2012 East Side Progress
Progress 2012: Tales of the Trade. Progress is a magazine spotlighting local businesses in and around the East Side of St. Paul, Minnesota. A supplement to the East Side Review - published by Lillie Suburban Newspapers, Inc. This issue features: Saint Paul Port Authority; Kath Heating, Air Conditioning & Electrical; Sher's Silver Shears; Kendall's Ace Hardware; Community of Peace Academy; Twin Cities Academy and Twin Cities Academy High School; ESABA - East Side Area Business Association; East Side YMCA; Arcade Animal Hospital; Excel Pawn and Jewelry; Realife Cooperative of Phalen Village; Christina Clinic; The Truman Company; Apollo Heating and Air Conditioning.
TALES OF THE TRADE Every good community has great businesses. Every great business has a compelling story. Every compelling story has to be told. Week of March 19, 2012 â€˘ Supplement to the East Side Review â€˘ Published by Lillie Suburban Newspapers, Inc. Port Authority: Strong partner for a strong community The Saint Paul Port Authority works its industrial-development niche — as each and every one of its partners works theirs — to build a better community. Our efforts over the past 80 years to provide businesses with a clean industrial site on which to expand and a trained workforce to help them prosper have the added benefit of strengthening our police, fire and public works services, as well as our libraries, parks and recreation centers. We understand this symbiotic partnership of thriving industrial businesses and a stronger Saint Paul. So does the Initiative for a Competitive Inner City (ICIC), a research and strategy organization based in Boston, Massachusetts. That’s why we commissioned ICIC to analyze the impact of industrial development on Saint Paul services and amenities, as it has done in cities throughout the country. Early indications from ICIC are that industrial development is as essential as ever to a thriving city. Industrial tax parcels underwrite more than $65 million in annual revenue to support our Saint Paul quality of life — and nearly half of that revenue comes from businesses in our 21 inner-city centers. Businesses on industrial sites also give much more than they receive. Industry’s demands on city services like police and fire and public works are smaller than its commercial, retail and residential counterparts. Industrial businesses provide jobs that pay well, which, in turn, enable people to reinvest in their homes, neighborhoods and communities. This domino effect helps strengthen public schools and community arts and recreation amenities. In essence, the positive economic impact of industrial development encompasses the entire Saint Paul community. You will read more about the ICIC findings in this annual report. While the report will look forward, our retrospective of 2011 shows we had a very good year. We again expanded each of our four lines of business, and we expect this prosperity to continue this year, despite a very tough economic climate in Minnesota and throughout the country. Economic Development On the banks of the Mississippi River, we finished construction of a new slip at our Southport River Terminal and saw our harbor operator proceed with plans to substantially overhaul operations at our Barge Terminal 2. Inland, at our Beacon Bluff Business Center, we completed preparation of the largest single site available for development currently under way in the City of Saint Paul: 11 acres, part of which once served as the international headquarters for the 3M Co. We also installed a new road through the site from Phalen Boulevard to Forest Street. The overall Beacon Bluff project, comprising 61 acres on Saint Paul’s East Side, continued to receive recognition from a variety of sources in 2011. Among them: The National Demolition Association Environmental Excellence Award for environmental stewardship in demolition projects; Environmental Initiative’s Sustainable Communities Award; and the Minnesota Society of Professional Engineers Seven Wonders of Engineering Award for the Port’s installation of its next-generation stormwater system. That system, by the way, treats previously untreated runoff from 163 acres of Saint Paul before it wends its way to the WESTMINSTER Mississippi River. In June, together with our joint equity partner, Wellington Management Inc., we broke ground on a $3 million, 60,000-square-foot building at our River Bend Business Center, which is just south of Randolph Avenue and Shepard Road. And in July, a company called BanBro began construction of a $5 million, 52,000-square-foot headquarters building at our Chatsworth Business Center at Chatsworth Street and Pierce Butler Route. BanBro owns two companies (Terrybear Urns & Memorials and River of Goods) that sell a variety of products primarily through the Internet. The company completed construction of the new facility in December 2011. Both our Trillion BTU Energy Conservation and New Markets Tax Credits programs exceeded projections. Trillion BTU, which is one of the first in the nation to use energy conservation as a statewide economic development tool, financed 22 projects through 2011. As a result, nearly $13.5 million has been invested in conservation measures to help companies reduce energy costs. The projects have resulted in 142 construction jobs and more than 463 retained and new jobs in businesses receiving Trillion BTU assistance. The Economic Development Association of Minnesota honored the program with its 2011 Partnership Award. The Port’s allocation of federal New Markets Tax Credits to help Baldinger Bakery finance its expansion into Beacon Bluff also was honored at a national conference in 2011. The Novogradac Community Development Foundation honored the Port at a New Markets Tax Credit Investors Conference in Chicago, Illinois. Baldinger recently opened its $29 million, 144,000-square-foot bakery on the eastern end of Beacon Bluff. Workforce Development On the workforce development front, the U.S. Environmental Protection Agency awarded us a $300,000 Brownfields Job Training grant to be administered by our subsidiary, Employer Solutions Inc. EPA Regional Administrator Susan Hedman recognized our leadership in brownfield redevelopment. The grant will help finance training of 90 students and the placement of at least 70 percent of graduates in environmental remediation jobs. We are proud of our track record of providing businesses with clean land on which to expand in Saint Paul, which in turn provides expanded opportunities IN SAINT PAUL’S EAST SIDE NEIGHBORHOOD for Saint Paul workers. Currently, 526 companies reside in our business centers and river terminals, employing more than 17,000 people. The average wage of workers in our business centers is $23.06 an hour plus benefits. On another matter in 2011, we settled five years of litigation over the disposition of a bond fund that was used in the 1970s and 1980s to finance economic development projects in Saint Paul. We believe the settlement is a win for the more than 2,600 bondholders still in the fund, the community in which we live and work, and the Port Authority. Finally, we continually search out opportunities to create quality jobs, expand our local tax base, and advance sustainable development in Saint Paul. After all, that’s why we exist. You can help us in this search by telling us how we’re doing. Call us. Write us. Email us. Stop by. We believe that working together we can help Saint Paul grow and prosper. At Kath, customer satisfaction is guaranteed F urnace on the fritz? A/C blowing hot air? For all your heating, cooling and electrical needs, you can count on Kath. Along with a trusted name in the industry, Kath Heating, Air Conditioning and Electrical offers top-notch products, stellar service and a full electrical shop in-house. Thanks to customer satisfaction rates ranging from 