Ligné Magazine- Fall 2012
Ligné Agency is thrilled to celebrate the One Year Anniversary of Ligné Magazine!
ISSUE V: FALL 2012 Designers Dish on Favorite Fall Trends What are You Wearing? Outdoor Luxury Ultimate Shopping Guide Livable Sophistication for 2 Newlyweds Century Cit y Charm Reigning Crystal Windfall Opens Showroom in Munich lit tle black book Industry Tips from Exclusive Editors Introducing the EWEL J Collection 2 Lig n� | FALL 2012 Lig n� | FALL 2012 3 Jiun Ho French Collection 4 Lig n� | FALL 2012 w w w. j i u n h o . c o m | 415.437.2284 | email@example.com IN THIS ISSUE: Signature Features : 8 Editor's Letter Behind the Scenes Energetic and adventure driven, get to know the newest member of Lign� Houston 12 38 60 Lust List Furniture designer Reagan Hayes gives us the run down on her favorite must-haves Little Black Book Personal industry tips from leading magazine editors across the globe On the Scene: 16 18 34 Fashion's Night Out Celebrities take a walk down Kyle Bunting's exclusive red carpet Windfall Grand Opening All the way from Munich, view stunning images of the new showroom CA Home+Design Showcase Erinn Valencich gives a Hollywood penthouse a New York vibe What Are You Wearing? 42 Explore: 22 26 Absolute Icon Beijing-based architects transform Mississauga, Canada into an international landmark Outdoor Luxury Need a reason for more time outdoors? Our hand-picked products will get you there in no time Lig n� | FALL 2012 Windfall Grand Opening 18 5 IN THIS ISSUE: Extras: 50 56 66 42 Fall / Winter 2012 From leather to lace, see what trends have taken this season by storm What Are You Wearing? Top designer insiders share what looks they are excited about for Fall Gift Guide Get a jump start on holiday shopping with our premiere gifting guide- for all price ranges! Century City Charm Design & Decor: 30 42 Gentleman's Sanctuary Ready to revamp your man cave? Preview our style guide for the ultimate how-to guide Delicate Charm Interior designer Erinn Valencich transforms a bachelor pad into a California style oasis 6 Lig n� Fall / Winter 2012 Trends | FALL 2012 50 Absolute Icon 22 Princes & Crows Wallpaper & Decor www.princesandcrows.com Lig n� | FALL 2012 7 A Letter From Meredith We are thrilled to be celebrating the one year anniversary of Lign� Magazine this Fall. Looking back at the first issue it is amazing to see how much we have evolved, and I am excited to introduce several new features in our largest issue to date. "Little Black Book" is our new industry insider guide that brings tips and tricks from top editors, bloggers and writers on how to get your work noticed. Our "What Are You Wearing?" feature is a new personal favorite where we have asked top design professionals what looks they are most excited about for Fall. This issue also brings innovative new trends from home to fashion, and a walk down the Kyle Bunting Red Carpet at this year's Fashion's Night Out in Los Angeles. Thank you for being a part of our magazine's significant growth this past year, and we look forward to many more years to come! Meredith Xavier Principal, Lign� Agency firstname.lastname@example.org 8 Lig n� | FALL 2012 Lig n� | FALL 2012 9 LOS ANGELES 10 Lig n� | FALL 2012 NEW YORK BOSTON DANIA CHICAGO O DALLAS HOUSTON 888.380.8642 | www.reaganhayes.com COPYRIGHT 2012 REAGAN HAYES, INC. Lig n� | FALL 2012 11 BEHIND THE SCENES: DYNAMIC D E S I G N BRANDING Interview by Meredith Xavier MX: Your focus is on helping interior designers and manufacturers position their branding - what is the most imperative thing to keep in mind when branding the identity of your company? AB: It is crucial to remember that effective design takes time, and that the client is the boss. There have been times I catch myself thinking my idea is best- if it is not what the client wants, then it in fact is wrong. My job is to truly understand the underlying visual aesthetic for each brand across the board- which, when working with various designers with contrasting products and personalities, can be very difficult. I keep a working file with design notes per client to keep myself in check. MX: If you could give one tip when it comes to effective marketing, what would it be? AB: Excuse me for being forward, but "Keep it simple, stupid". Pretty clich� but very much true. Solidify the message you are trying to portray, and