter Atkinson, LIM College Fashion Merchandising Department Choose Session A or B: Session A: Monday 9/30, Wednesday 10/2, Monday 10/7, and Wednesday 10/9 Session B: Monday 11/18, Wednesday 11/20, Monday 12/2, and Wednesday 12/4 Time 6:15 – 8:30 p.m. Location Maxwell Hall Room 4512 Cost $375 (Please bring a flash drive to class on which to save your work.) VISUAL MERCHANDISING AND DISPLAY Visual merchandising is an indispensable component of successful retail strategy. Study the principles, philosophies, and technologies of visual merchandising through marketplace exploration and hands-on classroom experimentation. Guided by visual merchandising professionals, you will learn basic design principles and how to present merchandise to project powerful brand and fashion statements. Class sessions will include in-depth analysis of the retail store environment. Instructor: Eric Feigenbaum, Chair of the Visual Merchandising Department, LIM College; New York Editor of Visual Merchandising and Store Design magazine; 2012 Markopoulos Award winner Dates: Thursdays 10/17, 10/24, 10/31 and 11/7 Time: 6:15 – 8:30 p.m. Location: 545 Fifth Avenue, 7th floor Room 0511 Cost: $325 (Course fee does not include the cost of supplies.) “ LIM IS A LEADER WHEN IT COMES TO PROVIDING STUDENTS WITH THE TOOLS THAT TRULY MATTER IN THE WORKPLACE IN THE BUSINESS OF FASHION.” CHRIS SEELING PRESIDENT, B&S SHOWROOM 2 3 Career Development and Discovery Track FASHION WRITING FOR NEW MEDIA Learn and practice how to write for new media platforms, including Twitter, blogs, and mobile-phone communications. Explore techniques for effective communication in the contemporary fashion environment, where micro-messages, complex imagery, customer participation, and data-metrics are all part of the fashion-writing mix. Instructor: Julia DiNardo, Editor—Fashion Pulse Daily Dates: Wednesdays 10/2, 10/9, 10/16 and 10/23 Time: 6:15 – 8:30 p.m. Location: Maxwell Hall Room 4534 Cost: $205 FASHION COMMUNICATIONS IN THE DIGITAL AGE This workshop introduces you to the principles and practices of advertising and public relations as they apply to fashion brands and products. Learn about brand building, brand positioning and brand ambassadors—the foundation of all effective communications. Industry professionals will guide you in identifying and communicating brand principles to a variety of target markets through multi-media channels, including online campaigns, social networks, and emerging media platforms. Instructor: Heidi Diamond, Television Executive and Former President—Broadcasting, Martha Stewart Living Omnimedia Dates: Tuesdays 9/17, 9/24, 10/1 and 10/8 Time: 6:15-8:30 p.m. Location: Maxwell Hall Room 4521 Cost: $205 PRESENTING THE BEST OF YOU Take this class to sharpen your public speaking skills and become a more accomplished communicator. You’ll develop your listening, critical-thinking, and audience analysis abilities in a supportive environment. The techniques and strategies you learn will increase your confidence, enhance your image, and allow you to participate more effectively at meetings and in presentations to small and large groups. Instructor: Rebecca Collier, Actor and Teaching Artist, LIM College Arts & Sciences Department Dates: Tuesdays 9/17, 9/24, 10/1 and 10/8 Time: 6:15 – 8:30 p.m. Location: Maxwell Hall Room 4522 Cost: $205 MARKETING YOUR FASHION BUSINESS Do you have an idea for an amazing fashion product, but you’re not sure how to get the word out? Learn how to promote your fashion business using public relations, product and celebrity placement, advertising, and online and traditional promotion. You’ll also learn how to network and grow your customer base. You will leave this Course with a complete marketing plan tailored to your own business. Instructor: Rebecca Fitts, Owner, Pop-up Marketing Choose Session A or B: Session A: Wednesdays 9/18, 9/25, 10/2 and 10/9 Session B: Wednesdays 11/13, 11/20, 12/4 and 12/11 Time: 6:15 – 8:30 p.m. Location: Maxwell Hall Room 4522 Cost: $205 DEVELOP YOUR PERSONAL BRAND Learn how to channel your work, life experience, and career aspirations into a marketable brand that helps you stand out and get noticed in your current position and in the job market. This course combines insights from marketing, psychology, and career-development specialists who impart knowledge