98 to 100 percent, Kath has been deemed a “Carrier factory-authorized dealer,” notes manager and master electrician Keith Williams. “Carrier is the industry’s leader,” Williams explains. “They’re constantly updating their products.” In late spring or early summer, Carrier will be coming out with their new long-anticipated “Infinity Control,” a communicating Wi-Fi-enabled touch-screen thermostat. With the new Infinity Control, customers can adjust the home thermostats from any computer with an internet connection or a smart phone anywhere with Wi-Fi. “It’s something people have been asking about and wanting,” Williams says. “It benefits technicians and provides extra comfort for customers. It is calibrated to one third of a degree.” Carrier also recently released a new line of ultra-efficient furnaces that provide up to 98 percent efficiency and added comfort. And if you’re hoping to keep cool this summer for a reasonable cost, consider purchasing a new A/C system from Kath. Last year, Carrier updated their air conditioning product line to maximize performance and efficiency, notes sales representative Jim Manos, and when people upgrade, they get Carrier’s earthfriendly Puron air conditioning system. The old R-22 Freon refrigerant that’s been used in air conditioning for years is being phased out, All Kath products are installed by Kath employees, not subcontractors, Williams notes, and customer satisfaction is guaranteed. From left to right; Servicemen Gary Carlson, Antone Cumpian and Brent Golaski. Manos says, and an environmentally-friendly Puron system will give customers better performance, lower utility costs, and fewer repair bills. “It’s a more dependable unit all around,” explains sales representative Brad Hansen. Customers who have replaced their furnace and air-conditioning systems lately have seen average energy savings of about 35 to 45 percent, Manos says. And those looking for even more energy savings can achieve them without digging up their landscape for geothermal systems. Carrier’s new inverter-technology heat pump gives homeowners equivalent heating compared with ground-source geothermal heat pumps. Whether you’re looking to upgrade to a new system or repair an old one, you can always count on the staff at Kath. All Kath products are installed by Kath employees, not subcontractors, Williams explains, and Kath technicians are ‘A tuned-up furnace is a happy furnace’ says longtime service coordinator Rodney Johansen. Regular maintenance for furnace and air systems isn’t just a good idea — it’s a money-saving must. “Cleaning and maintenance keep that system working effectively and efficiently so your savings don’t drop,” Johansen explains. “Your furnace is a moving mechanical system just like your car’s engine. “Nobody buys a new car and then doesn’t change the oil for five years. Your car needs regular attention to be kept running in top shape, and so do your home’s heating and cooling systems.” certified by the North American Technician Excellence program and licensed with St. Paul and Minneapolis competency cards. Employees always pulls all necessary permits for every job, Williams adds, taking that burden off the homeowner as well as ensuring a high-quality, code-compliant installation. Have you felt abandoned by another company during a January furnace outage? Kath provides 24-hour-a-day service during the heating season, and customers can also take comfort in knowing that when they call during daytime hours, they’ll always be greeted by friendly office staff, such as service manager Rodney Johansen or office manager Sue Tubman. Tubman goes above and beyond to ensure customers get any rebates available to them; she even fills out the necessary paperwork so all customers have to do is sign on the dotted line.“If we offer a rebate, we make sure our customers get it,” Tubman says. Customers can also purchase filters on Kath’s website at www.kathhvac.com. Kath Heating, Air Conditioning and Electrical is a division of Kath Fuel Oil Service Co. Inc. Thanks to its dedication to reliable products and expert staff, the familyowned company has remained in business since 1944. “At Kath, 100 percent satisfaction is guaranteed,” Williams says. “We want absolutely no unhappy customers.” UP TO $2,10 0.00 In Rebates and Incentives Available! Buy Now Pay Later Financing Available 24 HOUR SERVICE We’re making room in our Warehouse for Carrier’s NEW High Efficient Furnaces and Heat Pumps 5% 10% OFF* Any In-Stock Inventory Call us for ALL of your Heating, Air & Electrical needs! • Residential, • Repair & Trouble Commercial & Shooting Industrial • VA & FHA • New Construction/ Certification Remodel • Licensed, Bonded, • Aerial Work Insured • Service Upgrades discounts do not apply. * –Other Must have this coupon. – Must be installed by March 30th, 2012. Call Your Kath Representative for a FREE ESTIMATE and mention you saw it here. (651) 484-3326 Kath Heating, Air Conditioning & Electrical 3096 Rice Street, Little Canada, MN • www.kathhvac.com • www.kathelectric.com People go the distance to get to Sher’s Silver Shears C lients at Sher’s Silver Shears quickly realize why it’s easy to become a “lifer” at the hair salon – a fixture on Arlington Avenue in St. Paul’s East Side for more than three decades. Owner Sherry Olding opened Sher’s Silver Shears in 1978, and some clients have been coming in regularly ever since. “It’s one of the nicest, most welcoming shops I’ve set foot in,” says Lois, one of Sherry’s loyal clients. Lois has been getting her hair done at the salon nearly as long as it has been open. Lois, a White Bear Lake resident, says she enjoys the salon’s relaxed, friendly atmosphere. She’s referred her friends and even family members to Sher’s – a statement which sparks laughter as Lois points to her brother, sitting on one of the salon’s chairs waiting for a haircut himself. “Sherry is the best,” Lois says. “I’d recommend this salon to anyone.” Even former employees remain loyal to Sher’s Silver Shears. Sharon Lindstrom, of Forest Lake, worked at Sher’s Silver Shears from 1991 to 2006 and used to live right up the road. Even though she no longer lives or works in the area, she continues to make the trip back to the salon for a haircut. Left, Sher’s Silver Shears owner Sherry Olding, left, and longtime stylist Dawn Aronson adorn the walls of the East Side hair salon with records of their accomplishments and education. Right, though she now lives in Forest Lake, Sharon Lindstrom, a former stylist at Sher’s Silver Shears, still makes the trip back to the salon for a haircut. One reason clients keep coming back to Sher’s Silver Shears: they can get the latest looks while still working with a stylist they’ve trusted for years. Both Sherry and longtime Sher’s Silver Shears stylist Dawn Aronson stay current with all the latest trends and styles, and attend some of the industry’s top conventions each year: the America’s Beauty Show in Chicago, the Midwest International Salon and Expo in Rosemont, Ill., and, com- SHER'S SILVER SHEARS READERS' CHOICE WINNER Sherry and Dawn happily accepted their two awards for "Best Place for a Haircut" and "Best Salon or Spa." Appointments Recommended Closed Sunday & Monday • Tues. & Thurs. 