communicate that information within a simple design that is concise and easily understandable- and pretty, of course! MX: What is it about the interior design industry that drew you in? AB: Originally I began studying a double major of Interior Design and Fine Arts at Kansas State Universityat the time, the interior classes were my least favorite. When it came to coordinating an overall theme with fabrics and key pieces for a room- my ideas were subpar. However, I aced my classes in AutoCAD and spacial planning- and I can organize a pretty solid composition board. With my obsessive attention to detail, I decided to give graphic design a shot instead. Post KSU, I made the move to Los Angeles to continue my studies in Visual Communications within a Marketing and Brand Development Manager email@example.com private design institute. After the summer quarter, I found a job listing for a design firm that was in need of a graphic designer to rebrand the company identity. My thoughts- sure, I can handle that. Many thanks to Craigslist, I began working for luxury interior design firm Adam Hunter, Inc. where I also became heavily involved with custom furniture design. After developing a few projects, it was a quick realization that I had growing strengths in technical design- and I excelled most when those talents were applied within an interior setting. The creativity, design development and pure drive for innovation within this industry are key concepts that I personally thrive from. Working with multiple clients that produce such an array of products gives a working environment that is constantly evolving and moving forward- and shows no signs of slowing down. MX: How would you best describe the day to day behind the scenes at Lign� Agency? AB: A day at Lign�, oh my. From a company standpoint, this place is rockin! We are in constant communication with every one of our clients at all times of the day- it's truly amazing to see how close the relationships are with the many designers we work with. Behind the scenes from my desk, be ready for a day filled with everlasting energy, French house music compliments of iTunes radio, and an eager motivation to get things done! Anna M. Bethe 12 Lig n� | FALL 2012 Lig n� | FALL 2012 13 14 Lig n� | FALL 2012 Tastemaker + Luxury Lifestyle t: (323) 315 9771 | firstname.lastname@example.org Lig n� | FALL 2012 15 FASHION'S NIGHT OUT Celebrities lined up to walk the Kyle Bunting Red Carpet on September 6th in Los Angeles during Fashion's Night Out. LUCY HALE Actress, Pretty Little Liars TV Personality, Keeping Up With the Kardashians KRIS JENNER LISA LOVE Senior West Coast Editor, Vogue Magazine n� | FALL 2012 16 Lig Photography � Brian To Lig n� | FALL 2012 17 n� | FALL 2012 18 Lig Photography � Windfall-USA Reigning Crystal Windfall Contemporary Crystal Lighting celebrated the Grand Opening of their new flagship showroom in Munich on September 1, 2012 with guests from over 20 countries. The full day event included a press preview, special gathering for their international agents, followed by an evening of food and dancing. The new showroom will serve as the global headquarters for Windfall, and showcases some of their most spectacular designs that can be found in luxury hotels, boutiques, palaces and residences around the world. Pictured above: Windfall owners Clarissa Dorn and Roel Haagmans with Meredith and Yuri Xavier Lig n� | FALL 2012 19 2 1 Yuri Xavier with Cristina Morozzi, Design critic and author of Philippe Stark Minimum Design From top left clockwise: 1| Windfall Showroom; Flowers, Jewel Modular Installation, Leaves and Scotty featured Detail of Jewel Modular Installation Windfall Showroom during Press Preview event 2| 3| 4 20 Lig n� | FALL 2012 Lig n� | FALL 2012 21 n� | FALL 2012 22 Lig Photo � Jason Zyntynsky Designer Ma Yansong of MAD Architects ABSOLUTE ICON by Anna M. Bethe Now standing as the prominent gateway into the city, the Absolute Towers have become an international landmark within the skyline of Mississauga, Canada, the fastest-growing suburb of Toronto. Lig n� | FALL 2012 23 T he buildings were designed by Beijing based architectural firm MAD Architects in collaboration with Canada's own Burka Architects, with a conjoined design approach to add something of delicate human contrast to the skyline of Mississauga. The doubled organic