on how to develop and promote your personal identity for maximum career success. Instructor: Rebecca Fitts, Owner, Pop-Up Marketing Dates: Wednesdays 10/16, 10/23, 10/30 and 11/6 Time: 6:15 – 8:30 p.m. Location: Maxwell Hall Room 4522 Cost: $205 “ THE HANDS-ON LEARNING APPROACH AT LIM COLLEGE GAVE ME AN INSIDE LOOK AT THE INDUSTRY AND A WONDERFUL FOUNDATION FOR MY CAREER PATH.” SANDRA MARISCAL, ‘07 GLOBAL PRODUCT INNOVATION CONSULTANT, AVON PRODUCTS, INC. 4 5 ENTREPRENEURSHIP BOOT CAMP Creating a business plan is an important step in starting a business. But what needs to happen before and after? How do you decide whether or not to launch a business, and where do you find the financial support necessary to make your dream a reality? In this course, we’ll explore the steps you need to take to create a successful company— from making the choice to become an entrepreneur to building a customer base. Instructor: Charell Star Charleston, PR, Events & Social Media Specialist & Entrepreneur Dates: Thursdays 10/3, 10/10, 10/17 and 10/24 Time: 6:15 – 8:30 p.m. Location: Maxwell Hall Room 4522 Cost: $205 LAYERS OF LUXURY Learn all about the fashion industry’s luxury sector and niche luxury marketing. In this course, we will trace the luxury market from its birth in France during the Court of Louis XIV to today’s affordable and aspirational luxury lines. We will also explore the target audiences purchasing these luxury lines, as well as strategies to reach them. Instructor: Rene C. Hunter, Former Fashion Director of Bloomingdale’s and former Luxury Buyer—Saks Fifth Avenue Dates: Wednesdays 10/9 and 10/16 Time: 6:15 – 8:30 p.m. Location: 545 5th Avenue 7th floor Room 0502 Cost: $110 PUBLIC RELATIONS 2.0 In today’s world, getting your product or service featured in the local newspaper simply isn’t enough. To make an impact and get noticed, PR professionals must engage journalists, connect with bloggers, and make the most of social media platforms, such as Facebook, LinkedIn, YouTube, Instagram, and Twitter. If you do it correctly, your brand will reap the benefits. This course covers the conventional skills that every PR professional must know, along with new strategies to leverage the power of social media. Instructor: Charell Star Charleston—PR, Events & Social Media Specialist & Entrepreneur Dates: Wednesdays 10/30, 11/6, 11/13 and 11/20 Time: 6:15 – 8:30 p.m. Location: Maxwell Hall Room 4534 Cost: $205 Happenings–Talks– Sights in the City Track FROM THE INSIDE OUT: PLANNING THE PERFECT EVENT Have you ever wondered what goes on behind the scenes at a big event? Join us and learn how to make special events sparkle. From weddings, parties, and product launches to the latest fashion events, we’ve got tons of insider tips, no matter what your venue or budget. Through hands-on workshops and class discussions, you’ll learn how to create an unforgettable event. Instructor: Terance Coffee, Events Producer Dates: Wednesdays 10/16, 10/23, 10/30 and 11/6 Time: 6:15 – 8:30 p.m. Location: 545 5th Avenue 7th floor Room 0512 Cost: $205 FABRIC ID Become a more informed shopper, buyer, and merchandiser by learning current textile terminology, fiber properties and characteristics, and basic textile structures. Learn how fibers and fabric structures feel in the hand and look on the body. This series of in-depth workshops will enable you to correctly identify knitted and woven fabrics, as well as natural and manufactured fibers, leading to a greater understanding of appropriate end use for apparel. You’ll also receive a take-home kit for future reference. Instructor: Janice Everett, Textile Designer and Vintage Fashion Expert, LIM College Fashion Merchandising Department Dates: Tuesdays 10/15, 10/22, 10/29 and 11/5 Time: 6:15 – 8:30 p.m. Location: 545 5th Avenue 7th floor Room 0510 Cost: $215 (Course fee includes supplies.) FASHION TREND TRACKER In this course, we’ll scour the streets of Brooklyn, the Bronx, and Manhattan to unearth the latest fashion trends. Under the guidance of fashion forecasting analysts, explore and observe New York City, its fashion, and its people to create your very own fashion trend tracker journal. Instructor: Fabrizio Babino, Owner, Noise 784 (Marketing and Events agency) Dates: Saturdays 9/28, 10/5, 10/12 and 10/19 Time: 11 a.m. – 2 p.m. Location: (Class starts at 