9am-8pm Wed. 8am-6pm • Fri. 8am-3pm • Sat. 8am-2pm. ing up in October, the Heartland Beauty Expo in St. Paul. “We bring back the latest looks for our customers, and people continue to come to us for that reason,” Sherry says. “A lot of people change salons because stylists don’t keep them looking up-to-date, but at Sher’s Silver Shears, we do.” “Our industry is ever-changing,” Dawn adds. “And we’ve kept educating ourselves since day one.” Sherry and Dawn have shared their expertise as members of the St. Paul Board of Hairdressers, and Sher’s Silver Shears continues to offer an full menu of services for men, women and children. “We do all beauty services and specialize in color,” Sherry says. With a selection of hair color from Italy as well as top-of-the-line styling products from Paul Mitchell and Alto Bella, customers can trust they’ll look and feel fabulous when they leave Sher’s Silver Shears – with minimal impact to their wallets. “We’ve come up with ideas, given the current economy, so people can still get a professional look at a moderate price,” Sherry says. “And industry conventions teach us some tricks to help us keep our prices affordable.” The experienced stylists, top-notch services, and reasonable prices keep Sher’s Silver Shears clients coming back again and again. Stop in to see Sherry or Dawn for a cut, style and to catch up – but just a warning: you might never want to leave. Come and see why we’ve been in business 34 years. Our professionally trained ed staff offers you big town services in our cozy intimate shop that has reasonable prices. rices. Put a spring Don't want to be tied to monthly in your step maintenance with a color? with a new cut, color, or both! Try a knock–down color or hidden hi–or–low lights! To further our training, we've recently attended American's Beauty Show in Chicago. Stop in to see the latest looks & styles! Proud members of: 651-771-3892 • 1785 E. Arlington Ave., St. Paul, MN 55119 Kendall’s Ace Hardware: still the ‘friendliest store in town’ F resh coffee, caramel corn and friendly critters may not be what you’d expect when you first walk into a hardware store, but at Kendall’s Ace Hardware, it’s just customer service. Owner Kendall Crosby says being the “friendliest store in town” is his vision, and it’s obvious from his employees’ smiling faces down to their bright tie-dyed T-shirts and helpful attitudes – not to mention their boss’ enthusiasm. “The East Side is the best neighborhood in the whole wide world,” Kendall says with a grin. Kendall’s customers feel the same way about the hardware store, which Kendall will soon move just a few blocks down Payne Avenue. Although street construction forced the store out of its original building. Kendall was committed to staying in the area. After all, he knows both his customers and their needs, from East Sider’s do-it-yourself spirit to the hardware needed to maintain the area’s historic homes. Kendall runs a family business, with daughter Ashley as one of the store’s managers and wife Alexandra styling the creative, and sometimes eye-popping, window displays. He hires from the East Side too, reflecting the diversity of the area and strengthening the Kendall’s Kendall’s Ace Hardware is known for its highly-visible “uniforms,” staff members’ knowledge and commitment to service and, of course, its variety of furry “greeters” such as the Siamese pictured here. store’s connection with its community. The positive can-do attitude at Kendall’s flows right out the door, along with everyone from original homeowners ready to make repairs to teens taking pride in their first job. Kendall’s offers a wide range of in-store repair services, specializing in window repairs, with two full-time staff devoted to repairing old windows, screens and sashes. Double-paned, insulated windows? No problem. Tempered glass, Plexiglas, safety or tinted glass? It’s all on site, at a great price for the value. Instead of ordering a custom-made window, then waiting four to six weeks for it to arrive from a manufacturer, Kendall’s can repair windows for a fraction of the price, in only 24 to 48 hours. As so many homeowners are finding, repairs cost less than replacement, or as Kendall says, “If it’s broke, fix it.” That mantra goes for just about every other item you can think of –Kendall’s can fix your broken lamp, blender, lock, plumbing joint or car-top carrier. They will even create custom parts or make special orders if it’s not a simple fix. And of course, the store has a full selection of hardware, name-brand tools and lawn and garden supplies. Kendall’s also carries many green and eco-friendly products, including the complete line of Mrs. Meyer’s cleaning products. Kendall’s store on Payne Avenue will soon relocate about a mile south to 840 Payne Ave. Construction on the new building will begin soon, and Kendall’s will be welcoming its first customers this summer. The new hardware store will be LEED certified, have a more modern look and feature “the world’s largest bolt.” But it will still hold the same Kendall’s spirit inside. There will be a few upgrades too, like more creative and hands-on displays, quarterly how-to seminars, ample parking, bike racks and a community bulletin board. As always, Kendall’s will remain pet friendly, with a full array of treats for visitors and the store’s resident animal employees: Monkey and Belle the cats, and Tula, Etta, Welsey and Gracey the dogs. 978 N. Dale Street Saint Paul, MN 55117 651-489-3210 Very easy and convenient parking – just steps from our entrances. 1200 Payne Avenue Saint Paul, MN 55101 651-776-6996 We fix windows and screens. We sell water heaters and toilets. “The friendliest stores in town” “Support our word-of-mouth campaign” Community of Peace: Educating the whole person A t Community of Peace Academy on St. Paul’s East Side, Dr. Karen Rusthoven has been a guiding force since she opened the charter school in 1995. From that early beginning as a small grade school, Community of Peace has grown to include pre-kindergarten, elementary, middle school and high school students — all thriving in the school’s rigorous curriculum. The academy is so highly regarded that in 2010 Community of Peace was named one of the best high schools in America by U.S. News & World Report. Dr. Rusthoven, the school’s executive director, says, “My passion from the beginning has been closing the achievement gap, and I wanted to found a school that would be more effective in educating diverse urban student populations.” It appears she has accomplished that goal by nearly every measure. In 2011, Community of Peace students scored above neighboring schools in both math and reading in the MCA achievement tests, and the high school’s graduation rate is a remarkable 94 percent. Community of Peace Academy offers College in the Schools courses to high school students, who simultaneously earn University of Minnesota credits. The academy also works closely with College Possible, a two-year college preparatory program for low-income students. A notable 91 percent of the academy’s seniors pursued a post-secondary path in 2011. “Many of our students and their families get lost in the college preparation process and do not know where to start. Community of Peace Academy helps prepare students for college admission and success by using a comprehensive guidance curriculum in all grades,” says guidance counselor Danielle Seifert. That striving for excellence is evident throughout the Community of Peace building, beginning with the Preschool 4 Peace Program, which received a four- star rating from the state Department of Human Services’ Parent Aware Program. The rating recognized the preschool’s quality of teaching materials, teacher training, family partnerships and child safety. Dr. Rusthoven has announced she’s retiring in June, but Community of Peace is already planning a smooth transition. Next fall Cara Quinn will greet students on the first day as executive director. She’s the current director of teaching and learning and has been a staff member since 2001. When asked what makes the middle school and high school so unique, Quinn says, “Community of Peace Academy provides seventh to 12th grade students academic rigor and a wide range of extracurricular opportunities within a smallschool environment. The curriculum is dedicated to education of the whole person.” Community of Peace charter school is a registered nonprofit organization, and state education funding covers the majority of its budget. All children and