towers are cohesively wrapped with open balconies, creating a distinct exterior appearance. Continuously shifting shadows across the facade create a sense of gracious movement within the structure, an abstract aesthetic that heavily contrasts the city's backdrop of boxy office buildings within the surrounding community. Soaring skylines offer most apartments uninterrupted views of the developing urban areas. Known within the city as the Marilyn Monroe tower, Building E stands at 50 stories tall while the complementing Building D reaches to 56 stories. Part of the Absolute City Centre development, a multi-structural condominium complex, the curvaceous buildings are the last two of five to be constructed. Venturing out as a young firm, MAD Architects had come to terms with their rough stages of unsuccessful business development. Facing their final efforts in 2006, the firm submitted the design proposal for Absolute Towers into a slough of international architecture design competitions- which by chance became their first competition win. Built with such stature and beauty, the renowned acknowledgement from the towers has gracefully paved the way for ongoing success in their home country of China. n� | FALL 2012 24 Lig Photo � Jason Zyntynsky Photo courtesy of MAD Architects WHAT'S NEXT MAD Architects and environmental designers are in working stages of developing the ultimate structure of green design, known as the Urban Forest, set to be constructed in the heart of Chongquing, China. Interpreting the natural mountainous landscape of the area, the commercial high-rise building will be composed of abstracted floors that are built off-center from one another as the building ascends. Each level will be fully encompassed by a wrap around glass balcony, providing innovative transparency throughout the building- as if each floor is floating. Photo courtesy of MAD Architects Lig n� | FALL 2012 25 n� | FALL 2012 26 Lig Photography � Mel Barlow OUTDOOR Luxury by Keisha Raines As the summer sun fades and the autumn leaves begin to turn, the cooler months of Fall invite us to slowly relax and enjoy the great outdoors. Whether it's for your kids, your husband or just for you, add some excitement to your backyard with these featured products! Lig n� | FALL 2012 27 FOR THE Backyard 2 1 3 4 6 5 28 Lig n� | FALL 2012 WEEKEND Looking for a weekend escape without the painstaking process of planning a trip? Shelter Co. provides a luxury outdoor experience at your choice of destination. The California based company offers European style canvas tents with carpeted interior, lounge seating, lighting, wood framed beds with down bedding, pillows and Pendleton blankets. They also offer a wide range of additions, such as restrooms and showers, full service catering, outdoor movie theatre, fire pit, organic toiletries and dog tents. Visit www. shelter-co.com for more information. Traveler Lig n� | FALL 2012 29 n� | FALL 2012 30 Lig Interior by Jiun Ho G M E A N T N L ' E S S A N C T U A R Y by Yuri A. Xavier It's safe to say that a man's favorite part of his house would be his man cave. It's where you can invite your buddies, watch sports, drink, let yourself go and do whatever men do. However, should you be proud of your mancave? Lig n� | FALL 2012 31 F irst of all, let's get rid of the name man cave, bat cave or whatever name you and your roommates thought was cool back in college. Now that you are a successful man, do yourself a favor and do better than that. I personally like sanctuary because it is a place where you can relax and enjoy good company. Here are a few things you can do to upgrade that man cave to a gentleman's sanctuary: Get rid of the oversized recliner and your old college furniture. You deserve a king's room, therefore go out and buy some new furniture. Jiun Ho and Reagan Hayes have a variety of upholstery pieces that are both modern and classic that will help to elevate the space. To help lighten up the mood, the Nancy High Lamp from Hutton Home or any Jonathan Browning pieces are essential to your new and improved look. Sophisticated and well designed, and definitely not a thrown together afterthought. Do not leave the walls empty, neither junk them with team Jerseys or sport posters. Again, high school was a long time ago. If sports are your thing, it is time to buy some sports related art to hang