545 5th Avenue Room 0502 and then departs to visit various areas throughout NYC.) Cost: $205 (Course fee does not include subway fare.) 6 7 CREATING A NEW YOU: PERSONAL STYLE MAKE-OVER Join us as we pull out all the stops and find affordable ways to create a stylish new you. Under the guidance of a seasoned personal image and make-over professional, you will learn to develop a sense of style that turns heads and gives your image a boost. Instructor: Cheryl Overton, Pop Culture Expert & Fashion Brand Strategist Choose Session A or B: Session A: Wednesdays 9/18, 9/25, 10/2 and 10/9 Session B: Wednesdays 11/13, 11/20, 12/4 and 12/11 Time: 6:15 – 8:30 p.m. Location: 545 5th Avenue 7th floor Room 0512 Cost: $205 BUYING VINTAGE APPAREL Arm yourself with the knowledge you need to get the best deals on vintage apparel. In this course, you’ll learn how to identify value and spot fakes. You’ll also learn to determine the providence of vintage apparel through elements including silhouette, construction, fabrics, and detailing. In addition, this course covers label styles, sewing techniques, pattern imagery, and cloth texture to help you correctly identify vintage clothing eras and origins. Instructor: Janice Everett Textile Designer and Vintage Fashion Expert, LIM College Fashion Merchandising Department Dates: Saturdays 9/21, 9/28, 10/5 and 10/12 Time: 10 a.m. – 1 p.m. Location: 545 5th Avenue 7th floor Room 0510 Cost: $205 FASHION PHOTOGRAPHY Do you love being behind a camera? Do you have an eye for fashion? Broaden your horizons and learn the basics of fashion photography from an experienced New York City fashion photographer. Topics to be covered include equipment, technique, studio production, and creative processes for producing commercially and artistically successful photographs for print media. A digital camera is required for all Class sessions. Instructor: Michael Creagh, Professional Photographer Time: 6:15 – 8:30 p.m. Dates: Wednesdays 10/2, 10/9, 10/16 and 10/23 Location: 545 5th Avenue 7th floor Room 0509 Cost: $205 “LADIES’ MILE” TALK AND TOUR In the late 19th and early 20th centuries, the area known as “Ladies’ Mile” (located between 8th and 23rd Streets and bound on the East and West by Broadway and Sixth Avenue) was the heart of New York City’s retail world. Discover and explore “Ladies’ Mile” on a walking tour that will teach you about the history and distinctive architecture of this extraordinary district. Instructor: Eric Feigenbaum, Chair of the Visual Merchandising Department, LIM College; New York Editor of Visual Merchandising and Store Design magazine; 2012 Markopoulos Award winner Date: Saturday 10/26 Time: 11 a.m. – 2 p.m. Location: 545 5th Avenue 7th floor room 0502 (The class will meet at LIM College and then depart for the “Ladies Mile.”) Cost: $50 FROM CANVAS TO CATWALK: FASHION + ART Explore and discover the relationship between iconic art and fashion through the ages to develop an awareness of the fashion cycle. By understanding fashion’s relationship to art, you will better understand how the billion-dollar fashion industry is cyclical, predictable, and strategic. This course will consist of class discussions and museum visits. Instructor: Michael Palladino, LIM College Department of Student Life Dates: Saturdays 10/5, 10/12, 10/19 and 10/26 Time: 10 a.m. – 1 p.m. Location: 545 5th Avenue 7th floor Room 0501 Cost: $205 (Course fee includes museum admission. Subway fees are not included.) FASHION AND ARCHITECTURE, A UNIFIED SPIRIT OF THE TIMES Discover the syncopated rhythms of fashion and architecture. Explore the “spirit of the times” in New York City and see how architecture and fashion respond to similar influences. These two seemingly disparate fields intersect in more ways than you may realize. Intersections to be explored include Calvin Klein and Norman Foster, Alexander McQueen and Frank Gehry, and Michael Kors and SHoP Architects. This course will consist of in-class discussions followed by field visits. Instructor: Laurence Marner, Marner Architecture Date: Saturdays 10/5, 10/12, 10/19 and 10/26 Time: 11 a.m. – 2 p.m. Location: 545 5th Avenue 7th floor room 0504 (The class will meet at LIM College and then depart for the field visits.) Cost: $205 8 9 12 East 53rd Street, New York, NY 10022 212-752-1530 or 800-677-1323 www.limcollege.edu