teens, regardless of family income, are eligible to attend the school, which is located in a beautifully maintained building in a quiet residential neighborhood. There are no tuition fees. The school provides its own bus transportation throughout the city, so if families move to a new neighborhood, their children can continue to attend Community of Peace. Touring the school building, it’s hard not to notice the enthusiasm on smiling faces at every grade level, from the littlest kindergartners on up to the middleschoolers and high-schoolers. It’s clearly evident that the school is truly accomplishing its stated mission: “Educating the whole person — mind, body and will — for wholeness and fullness of life for all.” Cara Quinn, director of teaching and learning, pauses for a moment in the school cafeteria. Free breakfast is provided to all students at Community of Peace Academy. “From the first description of Community of Peace Academy by a co-worker of mine, I knew this was a school that I wanted my kids to attend. We live in a different school district and choose to bring our kids to CPA every day. The school’s philosophy of educating the whole person is what attracted me to the school.” Jeremy Harvey, Parent and Board Chair Bubbly middle school students surround Dr. Karen Rusthoven, executive director of Community of Peace Academy. Choir is just one of the school’s fine arts programs. Freshmen Nansi Perez, left, and Lucy Lee look over paintings in the sunny art room. Community of Peace Academy An award-winning Pre-K to 12 public charter school authorized by the University of St.Thomas Celebrating 17 Years of Success! • Rigorous Academics • Peace Education and Ethics • Music, Art & Choir • Grades 7-12 Sports • All-Day Kindergarten • Parent Aware-Rated Preschool • Small Class Sizes • College in the Schools & PSEO • College Possible Program • Tuition-Free Public Tours Each Wednesday at 9:30 a.m. 651-776-5151 www.cpa.charter.k12.mn.us 471 Magnolia Ave. E., St. Paul, MN 55130 Educating the whole person – mind, body and will – for wholeness and fullness of life for all. Twin Cities Academy and Twin Cities Academy High School Small School - Big results T win Cities Academy (grades 6-8) and Twin Cities Academy High School (grades 9-12) are tuition free public charter schools with open enrollment. They are governed by boards comprised equally of teachers, parents and community members. TCA was founded in 1999 by Principal Liz Wynne and a board of parents who wanted a different option for their kids. TCA and TCAHS are both located at their East Side location on East Fifth Street since 2009. There are 185 students enrolled in middle school and 155 in the high school. TCA and TCAHS focus on engaged learning, relationship building and community development. The relationships that students and staff have are unique due to the small school atmosphere. “Students feel very comfortable seeking help and advice from teachers,” says TCAHS science teacher Dr. Peacock. A former TCA student and current TCAHS student states, “I went to the middle school which completely changed my life, I hope the high school can do the same!” Class sizes are small so students get the personal attention they need. Students are challenged, encouraged to develop character and good citizenship and to give back to the community through volunteering. “We focus on preparing students to become engaged citizens,” says Director of Operations Andrew Minck. TCA’s high academic standards result in high test scores school wide, Minck adds. Students must meet all state requirements. The school received a five-star rating from the state and has made Adequate Yearly Progress for the last seven years as outlined in the No Child Left Behind program. As Minck puts it, “We measure our success by the students’ success.” Students in both the middle and high school concentrate on a rigorous academic program designed to prepare them for post-secondary education. The curriculum focuses on science, math, social studies, language arts, fine arts, leadership development and more. All students enrolled at TCAHS are also participating in a special University of Minnesota college readiness program called Ramp Up to Readiness. “The curriculum includes learning about academics, admissions, financial aid, career, and personal and social aspects – all to help them be ready for college,” explains school counselor Holly Garnell. “At TCAHS 100 percent of seniors have applied for further education, and many have already received scholarships,” Minck adds. In addition to strong academic programming, TCA and TCAHS offers a wide selection of extracurricular activities, sports and opportunities to give back to the community. “Students and their families have many opportunities to volunteer, which all contributes to a positive school climate,” Garnell says. Some of the volunteer programs take students to local nursing homes, elementary schools, food shelves and the Ronald McDonald House, or get them involved in processing donations for Books for Africa and Feed My Starving Children. In summation, former board member Thomas Eckstein describes the schools as, “charter schools that are making a difference in preparing students for college - small class size, involved teachers and In addition to strong academic programming, the schools also offer a wide selection of extracurricular activities, with a focus on volunteering. parents and a commitment to advancing learning.” To learn more about Twin Cities Academy and Twin Cities Academy High School visit them on the web at www.twincitiesacademy.org Class sizes are small, so students get the personal attention they need. Focused on academic rigor, character building, and development of productive citizens. Focused on growing the community Derrick Jaeger, President T he East Side Area Business Association has been a longtime ally to both businesses and residents on St. Paul’s East Side, and continues to plan for a bright future. Currently, ESABA is fostering growth and improvement through four areas of strategic focus, putting energy into efforts including marketing the East Side and collaborating with other established groups to reach shared goals. And, as always, ESABA leaders share their skills with new entrepreneurs, lending the wisdom of experience and the strength of the ESABA network to fledgling businesses. A look at ESABA’s strategic aims: “Advocacy: We will work to be the voice in development by being present at the community meetings. “Collaboration/Partnerships: We will work to build relations with other organizations in the community including ethnic, business/residential, association, city and state. “Public Relations: We will push ESABA to the spotlight of media discussion on the East Side. “Membership Growth: We will work to increase our value proposition to our members.” ESABA members benefit from an especially helpful slate of educational forums, on topics such as financial statements, marketing and using social media. Knowledge of these facets of business is essential to small-business owners today. ESABA also believes in building a strong sense of community, both between businesses in the area and with the surrounding neighborhoods. This year, look for ESABA members giving back by volunteering at area schools and community centers. ESABA is also a valued contributor to the East Side food drive and members volunteer at a variety of local events. Check out any of ESABA’s networking opportunities, which range from a focus on local small business to outreach to other business associations. They’re a great way to build business contacts and share information and expertise among East Side business owners. East Side Area Business Associaton Members Anchor Paper BCA Bruce Vento Elementary School Capital Wood Products Community of Peace Academy Downtowner Car Wash HealthEast Medical Transportation