on your walls. I would recommend to pick a black and white photograph of a moment in sports history that you consider special or culturally related to your background and heritage. One of the most important functions of your sanctuary is to entertain. For that, a Toulet blacklight pool table is a must have. It brings a unique edge to a normally very traditional piece. In case you are hosting a U.S Open gathering, the Bang-Olufsen home theater system brings clarity in their Nancy High Lamp by Hutton Home 32 Lig n� | FALL 2012 Redman Diamond Collection by David Redman Photo � David Sutherland Henry Sofa by Reagan Hayes audio that will change your life forever, and add a very modern touch to your sanctuary. Lastly, but definitely not least is the bar. There are two basic rules when it comes to a gentleman's bar. Rule number one: Do not serve drinks in a red solo cup or your regular kitchen glasses, that is just embarrassing! Go and buy appropriate glassware. David Redman has a very masculine collection that is worth checking out. Rule number two: Do not only have beer in the fridge. I know it might be shocking but there are people that don't drink beer, or perhaps would prefer a nice cocktail instead, so please do your guests a favor and have a full bar: liquor, wine, champagne, mixers and a good 18 years old single malt bourbon or scotch. No excuses! Sometimes it can be hard to let go of things, but as the cave men did thousands of years ago, it is about time to do the same and become a 21st Century gentleman. Lig n� | FALL 2012 33 California Home+Design Magazine brings HOLLYWOOD LOFT by Megan Silva BIG DESIGN to a Lign� Agency takes a step behind the scenes with interior and product designer, Erinn Valencich at California Home and Design's premiere showhouse "Small Space Big Style". Erinn joined a select handful of her design star contemporaries from the Los Angeles area at the Hollywood Condos to turn an empty 1,400 square foot penthouse into a super functional space filled with design inspiration at every turn. Given the master bedroom and bath, Erinn tackled the challenge of keeping the rest haven feeling spacious yet "sexy and dramatic". Pulling inspiration for her color palette from a photograph in John Russo's "Reflect" n� | FALL 2012 34 Lig Photography � John Ellis Photography � John Ellis Photo courtesy of The Hollywood Condos Photography � John Ellis "I fell in love with this space because of the tall ceilings and natural light. Because it's on the small side, it's important to make every thing count as a functional piece as well as a beautiful piece." -ERINN VALENCICH Lig n� | FALL 2012 35 album, Erinn relied on deep blues for drama and pops of cerise for light charming accents throughout the space. With plenty of natural lighting during the day, the room comes equipped with floor to ceiling walls of windows. Hanging black sheers in the space also gives the dweller the opportunity to knock out the intense light and become "enveloped in the deep hues", says Valencich. The room has it all - the custom bed and headboard (designed by Erinn) is covered in silver leafing with a mirrored inset, while a murano inspired chandelier hangs from above - every little detail down to rug pattern on the floor give the space a diverse character from the rest of the penthouse. In the bathroom, Erinn chose a bright red faucet that seamlessly blends with the wood grained illusion in the tile, - giving it a pristine contemporary appearance. The "Small Space Big Style" showhouse will be open until November 18th. Proceeds from ticket sales benefit the A+D Architecture and Design Museum in Los Angeles. Visit the California Home and Design website for more information. Showhouse hours: September 14 - November 18, 2012 Friday, Saturday & Sunday Only. Friday:10am - 2pm Saturday & Sunday: 10am - 3pm Participating Designers: Erinn Valencich Master Bedroom + Bathroom Mary Gray and Annette Goliti Gutierrez Outdoor Terraces Danielle Cornwell The Resource Library Brian Patrick Flynn Second Bedroom + Bathroom Molly Luetkemeyer Mezzanine Azadeh Shladvosky Kitchen + Bathroom Christian May Powder Room Christopher Kennedy Living Room + Dining Room 36 Lig n� | FALL 2012 Ava Lamp T: 323.466.4800 www.liveanywhereinc.com Lig n� | FALL 2012 37 1 3 2 9 8 10 Lig n� 4 | FALL 2012 38 5 6 7 Lig n� | FALL 2012 39 40 Lig n� | FALL 