HiWay Federal Credit Union Ideal Printers Merrick Community Services Metro Manufacturing, Inc. Metropolitan State University Metzger Building Materials Midwest Special Services Minnesota Assistance Council for Veterans Miratec Systems, Inc. Morellis Market NEI Electric Party Time Liquor Payne Arcade Business Association Rogers Printing Saint Agnes Baking Co. Saint Paul Area Chamber of Commerce Saint Paul City Council, Ward 6 Saint Paul Port Authority Tilsner Carton Co. Univar, USA Inc. University Bank Vertical Endeavors YMCA Saint Paul Federal Credit Union Payne Phalen District 5 Planning Council Ramsey County Board Saint Paul Public Library Anyone interested in finding out about membership or attending any of the monthly meetings is asked to contact Debbie Norton dnorton@ esaba.org or call 952-564-3052. East Side Y; Strengthening the Foundations of Community t’s fun to play at the YMCA” could be the theme song for the East Side YMCA, which has served the community since 1929. The current facility recently celebrated its tenth anniversary and continues to strengthen the foundations of the East Side community. “I The East Side Y brings people of all ages together, says executive director Derrick Jaeger. The facility offers programs for little ones as young as six months and opportunities for older children, teens, adults and seniors. The East Side Y is dedicated to strengthening the community. “It’s not just a ‘gym and swim,’” Jaeger says. “It is so much more.” The East Side Y focuses on youth development by supporting kids’ potential for growth, healthy living and improving well-being, and social responsibility in supporting its community neighbors and giving back. Of course there is the pool where swimming classes are taught and a giant slide is available just for fun. The fitness area includes state-ofthe art exercise machines, a running track and a variety of fitness classes. With a guiding principle that everyone should have the opportunity to learn, grow and thrive, it’s no surprise that East Side Y nurtures young people’s potential. Many kids of all ages participate in the teen Left, the pool and waterside at St. Paul’s East Side YMCA provides a great opportunity for people of all ages to learn how to have fun in the water. Right, staff at St. Paul’s East Side YMCA. Top left to right: Craig Sweet - youth development coordinator; Dave Kapping - Sr. fitness coordinator; Derrick Jaeger - executive director; David Anderson - member services. Bottom left to right: Courtney Shutes - membership sales advisor; Ann Schulte - fitness; Candace Yates - Sr. child care coordinator; Brenda Speckel member services. center programs, which offer recreation while conveying positive messages. “It’s a safe place for kids to go,” Jaeger says. “The activities teach responsibility.” In addition, East Y emphasizes volunteerism and promotes giving back to the community. The Y has a local presence but a national reach and by mobilizing local communities, change can be meaningful as well as lasting. The East Side Y invites families to stop by and see all the great opportunities for all ages at the Y. Eastside YMCA Branch of the YMCA of Greater Twin Cities Promoting Youth Development, Healthy Living and Social Responsibility on the East Side. To schedule a tour, please email or call Courtney, our Membership Sales Advisor: Courtney.email@example.com • 651-793-7286 St. Paul Eastside YMCA 875 Arcade Street St. Paul, MN 55106 651-771-8881 www.eastymca.org The best care in the neighborhood at Arcade Animal Hospital V eterinary appointments can be stressful for both pets and their people. Pets find themselves in an unfamiliar setting, and their owners may be concerned about a possible health problem or anxious about a new behavior. Both parties find attentive, knowledgeable veterinary care at Arcade Animal Hospital, thanks to practice founder J. Patrick Ryan, D.V.M. Dr. Ryan’s years of experience with all kinds of pets puts animals at ease, and his extensive knowledge gives customers confidence. Part-time associate veterinarian Dr. Jane Gehr, a full-time veterinary technician and three part-time veterinary technicians help to treat the health needs of dogs, cats and “pocket pets” such as gerbils, hamsters, rabbits, and guinea pigs. The range of quality care services at the animal hospital includes preventive care, exams, vaccines, dental care and even surgery in the top-notch on-site surgery suite. Arcade Animal Hospital also has an on-site lab that offers fast results on lab tests and seamless preparation for surgery. The hospital staff also partners with board-certified surgeons to treat animals in need of special care, Dr. Ryan says. Customers of Arcade Animal Hospital can also trust their pet will have access to care after hours, through the business’ long-time affiliation with the Animal Emergency Clinic. There are two local sites available for emergency care 24 hours a day, seven days a week. Whether he’s easing a litter of puppies through their first checkup, advising an owner on vaccine and parasiteprevention protocols or coordinating with a specialist on further care, each of Dr. Ryan’s patients is important – so important he personally calls customers to follow up on their pet’s appointments or procedures. The trusted service of Arcade Animal Hospital shows in its accolades from the local community. Readers of Lillie Suburban Newspapers have consistently recognized Arcade Animal Hospital as the Best Place for Pet Care. Dr. Ryan is also a lifetime member of the Minnesota Veterinary Medical Association as a result of his years of dedication, he says. Arcade Animal Hospital opened in 1974 and staff are proud to be serving the second and third generations of their human customers. Though much has changed in veterinary science through the years, the animal hospital’s dedication to top-quality service stays the same, Dr. Ryan says. “We’re going to continue offering good, quality care.” Pet owners who sense a pet may be a little lackluster should seek advice early, Dr. Ryan advises. “Animals hide things so often, and so well. If they are not themselves for any length of time, they need to be seen.” And at Arcade Animal Hospital, those subtle signs let Dr. Ryan know how to restore pets’ health and customers’ peace of mind. “Clients feel confident to bring their pets here for care,” Dr. Ryan says. “We are honored by their confidence in us.” Dr. Ryan keeps detailed records of all his patients, from dogs and cats to “pocket pets.” Owners especially appreciate his personal follow-up phone calls to check on their pets after an appointment or procedure. Hello, little one! Arcade Animal Hospital founder Dr. J. Patrick Ryan’s kind words and gentle touch reassure a puppy at its first check-up. ARCADE ANIMAL HOSPITAL 651-772-3459 1144 Arcade Street, St. Paul, MN 55106 Voted Best Place For Pet Care! J. Patrick Ryan, D. V. M. www.arcadeanimalhospital.com Left, Excel Pawn and Jewelry in Maplewood is located on the northeast corner of Rice and Larpenteur. Right, Excel Pawn offers a clean, friendly place to pawn goods and shop deeply-discounted merchandise. Knowledgeable staff are ready to answer all your questions. Get your money’s worth at Excel Pawn and Jewelry in Maplewood S ince 1995, Excel Pawn and Jewelry in Maplewood has provided customers with a clean, friendly place to pawn goods and get deep discounts on a wide variety of items. Now, more than ever, people are turning to pawnbrokers when they’re in need of a short-term loan, or simply when they’re shopping for the best-priced merchandise in town. Business is booming at Excel Pawn and Jewelry, and they’ve recently expanded by about 3,000 feet to make room for more merchandise. Excel Pawn showcases an extensive collection of jewelry including gold, silver, diamond rings and top-of-the-line watches such as Rolex. Customers find that on average, jewelry they bought at Excel Pawn appraises for more than double the purchase price at a traditional jewelry store. Excel Pawn also carries an alwayschanging variety of liquidation merchandise – mainly clearance or returned items from major national retailers – for a fraction of the retail price. At Excel Pawn, you’ll find musical instruments, flat screen HDTVs, home audio, car audio, tools, DVDs, sporting goods, video games and systems, other electronics and much more. And it pays to check the inventory regularly for one-of-a-kind bargains. “People regularly shop us to see what’s new,” says longtime manager Marcus Doolittle. “And people pawn the same kinds of items they love to buy, so they stop back often, too.” “The pawning process isn’t intimidating, Doolittle explains – just bring in an item of collateral and receive a loan, typically between about $10 and $150. Loans can even stretch into the thousands, he adds, and Excel Pawn will also buy any item with a high quality resale value outright. Excel Pawn is also the neighborhood jewelry headquarters. The store guarantees all jewelry pieces are genuinely as they’re described, and also offers expert jewelry repair, ring sizing and related services. The difference between Excel and other pawnshops is attention to detail and customer service. Every piece of merchandise is checked to ensure ultimate customer satisfaction, Doolittle adds, and the knowledgeable staff are ready and willing to answer all your questions. “I have a really great team here,” Doolittle says. “ Everybody has a niche, and they’re experts on certain items. A lot of times, staff can even easily repair items to get them working like new.” Excel Pawn’s trustworthy “put the customer first” business philosophy is what keeps people coming back, Doolittle says proudly. Customers often ask for an employee by name, and Excel does business with multiple generations of the same family. “The staff here form bonds with customers,” Doolittle says. “They offer service and knowledge people don’t find elsewhere, and that’s why we do well.” Excel Pawn and Jewelry is a member of the National Pawnbrokers Association and complies with all federal, state and local laws and regulations. Stop in Excel Pawn and Jewelry in Maplewood to get the best value for your dollar, or visit one of their other three Twin Cities metro area locations in St. Louis Park, Champlin and Shakopee. EXCEL PAWN & JEWELRY FREE DVD MOVIE 1000’s of Titles in Stock One per customer. Expires 4/30/12 FOUR LOCATIONS F TO SERVE YOU The shop has recently expanded to make room for more merchandise – flat screen HDTVs, tools, sporting goods and much more. MAPLEWOOD ST. LOUIS PARK Crown Plaza Center 1700 Rice Street 651-488-0008 Texa Tonka Shopping Center 8008 Minnetonka Blvd 952-920-1588 SHAKOPEE CHAMPLIN 450 1st Ave West 952-445-1876 11351 Aquila Drive No 763-421-7296 Monday to Friday 10 am to 8 pm - Saturday 9:30 am to 7 pm and Sunday 11am to 5pm Realife Cooperative’s East Side location is conveniently located just 10 minutes from downtown St. Paul. As an added measure of security residents do not live on street level. Left, the Great Room common space has a full kitchen and a number of dining tables that are perfect for sharing a meal or some great stories. Center, Realife Cooperative’s game room is a popular place for residents to gather together to have some fun. Right, the library is stacked with books and offers comfortable seating. Here, residents can read, watch TV, solve jigsaw puzzles and more. Bingo, card games and movie nights are also fun game room past times. Realife Cooperative: carefree living for those 55+ W ith so many different senior housing communities to choose from, it can often be difficult to find the right match. But if you’d prefer to break away from the ordinary, Realife Cooperative of Phalen Village offers a unique housing option for those 55 and better. “It is not a retirement home,” explains Resident Services Manager Debbie Setering. “Our units are simply a comfortable place to live whether you’re still working or not.” Not-for-profit Realife Cooperative offers a wide variety of amenities in its individual residences and throughout the entire building. Spacious floor plans, including one- and twobedroom units and one-bedroom arrangements with a den feature large walk-in closets, private balconies and soundproofing. The accommodations are just the first reason residents love living at Realife Cooperative of Phalen Village. Many are often East-Siders who are thrilled to be able to stay in the neighborhood, Setering says. “We’re just five to ten minutes from downtown St. Paul, and we’re located right next door to Cub Foods and Phalen Park,” she notes. Add in the co-op advantage and you have an affordable way to stay in the area. Board of Directors President and five-year Realife resident David Elton says a major advantage of co-op living is the relatively small investment that’s required, vs. a large sum that might be necessary for a townhome or condo. Residents buy a share of the co-op and get tax benefits associated with home ownership. They share the mortgage expense and are also able to vote on co-op matters. In addition, Realife offers maintenance-free living both indoors and out. “I think some people must not know about all that co-ops have to offer,” Elton says with a chuckle. “It’s a well-kept secret.” Elton adds that co-op living has given him and his wife an added feeling of safety and security — and the amenities and freedom to continue doing what they love. Realife of Phalen Village has many common spaces that residents have full access to, including a workshop — one of Elton’s favorites. As a former science teacher, Elton enjoys building different types of equipment, something he used to do to develop experiments for his students. Now, Elton uses Realife’s workshop space to help out an organization called Compatible Technology. He develops tools for people in thirdworld countries which allow them to more easily shell corn and grind peanuts. He’s also developed a way to shred breadfruit, a tropical fruit popular in the Caribbean, to then dry and grind it to be used Realife Cooperative of Phalen Village An Independent Cooperative Community for Adults for 55 Years and Better! 1355 Phalen Blvd., St. Paul, MN 55106 651-779-6639 firstname.lastname@example.org www.realifeinc.com/phalen.html as flour for baking. In addition to the workshop, Realife’s Great Room is another popular spot for residents. The Great Room offers a full kitchen and can even be reserved for personal use free of charge. Residents who are looking to relax can head to Realife’s library to read, watch TV, solve jigsaw puzzles and more. The game room is the perfect place to play some pool, ping-pong or shuffleboard, and in Realife’s wellness room, residents can hop on a machine to get some exercise. Additionally, all common spaces can be reserved for personal use free of charge. Realife Cooperative at Phalen Village doesn’t just offer a wide variety of amenities, but a strong sense of community as well. Every other month, Realife hosts open houses to provide prospective residents with tours, and the open houses are also fun get-togethers for residents, Setering adds. Realife also hosts events and planned activities year-round — including game nights, coffee hours, catered dinners, movies and entertainment. “We love it here,” Elton says with a smile. And you will too. Worry Free Living… The Way Life Was Meant To Be! • Spacious Units • Large walk-in closets, Free Extra Storage • Coin Free Laundry • Secure Building • Comfortable & Clean • Shopping & Services Close By • Phalen Park & Golf Course • Van Transportation • 10 Minutes to Downtown St. Paul • Near Bus Line • Tours Available Daily Upon Request If beauty is skin deep, Christina Clinic goes deeper W ith more than 30 years of experience