2012 Lig n� | FALL 2012 41 CHARM by Meredith Xavier n� | FALL 2012 42 Lig Photography � Erinn V Design Group Chairs: Erinn V Maison Chair Upholstery: "Peruzzi Biolette" by Nina Campbell Sofa, Cocktail & Game Table: Erinn V Maison Sofa pillows: Large Pillows by Plush Home, Small Pillows by Baker Sheer Fabric: "Clearview Skyline" by Pollack Lamps: Vintage from Dragonette hen Erinn Valencich's clients wed, it was up to her to transform the husband's once bachelor pad into a chicly livable space for them to start their married lives in. The newlyweds wanted something soft and neutral with delicate pops of color, and a lot of texture to compliment their easy going Southern California lifestyle. While Erinn designed most of the furniture for the condo, the sage sofa in the family room was an existing piece owned by the couple, and served as the starting point for the design of the space. She livened up the bookcases by giving them a fresh coat of paint and changing out the doors - which compliment the chinoiserie flair of the sofa's side tables. The color palette for the family room was positioned around the embroidered floral fabric Erinn used on the back of the chairs at the game table. The fuschia flowers were just the pop of color the space needed, further accented by the bold print on the pillows. To give a little sparkle, she added a bronze mirror cocktail table from her Erinn V Maison collection. The bedroom space was kept very neutral and serene, focusing more on layers and texture than color. The subtle leather used to upholster the master bed was done in deep tufting, with the frame finished in a metallic silver leaf. "I chose very subtle traditional rugs to compliment the rooms, without overpowering them with color," Erinn notes. The nursery was one of the most fun rooms to design in the space. Erinn started with a wallpaper from Emma & Milton and built the design palette for the room from there. The upholstered daybed with nailhead detailing was custom designed for the space and later made a part of the Erinn V Maison collection. A drum side table with green detailing and mother of pearl accents on the pendant light give unique character to this charming nursery full of light. The entire condo radiates the youthful elegance for which Erinn is so often sought after, creating the perfect interior for two newlyweds to start their lives together in! Lig n� | FALL 2012 43 44 Lig n� | FALL 2012 Lig n� | FALL 2012 45 46 Lig n� | FALL 2012 Rug: Giti International Oriental Rugs Bed: Erinn V Maison Lamps: Baker Nightstands: J Alexander Drapery: "Friori Platinum" by Cowtan & Tout Sheers: Donghia Caprice Birch Wallpaper: "Sakura Asuka" by Osborne and Little Lig n� | FALL 2012 47 48 Lig n� Tri-Layered Drapery: "Paradise Walnut", "Paradise Mimosa", and "Paradise Ivory", all by Pindler Sheers: "Fretwork Oyster" by Kravet Valence: Lelievre Arc-En-Ciel-Narce Wallpaper: "Solvej" in White-Gold-Silver-Bronze by Emma & Milton Bedding: Pottery Barn Kids Pendant: Courtney Pendant by RosenberryRooms.com Rug: Rosenberry Rooms Daybed: Erinn V Maison | FALL 2012 Lig n� | FALL 2012 49 n� | FALL 2012 50 Lig Photo courtesy of Vogue Italia nouveau GOTHIC 2 Luxury leather exudes a classic-turned-rocker approach to designers this season. Fused with dark reds and hardware embellishments, these designs give some edge to the Fall season. 1 3 4 1 | SILK SCARF In Capucine Noir by Alexander McQueen $365.00 Layton Chronograph Glitz by Michael Kors $325.00 Oversized leather jacket with fur trim by Burberry $2,995.00 Large Chieko by Proenza Schouler $745.00 Manon by Christian Louboutin $1,295.00 Black Diamonds by Ileana Makri $1,630.00 Paradis Custom by Hutton Home, Price upon request, visit www.huttonhome.com Lig n� | FALL 2012 2 | OVERSIZED WATCH 3 | SHEARSKIN JACKET 4 | GAZELLE BAG 5 | ANKLE BOOTS 5 6 7 6 | STUD EARRINGS 7 | CHAISE SOFA 51 n� | FALL 2012 52 Lig Photo courtesy of Vogue Italia modern LEATHER 2 3 Bring on the warmth with fur pieces and leather accents. Mixing textural hides of neutral colors with accent tones of orange and cobalt blue, this is the way fluff turns modern. 