in hair removal and the skin care business - and now body contouring - the staff at Christina Clinic does it all. The clinic provides services including basic skin care, electrolysis, laser hair removal and CoolSculpting — a new high tech, non-surgical body contouring treatment. “We treat all types of issues,” says owner Christina Cairl. Cairl opened Christina Clinic in Arden Hills in 1981 and made the move to Roseville in 2001. The new state-of-theart facility has seven treatment rooms and serves men and women — ranging from age 8 to 90. “We have patients who come in for multiple services, and hair removal is popular,” Cairl adds. Typically, men have hair removed from their chest, back and the confluence of their eyebrows, while women prefer to keep their upper lips, bikini line and legs silky smooth. Some choose electrolysis, a safe permanent hair removal technique that involves sending heat and current through a probe to destroy the roots of hairs. With electrolysis, which works best for removing lightcolored hair, the hair removal is permanent after a series of treatments, Cairl explains. The clinic is also one of only a few clinics in the state to offer laser treatments using the new Light Sheer Duet Laser System — a comfortable option for permanent hair removal. “The darker and thicker the hair, the better the laser treatment works,” Cairl says. A progressive clinic Cairl notes that the industry is everchanging, but that Christina Clinic remains a leader in the field. “You’ve got to be innovative or your business will not survive,” she says, adding that one of the clinic’s newest services, CoolSculpting, is gaining popularity. CoolSculpting is a non-invasive, non-surgical liposuction alternative for removal of those pesky love handles. If the bulge won’t budge after diet and exercise, CoolSculpting can freeze stubborn fat, which is then naturally eliminated from the body. Christina Clinic is an affiliate of Crutchfield Dermatology with CoolSculpting and procedures are also done at that office, located at 1185 Town Procedures & Treatments Non-Invasive Fat Removal CoolSculpting is a patented revolutionary, non-invasive cooling technology created by Zeltiq. It has the capability of removing specific localized fat in body areas such as the waist or love handles, back and abdomen which are proven to be stubborn to respond to exercise and diet. CoolSculpting is a noninvasive and non-surgical liposuction alternative and tummy-tuck alternative. Laser Hair Removal (Using the Light Sheer Duet Laser!) The ultimate hair removal procedure. It’s quick, comfortable, permanent and able to treat large areas. Unfortunately laser hair removal isn’t for everyone, so give us a call today to find out if laser hair removal is right for you. Owner Christina Cairl supervises the CoolSculpting procedure, a safe, noninvasive treatment to get rid of extra bulges. Facials For these facial skin treatments we utilize the world renowned Dermalogica skin care line. Our skin treatments feel amazing and help eliminate signs of aging and bring out the skin’s youthful glow leaving the skin supple, smooth, and radiant. They also make a perfect gift... so ask us about our gift certificates! Electrolysis The time proven method for safe, permanent hair removal that works on a wider range of skin and hair types. Learn more about our extensive electrolysis experience. Microdermabrasion Safe and effective technique for improving the texture & appearance of aging skin. Chemical Peels Certified Medical Electrologist Cologne Hartman performs electrolysis on a client at Christina Clinic. Centre Drive in Eagan, 651-209-3600. Cairl says she’s proud Christina Clinic offers its clients this revolutionary new technique, and that she’s even tried it herself with great results. “I want to make sure the services will work for my clients, so I test them out on myself,” Cairl says. Christiana Clinic also offers a full line of skin care items, featuring Dermalogica and NeoStrata products. Beginning with a Face Mapping analysis, a client can experience various degrees of treatment designed to make the skin glow and reduce signs of aging. Further treatments may include peels, waxing, and microdermabrasion. The clinic also offers gift certificates and now has a special offer for a package of five treatments. In addition to eight longtime employees, the clinic employs two doctors as supervisory medical directors, James Wire, M.D. in Chaska and Charles E. Crutchfield III, M.D, from Crutchfield Dermatology. The staff also includes nationally certified laser technicians, estheticians, and electrologists who can inject Botox and fill wrinkles. Cairl says she believes her staff can help clients keep their skin looking great, and help them feel great too. “We can help them have an overall sense of well-being.” C Christina Clinic 2338 North Lexington Roseville MN 55126 651-482-8912 www.christinaclinic.com Superficial chemical peel treatments are quick, in-office procedures that are given in combination with glycolic home care products to stimulate skin renewal helping the skin appear healthier, plumper and tighter with enhanced skin smoothness and clarity. Fillers For Wrinkles Restylane, Juvederm & Botox. Galvanic Current Gentle galvanic currents revive stressed and dull skin because increased circulation from the massaging action draws vital nutrients to the outer layers of the skin - creating a healthier, more vibrant appearance. Capillary Cauterization Method to eliminate skin lesions commonly called “broken capillaries” and “spider veins”. Eyebrow Shaping Open up your eyes and schedule an eyebrow design consultation for waxing or electrolysis Bring this certificate to receive $25.00 OFF first time visit for hair removal laser, electrolysis, glycolic skin peel, botox and restylane wrinkle fillers, microdermabrasion, medical facial & cool sculpting non invasive fat removal* Complimentary consultation and sample treatment. Open every day. *One gift certificate per patient. First time visit for service only. Not valid for product. Not valid with other offers. Dedicated to a higher standards of hair removal and skin systems. Left, owner Roger Westerling and mascot “Sonny” welcome coin enthusiasts to The Truman Company. Right, Westerling has offered trustworthy appraisals of coins for 36 years. The Truman Company: a trusted name in coins W hen it comes to navigating the world of rare coins and precious metals, people have found a trusted guide in Roger Westerling for well over three decades. Sometimes, customers come to The Truman Company to find out the value of a coin or a coin collection so they can sell it. Others want an appraisal so they know a little more about their possessions, says Westerling, owner of The Truman Company in Roseville. And, in a scene that echoes Westerling’s own past, sometimes a neophyte walks in with a coin and a certain gleam in the eye – and leaves with a wealth of knowledge and a newly-minted passion for coins. After 36 years in business, there are plenty of repeat customers at The Truman Company. Westerling’s recipe for continued success is simple: unmatched knowledge of his field and a commitment to building and keeping trust. “We focus on good service and honesty.” Westerling is a life member of the American Numismatic Association with an A+ rating with the Better Business Bureau. He’s been trusted with collections that are too big for their owners to bring into the office. This is where his sterling customer service really shines. “I’m more than happy to come out to their home or bank,” he says. Either in-store or off-site, he spends whatever time it takes to make sure he’s provided a meticulous appraisal. And if someone is interested in selling a collection, they can be assured Westerling won’t “cherrypick” a few valuable coins and leave them with the rest. He says it’s only fair to do business on their terms, and with his experience and contacts, he can handle a wide range of inventory. “There’s a market for everything,” he says. For one thing, the business In their words Think the coin business is chancy, confusing and, well, rigged against you? These clients of The Truman Company found that with the right advisor, it isn’t. “Once my wife and I determined that we wanted to have precious metals in our portfolio, we contacted one of the highly advertised national providers of these products. The discussion was clear, but the process Westerling began as a storefront for local customers now counsels people from thousands of miles away. Thanks to the digital age, The Truman Company now counts an estimated 2,500 active clients around the country. Westerling learned the trade from his uncle Truman, a California coin dealer who crisscrossed the country in a quest to find the most coveted coins. “Every time he visited my family, he gave me a coin that had an interesting history. His hope was that I would foster a real interest in rare and unusual coins,” Westerling says. And it worked! While old coins appreciate gradually, precious metals have seen a dramatic spikes in value. From 2002 to 2012, the value of silver went up 456 percent and gold 478 percent. “I honestly think the prices for gold and silver will continue to rise during our lifetime,” Westerling says. The Truman Company has also undergone some major changes in the past year – moving to a new suite that doubled the space to accommodate additional staff and an increased client base. But the business is still easy to find, at the same office building. felt cumbersome. . . Just prior to making the phone call to finalize the purchase, we contacted The Truman Company for a second opinion. We were very glad we did. Roger made sure we understood the entire buy-sell process, all the fees involved and what to expect after the sale. We made the purchase through Truman and the products were delivered directly to our front door within days. We felt that we were important to them and that they would take care of any issues that might arise. We will definitely use them Another addition to the suite: space for a dog bed and water bowl for “Sonny,” a Lab-retriever mix – golden retriever, of course. As with so many of Westerling’s decisions, Sonny was a sound investment. “He’s great with customers and adds a special welcome to the place.” Curious about a collection? Concerned about a pending purchase? There’s help right around the corner. “My staff and I are dedicated to helping people preserve and grow their wealth, just like my Uncle Truman did,” Westerling says. “That is why I started The Truman in the future and truly recommend them to anyone.” – K. B., Michigan “I had many negative experiences in the coin industry. The Truman Company is the first and only coin dealer I have ever dealt with that has been forthright and honest. And I hasten to say the only coin dealer from whom I have had a profit. . . If you had an honest dealer as I believe The Truman Company to be, stay with them just as you would keep an honest and capable mechanic.” – C.A., Virginia Company.” You can hear the Truman Company and Roger Westerling featured in the Brett Winterble Show, Monday through Friday from 9-10pm Eastern on XM Talk 168. In addition Roger joins Brett twice a month to break down the latest in the global precious metals and numismatics markets! THE TRUMAN COMPANY BUYING COINS 651-582-3865 2585 Hamline Ave. N. Ste. D Roseville, MN 55113 www.trumanrc.com Apollo Heating and Air Conditioning Excellence with a hometown touch or more than 30 years, Apollo Heating and Air Conditioning has been building a sterling reputation of excellence and value. F Apollo has an outstanding selection of products from top manufacturers. The experts at Apollo are ready for your call 24-hours a day. Whether it’s installation or repair, Apollo can get the job done right. “That really seems to be an option our customers like,” he notes. After more than 30 years in business and decades of supporting community events and organizations, Apollo Heating and Air Conditioning is a trusted expert and valued neighbor. w w w.callapollo.c om w w w. c a l l a po l l o . c o m APOLLO Family Owned Since 1980 Heating & Air Conditioning An A.C.M. Company 10 Year Parts & Labor Warranty Ginormous Sale Why wait to replace that old unreliable and inefﬁcient furnace and air conditioner? From now until April 15th, 2012 Apollo will help out and give you $800 off the installation of a new, quieter, higher efﬁcient heating and cooling system for your home. Ask a home comfort specialist how much you can save today. Manufacture rebates and utility rebates still apply. Not valid with any other Apollo incentives. Ask about our ﬁnancing options and wait till you get your tax money back to pay it off! 651.770.0603 Or visit us online at CallApollo.com w ww. call ap oll o. c o m Have you changed your furnace filter lately? Stop in today and save! 651.770.0603 APOLLO SAVE MONEY WITH A PROPERLY TUNED FURNACE! Furnace Check-Up $89 Special APOLLO Exp. 3-31-12 $89 Service Call Regular hours Monday - Friday 8am-5pm Call for details Exp. 3-31-12 APOLLO Duct Cleaning $50 OFF APOLLO w w w. c a l l a p o l l o . c o m Exp. 3-31-12 w w w.c all apo llo . com Cave says. “We wanted to streamline it and make it easier for visitors to navigate. We wanted to make it colorful and well-designed and something customers would find valuable.” Though Sales Consultant Pete Flanigan says the warm winter has meant fewer emergency calls, customers looking for furnace tune-ups or upgrades have still kept technicians on the job. “People still definitely have needs,” Flanigan says. “I think the quality of our calls is probably better than ever because our technicians aren’t overly busy, meaning they can spend more time with customers. I think this winter has really been a win-win for our customers.” Another major benefit to customers this winter has been an array of truly outstanding deals. President Eric Mattren says he encourages customers to visit www.callapollo.com often to find out about special offers. “Manufacturers are offering better rebates than we’ve ever really seen,” Mattren notes. “It’s a great time to be looking for a new furnace or other piece of equipment.” As always, Apollo’s staff is only a phone call away, but Cave says customers can also book appointments in a moment at www.callapollo. com. w w w. c a l l a po l l o . c o m Offering top-of-the-line brands like Lennox, Carrier, Amana, Apollo Select Series, Venmar, Honeywell, Aprilaire and Weil-McLain is only the beginning. To succeed for 30 years, you need top-of-theline people, too. Operations Manager Aaron Cave says the decades of experience Apollo’s staff boasts is a major benefit to customers. “It’s just really helpful,” he notes. “We really know all the ins and outs of this industry, and because of that our customers can trust they’re working with someone who’s truly an expert.” Now, Apollo can even offer expertise over the Internet, with www.callapollo.com — a website redesigned with customers in mind. Having a furnace emergency? Apollo’s number for 24-hour-a-day response is front and center. Want to check out the basics yourself? Website visitors need only click on the “service tips” tab to find a long list of pointers and advice from Apollo’s experts, from regular maintenance schedules to troubleshooting. Considering a new heating or cooling system or a cleaner-air upgrade? Separate sections feature Apollo’s recommendations for furnaces, boilers, radiant in-floor heat, air conditioners and thermostats. And with homeowners’ new awareness of indoor-air quality, the website’s information about humidifiers, filters, duct cleaning and UV air purification is especially well-read. “We really put an emphasis on redesigning our website,”