1 5 4 1 | GATSON CHAIR 2 | TASSEL SCARF Tufted accent chair with mohair leather Price upon request, www.erinnvmaison.com Multi-color wool blend by Mulberry $1,650.00 Kiltie Bootie in Maple Sugar by Cole Haan $448.00 Large Chieko by Proenza Schouler $745.00 Fox Studs in Wildberry by Tory Burch $128.00 Oval jewel ring in Pale Red by Yves Saint Laurent $290.00 Long parka in Ink Blue by Mulberry $1,650.00 3 | HAIRCALF BOOTIE 4 | GAZELLE BAG 5 | WRAP BRACELET 6 | COCKTAIL RING 7 | FLYING JACKET 6 7 Lig n� | FALL 2012 53 n� | FALL 2012 54 Lig Photo courtesy of Vogue Italia european ELEGANCE 4 All hail gold remnants of the 17th Century. Redesigned as the epitome of luxury, the colder seasons focus on baroque embellishments created with details of smooth velvets, elegant beading and rich jewel colors. 1 3 2 5 1 | SILK SCARF Bijoux Multi by Oscar de la Renta $990.00 Polish in Worth by tenoverten $18.00 Butterfly Cutout by Bottega Venetta $1,050.00 Lamb Shearing Cape in Orchird Pink by Miu Miu $745.00 Fall/Winter Exclusive, by Chanel Price upon request, www.chanel.com Balenciaga Paris by Balenciaga $135.00 Lady Dior leather bag with Pearl Necklace by Dior $1,650.00 Lig n� | FALL 2012 2 | NAIL LACQUER 3 | SUEDE PUMPS 7 4 | JEWELED JACKET 5 | CUFF BRACELET 6 | PERFUME 6 7 | LAMBSKIN BAG 55 "...what are We asked it, they answered. Check out some of the newest fall favorites from a handful of top design personalities from across the globe! YOU wearing?" "For an evening out, Ron is wearing a blue wool Calvin Klein slim fit suit. White high collar slim fit shirt, finished with a pair of Christian Louboutin roller boy spike flats. I am wearing a black and gold Rachel Roy party dress, an over scaled vintage patent leather clutch, a black H&M cocktail blazer and green velvet Prada wedges." -JAIME RUMMERFIELD & RON WOODSON Owners, Woodson & Rummerfield's House of Design Lig n� | FALL 2012 57 "My fashion pick for the season has to be the smoking jacket. Not necessarily for the smoker, but for the English gentleman in us all. And, of course, it has to be accompanied by a cravat. The modern gentleman's wardrobe is not complete without a slim, razor sharp edged pocket square as a final attention to detail. After all, it's all in the detail." -MARTYN LAWRENCE BULLARD of Martyn Lawrence Bullard Design 58 Lig n� | FALL 2012 "I love this Dolce & Gabbana Ladybug raincoat for Fall, I found it in New York. It is perfect to get me through the upcoming 6 months of bad weather in Munich. And the lining is flowers, for the ladybugs to sit on!" Owner, Windfall Contemporary Crystal Lighting -CLARISSA DORN "Currently I'm loving long sleeve maxis and felt hats!" Senior Designer at Adam Hunter, Inc. -MEGAN HORNEY Lig n� | FALL 2012 59 60 Lig n� | FALL 2012 Little Black Book This quarter's tips are directed specifically towards interior designers and manufacturers, to provide insider advice on how to pitch new projects to press. The tips may be short and sweet- but they certainly pack a punch! ARIANNE NARDO Editor-in-Chief, Interiors Magazine "At the risk of veering into the self-help aisle, one piece of advice that is potentially obvious but absolutely vital is to know who you are. Magazine editors (especially the jaded ones) love passion in design when it isn't diluted by platitudes, disco balls and glitzy packaging. Having a real sense of your brand, expertise, what makes you distinct �not just fueling the figment of what you perceive--will create better editorial relationships. Self-scrutiny is good for marketing and anti-aging serums." Lig n� | FALL 2012 61 Little Black Book ORLI BEN-DOR Senior Editor, House Beautiful "We're always happy to consider any potential feature project you'd like to share but--please--don't pitch us something that you're pitching elsewhere at the same time. If I'm taking the time to carefully review what you've sent me, I expect it to be immediately available to me." Photo � Kat Kojic ELISA CHEMAYNE AGOSTINHO Executive Editor, Luxe Interiors + Design Lig n� "When submitting projects, please label all images with the room name, and limit the photos to three per room. If all the images can't fit in one email, then a link to a yousendit or dropbox is ideal, preferably to a zip file so we have to only download one link, lessening the chances of missing anything. Include the location and description of the project, and any interesting details that we may miss from the picture. Like, is the ceiling lacquered? Are there any collections hiding behind cabinet doors? This betters the chance to make it into a story pitch or scouting meeting right away versus down the line." 62 | FALL 2012 JEFF GREMILLION Editor-in-Chief, Houston Magazine "Tip for manufacturers- Make the pitch personal and have it come from the heart! We get hundreds of emails a week and the pitches that stand out to us most are the ones that come from the actual creator of the product or the owner of the business. I love hearing how a business or product came about and how passionate he or she is about it." EMILY JOHNSTON LARKIN Founder / Executive Editor, Material Girls Blog "My advice to those pitching home-design stories begins with the same comments I make to anybody pitching anything. Know the publication well before you reach out to the editor. If its design projects tilt modern and high-end, as ours do, don't pitch mid-market traditional or dentists' offices. It also really helps to have some existing images of your project, even if just scouting shots that aren't candidates for publication--although, having beautiful unpublished images, shot by a pro who understands the publication's aesthetic, is a huge advantage. It not only saves us money, it saves us bother, and so you almost certainly get extraserious consideration. Finally, I'd say that all good stories are ultimately stories about people. Even if the images tout design and art and color and form, the reader will want to know where it all came from, how it was selected, why it was put together as it was, how it's used, etc. The answers to those question are all about human beings. In most cases, photogenic, open homeowners with interesting stories to tell trump unattractive, reserved homeowners who won't talk to writers." Lig n� | FALL 2012 63 Little Black Book Founder + Executive Editor, Design Milk | Dog Milk JAIME DERRINGER "Hold the BS - send us photos and facts! Design editors tend to know what they like when they see it or, perhaps, when they understand what something does. You don't need to put the hard sell on us or tell us that your product is `beautiful, awe-inspiring, fabulous or (heaven forbid) innovative' � we can decide for ourselves � that's our job! An objective description with good imagery is refreshing and honest. And if we can actually see or visit the thing, all the better - I don't like to write about something based entirely on a press release, I want to experience it otherwise, it's not journalism." "Be sure you know who you're pitching to. Take some time to familiarize yourself with the blogs to identify who is best for your client. Take a look at the site(s) you're sending your press release to ahead of time in order to make sure it's a good fit. If in doubt, reach out first to ask the editor what they think about specific types of pitches or ideas, or request more information about their editorial calendar. Often times, they'll respond and let you know what they're looking for." Photo � Morley Von Sternberg EMILIE LEMONS Design and Architecture Editor, GLASS-Online 64 Lig n� | FALL 2012 Unveiling the New Look of Lign� View our Website Lig n� | FALL 2012 65 PRE-SEASON Gift Guide 2 Already feeling the holiday stress? Take a break this year and enjoy the most exciting season of shopping. From unique finds to home accessories, check out our early favorites- and get your hands on them while you can! 1 0-250 4 3 1 | ONYX JEWELS 2 | iPHONE CASE Dalton Earrings by Kendra Scott $85.00 Colors 201 by Jen Ramos $35.00, visit www.society6.com Horse Shoe Design by Carl Aubock $195.00 Blackened steel chain lock by Alexander Wang $145.00 RB3205 Gunmetal Aviators by Ray-Ban $195.00 Deluxe Girlfriend by Henri Bendel $128.00 Dee Nesting Vase by Erinn V Maison From $105, prices vary by size | FALL 2012 3 | BOTTLE OPENER 4 | BIKE LOCK 5 7 5 | SUNGLASSES 6 | WRAP BRACELET 7 | RAIN VASE 66 Lig n� 6 1 2 3 250-500 1 | BRASS SCLUPTURE Dora Maar by Jonathan Adler $495.00 Dakar by Suzanna Dai $365.00 2 | VINTAGE NECKLACE 3 | ARTWORK In Bloom by Sydney Edmunds $499.95 Theme Variations by Fornasetti $305.00 Rose Gold Parker by Michael Kors $395.00 4 | SERVING TRAY 5 | WATCH 4 5 6 7 500 + 6 | STARBURST MIRROR 7 | DUFFEL BAG Las Venus by ABC Carpet & Home $2,430.00 Serepain Gatsby from Barney's New York $1,750.00 PS11 Clutch in Purple Rain by Proenza Schouler $1,225.00 22K Gold Giraffe Bowl by Waylande Gregory $695.00, visit www.ahalife.com Lig n� | FALL 2012 8 | LEATHER CLUTCH 8 9 9 | SERVING BOWL 67